CrisisCommons Congressional Testimony - Statement of the Record Attachments
1 like1,460 views
The People Finder Interchange Format (PFIF) is an open data standard designed for sharing information about missing or displaced individuals during emergencies, enabling organizations to aggregate and automate data sharing. Developed after significant crises such as the 9/11 attacks and Hurricane Katrina, PFIF has been utilized in various disaster responses, including the Haiti and Chile earthquakes, and facilitates the use of platforms like Google Person Finder. The standard has evolved to address concerns regarding data verification and privacy, with ongoing efforts to enhance interoperability between different missing persons systems.
![Anonymous Submission, Washington DC
DHS First Responder Communities of Practice recently launched the Virtual Social Media Working
Group (VSMWG), which is comprised of first responders and homeland security professionals from
various disciplines, localities, sectors, and government agencies across the country. The mission of the
VSMWG is to provide recommendations to the emergency preparedness, response, and homeland
security communities on the safe and sustainable use of social media technologies before, during, and
after emergencies.
Members were selected by DHS First Responder Technologies (R-Tech) program based on their
experience in leveraging social media technologies to pursue the missions of their agencies. Many
VSMWG members have served as speakers, trainers, and subject matter experts at major homeland
security-related workshops, roundtables, and conferences on the topic of social media. Representing the
fields of emergency management, law enforcement, fire, emergency medical services, public health, public
utilities, and local government, the VSMWG strives to be a dynamic voice in the social media and public
safety arena, incorporating the perspectives of a wide range of stakeholders.
VSMWG members will collaborate via virtual meetings to identify and discuss responder issues and
challenges with social media. They will look at myriad issues, such as standards and policies, and will
provide recommended guidance on using social media in public safety. The working group may engage
with subject matter experts from different sectors to work towards resolutions to these issues.
The First Responder Communities of Practice platform will serve as the primary location for the
VSMWG to conduct activities, share developments, and connect with other homeland security
professionals regarding the value of social media for emergency preparedness, response, and recovery.
The group will play an active role in establishing the Make America Safer through Social Media
Community on the First Responder Communities of Practice as a national resource for social media and
public safety-related information and best practices.
“I don’t trust FEMA, but I do trust Craig Fugate”
Marcus Deyerin, Bellingham, Washington
The value of social media for emergency management is in its dynamic nature, capacity for rapid
adaptation, and general absence of critical nodes. These aren't things you can effectively "support"
through legislation or regulation - but you sure can inhibit them (e.g. changes to net neutrality). Beware
the hazard of unintended consequences [of ill-considered legislation].
Social media has changed the rules in regards to crisis communications. There's simply no such thing as
"controlling" the message or information in general anymore. Just ask Hosni Mubarak. If government
agencies (and individuals) want to be effective users of social media, they have to recognize they are an
equal partner in the conversation, and the success or failure of any argument, direction, guidance, etc. will
succeed or fail based not on being a "voice of authority" but rather the level of transparency and trust
they have pre-established with their intended audience, which segues to...
Social media is about people - not faceless entities. Sure - you can have a "Department of X" Twitter
account, but if it's written in government vanilla format - don't expect it to garner much attention. I
don't "trust" FEMA - but I do trust Craig Fugate. Perhaps that isn't ideal - but it is what is.](https://image.slidesharecdn.com/crisiscommonssorattachments-120830151702-phpapp01/85/CrisisCommons-Congressional-Testimony-Statement-of-the-Record-Attachments-14-320.jpg)
CrisisCommons Congressional Testimony - Statement of the Record Attachments
- 1. Attachment A - People Finder Interchange Format (PFIF) Overview People Finder Interchange Format (PFIF) is an open data standard for information about missing or displaced people. It was designed to enable information sharing among governments, relief organizations, and other survivor registries in order to help people find and contact their family and friends after a disaster. The motivations for creating the PFIF standard dates back to 2001. Within three days of the attacks of September 11, 2001, people were using over 25 different online forums and survivor registries to report and check on their family and friends. One of the first and largest of these was the survivor registry at safe.millennium.berkeley.edu, which was created by graduate students Ka-Ping Yee and Miriam Walker and hosted on the Millennium computer cluster at UC Berkeley. To reduce the confusion caused by the proliferation of different websites, the Berkeley survivor registry began collecting data from several of the other major sites and aggregating this data in a single searchable database. Because the information was formatted differently from site to site, each site required manual effort and custom programming to download and incorporate its data. After Hurricane Katrina displaced hundreds of thousands of people in 2005, online survivor registries again appeared on many different websites. A large volunteer effort called the Katrina PeopleFinder Project worked to gather and manually re-enter this information into a single searchable database provided by Salesforce.com. An organizer of the project, David Geilhufe, put out a call for technical help to create a data standard that would enable survivor registries to aggregate and share information with each other in an automated fashion. Working with Katrina volunteers Kieran Lal and Jonathan Plax and the CiviCRM team,Yee drafted the first specification for People Finder Interchange Format (PFIF), which was released on September 4, 2005. The Salesforce.com database added support for PFIF;Yahoo! and Google also launched searchable databases of Katrina survivors that exchanged information using PFIF. PFIF In Action: Haiti Earthquake Response Shortly after the January 12, 2010 earthquake in Haiti, in a similar fashion to the September 11 and Katrina events, a multitude of missing persons databases appeared, including haitianquake.com as well as sites created by news organizations, non-profits, aid groups, and individual technology volunteers. Within several informal networks, people began to recognize the need for a common system of information on missing persons. On January 15, 2010, Google launched Google Person Finder, an open source, web-based application that allows individuals to check and post on the status of relatives or friends affected by a disaster. Ka-Ping Yee, one of the originators of PFIF, also led the engineering effort to build Google Person Finder, which used PFIF to allow press agencies, non-governmental organizations, and others contribute to its database and receive updates. In addition, websites could choose to embed Google Person Finder as a gadget on their own pages. In the coming days, CNN, the New York Times, and other sites began to exchange their missing persons data with Google Person Finder. Julie Moos described the situation in a blog post at Poynter.org on January 17, 2010:
- 2. “While some news organizations were already interested in working with Google to share information, a formal call for their participation in the people finder project came Saturday from Christopher Csikszentmihalyi, director of the MIT Center for Future Civic Media. It circulated by e-mail and was published on David Pogue's New York Times blog and, in part, on Wired's web site.” In the call to news organizations, Csikszentmihalyi acknowledged that "many newspapers have put precious resources into developing a people-finder system." However, he explained, "This excellent idea has been undermined by its success: Within 24 hours it became clear that there were too many places where people were putting information, and each site is a silo." "Sharing common data and making it all accessible is key, because if Jean Q. Publique enters a name of a missing loved one on one site, and another person says they have found that loved one on a different site, they will not connect." Csikszentmihalyi told me by e-mail. Others were thinking of a single, centralized site as well, including designer Tim Schwartz, who created Haitianquake.com, a registry for tracking missing persons. “I realized immediately that in our Web 2.0 environment, with tons of social networking sites, that missing people information was going to go everywhere on the Internet, and it would be very hard to actually find people and get back to their loved ones if everything was scattered,” Schwartz said by e-mail. “So, my initial goal was to create a unified database that would be the one repository for missing people data, and other online applications could connect to it.” “That first night we had a database of 6,000+ entries where people could post images and leave updates on people in the database. By the next afternoon I had coordinated efforts with the development community and Google had just started to move on ideas about family reunification,” he continued. “We coordinated our efforts with them and by Friday morning Google had the beginning of their application out with an embeddable widget to take in data.” Over the weekend, the 22,000 entries collected at Haitianquake.com were moved to Google’s database, which Schwartz said was up to 30,000 records “and growing” as of early Sunday evening. Google took on the role of main PFIF repository that Salesforce.com had played during the Hurricane Katrina response effort. PFIF 1.1, the version of PFIF used for the Katrina effort, had made several US- specific assumptions, so PFIF needed to be extended for the Haiti relief effort. Released on January 26, 2010, PFIF 1.2 added fields for the person's home country and international postal code, as well as fields for sex, age, date of birth, status, and links between duplicate records for the same person. By design, all data entered into Google Person Finder is available to the public. The data resides on Google servers and is not verified for accuracy. Instead, Google Person Finder depends on individual users to update and remove outdated records. More information on how the data is used is available in the Google Person Finder FAQ. Google was well positioned to launch a missing persons database due to 1) their ability to handle a very high volume of users and web traffic during crisis events, and 2) the perception of Google as a trusted partner by government, relief, and news organizations. The ease of embedding the Google Person Finder gadget enabled other organizations to use and promote the tool on their own sites as well. Later, Google leveraged its internal teams and process to translate the product into more than 40 languages, making it accessible to a broader audience of potential users.
- 3. After Haiti The effort in Haiti was duplicated following the Chile Earthquake. A Google Person Finder instance was quickly established to help locate missing people. Over 78,000 records were entered into the Chile Person Finder instance. In the first 24 hours, the site was viewed over 2.5 million times. The Chile instance was supported in part by an all-volunteer technology community, Digitalas Por Chile (creators of ChileAyuda.com) who hosted CrisisCamp Santiago at the University of Chile on February 27, 2010 in collaboration with the World Bank.Volunteers worked to input missing persons’ names into Google Person Finder. With respect to retention of PFIF data, note that the US National Library of Medicine captures its own copy, and its retention policy and web sites are also evolving. As of this writing the Haiti data has been left up in searchable form at the original site (https://hepl.nlm.nih.gov). The National Library of Medicine has a newer multi-event “People Locator” site (https://pl.nlm.nih.gov) that has used PFIF to import post- Haiti reports, such as those from the Christchurch, New Zealand earthquake and the Tohoku disaster. Since the Haiti and Chile responses, a full-time Crisis Response team has been formed within Google.org, the philanthropic division of Google. On November 15, 2010, Google.org posted an invitation to the developer community to help improve Google Person Finder and the PFIF data format. The open source code for Google Person Finder, a list of open issues and feature requests, and a Developer Guide are available at the project site on Google Code. Google also announced that it was closing the Google Person Finder instances for Haiti, Chile, China, and Pakistan, and stated: “… we intend for each instance of Google Person Finder to be running for a limited time. Once an instance has served its purpose, we will archive the PFIF records in a secure location for historical preservation for one year while we work to identify a permanent owner for these records. Assuming a long-term owner cannot be found, we will delete the records after one calendar year.” Developers at Google and elsewhere wanted a clearer solution for data privacy and deletion that could be added to the PFIF standard. PFIF 1.3, released in March 2011, addressed these concerns by adding an expiry date field to each Person record and setting out requirements for repositories to delete their data. The expiry date field allows users to specify how long they want a record to persist. Google changed its one-year data retention policy to follow these requirements, and Person Finder now defaults to expiring records after 60 days. PFIF 1.3 also moved away from the US-specific assumption of a first and last name by adding a single field for a person's full name. At the conference for the International community on information systems for crisis response and management (ISCRAM 2011), representatives and developers from the Sahana Software Foundation, Google, the American Red Cross, and the National Library of Medicine convened a workshop to test, evaluate, and improve the ability of their missing person systems to interoperate with each other using PFIF. Observations Since January 2010, CrisisCommons has collected observations from these processes through the Missing Persons Community of Interest. Today there is an opportunity to create ongoing dialogue and
- 4. continuous improvement processes on a domestic and international level. A few observations of the community included: • During every crisis there will be new, more distributed and sophisticated data systems collecting and distributing missing persons information. Person Finder provided a direction for these efforts which allowed for replication of the missing persons widget but consolidated the data from potentially hundreds of systems to a small handful, with major media outlets in support of Person Finder. • In official crisis response systems (i.e. International Committee of the Red Cross Family Links system or Red Cross Safe and Well) data is required to have high level of security and privacy governance. Information collected in Family Links comes from the ground. • Official crisis response systems have resource challenges to modernize data systems, challenges in scale and providing technical surge support (from vendors or internal volunteers) during the crisis. • Google has provided an open platform where missing persons information can be exchanged. Technology volunteers can place information about people into this system and people who are looking for loved ones can search the system for information. • By providing an API, Google is allowing other organizations, especially response organizations whose role it is to collect and process missing person’s information, to push and pull data from its system. • Person Finder has data that are unverified. Official crisis response systems are reluctant to use unverified data or co-mingle that data with official missing person’s data. • Currently Google.org listens to the public and gauges the need for an instance. It has been discussed by Google.org and those within the volunteer technology community have discussed if there needs to be a governance body or set of processes in order to trigger an instance of Person Finder in the future. The year 2010 saw an unprecedented use of the Person Finder application after natural disasters. Each launch, presented an opportunity to share lessons learned from users of Person Finder, official response systems such as ICRC Family Links, and unaffiliated volunteers. academia, such as the University of California, presented new technical methods including the need to improve the search capability of Person Finder tool provided by Google. In October 2010, Tim Schwartz, a technology volunteer and CrisisCommons as a result of the initial conversations of the CrisisCamp After Action Report documenting the role of technology volunteers who supported Missing Persons data management began to led the development of a long term open membership community of interest which seeks to support the ongoing technical and policy development which can be improved after input and feedback from each crisis as well as the leveraging innovative development which can occur through hackathons and other open forum collaboration events. The Missing Persons Community of Interest provides an open forum for continued opportunity to broaden the discourse surrounding missing persons data, inclusivity of volunteer technology communities (including individuals who are not affiliated with any one particular group), refinement the PFIF community data standard, develop cross-walks with other emerging missing-person protocols like EDXL-TEP (now in the OASIS standardization process), create community governance of missing persons data by external actors such as volunteer technology communities, academia and the private sector, and encourage technical enhancements to the open source code.
- 5. Some Thoughts from a Software Development Perspective By Glenn Pearson, Lost Person Finder Project, US National Library of Medicine For system providers, working with evolving missing-person data-exchange standards is challenging, whether these are those that are de facto standards such as PFIF, or those undergoing formal consideration by a standards body, such as EDXL/TEP by OASIS. We are currently investigating the potential for cross-walks between these, and hope to report shortly to both communities. The trade- offs between timely but unfiltered public reporting, and reporting by trained responders, have been well- expressed by some of the other contributors to this statement. Our system, “People Locator” (https://pl.nlm.nih.gov), derives from portions of the Sahana Disaster Management system, an open-source effort begun as a response to the 2006 Indonesian tsunami. We initially customized it towards the needs of a local Bethesda, Maryland, hospital consortium. In response to the Haiti earthquake the system was expanded in order to support international disasters. In particular, using PFIF, People Locator can readily and reliably import missing-person data from Google Person Finder repositories for subsequent searching. This capability was exercised most recently during the Tohoku disaster (shown), and further demonstrated at the ISCRAM 2011 InterOp Workshop in May. As an Institute within the National Institutes of Health, US National Library of Medicine (NLM) is very much aware of the concerns regarding individual privacy, patient confidentiality, and data lifetimes. For this project, while we work with Google, we do have differences of viewpoint in some of these matters and appreciate the role of CrisisCommons in providing an on-going venue for exploring these matters. In terms of shared goals, both Google, through their Google Summer of Code program and NLM
- 6. through its internship programs, recognize the importance of engaging the next generation of computer- literate students in support of humanitarian response and emergency preparedness. We have used social networking and volunteer response organizations like Sahana, Random Hacks of Kindness, and CrisisCommons, to help with web-site translations and new capabilities before and during disasters. We also foresee opportunities to make use of “crowd sourcing” to clarify and convert records. We continue our development of mobile apps such as our iPhone “ReUnite” to facilitate field reporting of those impacted by natural disasters. Contributions to Attachment A provided from Glenn Pearson of the U.S. National Institute of Medicine, Heather Blanchard of CrisisCommons, Tim Schwartz, Google and Ka-Ping Yee.
- 7. Attachment B - Community Comment In response to developing this Statement for Record, participants in the CrisisCommons community provided perspectives they wanted to share directly with the committee staff. These were collected through an open process where individuals and organizations choose whether to be cited or not. Underscoring the Need for Training, Research and Resources By Suzanne Frew, Pacific Disaster Resource Center Pacific Disaster Center located in Kihei Hawaii works with decision makers, emergency managers, planners, and the public to develop solutions to some of the most challenging disaster management problems. The Pacific Disaster Center is working with Argonne National Lab and the University of Hawaii to research social media and disaster communications experiences between the 2010 and 2011 tsunami events. The Center has assisted United Nation agencies, national governments, relief organizations, and humanitarian assistance organizations in worldwide locations and works closely with Pacific Command to provide early warning and decision support tools, hazard modeling and visualization, risk and vulnerability assessment, training and exercise support. During the March 2011 Japan Earthquake/Tsunami the Pacific Disaster Center’s website peaked to four times the traffic to 4.41 million hits with 77% of those visitors were looking for tsunami-specific content. The Pacific Disaster Center believe that there are many opportunities where nongovernmental organizations use social media to fully utilize and distribute critical information such as preparedness campaigns that are resulting in excellent penetration of low-income areas and populations (minority, youth, etc.), gathering of rapid response intelligence from the population and rapid info distribution between networked preparedness and response organizations In assessing the Federal government’s role in the use of social media in emergency management, the Pacific Disaster Center recommends to Congress: • Provide guidance to Federal government warning agencies to support and provide access to the related information, using a common protocol • Provide grants and financing support to the existing networks to expand and promote use of social media through enhanced functionality and partnerships • Facilitate and finance a social media strategy development and implementation process, inclusive of public, private and NGO, particularly emphasizing outreach to highly vulnerable populations. • Integrate grant-based funding into current funding streams to Fed/S/L organizations to evolve partnership development targeting social media. • Continue to expand National Science Foundation and National Institutes of Health funding for research (specifically, in information assurance for crowd-sourced data). • Train emergency management staff and other key sectors in the proper utilization of social media for information sharing and data exchange, and promote social media use in the emergency management curriculum at universities and colleges. The Pacific Disaster Center reflected on the potential for the maximization of resources recommends the following opportunities to better utilize public sector’s tools: • Utilize GIS and visualization techniques that can be pushed online for decision support, • Provide grants and funding support for the integration of existing tools and technologies, including those for the mobile devices, that would facilitate information exchange, and
- 8. • Support the build of social media tools into the standard response go packages, preparedness guidance, and response annexes and protocols. Social Media is helpful for Volunteers and Donation Management By Jim Bass, Cecil County Emergency Management Mr. Bass shared, “One of the greatest potential uses I see for social media in the wake of disasters is the advertisement of needs in regards to volunteers and donation. Platforms such as Facebook or Twitter are a fast and easy way to reach large groups and keep them informed of your needs, and such platforms also give a voice to the volunteer community in order to communicate what they plan to donate or how they plan to help.” Public/Private Partnerships By Lloyd Colston, City of Altus (OK) Emergency Manager Mr. Colston shared with CrisisCommons, “that public/private partnerships, as encouraged by Administrator Fugate, is in play in Oklahoma. The Oklahoma Crisis Mappers (http:// www.oklahomacrisismappers.org/) has been involved in a number of winter weather events and, recently, fire weather events across the State. The citizen is able to get information, in a graphic form, mapped to their local area, with a link for additional text information that may be useful. The Oklahoma Crisis Mappers is an all-volunteer group with partnerships with local emergency managers and other government officials.” Social Media Fosters 2-Way Communication By Alex Rose, CrisisCamp Southern California Mr. Rose shared with CrisisCommons, “Social Media tools enable real-time 2-way communication channels that were not available to the disaster affected public or emergency managers just 2 years ago. And while Crisis Commons is an organization that is exploring how to more fully utilize these mediums, we recognize that agencies promoting use of social media must not make unsustainable commitments or establish inappropriate public expectations. While the public may turn to twitter to seek assistance during a disaster, if the local EMS, dispatch and 911 system is overwhelmed then those tweets will go unanswered. As the Federal Government joins forward-thinking groups like Crisis Commons we must all continue to promote the limits of our capabilities.” Social Media is Important for All Aspects of Emergency Management By Pascal Schuback, CrisisCamp Seattle Mr. Schuback shared with CrisisCommons, “These (social media) tools are important to the continued success of emergency management and its four phases, Planning, response, recovery and mitigation, that CrisisCommons continues to strive on a daily basis for the global communities. Just as we have accepted the use of email, 15+ years ago, social media tools and innovative projects will move us forward into building stronger resilient communities to future and unknown disasters.”
- 9. Connecting Existing Resources at the Local Level By Heather Blanchard, Co-Founder, CrisisCommons From the August 12, 2010 presentation at the American Red Cross Crisis Data Summit http://www.slideshare.net/poplifegirl/arc-08-12-10-final-short Note: In Red are potential new functions, in black are existing roles Potential Technology Cluster Model
- 10. Opportunity for Mobile Disaster Assessments By Willow Brugh, Geeks Without Bounds, Seattle, Washington Ms. Brugh shared with CrisisCommons, “Creating a mobile assessment of damage for the public will make the process of assessing damage after catastrophe easier, quicker, and searchable. Will save hours for public employees, empower individuals, and speed recovery.”
- 11. Opportunity in Location Based Check-In By Teri Center, Silver Spring, Maryland Ms. Center shared with CrisisCommons that the Department of State should figure out how to incorporate services like Life360 (http://www.life360.com/blog/over-1500-families-across-japan-use- life360s-safety-check-in-during-earthquake/) into their Smart Traveler Enrollment Program (https:// travelregistration.state.gov/). Could they also incorporate other location-based social media like FourSquare, GoWalla, and Facebook places? Could they allow people who plan to "check-in" anyway to "friend" STEP so that in case of a disaster in a certain location, they'd be able to quickly scan their list of registered users for recent check- ins at that location? Role for Technology Volunteers By Richard Barber, Morgan Hill, California CrisisCommons has fostered the next generation of emergency management. It is an inclusive effort that can help bring together people during a crisis without regard to political division. Shortly after the massive flooding last year in Pakistan, I learned about a Crisis Camp occurring in my area. I was amazed to see and interact with the dozens of responders who gathered. Through online blogs, chats, and wikis, participants are linked across the globe, and efforts are very well organized. One essential element of disaster management that I take very seriously is communications. As a fourth- generation amateur radio operator, I understand the need for rapid and accurate transmission of information. From the telegraph relay networks of our ancestors to today's satellite uplinks and
- 12. downlinks, robust, reliable global communications systems will continue to play a vital role in emergency management. That's why I take special pride when a CrisisCommons supporter asks questions about Ham radio, and how radio communications works. Following the multiple disasters in Japan this March, I researched and reported on a CrisisCommons wiki page how Amateur Radio is being used, and could potentially be used in the crisis-stricken areas. Other areas around the world have been suffering from ongoing humanitarian needs. Many people suffer as a result of perfect-storms of a combination of political mismanagement, agricultural ignorance, and long-standing civil strife. It is my own opinion that these people live in crisis also, and this opinion is represented by the requests of the United Nations Office of the Coordination of Humanitarian Affairs (UNOCHA) to CrisisCommons to provide support on behalf of the people affected by such perfect- storms. The prime example of such an area is Libya, but there are many others.
- 13. Often times we don't know if we can help, or if what we are capable of doing will help, but we always want to know that people are being helped, and we want to know that the people helping aren't missing anyone needing help. This need drives CrisisCommons participants to shift their attention from their daily routine to the plight of those suffering disaster, no matter where. CrisisCommons is a serious and open effort. The people working on CrisisCommons projects do so because they care about the lives of those who suffer from disaster. I will continue to assist CrisisCommons in honor of those who have donated their valuable time and skills developing the technology and management practices that have become, in very short order, a model for existing and future communication organizations. First Responder Communities of Practice Anonymous Submission, Washington DC The Department of Homeland Security Science and Technology Directorate First Responder Communities of Practice Website (www.communities.firstresponder.gov) is a vetted, professional networking, project collaboration, and resource-sharing platform for first responders and other personnel working in homeland security capacities. The site is focused on emergency response, preparedness, resiliency, planning, management, and homeland security-related matters. Site members can network with others in their fields and areas of interest; join or start new communities to collaborate “virtually” with others through wikis, blogs, discussion boards, real-time chat, and internal Website e-mail; find and share resources and contacts; store and access documents; and stay connected through e-mail notification of site activities. In addition to managing the site, the First Responder Communities of Practice Website also reports on the emergency response community’s broader efforts to use social media to improve disaster preparedness and resilience. DHS Working Group Recommends Social Media Best Practices
- 14. Anonymous Submission, Washington DC DHS First Responder Communities of Practice recently launched the Virtual Social Media Working Group (VSMWG), which is comprised of first responders and homeland security professionals from various disciplines, localities, sectors, and government agencies across the country. The mission of the VSMWG is to provide recommendations to the emergency preparedness, response, and homeland security communities on the safe and sustainable use of social media technologies before, during, and after emergencies. Members were selected by DHS First Responder Technologies (R-Tech) program based on their experience in leveraging social media technologies to pursue the missions of their agencies. Many VSMWG members have served as speakers, trainers, and subject matter experts at major homeland security-related workshops, roundtables, and conferences on the topic of social media. Representing the fields of emergency management, law enforcement, fire, emergency medical services, public health, public utilities, and local government, the VSMWG strives to be a dynamic voice in the social media and public safety arena, incorporating the perspectives of a wide range of stakeholders. VSMWG members will collaborate via virtual meetings to identify and discuss responder issues and challenges with social media. They will look at myriad issues, such as standards and policies, and will provide recommended guidance on using social media in public safety. The working group may engage with subject matter experts from different sectors to work towards resolutions to these issues. The First Responder Communities of Practice platform will serve as the primary location for the VSMWG to conduct activities, share developments, and connect with other homeland security professionals regarding the value of social media for emergency preparedness, response, and recovery. The group will play an active role in establishing the Make America Safer through Social Media Community on the First Responder Communities of Practice as a national resource for social media and public safety-related information and best practices. “I don’t trust FEMA, but I do trust Craig Fugate” Marcus Deyerin, Bellingham, Washington The value of social media for emergency management is in its dynamic nature, capacity for rapid adaptation, and general absence of critical nodes. These aren't things you can effectively "support" through legislation or regulation - but you sure can inhibit them (e.g. changes to net neutrality). Beware the hazard of unintended consequences [of ill-considered legislation]. Social media has changed the rules in regards to crisis communications. There's simply no such thing as "controlling" the message or information in general anymore. Just ask Hosni Mubarak. If government agencies (and individuals) want to be effective users of social media, they have to recognize they are an equal partner in the conversation, and the success or failure of any argument, direction, guidance, etc. will succeed or fail based not on being a "voice of authority" but rather the level of transparency and trust they have pre-established with their intended audience, which segues to... Social media is about people - not faceless entities. Sure - you can have a "Department of X" Twitter account, but if it's written in government vanilla format - don't expect it to garner much attention. I don't "trust" FEMA - but I do trust Craig Fugate. Perhaps that isn't ideal - but it is what is.
- 15. Lastly, expect mistakes. Whether social media is evolutionary or revolutionary is debatable. What is less debatable is that our capacity to develop and adopt technology has far surpassed our cultural and sociological ability to comprehend the long-term ramifications of these technologies, for better and worse. The adoption of social media by government, corporations, and individuals has and will continue to provide ample opportunities to "cast the first stone." Therefore, social media missteps within the public sector should be evaluated with a certain degree of empathy, and judged along the full spectrum of maliciousness, stupidity, negligence, poor judgment, or simple ignorance, with responses appropriate to each. Future Challenges and Opportunities This anonymous submission was provided to CrisisCommons with citations from blog: http:// headdowneyesopen.blogspot.com/2011/01/putting-power-into-hands-of-people-who.html Here is a summarized version of what we can consider the main challenges/opportunities ahead if we are to truly be more effective at humanitarian aid by using available technologies to ensure people affected by disasters are more involved - that they become genuine partners in their own recovery. There are many more 'internal' institutional-type challenges which I won't go into here. If you feel some crucial points are omitted or contest those mentioned do join the discussion. Some of these points are taken/inspired from a recent UN Dispatch blog post on a great new initiative that I'm sure will quickly become the basis for providing best practice, guidance and support for the aid community and communities affected by crises. Exciting times. • Relevance: is information being received directly from people – including third party curators – relevant information that is actionable? Can we do something with the information or is it just wasting valuable time? • Privacy: much of the personal information gathered by aid workers in the course of their duties is personal and confidential information. In some contexts, more than we might imagine, such information needs to be treated with utmost sensitivity and confidentiality. Protocols on the handling of personal data gathered and disseminated by SMS technologies (for instance but others too) should be developed much in the way confidentiality is practiced by the time-tested protocols of the ICRC's Tracing Agency. • Verification: is the information accurate? Is it true? Is it a ruse? Could it create a security problem? • Duplication: are we the only ones who received the info? Is someone else dealing with it? Do we need (yet again) new coordination mechanisms? • Access: do the people who own the aid outcomes i.e. the most vulnerable people, do they have access to the information channels created by new technologies, better use of SMS portals etc? • Expectations: Are we creating excessively high expectations which we will not be able to manage? That is, by gathering so much date and info from people are we contributing to a misperception that all these needs will be addressed? • Proximity: Mobile technologies and satellite communications are bringing everyone—humanitarian organizations, international institutions, volunteer technical communities, and the affected populations —ever closer together. More often than not, victims of disasters and conflicts have cell phones and can
- 16. communicate via SMS in real time. • Speed: As a result, information flows are accelerating, raising expectations around increasing the tempo of information management and coordination in emergency operations. • Duality: At the same time, the methods for data and information exchange are moving from document- based systems to flows of structured data via web services. This movement from the narration of ongoing events in long stretches of unstructured prose to streams of data in short semi-structured formats require humanitarian staff to perform double duty. They are simultaneously working within an existing system based on the exchange of situation reports while filtering and analyzing high volumes of short reports arriving via SMS and web services. Conflict and disaster management in a hyperconnected world - cooperative, collaborative, real-time By Stephen Collins, Australia Source: http://acidlabs-cdn.s3.amazonaws.com/Conflict%20and%20disaster%20management%20in%20a %20hyperconnected%20world.pdf In Australia, the US, the UK and elsewhere, including on a multinational/UN basis, there are painfully few examples of truly skilled individuals and agencies with an official civil-military remit using social and collaborative technologies in either disaster or conflict management. Nor are they actively participating in networks of expertise and collaborating with them in order to improve their capacity to act. A number of events are already taking place around the region; events the civil-military community are not engaging with. These include Bridging the Gap Think Tank, in Sydney on 21 May and the global Random Hacks of Kindness (RHoK) in 16 locations around the world in early June.29 Not actively participating in these events represents a singular missed opportunity for the civil-military sector. Many Australian organisations across the conflict and disaster management community are now increasingly aware of the value of the use of social technologies and hyperconnectivity to improve the way they work, including during times of crisis. Several agencies, including the Attorney-General’s Department have signalled they intend to investigate these approaches and a number of events to discuss experiences, research and views have been held.30 Investigation, however, is not enough. There is more than adequate academic and organisational research and use-in-practice evidence to show that organisations involved in official civil-military response gain measurable insight and response capability, even in the face of emergent, rapidly changing and significantly complex events when they engaged and working with technologically adept networked communities such as CrisisMappers and SBTF. In the words of GFDRR manager, Saroj Kumar Jha: “The use of Volunteer Technology Communities (VTCs) made possible by new Web 2.0 technologies present a fundamental shift in how we can support Disaster Risk Management programs and intervene in disaster situations.We are only at the beginning of this story.The seeds planted through initiatives like the Crisis Commons and Random Hacks of Kindness hold great promise for the future.” Australian civil-military agencies, and in all likelihood their equivalents elsewhere need to act to improve their capacity to engage with networked communities around crisis and disaster management. To build skills and knowledge, as the US State Department is doing in at home and globally, so too DFAT, the Department of Defence and AusAID could actively engage with the volunteer technical communities, building relationships and expertise on both sides.
- 17. An international research effort as well as events akin to RHoK and CrisisCamp, should be sponsored by civil-military organisations such as the Asia-Pacific Civil-Military Centre of Excellence and their international peers. This activity would explicitly seek to involve the various communities - VTCs, academia, the innovation sector, CrisisCommons, The Standby Task Force and others - with an aim of fostering good working relationships and incorporating culture change, tools and practices and lessons learned with respect to the inclusion of networked communities in disaster and conflict response into civil-military doctrine by July 2012. Building trust and strong relationships is an important first step. These actions could facilitate collaboration between the official and volunteer actors in the civil-military, disaster management and crisis response sectors, would improve knowledge amongst all involved and would certainly improve the capacity to respond effectively and efficiently to events in the future.