Crisis Meeting Presentation - Fictional Health Center
- 1. Women's Health Clinic - Crisis Action Plan M. Sampson Community Hospital July 2, 2020
- 3. As we discussed in our team meeting on June 23, there has been backlash regarding our new women's clinic's construction. Since that conversation, the concerns from the community have elevated. Community concerns include razing the historic buildings on the site of the new clinic and the noise and traffic during the construction period. Based on what we know, we must implement our crisis communication plan. Overview (Canva, n.d.)
- 4. Current Concerns Community members have organized a protest on July 4th at 8am against razing historical buildings on the new clinic site. Social media posts are circulating with the date and time of the protest. (Canva, n.d.) (Ventura, 2017 & Zeoob, n.d.) Save history! Are you listening? "Images before words" (Evans, 2018)
- 5. Online Sentiment Concerns 6.10 - Announced new clinic 6.18 - Announced location 6.23 - Community members announced future protest on social media Negative comments are rising quickly. Up to 82% of all daily posts mentioning our hospital are negative. To protect the reputation and future of the hospital, we must respond. Data visualization is useful to "highlight important issues quickly and clearly" (Murray, 2019).
- 6. Clinic Benefits Clinic will be a boon for the neighborhood. Clinic will revitalize the community. M. Sampson Community Hospital must build the Women's Health Clinic for future success (financial/reputational). Women's Health Clinic will provide additional $3 million in year one. "For showing trends over time, line charts, area charts and bar charts are best" (Comcowich, 2015).
- 7. Reputation Our reputation in the community is an asset. This is something we should leverage in all business and communication decisions. (Coombs, 2019, p.29)
- 8. Spokesperson Training Press Release Social Media Posts Engagement with Stakeholders - (urgent - must engage before 7/4) Including: Action Plan (Canva, n.d.) (Montgomery, 2020) 1. Activate our Crisis Communication Plan 2. Active Social Listening 3. Partner with Historical Commission Track conversations and engage quickly. (Sprout Social, 2020) (Coombs, 2019) Preserve components of the historic buildings in the Women's Health Clinic. (Sprout Social, 2020)
- 9. Thank you. M. Sampson Community Hospital July 2, 2020
- 10. References