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CREATING TEXT
CHAPTER 4
DIGITAL MULTIMEDIA
THE TEXT TRADITION
TYPEFACE
• Characters are grouped into families that
share a common design
• These designs are traditionally called
typefaces
• Example of typeface include New York,
Times, Helvetica and Courier
• Typefaces are carefully designed for specific
purposes, and thousands have created
• Font - collection of characters of a single size
and style belonging to a particular typeface
family
• Typeface’s measurement
• Logo design become popular because placing an uppercase letter in the middle
of a word
• Camel Case is a trend that emerge from the computer programming
community
• Serif typeface
• Sans Serif typeface
STYLE
• Typeface generally contain several styles of letters.
• Style are readily recognized variations in the appearance of
characters that allow writer to adapt the typeface to specific
purpose
• Bold, italic and underlined style are often used for titles or
emphasis
Point
• Measure of the size of type
• Point approximately 1/72 of inch
• The point size of a typeface measure the space within which each
of its characters is designed
Uppercase
• Capital letters are traditionally labelled Uppercase
• Lowercase- small letter
Weight
• Some typeface are deigned in multiple version with lines of different
thicknesses
• Weight is the line thickness of a typeface
• Thin lines are designated as lighter weight
Kerning
• The different shapes of letters sometimes result in distracting variations in letter
spacing
Tracking
• Desirable to change the spacing of all characters
• Use spacing between font for avoiding hyphenation
Leading
• The spacing between lines of text can also be adjust
• The term is derived from the use of thin strips of lead to separate line of text
printing
• 2D, 3D and effect typeface
Creating text and typograhy
• Magazine typeface style
Creating text and typograhy
GUIDELINE FOR THE USE OF TEXT
1- Be selective
• To present facts
• To label
• To solicit
2- Be brief
- Eliminate unnecessary words
- Choose words carefully
- Break text into short, logical
3- Make it readable
• Test fonts for legibility
• Use anti-aliased text for a cleaner
• Match font to background
4- Be consistent
• Maintain a tone to match the purpose of application professional,
formal, casual, or humorous
5- Be careful
• Proofread: spelling
• Avoid plagiarism
6- Be respectful
• Use humour with care
• Limit the use animated text
7- Combine text with other media
• Use sound, graphic video, or animation to reinforce, explain or extend the text
message
8- Make text interactive
- Solicit user input
- Use hyperlinks to tie words to related information
INDIVIDUAL ASSIGNMENT-20 %
Create magazine poster with following:
• Concept and idea (sketches in paper)
• Use your own photo
• Use google image for background
• In A4 size
• Print in A4 colour printing with mounting board
• Present your design process ( RAW file )
• Submission and presentation on week 7 (Tuesday, 12 /6/17)

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Creating text and typograhy

  • 2. THE TEXT TRADITION TYPEFACE • Characters are grouped into families that share a common design • These designs are traditionally called typefaces • Example of typeface include New York, Times, Helvetica and Courier • Typefaces are carefully designed for specific purposes, and thousands have created
  • 3. • Font - collection of characters of a single size and style belonging to a particular typeface family
  • 5. • Logo design become popular because placing an uppercase letter in the middle of a word • Camel Case is a trend that emerge from the computer programming community
  • 7. • Sans Serif typeface
  • 8. STYLE • Typeface generally contain several styles of letters. • Style are readily recognized variations in the appearance of characters that allow writer to adapt the typeface to specific purpose • Bold, italic and underlined style are often used for titles or emphasis
  • 9. Point • Measure of the size of type • Point approximately 1/72 of inch • The point size of a typeface measure the space within which each of its characters is designed
  • 10. Uppercase • Capital letters are traditionally labelled Uppercase
  • 12. Weight • Some typeface are deigned in multiple version with lines of different thicknesses • Weight is the line thickness of a typeface • Thin lines are designated as lighter weight
  • 13. Kerning • The different shapes of letters sometimes result in distracting variations in letter spacing
  • 14. Tracking • Desirable to change the spacing of all characters • Use spacing between font for avoiding hyphenation
  • 15. Leading • The spacing between lines of text can also be adjust • The term is derived from the use of thin strips of lead to separate line of text printing
  • 16. • 2D, 3D and effect typeface
  • 20. GUIDELINE FOR THE USE OF TEXT 1- Be selective • To present facts • To label • To solicit 2- Be brief - Eliminate unnecessary words - Choose words carefully - Break text into short, logical
  • 21. 3- Make it readable • Test fonts for legibility • Use anti-aliased text for a cleaner • Match font to background 4- Be consistent • Maintain a tone to match the purpose of application professional, formal, casual, or humorous
  • 22. 5- Be careful • Proofread: spelling • Avoid plagiarism 6- Be respectful • Use humour with care • Limit the use animated text
  • 23. 7- Combine text with other media • Use sound, graphic video, or animation to reinforce, explain or extend the text message 8- Make text interactive - Solicit user input - Use hyperlinks to tie words to related information
  • 24. INDIVIDUAL ASSIGNMENT-20 % Create magazine poster with following: • Concept and idea (sketches in paper) • Use your own photo • Use google image for background • In A4 size • Print in A4 colour printing with mounting board • Present your design process ( RAW file ) • Submission and presentation on week 7 (Tuesday, 12 /6/17)