Mann Marketing Introduction Lr
- 1. M a n n M a r k e t i n g L LC Marketing and Branding Blending Strategy and Creativity to Build Brands
- 2. Mann Marketing LLC Welcome Industry Experience Marketing and Branding Founded in 2002, Mann Marketing LLC • Industrial Real Estate/Supply Chain provides marketing services to businesses • Real Estate Investment Trusts from start-ups to Fortune® 500s. We support both business-to-business and business-to- • Sporting Goods Manufacturers consumer type marketing. Whether local, • Distribution/Supply Chain national or international, Mann Marketing • Technology has the expertise to blend strategy and creativity to build your brand… and increase • Health Care and Wellness Marketing is the your sales. • Financial Services “demand generator” Mission and sales “closes the deal”. 2 Mann Marketing LLC assists small and mid-size companies with developing and/ or improving the results of their market- ing plans and programs through gathering intelligence, developing strategies, creating communications, marketing management and measurement. The ultimate goal for marketing is to integrate and collaborate closely with the sales team to maintain or increase sales.
- 3. Services “Marketing and innovation make money, — everything else is a cost.” Our broad list of services offer a menu — Peter Drucker, Management Consultant of options just right for your business and budget. Intelligence and Strategy Communications and Maintenance Measurement Graphic Services • Market Research – Market, • Website Development • Employee Branding • Marketing Communications Competition, Customer • Print and Online Advertising • Employee Training Dashboard • Market Strategy – Product, • Printed or Electronic • Brand and Graphic • Search Engine Marketing and 3 Pricing, Positioning, Brochures Standards Web Analytics Packaging, Promotion • White Papers • Fulfillment Programs • Return on Investment • Sales Strategy • Public Relations • Content Management • Brand Research • Direct Mail • Blog Management • Brand Strategy • Events and Speaking • Social Media Management • Communications and Engagements Website Audits • PowerPoint Presentations • Website Strategy • Video, FLASH, Multimedia • Social Media Analysis • Podcasts • Proposals • Blogs • Social Media
- 4. 4 Business Case: Develop a new brand strategy and deploy it to 15,000 employees in 300 offices. Results: Pre and post-surveys indicated that after the launch of the new brand strategy and brand promise, 90% of employees had more confidence in management, improved moral and they supported the company’s growth strategy.
- 5. 5 Business Case: Prepare a 3D, direct marketing campaign with custom website to redeem discount offers. Results: Campaign re-engaged old customers and converted several new customers with total campaign sales close to $3 million.
- 6. 6 Business Case: Create an online white paper program to build brand awareness and position ProLogis as a Thought Leader. Results: Program utilized various forms of online marketing including online ads, pay-per-click and search tactics. This program logged 10,000 registrants with 22,000 white paper downloads and achieved an industry low ROI during a 2.5 year period.
- 7. 7 Business Case: Update the branded look and feel of ProLogis’ sales collateral to align with brand strategy. Results: Developed a brand style guide for the design staff and global ad agencies to communicate colors, typefaces and applications of photography and images for a more consistent visual appearance for all marketing materials.
- 8. 8 Business Case: Create numerous property websites based on a common template and a content management system. Results: First website cost $30K and additional websites cost $7K saving thousands of dollars instead to each property producing their own individual marketing website.
- 9. 9 Business Case: Produce a national advertising campaign to build brand awareness in supply chain and industrial real estate markets. Results: Advertising leads were tracked using a custom URL and produced 1,200 website leads in 2008.
- 10. 10 Business Case: Produce an integrated marketing communications program to get a specified amount of customers to attend a user conference and participate in focus group meetings. Results: This program not only beat expectations and but also won a national direct marketing award.
- 11. Biography Viki Mann, CBC In just 2.5 years, this campaign brought in President and Owner nearly 10,000 registrants who downloaded With a strategic mind, competitive spirit, over 22,000 white papers. This campaign long-term vision and strong creativity, Viki’s truly positioned ProLogis as a thought skills and talents complement each other to leader and put the ProLogis brand “top-of- create a powerful combination of marketing mind” amongst customers and prospects expertise. She spent numerous years as a seeking industrial real estate. marketing professional with several Fortune® 500 companies including American Express Viki is an innovator and career market- Integrated Payment Services (now First ing professional. A member of BMA for 23 Data), Corporate Express and most recently years, she served on the Board of Direc- as Sr. Director of Marketing at ProLogis, a tors, Vice President of Education and as a global industrial real estate company head- Certified Business Communicator’s Chair. quartered in Denver with nearly $40 billion Most notably, she developed and directed 11 in real estate assets. the BMA Marketing Manager’s Workshop, an educational program to assist marketing While at ProLogis, Viki’s key accomplish- professionals in the Denver area. ments included strategic planning, budget management and managing 13 graphic Viki received her BA from Montana State designers, map technicians, project manag- University and a Certificate in Marketing ers and writers along with two ad agencies Management from the University of Denver. and web development firms. With over 100 In 2009, she was awarded the BMA Com- projects per month, Viki’s team received a municator of the year. In 2010, in keeping rating of “nearly excellent” with over 300 up with marketing trends, she became a internal clients. Viki was instrumental in Certified Social Media Strategist. developing ProLogis’ thought leadership (white paper) online marketing program.
- 12. Why Geese? Several studies have been done on the efficiencies of geese flying in formation verses solo. When geese are flying in a V-formation they can travel 70% further than a solo bird using the same amount of energy. This is due to the downdraft and drag created during flight. This is similar to drafting in bicycle racing when riders follow in close proximity to each other. 12 Mann Marketing LLC Blending Strategy and Positive benefits from efficiencies Creativity to Build Brands take place when employees and departments work together towards common goals. In order for teams to work similar to a V-formation, strate- gies and goals need to be clearly communicated to get the flock in the air and flying in formation. Building brand awareness takes a strong flock flying in strategic formation to Phone: 303-666-7203 reach business goals. Email: vmann@mann-marketing.com Mann-Marketing.com