CreatingaTargetEmployerList
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The document outlines four approaches for creating a target employer list in under an hour based on Steve Dalton's book The 2-Hour Job Search. The approaches are: dreaming employers you would love to work for; alumni employers where past connections work; searching current job postings; and following trends in your industry to find new organizations. Taking 10 minutes to brainstorm employers for each approach results in a list of 40 potential target employers to focus a job search.
CreatingaTargetEmployerList
- 1. FOUR APPROACHES TO CREATE YOUR TARGET EMPLOYER LIST BASED ON STEVE DALTON’S THE 2- HOUR JOB SEARCH BOOK. Creating a Target Employer List by Dana Cooper, Member Philadelphia Professional Networkers Group
- 2. Source: The 2-Hour Job Search by Steve Dalton Objective Create your Target Employer List in less than one hour by spending ten minutes on four approaches.
- 3. Source: The 2-Hour Job Search by Steve Dalton Approach Outline Dream Employers - if you could work anywhere. Alumni Employers - where your past connections are. Posting Search - who’s “hiring” now? Trend-following – what’s happening, where?
- 4. Source: The 2-Hour Job Search by Steve Dalton Dream Employers Who do you love? What rings your bell? Where do you want to be? List 10 of those employers. Sources: Google, Wikipedia, Hoovers, Yahoo! Finance, LinkedIn’s Similar function.
- 5. Source: The 2-Hour Job Search by Steve Dalton Alumni Employers Where do your alumni work? (Former co-workers can also be considered alumni.) Find interesting employers and/or job titles in your alumni database. List 10 of those employers. Sources: Alumni database, LinkedIn search by school/university or employer.
- 6. Source: The 2-Hour Job Search by Steve Dalton Posting Search Who has job openings now? Use Indeed.com to uncover at least 10 employers currently advertising. Tip: Enter your keywords in Indeed’s “what” field and your location in Indeed’s “where” field.
- 7. Source: The 2-Hour Job Search by Steve Dalton Trend-following What is new and exciting in your field? Google your industry or your function and the word “trends.” Skim the search results to learn about new activities and new organizations. List 10 employers. Note: Smaller employers may have fewer applicants.
- 8. Source: The 2-Hour Job Search by Steve Dalton Conclusion These four approaches will expand your employer target list in a short time. For additional information on how to narrow your 40± employer target list, please see Steve Dalton’s The 2-Hour Job Search.
Editor's Notes
- #2: The Free Library of Philadelphia owns several copies of Steve Dalton’s book, The 2-Hour Job Search. The call number is 650.14 D174t.
- #5: If you are targeting a specific industry, your research for one employer will apply for its competition, too
- #6: Don’t worry about contacting alumni at this point; your goal at this point is to expand your target employer list. Who you contact eventually will depend on many factors.