The document discusses using Web 2.0 tools to engage creativity and build community as an artist. It provides examples of how a woodturner artist named Keith Burtis could have used blogging, photo journals, and video clips to tell the story of making a bowl and engage more people. The document then outlines various Web 2.0 tools for collaboration, portfolio sharing, sharing creative processes, and increasing visibility. It provides creative examples of using blogs, Twitter, Skype, and live streaming to engage communities as an artist.