Creativity - Breaking Patterns
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The document emphasizes the importance of breaking established patterns to foster creativity and innovation, using Google as an example of a company that succeeded by challenging norms. It highlights that relying on outdated methods can hinder progress and allow competitors to take the lead. Additionally, it encourages continual learning and adaptation in one’s work to stay relevant.
Creativity - Breaking Patterns
- 1. Break the Pattern Creativity is a change in mindset
- 2. Patterns = prison If we let those patterns go too long unquestioned; they become our prisons – Dewitt Jones. What usually works now will soon be redundant and irrelevant. If we keep doing things because that is what we are comfortable with, our competitors will overtake us.
- 3. They like breaking patterns… Sergey Brin and Larry Page
- 4. The Google Story Search existed in 1994…but not very relevant results. Google only started in 1998 (4 years later)… …yet, almost everybody is using Google now… …without spending on marketing …by just word-of-mouth What did they do differently? What patterns did they break? 4
- 5. Breaking the Pattern They don’t just search, They rank the results according to relevance. They find ways of making the search fast. 5
- 6. Breaking the Pattern They don’t buy computers from the usual vendors They assembled their own computers open source tools using Linux to reduce expenses 6
- 7. Bottom Line Result – everybody uses Google and the company is rich 7
- 8. Breaking the pattern – in your work Quit thinking: “ganyan na yan dati” “puede na yan” Learn and re-learn your craft everyday Use the internet Look for formal classes and volunteer to attend them Using your new wisdom, you can then “break the pattern” 8