Creativity
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The document discusses the six principles of sticky ideas proposed by Chip and Dan Heath: simplicity, unexpectedness, concreteness, credibility, emotions, and stories. It emphasizes that creativity is a way of operating rather than a talent and encourages persistent engagement with ideas. Additionally, it incorporates insights from figures like John Cleese and David Bowie on creativity and originality.
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Creativity
- 1. CreATIVITY
- 3. Make your ideas Sticky • Six Principles of Sticky Ideas • According to Chip and Dan, there’s six principles that help you craft a sticky message: 1. Simplicity 2. Unexpectedness 3. Concreteness 4. Credibility 5. Emotions 6. Stories
- 4. Idea Generation • “Creativity is not a talent. It is a way of operating.” This is the extraordinary thing about creativity: If just you keep your mind resting against the subject in a friendly but persistent way, sooner or later you will get a reward from your unconscious. John Cleese
- 5. Play
- 7. A Whack on the Side of the Head
- 8. A Whack on the Side of the Head
- 9. Steal Like an Artist
- 11. Copy what you Love
- 12. Take and Make it Your Own
- 17. Bowie • The only art I’ll ever study is stuff I can steal from. – David Bowie
- 19. Mix and Match
- 22. Free Your Mind