CRM Onboarding: Leverage offline customer data in online marketing
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CRM onboarding bridges the gap between offline customer data and online marketing, enabling brands to create tailored digital experiences by matching CRM data to online profiles in real-time. This technology helps marketers increase reach and personalization while overcoming challenges related to limited data matching. Temelio, established in 2011, offers innovative solutions to integrate and activate customer data across various advertising platforms.
CRM Onboarding: Leverage offline customer data in online marketing
- 1. CRM ONBOARDING Leverage the power of customer data in digital advertising and marketing campaigns
- 2. For years, brands have built a unique wealth of customer data in their CRM: purchase history, contact history, customer segmentation etc. While it has become a critical asset for managing customer relationships, brands have trouble matching databases customers to online profiles (cookie ID), failing to connect the dots of the customer journey. As a result, marketers have been unable to leverage their most valuable data to deliver a rich and tailored customer experience in the digital realm. 53% of bank customers have received a display ad for a product they already had.* *Source: Ad-‐exchange.fr THE CHALLENGE: CUSTOMER EXPERIENCE IN THE DIGITAL AGE
- 3. THE SOLUTION: MATCHING ONLINE AND OFFLINE 90% of marketers say individualized marketing is a priority for the next few years.* 22% of marketers ranked customer experience as the single most exciting opportunity for 2015.** IMAGINE... What if there was a technology allowing brands to match their offline and online data in real time? This technology, called CRM Onboarding, is now available to every marketer. *Source: Teradata Driven-Marketing Survey 2015 ; **Source: Adobe Digital Trends for 2015
- 4. CRM ONBOARDING: DEFINITION " CRM Onboarding brings offline data (CRM, PRM, loyalty program…) online, allowing marketers to activate their data on online marketing and advertising platforms. INTEGRATION " CRM Onboarding bridges the gap between offline and online marketing platforms such as DMPs, DSPs, trading desks, retargeting platforms... The integration process is automated and occurs in real time.
- 5. THE BENEFITS: BRINGING REACH AND SCALE " CRM Onboarding brings reach and scale to the process: Maintenance of the brand’s cookie pool Maintaining the 10% reach the company can build on its own Onboarding and matching of the remaining 90%: - Customers who never open emails - Customers with no email contact in the CRM - Customers who never log in on the company’s website... Marketers are able to tie CRM data to cookies when: - A customer clicks on a link in an email sent by the brand - A customer logs in on the brand’s website Problem: Limited reach Marketers can only match 10 to 15% of their CRM data.
- 6. CRM ONBOARDING: HOW IT WORKS " Customer data are uploaded, encrypted and anonymized on our proprietary platform through a secure process. All data are hosted and processed in France.
- 7. CRM ONBOARDING: USE CASES" Website personalization Customize website pages based on customers’ CRM profile without requiring a log in. CRM display Use existing customer and prospect lists to build highly targeted display campaigns based on purchase history. Customer reactivation Reengage past customers with online display ads even if they have not visited your site recently or opened your emails. Ad suppression Remove current customers from acquisition campaigns to increase media spend efficiency. Attribution Evaluate the offline or in-store impact of online advertising campaigns. Look-alike modeling Reach a bigger audience by targeting new customers that look like your current high- value customers.
- 8. ABOUT TEMELIO: WHO WE ARE" Temelio (keystone in Greek) develops innovative marketing solutions by combining data and technology. Through our secure SaaS platform, Temelio provides brands and marketers with technology to converge their offline and online data. Founded in 2011 14 employees 110% annual growth Supported by Bpifrance (FCPI label) “Young Innovative Company” Label Selected among the EBG Top 100 Innovative Start-ups (2013-2014)Soutien de Bpifrance (Label FCPI) Label Jeune Entreprise Innovante Classement dans le top 100 des startup innovantes (2013 & 2014)
- 9. Get in touch Temelio 92 boulevard Victor Hugo 92115 Clichy Cedex FRANCE +33 1 41 06 00 38 contact@temelio.com facebook.com/temeliofrance linkedin.com/company/temelio@temelio