Credentials presentation builders
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The document provides information about an advertising agency called Forecast Advertising presenting their credentials and capabilities to a real estate developer. The agency emphasizes how they can help property developers differentiate their projects by aligning the project personality with buyer aspirations and communicating messages of trust, commitment and transparency. They outline their core capabilities and methodology of crafting messages that appeal to buyer aspirations through relevant creative expressions and appropriate media channels.
Credentials presentation builders
- 1. Yesterday’s amenities are today’s necessities In such a scenario how does a property developer differentiate his projects? www.forecastadvtg.com
- 2. Credentials Presentation to a Real Estate Developer www.forecastadvtg.com
- 3. Agency Profile ◢ 2 decade old, INS accredited & CRISIL Certified, full service advertising agency ◢ A team of 40+ creative professionals brimming with fresh, clutter breaking ideas ◢ We work with an integrated model on media, designing, advertising and branding ◢ Diverse client portfolio ensuring across category experience www.forecastadvtg.com
- 4. We help builders, build trust ◢ By understanding of the target audience & the mediums and vehicles to reach the target audience ◢ By identifying the key message and positioning based on key differentiators www.forecastadvtg.com
- 5. Differentiate by aligning the project personality with the aspiration of the audience… www.forecastadvtg.com
- 6. Differentiate with 4Cs Helps craft a message Helps draft a well that is relevant to informed strategy the project with an construction personality industry perspective & the aspiration of the buyer Helps prepare a strategy that is Helps keep you relevant to your Differentiated marketing methods & from other will define mediums & vehicles for lead local projects generation www.forecastadvtg.com
- 7. What Buyers & Investors Want? ◢ Trustworthy name ◢ Strong Track record ◢ Commitment ◢ Promise vs. Deliveries ◢ Transparency ◢ Timely deliveries ◢ Return on investments www.forecastadvtg.com
- 8. Trust & transparency need to be communicated on a sustained basis… www.forecastadvtg.com
- 9. Core Capabilities ◢ Branding & Strategic Planning ◢ Media Planning and Buying ◢ Integrated Content & Design ◢ Interactive & E-media ◢ Direct Marketing ◢ Audio-visuals ◢ Internal / HR Communication www.forecastadvtg.com
- 10. Let ever piece of communication reflect ◢ Commitment ◢ Confidence ◢ Competitiveness ◢ Creativity www.forecastadvtg.com
- 11. The Methodology The Message The Audience Creative expression The audience of the Brand is based on Promise + The Medium clearly defined Project Print, Outdoor & Digital demographics Personality Marketing and the that appeals psychographics to the Depending on aspirations the project of the audience www.forecastadvtg.com
- 12. Business Domains - Advertising Media Planning & Buying From formulation of efficient and effective media plans to its implementation and evaluation; we deliver the best suited plan @ the best negotiated rate. www.forecastadvtg.com
- 13. Business Domains - Advertising ◢ Media Planning - Communication strategies that are superior in terms of both cost and advertising success rate. ◢ Media Buying - Media buying ability makes media plans cost effective. ◢ Media Innovations - By combining message and media, wherever possible ◢ Media Usage Reports –. A white paper meant to illustrate the overall media consumption of your target audience. www.forecastadvtg.com
- 14. E-Media & Digital Advertising ◢ Online Marketing Strategy ◢ Social Media Marketing We ensure Comprehensive plan of action, that a brand’s key message is containing a mix of online options effectively communicated through best suited to your requirement. relevant social media platforms. ◢ Web-Design & Development A good ◢ PPC Advertising Your customers are looking website with easy using the search engine to find you, navigation creates a long lasting the question is are you there? Jump impression. the queue, appear on the first search results page, and drive ◢ Search Engine Optimization quality leads to your website. Effective SEO improvises the volume and quality of traffic to your web site from search engines. www.forecastadvtg.com
- 15. Clientele (Real Estate) ◢ RNA Builders (Creative + Media) ◢ Bhattad Group (Creative + media) ◢ Poddar Housing (Creative + Media) ◢ Ashok Piramal Group (Media Planning & Buying) ◢ Neumec Developers (Media Planning & Buying) *References can be obtained on request www.forecastadvtg.com
- 20. Trust, we’ve made our point… THANK YOU www.forecastadvtg.com