Creating value to build customer engagement & loyalty
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The document discusses creating value for customers to build engagement and loyalty. It emphasizes understanding customers, bringing them value as experts, and developing strong relationships through education, problem-solving, and regular interactions. The goal is to establish customer loyalty and become the brand customers seek out.
Creating value to build customer engagement & loyalty
- 1. Creating Value to Build Customer Engagement & Loyalty Lisa L. Heintzelman, M.Ed. Facilitator
- 2. Welcome! Introductions > Value to Customers/Clients Purpose > Focus > Outcomes What I want to Learn, Realize, Accomplish, Achieve Creating Value!
- 3. Purpose / Vision Power Words “Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.” ~ Peter Drucker
- 4. Customer Loyalty Who are your customers/clients/qualified prospects? What is your target market? “If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.” ~ Ray Croc
- 5. The Competitive Edge Customer Engagement & Client Relationships Customer/Client Loyalty Strengths Areas for Growth Ideas to Develop People want to buy . . . they do not want to be sold!!!
- 6. Educational Marketing How do you bring value? Expert . . . Trusted Advisor . . . Thought Leader Problem Solving . . . Consulting . . . Solutions Valuable . . . Credible . . . Authentic Interactive . . . Understanding . . . Collaborative Seek to Educate and Bring Value Develop the YOU Brand . . . the ONE to seek out!
- 7. Customer Engagement & Client Relationships Education Problem Solving Interactions Tips Calendar Say, “Thank You!” Loyalty & Rewards Programs Specials / Discounts / Promotions Call to Action!
- 8. ADVanced Insights Online Profile and Debrief Keys to unlock the WHAT, HOW, and WHY of SUCCESS: • Discover your strengths Explore your decision making and communication preferences Understand your motivators and drivers Maximize your individual, team, and organizational potential! Work Smart . . . Achieve Results . . . Celebrate Often!
- 9. Reflections Thank you for your participation! Lisa L. Heintzelman, M.Ed. President Illuminations Consulting 533 Kingston Rd. Harrisburg, PA 17112 717-657-8503 (phone & fax) 717-571-4644 (cell) Email - lisa@illuminationsconsulting.com Website - www.illuminationsconsulting.com LinkedIn - www.linkedin.com/in/lisaheintzelman Facebook - www.facebook.com/illuminationsconsulting Optimizing Your SUCCESS!