From Open Government to Online Engagement: Lessons Learned
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The document discusses the evolution of open government and online engagement, highlighting the establishment of GovLoop and its mission to connect government professionals. It outlines the importance of transparency, citizen engagement, and the role of social media in transforming government communication. Key practices for successful online engagement include developing clear policies, providing resources, and emphasizing accountability.
From Open Government to Online Engagement: Lessons Learned
- 1. From Open Government to Online Engagement: Lessons Learned Andrew Krzmarzick GovLoop Director of Community Engagement
- 2. Our Time Together 1. Overview of GovLoop 2. Evolution of Open Government 3. Social Media Trends 4. Online Engagement: Lessons Learned
- 3. • 14 years raising money and awareness for non-profits, educational institutions and social businesses • Generated over $100 million through proposals, fundraising and marketing • Design and deliver presentations on social media, generational diversity, telework, and social learning • Built first-of-its-kind, government- wide mentors program in the U.S. • Manage a team of 15 full-time and Andrew Krzmarzick part-time employees to deploy a LinkedIn.com/in/andrewkrzmarzick comprehensive digital engagement strategy @krazykriz
- 4. Online community of government colleagues helping each other to do their jobs better. Mission: “Connect government to improve government”
- 5. Evolution Passionate Federal Full-‐Time Employee Committed Volunteers Team = 4 JUN 2008: JAN 2009: JUN 2009: SEP 2009: JUL 2010: GovLoop Community 10,000 20,000 Next Gen Gov Launched Leaders Members Members Event in DC SEP 2010: MAR 2011: SEP 2011: Jul 2012: SEP 2012: 40,000 Mentors 50,000 Next Gen = 60,000 Members Program Members 600+ Members 20+ Corporate Partners Sub-‐Communities, Podcast, Guides Team = 14
- 6. Member Overview Top 10 Agencies on GovLoop Federal Government 1. Dept. of Defense 2. Dept. of Health & Human Services 12.48% State Government 3. Dept. of Agriculture 4. Dept. of Veterans Affairs 9.18% 5. Dept. of Homeland Security Local Government 6. General Services Admin. 14.83% 50.37 % 7. Dept. of Commerce Industry/Gov’t 8. Environmental Protection Agency Contractors 9. Dept. of Transportation 13.14 % Other (i.e. non-profit, 10. Dept. of Labor academia & Total # of Agencies: 37 International Gov’t) Average Age:
- 7. “Knowledge Network” Vehicles: Value: • Blogs • Share and find best practices • Forums • Get questions answered quickly • Groups • Solve problems faster • Events • Learn from peers and experts • Guides • Podcasts • Webinars
- 8. “Knowledge Network” 1. Learn from each other online.
- 9. “Knowledge Network” 2. Learn from each other in person.
- 10. “Knowledge Network” 3. Learn from each other one-on-one.
- 11. “Knowledge Network” 4. Learn from experts via webinars.
- 12. “Knowledge Network” 5. Learn from experts via podcasts.
- 13. “Knowledge Network” 6. Learn from experts / each other via guides.
- 14. “Knowledge Network” Partners With: 7. Teach citizens that government works.
- 15. “Knowledge Network” Questions?
- 17. President Obama: Day 1
- 18. Historic Change? "Liberty cannot be preserved without a general knowledge among the people, who have a right and a desire to know.”
- 19. President Obama: Day 2 http://www.whitehouse.gov/the_press_office/TransparencyandOpenGovernment
- 20. January 21, 2009 “Nondisclosure should never be based on an effort to protect the interest of Government officials at the expense of those they are supposed to serve.” “All agencies should adopt a presumption in favor of disclosure….” Presume openness; disclose affirmatively; and modernize. http://www.justice.gov/ag/foia-memo-march2009.pdf
- 25. January 2010
- 26. January 2010
- 27. January 2010
- 29. 300+ to date http://www.whitehouse.gov/sites/default/files/omb/assets/memoranda_2010/m10-11.pdf
- 30. September 2011 • disclosed more information under the Freedom of Information Act. • devised ambitious Open Government Plans to increase opportunities for public engagement • made voluminous information newly available on government websites. • shined more light on federal spending. • taken steps to provide more disclosure of sensitive government information. • used technology in many innovative ways that make information useful to citizens in their everyday lives. http://www.whitehouse.gov/sites/default/files/omb/assets/memoranda_2010/m10-11.pdf
- 31. Freedom of Information • Agencies made full disclosures—i.e., un- redacted disclosure of all requested information— for nearly 56% of all FOIA requests where responsive records were processed. • constitutes more than a 6% increase over the previous year from October 2008 through September 2009. • marks the first increase in full FOIA disclosures in the past ten years. • Taking partial and full disclosures together, agencies made disclosures in 93-94%% of all processed FOIA requests over the last fiscal year. http://www.whitehouse.gov/sites/default/files/omb/assets/memoranda_2010/m10-11.pdf
- 32. Freedom of Information • Over the past fiscal year, the ninety-seven agencies subject to the FOIA together invoked FOIA exemptions less than in the previous year. In fact, the invocation of FOIA exemptions dropped by nearly 54,000 over the past year, more than a 10% reduction. • agencies overall processed more requests than they received this past fiscal year…also increased the number of FOIA requests they processed as compared with last fiscal year • reduced their backlogs of pending FOIA requests over the past fiscal year. The ninety-seven agencies across the government that are subject to FOIA collectively reduced their backlogs by 10.1%. http://www.whitehouse.gov/sites/default/files/omb/assets/memoranda_2010/m10-11.pdf
- 34. Digital Government Strategy March 2012 http://www.whitehouse.gov/sites/default/files/omb/memoranda/2012/m-12-18.pdf
- 36. Digital Government http://www.state.gov/digitalstrategy/
- 37. Digital Government http://www.state.gov/digitalstrategy/
- 42. Open Innovation: Leading Practices • Allows vets to access and download • compares different plans information from My HealtheVet into simple text file or PDF • shows information that has • Gives control without special software never been made public • Enables sharing with health care providers, caregivers, or people you trust.
- 43. Open Innovation: Leading Practices
- 44. 8 Lessons from Open Gov in the U.S. 1. Nail down policy first. 2. Remove legal hurdles. 3. Give clear directions and deadlines. 4. Assign agency champions. 5. Provide tools and resources. 6. Hold agencies accountable, report on progress. 7. Use peer pressure via comparison. 8. Highlight leading practices.
- 45. Open Government: Global Impact Sep 2011 http://www.opengovpartnership.org/
- 46. Open Government: Global Impact • Launched on September 20, 2011, with 8 founding governments (Brazil, Indonesia, Mexico, Norway, Philippines, South Africa, UK, US) • aims to secure concrete commitments from governments to promote transparency, empower citizens, fight corruption, and harness new technologies to strengthen governance. • overseen by a steering committee of governments and civil society organizations. Participating countries must: • embrace a high-level Open Government Declaration; • deliver a country action plan developed with public consultation; and • commit to independent reporting on their progress. http://www.opengovpartnership.org/
- 47. Open Government: Israeli Impact http://www.opengovpartnership.org/
- 48. Open Government: Israeli Impact http://www.opengovpartnership.org/
- 49. Open Government: Global Impact http://www.opengovpartnership.org/
- 50. Open Government: Global Impact http://www.opengovpartnership.org/
- 51. Open Government: Local Impact Dec 2010
- 52. Open Government: Local Impact OpenGovernmentInitiative.org/
- 53. Open Government: Local Impact
- 54. 5 Mega Trends with Social Media and Government* *Source: http://www.businessesgrow.com/2011/04/04/five-mega-trends-how-social-media-is-transforming-government/ç
- 55. 1. The cry for transparency “This is a terrible time to be a control freak” – Hillary Clinton, U.S. Secretary of State • broad recognition that government information belongs to the people • technology is enabling a new wave of sharing • Best practice: U.S. Government Printing Office site o volumes of documents now available at visitor finger tips *Source: http://www.businessesgrow.com/2011/04/04/five-mega-trends-how-social-media-is-transforming-government/ç
- 56. 2. Citizen engagement “The opportunity of social media and government is not economic or technological. It’s emotional.” — Aneesh Chopra, Former CTO of the U.S. Government • Challenge.gov rewards citizens with cash prizes for solving government problems • Crowd-sourced budgeting processes • NASA has a range of programs encouraging active participation in agency project – customize your own NASA project page *Source: http://www.businessesgrow.com/2011/04/04/five-mega-trends-how-social-media-is-transforming-government/ç
- 57. 3. Humanizing government “Social media is not a second website, it’s a community.” — Tristram Perry, U.S. State Department • people are people, brands are building an emotional connection • citizens are expecting government to do the same • City of Reno poked fun with YouTube videos, crooked Christmas tree. • U.S. Embassy, Jakarta = more Facebook fans than all embassies combined: o Spark discussion and give people a reason to belong. o Customize your information for your audience. o Develop unique, engaging content. o Post regularly. o Set goals and reassess them periodically. *Source: http://www.businessesgrow.com/2011/04/04/five-mega-trends-how-social-media-is-transforming-government/ç
- 58. 4. Crisis management *Source: http://www.businessesgrow.com/2011/04/04/five-mega-trends-how-social-media-is-transforming-government/ç
- 59. 5. Real-time response (and mobile) • in private sector, there are many case studies about companies using social media as an effective tool to solve problems in real-time • these practices are being adopted by state and city (and federal) governments. • with a tweet or text (or an app) — potholes, broken street lights and other issues are being reported and fixed. • 311-Twitter service in San Franciso, for example, has answered over 7 million calls and thousands of more requests online. Why wouldn’t citizens expect national governments to do the same? *Source: http://www.businessesgrow.com/2011/04/04/five-mega-trends-how-social-media-is-transforming-government/ç
- 60. Leading Practice: Israel Ministry of Foreign Affairs *Source: http://www.businessesgrow.com/2011/04/04/five-mega-trends-how-social-media-is-transforming-government/ç
- 61. Leading Practice: Israel Ministry of Foreign Affairs *Source: http://www.businessesgrow.com/2011/04/04/five-mega-trends-how-social-media-is-transforming-government/ç
- 62. Leading Practice: Israel Ministry of Foreign Affairs *Source: http://www.businessesgrow.com/2011/04/04/five-mega-trends-how-social-media-is-transforming-government/ç
- 63. Leading Practice: Israel Ministry of Foreign Affairs *Source: http://www.businessesgrow.com/2011/04/04/five-mega-trends-how-social-media-is-transforming-government/ç
- 64. Anatomy of a Fantastic Facebook Page 1. Human voice 2. Effective use of photos 3. Relevant, local information 4. Diverse information 5. Blend of fun and serious 6. Frequent posting 7. Open forum *Source: http://www.businessesgrow.com/2011/04/04/five-mega-trends-how-social-media-is-transforming-government/ç
- 65. 4 Lessons for Open Online Engagement from
- 66. 1. Engagement is Not Easy • It’s REALLY hard, but… • There’s a methodology and rigor Integration with traditional communication = key to driving real results
- 67. 2. Email is Not Dead 1 6 4 7 2 5 8 3 9
- 68. If Twitter was a country Population: 140 million It would be bigger than Russia, Ukraine and Kazakhstan
- 69. If Facebook was a country Population: 1 billion active users It would be the world’s 3rd largest country Bigger than North and South America combined
- 70. If Email Was a Country It Covers Continents It would be an empire: 2.9 Billion users
- 71. Anatomy of a “Social” Newsletter 1 6 4 7 2 5 8 3 9
- 72. 3. Aim for an Integrated Approach
- 73. 4. You Don’t Have to Do It All Test => Learn => Iterate
- 74. Recommended Resource http://www.slideshare.net/alexgrech/open-government-and-social-media