Cross-platform report - June 2013 (Nielsen)

A LOOK
ACROSS
SCREENS
THE CROSS-PLATFORM REPORT
JUNE 2013
THE CROSS-PLATFORM SERIES | Q1 2013

2 Copyright © 2013 The Nielsen Company
As I watched the annual television upfronts unfold this spring, I was
reminded of just how actively the American consumer engages with
content. While media companies and advertisers negotiate deals to
create new and exciting touchpoints bringing content and messages to
key consumers, these consumers anxiously await another slate of new
shows, or the return of their favorites.
While much about the television industry has remained the same –
“attract those eyeballs!” - it is also a brand new world for all. A fact
that continues to strike me, as we at Nielsen discuss and analyze these
changes, is the sheer amount of media consumed by viewers. We may see
slight shifts between screens and devices but one thing remains constant,
we continue to see upticks in the amount of traditional TV and digital
content consumption. Consumers do find the time to view content that
appeals to them.
Through this report we continue to look at the media behavior of the
American consumer across all multi-ethnic breaks. This quarter I
have chosen to highlight some key data from our Electronic Mobile
Measurement of tablets and smartphones with the goal of providing
information around digital mobile content consumption.
welcome
DOUNIA TURRILL
SVP INSIGHTS, NIELSEN
D O U N I A

3THE CROSS-PLATFORm REPORT | Q1 2013
Last quarter, we highlighted key changes in our television audience
measurement panel that will bring forth content consumption within
a new set of homes. This is a significant undertaking, and as of the
new fall television season, we will include homes where TV and video
content is consumed on a TV set attached either directly to a broadband
connection (smart TV) and/or to an over-the-top device such as an Apple
TV, Roku, or game console in our national People Meter sample.
This quarter we’ve chosen to look at a new piece of the viewing
ecosystem, the mobile consumer. Both smartphones and tablets offer
mobility of content; video content as well as at-our-fingertips access to
news, information, sports scores, social networking and shopping. In the
spectrum of evolving media, nothing is growing faster than the adoption
of portable devices or the consumption of content on these devices.
Smartphones and tablets have revolutionized our ability to be connected
to each other and to our favorite shows at all times.
Still vibrant, traditional TV is thriving as viewers continue to go to
their sets for entertainment and information that appeals to them. In
fact, traditional TV viewing has grown year-over-year among the total
population. This growth in viewing is led by African American households
where we are also seeing an increase in consumption of mobile and
digital video.
As we continue to keep an eye on the
shifts in platforms, screens and
delivery of content we are also
seeing some very interesting data
emerge in the video-on-demand, or
VOD, space.
The time has truly arrived when we can say that we can have it all! As
consumers, we have the freedom to move from place to place and bring
content and information with us. We can walk out the door in the morning
using our smartphone, sit on a commuter train shifting to the larger
tablet screen and later, find the comfort of the big set as we sit down after
a day out… or hide in a quiet spot to watch TV and TV-like content on our
tablet, laptop or desktop computer. The choices are endless and media
companies trigger the desire fueled by the ability to shift our habits to
satisfy our needs - because we want it all, and have it all!

SMARTPHONES
IPADS
SMARTPHONE USERS SPENT
87% OF THEIR TIME USING
MOBILE APPS
MEN
WOMEN
MEN
WOMEN
MEN
WOMEN
MEN
WOMEN
25 HRS 53 MINUTES
28 HRS 7 MINUTES
4 HRS 1 MINUTE
4 HRS 23 MINUTES
12 HRS 24 MINUTES
15 HRS 5 MINUTES
3 HRS 23 MINUTES
5 HRS 5 MINUTES
MOBILE
WEB
MOBILE
WEB
IPAD USERS SPENT 76% OF THEIR TIME
USING MOBILE APPS
IPAD USERS SPENT 24% OF THEIR TIME USING
THE MOBILE WEB
SMARTPHONE USERS SPENT
13% OF THEIR TIME USING THE
MOBILE WEB
MARCH 2013 MONTHLY USAGE OF APP AND MOBILE WEB
PERSONAL AND PORTABLE: A SPOTLIGHT ON MOBILE USAGE
Source: Nielsen Smartphone & Tablet analytics

A CLOSER LOOK AT HOW ARE WE USING OUR SMARTPHOnes & IPADS
SPORTS
SOCIAL
NETWORKING
STREAMING
VIDEO
12
AM
50
20
100
150
200
1
AM
2
AM
3
AM
4
AM
5
AM
6
AM
7
AM
8
AM
9
AM
10
AM
11
AM
12
PM
1
PM
2
PM
3
PM
4
PM
5
PM
6
PM
7
PM
8
PM
9
PM
10
PM
11
PM
9HRS
6 MIN
3HRS
41 MIN
1HR
11 MIN 50 MIN
1HR
15 MIN
1HR
48 MIN
SMARTPHONE
APP ONLY USAGE*
IPAD APP
ONLY USAGE*
MONTHLY TIME SPENT PER PERSON
INDEX OF MONTHLY TIME SPENT BY HOUR USING IPAD APPSINDEXED DURATION OF
TIME SPENT
* Please see sourcing section for app-only usage methodology

TAKING A CLOSER
LOOK AT THE DATA
Table 1 – A Week in the Life FOR THE TOTAL US POPULATION
Weekly Time Spent in Hours : Minutes –By Age Demographic
K
2-11
t
12-17
A
18-24
A
25-34
A
35-49
A
50-64
A
65+
P
2+
BLACK
2+
HISP.
2+
ASIAN
2+
On Traditional TV 24:37 21:22 23:24 28:53 34:18 44:09 49:21 34:11 47:09 28:17 19:43
Watching
Timeshifted TV
2:06 1:39 1:46 3:27 3:42 3:40 2:28 2:54 2:12 1:52 2:00
Using a DVD/
Blu Ray Device
2:05 1:07 1:13 1:35 1:22 1:02 0:37 1:17 1:26 1:15 1:07
Using a Game
Console
2:25 3:24 3:08 2:20 0:56 0:19 0:05 1:30 1:47 1:36 1:06
Using the Internet
on a Computer
0:27 0:58 5:31 6:35 6:42 6:02 3:26 4:38 4:30 3:00 3:45
Watching Video
on Internet
0:16 0:29 2:05 1:50 1:16 0:51 0:23 1:01 1:16 1:01 1:18
Watching Video
on a Mobile
Phone
- 0:25 0:27 0:23 0:13 0:04 0:01 0:13 0:20 0:19 0:25
4:47
4:49
4:47
4:38
4:39
:16
:19
:21
:24
:26
:11
:12
:14
:14
:13
:18
:16
:14
:12
:11
Q1 2009
Q1 2010
Q1 2011
Q1 2012
Q1 2013
EXHIBIT 1 – AVERAGE TIME SPENT PER PERSON PER DAY
LIVE TV DVR PLAYBACK VIDEO GAMES DVD PLAYBACK

Table 2 – Overall Usage by Medium
Number of Users 2+ (in 000’s) – Monthly Reach
Q1
2013
Q1
2012
Q1
2013
Q1
2012
Q1
2013
Q1
2012
Q1
2013
Q1
2012
On Traditional TV 282,949 283,302 37,031 37,008 47,296 46,035 15,778 15,543
Watching Timeshifted TV 166,088 145,553 20,521 16,935 21,392 17,223 8,118 6,914
Using a DVD/Blu Ray Device 152,467 159,980 18,436 18,945 24,236 25,742 7,787 8,681
Using a Game Console 99,275 102,233 12,543 12,846 17,873 16,857 5,804 5,881
Using the Internet on a Computer 208,055 211,633 24,925 24,368 27,199 25,940 7,220 6,939
Watching Video on Internet 155,169 162,523 18,141 18,770 20,474 20,019 5,764 5,634
Using a Mobile Phone 237,618 233,875 25,625 24,160 34,349 32,566 11,303 10,297
Watching Video on a
Mobile Phone
45,319 35,957 6,314 5,092 9,211 7,741 3,610 2,695
AFRICAN AMERICAN HISPANIC ASIANCOMPOSITE
Table 3 – Monthly Time Spent by Medium
USERS 2+ IN HOURS: MINUTES
Q1
2013
Q1
2012
Q1
2013
Q1
2012
Q1
2013
Q1
2012
Q1
2013
Q1
2012
On Traditional TV 157:32 155:46 216:18 210:07 129:25 131:19 92:58 100:00
Watching Timeshifted TV 13:23 12:09 10:04 9:14 8:33 7:30 9:24 8:43
Using a DVD/Blu Ray Device 5:56 6:07 6:32 6:39 5:42 6:22 5:14 5:43
Using a Game Console 6:56 7:26 8:10 8:35 7:18 7:40 5:10 5:57
Using the Internet on a Computer 28:28 30:05 29:57 32:15 23:26 25:51 37:52 36:48
Watching Video on Internet 8:20 5:24 11:36 7:05 10:33 6:22 16:11 9:58
Watching Video on a
Mobile Phone
5:29 5:01 6:21 5:33 5:44 5:05 5:55 5:32

Table 4 – Monthly Time Spent by Medium in Hours: Minutes
among Composite
K
2-11
t
12-17
A
18-24
A
25-34
A
35-49
A
50-64
A
65+
P
2+
Using a DVD/
Blu Ray Device
9:33 5:05 5:55 7:21 6:15 4:43 2:51 5:56
Watching Video on a Mobile Phone - 7:51 5:52 5:23 5:19 4:19 3:17 5:29
among HISPANICS
K
2-11
t
12-17
A
18-24
A
25-34
A
35-49
A
50-64
A
65+
P
2+
Using a DVD/
Blu Ray Device
9:28 4:31 5:05 6:30 4:34 3:49 2:38 5:42
Watching Video on a Mobile Phone - 9:09 5:23 5:27 5:16 5:31 - 5:44

among African Americans
K
2-11
t
12-17
A
18-24
A
25-34
A
35-49
A
50-64
A
65+
P
2+
Using a DVD/
Blu Ray Device
6:49 5:17 6:52 8:05 7:39 6:15 3:00 6:32
among ASIANS
K
2-11
t
12-17
A
18-24
A
25-34
A
35-49
A
50-64
A
65+
P
2+
Using a DVD/
Blu Ray Device
8:22 3:25 2:22 6:43 4:55 5:19 3:01 5:14

Streaming
Quintile
# of
Persons
(000)
Stream Internet TV
Stream 1 28,553 26.8 62.3 243.0
Stream 2 28,569 3.3 39.5 273.9
Stream 3 28,555 1.1 25.5 287.8
Stream 4 28,540 0.3 16.7 274.0
Stream 5 28,562 0.0 9.5 284.5
Non Streamers 95,283 0.0 1.7 258.1
All 238,062 3.8 19.2 266.8
COMPOSITE
( AVERAGE DAILY MINUTES )
Table 5 – Cross-Platform Homes Ranked by In-Home Streaming Behavior
# of
Persons
(000)
Stream Internet TV
2,761 34.9 66.7 328.3
2,767 4.8 36.2 395.0
2,763 1.4 20.9 393.6
2,769 0.4 12.8 378.7
2,755 0.1 8.0 389.4
10,966 0.0 1.5 364.3
24,781 4.7 16.9 371.5
AFRICAN AMERICAN
Streaming
Quintile
# of
Persons
(000)
Stream Internet TV
Stream 1 3,948 26.5 47.8 180.9
Stream 2 3,940 5.3 26.8 211.1
Stream 3 3,949 1.6 14.6 215.1
Stream 4 3,938 0.5 10.0 213.9
Stream 5 3,951 0.1 8.0 210.0
Non Streamers 16,354 0.0 1.0 214.0
All 36,079 3.8 12.3 209.7
HISPANIC
# of
Persons
(000)
Stream Internet TV
1,757 51.6 64.0 121.3
1,754 7.4 35.3 150.9
1,755 1.9 19.6 158.6
1,763 0.5 14.0 175.5
1,751 0.1 8.0 174.2
7,063 0.0 1.6 150.9
15,843 6.8 16.3 153.8
ASIAN

Internet
Quintile
# of
Persons
(000)
Stream Internet TV
Internet 1 36,834 15.3 86.1 325.5
Internet 2 36,889 5.7 24.5 270.2
Internet 3 36,840 2.5 9.0 268.5
Internet 4 36,836 0.8 2.6 253.6
Internet 5 36,875 0.1 0.4 240.8
Non Internet
Users
53,787 0.0 0.0 249.1
All 238,062 3.8 19.2 266.8
COMPOSITE
Table 5 – Cross-Platform Homes Ranked by In-Home Internet BEHAVIOR
# of
Persons
(000)
Stream Internet TV
3,641 21.8 81.0 444.8
3,658 6.7 21.8 364.9
3,652 2.2 7.7 376.5
3,648 0.6 2.4 367.9
3,650 0.1 0.4 361.7
6,532 0.0 0.0 337.8
24,781 4.7 16.9 371.5
AFRICAN AMERICAN
Internet
Quintile
# of
Persons
(000)
Stream Internet TV
Internet 1 5,110 16.2 60.2 226.4
Internet 2 5,107 6.4 17.2 203.5
Internet 3 5,096 2.7 6.3 200.3
Internet 4 5,140 0.6 1.7 210.0
Internet 5 5,090 0.2 0.3 200.6
Non Internet
Users
10,535 0.0 0.0 213.3
All 36,079 3.8 12.3 209.7
HISPANIC
# of
Persons
(000)
Stream Internet TV
2,303 32.7 80.1 162.3
2,295 10.0 23.3 160.5
2,300 3.0 7.0 184.1
2,297 0.8 1.6 146.7
2,294 0.1 0.2 127.5
4,355 0.0 0.0 147.5
15,843 6.8 16.3 153.8
ASIAN

Television
Quintile
# of
Persons
(000)
Stream Internet TV
Television 1 47,343 3.6 28.6 643.7
Television 2 47,326 2.6 19.8 330.8
Television 3 47,335 3.0 16.7 206.8
Television 4 47,334 3.7 15.4 118.4
Television 5 47,336 6.2 15.7 36.2
Non Television
Viewers
1,388 3.8 11.6 0.0
All 238,062 3.8 19.2 266.8
COMPOSITE
Table 5 – Cross-Platform Homes Ranked by In-Home TELEVISION VIEWING BEHAVIOR
# of
Persons
(000)
Stream Internet TV
4,931 5.3 22.6 814.5
4,971 3.0 19.1 483.4
4,938 3.6 16.6 310.6
4,945 5.5 13.7 183.4
4,955 6.0 12.5 59.5
40 0.1 0.5 0.0
24,781 4.7 16.9 371.5
AFRICAN AMERICAN
Television
Quintile
# of
Persons
(000)
Stream Internet TV
Television 1 7,198 2.6 15.1 477.0
Television 2 7,184 2.8 12.3 261.1
Television 3 7,192 4.2 11.4 173.6
Television 4 7,183 4.5 10.1 104.1
Television 5 7,196 4.6 12.6 32.8
Non Television
Viewers
126 4.5 8.4 0.0
All 36,079 3.8 12.3 209.7
HISPANIC
# of
Persons
(000)
Stream Internet TV
3,124 2.9 14.9 406.6
3,108 3.6 16.8 192.7
3,108 5.1 15.4 108.7
3,112 7.9 15.7 56.7
3,115 13.8 18.7 13.7
277 14.2 18.1 0.0
15,843 6.8 16.3 153.8
ASIAN

Table 6 - Television Distribution Sources
Number of Households (in 000’s)
Q1
2013
Q1
2012
Q1
2013
Q1
2012
Q1
2013
Q1
2012
Q1
2013
Q1
2012
Broadcast Only 11,173 11,067 1,874 1,847 2,573 2,536 605 446
Wired Cable 57,161 59,807 7,640 7,773 6,454 6,540 2,084 2,168
Telco 10,318 8,890 1,272 1,054 1,111 897 604 632
Satellite 34,907 34,567 3,823 3,628 5,118 4,975 1,005 1,041
Table 7 – Cable/Satellite Homes with Internet Status
Q1
2013
Q1
2012
Q1
2013
Q1
2012
Q1
2013
Q1
2012
Q1
2013
Q1
2012
Broadcast Only and Broadband 5,299 5,147 539 428 841 824 459 303
Broadcast Only and No Internet/
Narrowband
6,011 5,960 1,275 1,344 1,606 1,556 135 127
Cable Plus and Broadband 78,098 78,574 7,952 8,080 8,394 7,987 3,369 3,436
Cable Plus and No Internet/
Narrowband
21,865 22,399 4,475 4,052 3,635 4,010 221 303

Table 8 – Devices in TV Households
Q1
2013
Q1
2012
Q1
2013
Q1
2012
Q1
2013
Q1
2012
Q1
2012
Q1
2011
Any DVD/Blu-ray Player 94,757 97,263 11,467 11,573 12,038 12,239 3,272 3,612
Any DVR 51,747 47,997 5,340 4,954 5,339 4,566 1,860 1,737
Any High Definition TV 91,308 83,501 10,862 9,340 12,300 10,859 3,837 3,527
Any Video Game Console 50,073 51,090 6,243 6,220 7,692 7,278 2,252 2,245
Any Tablet 23,117 10,669 2,138 905 2,336 963 1,627 819
Exhibit 2 – Mobile Device Penetration by Ethnicity
SMARTPHONEFEATURE PHONE
TOTAL
39%
61%
WHITE
43%
57%
AFRICAN
AMERICAN
31%
69%
ASIAN
25%
75%
HISPANIC
31%
69%
SMARTPHONEFEATURE PHONE
1%
WHITE
43%
57%
AFRICAN
AMERICAN
31%
69%
2
HISPANIC
31%
69%
TABLE 9 - Television Distribution Sources
PERCENTAGE of Households
MARKET BREAK White
African-
American
Hispanic ASIAN
Broadcast Only 8% 11% 15% 13%
Wired Cable 50% 52% 43% 49%
Telco 9% 10% 8% 14%
Satellite 32% 27% 34% 24%

SOURCING &
METHODOLOGIES
GLOSSARY
TV Household: Nielsen now defines a TV household as a home with at least one
operable TV/monitor with the ability to deliver video via traditional means of antennae,
cable STB or Satellite receiver and /or with a broadband connection.
Traditional TV: Watching live or time-shifted content on a television set delivered by
broadcast signal or a paid TV subscription.
Wired Cable: Traditional cable delivered through wires to your home.
Telco: A paid TV subscription delivered fiber-optically via a traditional telephony provider.
Satellite: A paid TV subscription where the signal is distributed to an orbiting
satellite. The amplified signal is then re-transmitted to the home and received via a dish.
(Sometimes also referred to as “dish”).
Broadband: A paid, high-speed Internet access delivered via DSL, Cable Internet
through cable provider, Fiber-Optic Service, U-Verse, Satellite Internet, Data Card (aircard
that connects to a cellular phone network) or PC tethered to cell phone (cellular phone
network).
Narrowband: A household that accesses the Internet via a telephone line (often
referred to as dial up).
Broadcast Only: A mode of television content delivery that does not involve satellite
transmission or cables (ie—a paid service). Also commonly referred to as “Over-the-air.”
TELEVISION METHODOLOGY
On Traditional TV includes Live usage plus any playback viewing within the measurement
period. Time-shifted TV is playback primarily on a DVR but includes playback from VOD,
DVD recorders, server based DVR’s and services like Start Over. In response to these
services continued growth, for Q2 2012 forward this report will no longer feature the “only
in homes with DVRs,” which was limited to physical DVR presence.
On Traditional TV reach includes those viewing at least one minute within the
measurement period. This includes Live viewing plus any playback within the measurement
period. First Quarter 2013 Television data is based on the following measurement interval:
12/31/12-03/31/13. As of February 2011, DVR Playback has been incorporated into the
Persons Using Television (PUT) Statistic.
Metrics for Using a DVD/Blu-ray Device and Using a Game Console are based on when
these devices are in use for any purpose, not just for accessing media content. For
example, Using a Game Console will also include time when the game console is being
used to play video games.

ONLINE METHODOLOGY
In July 2011 an improved hybrid methodology was introduced in Nielsen’s NetView and
VideoCensus product. This methodology combines a census level accounting of page
views and video streams where Nielsen measurement tags have been deployed in order to
project audience and behavior to the full universe of all Internet users. For VideoCensus,
the portion of the total video streams calibrated by census data, previously allocated
to Home/Work computers, are now allocated to other devices and locations such as
smartphones and viewing outside of home and work. This change affects both“Watching
Video on the Internet” and “Using the Internet” figures. Beginning in Q1 2012, Cross-
Platform metrics are derived from new hybrid panel. Year over year trends are available
beginning in Q3 2012. Data should not be trended to published editions of this report
released prior to Q1 2012.
Hours:minutes for Internet and video use are based on the universe of persons who used
the Internet/watched online video. All Internet figures are weekly or monthly averages over
the course of the quarter. All “Using the Internet on a Computer” metrics are derived from
Nielsen NetView product, while all “Watching Video on the Internet” metrics are derived
from Nielsen VideoCensus product. Watching video on the Internet is a subset of Using
the Internet on a computer.
Due to the release of the Chrome browser v.19 in May 2012, some Nielsen NetView data
for a small number of sites that have extensive use of HTTPS is under reported for May
and June 2012. A solution has been implemented for July 2012 reporting. This affects the
“Using the Internet on a Computer” and “Internet” time spent figures provided in this
report for current quarter data.
May 2012 volume metrics were affected for two YouTube channel entities. As of June 2012,
YouTube Partner reporting became available through Nielsen VideoCensus featuring May
2012 data. YouTube Partner data is reported as individual channels under the YouTube
brand in Nielsen VideoCensus. Data for each YouTube partner is aggregated across two
entity levels, the broadest as Nielsen VideoCensus channel entity and the more granular
being Nielsen VideoCensus client-defined entity. This affects the “watching video on the
Internet” and “stream” numbers in this report for current quarter data.
MOBILE METHODOLOGY
Mobile video user projection, time spent and composition data are based on survey
analysis of past 30 day use during the period. The mobile video audience figures in this
report include mobile phone users (aged 13+) who access mobile video through any means
(including mobile Web, subscription based,downloads and applications). Beginning in Q1
2012, data reflect enhanced methodology for calculating the Total Minutes spent watching
video on a mobile phone. Total Minutes = (median#sessions)*(mean#minutes). All
previous quarter/year metrics have been recalculated with new methodology. Data should
not be trended to published editions of this report released prior to Q1 2012.
Nielsen’s mobile survey reports mobile video usage for those users 13 and older. Thus, 12-
17 is T13-17 for all mobile data.

SOURCING
SPOTLIGHT ON MOBILE USAGE
Nielsen’s Smartphone and Tablet panels provide full electronic measurement of both
Browser and App activity on iOS and Android devices. It is a fully opted-in panel ages 18+.
Passive measurement eliminates recall bias for audience measurement.
Smartphone: Smartphone data are sourced from over 5000 panelists (March 2013) across
iOS and Android. Data is weighted and projected to the following benchmarks from
Nielsen’s NPM panel: Age, Gender, Income, Race, and Ethnicity.
Tablet: Tablet data are sourced from over 1300 iPad 3G and 3G+WiFi panelists (March
2013). Data is unweighted.
Monthly time spent per person totals are based on a rollup of select apps within each
of the categories listed. In order to be selected the primary function of the app must fall
within the category selected. Apps that have multiple uses (Ex. Weather apps that include
some video, News apps that have a sports section) were excluded as not all time spent can
be attributed to the category. Apps must be running in the foreground of the phone/tablet
to be measured. A list of apps that were included is available upon request.
TableS 1, 2, 3, 4
A week In the Life, Overall Usage by
Medium, Monthly Time Spent by Medium in
Hours:Minutes Users 2+, Monthly Time Spent
by Medium in Hours: Minutes
Source: Traditional TV, Timeshifted TV, DVD, Game Consoles 12/31/12-03/31/13 via
Nielsen NPOWER/NPM Panel, Online 01/01/13 - 03/31/13 via Nielsen Netview and
Nielsen VideoCensus, Mobile 01/01/13 - 03/31/13 via Nielsen Mobile Video Report/
Mobile Insights. Table 1 is based on the total US population whether or not they have the
technology. Tables 2-4 are based on users of each medium.
Table 5 – Cross-Platform Homes Ranked by,
In-Home Internet, In-Home Streaming and
In-Home Television Behavior
Source: 01/01/13 - 03/31/13 via Nielsen NPOWER/Cross-Platform Homes Panel for P2+.
The quintiles for the ethnic breaks will be based on ethnic behavior within the ethnic break
itself as opposed to Composite this quarter and going forward.

Table 6, 7, 8–Television Distribution Sources,
Cable/Satellite Homes with Internet Status,
Devices in TV Households
Source: Based on the Universe Estimates for the 15th of each month within the quarter via
Nielsen NPOWER/NPM Panel
TABLE 9 - Television Distribution Sources -
PERCENTAGE of Households
Source: Based on the scaled installed counts for 12/31/12-03/31/13 via Nielsen
NPOWER/NPM Panel.
EXHIBIT 1 – AVERAGE TIME SPENT PER
PERSON PER DAY
Source: Daily time spent based on ratings, 12/31/12-03/31/13 vs. corresponding quarters in
prior years via Nielsen NPOWER/NPM Panel
EXHIBIT 2 – Mobile Device Penetration
by Ethnicity
Source: Mobile 03/01/13 - 03/31/13 via Nielsen Mobile Insights
About Nielsen
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company
with leading market positions in marketing and consumer information, television and
other media measurement, online intelligence, mobile measurement, trade shows
and related properties. Nielsen has a presence in approximately 100 countries, with
headquarters in New York, USA and Diemen, the Netherlands.
For more information, visit www.nielsen.com.
Copyright © 2013 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo
are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. Other product
and service names are trademarks or registered trademarks of their respective companies.
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Cross-platform report - June 2013 (Nielsen)

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