Crowdopolis 2014 Presentation: Crowdsource Workforce Management
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This document discusses the evolution of crowdsourced video production through the company SoMedia Networks. SoMedia was founded in 2006 and has raised $20 million to develop a platform for crowdsourcing professional video content production. Their model breaks video production into standardized micro-tasks that can be completed by a global network of over 3,500 freelance video professionals, allowing for large volumes of high-quality, low-cost video production.
Crowdopolis 2014 Presentation: Crowdsource Workforce Management
- 1. The Evolution of Crowdsourced Video Production George Fleming Founder of SoMedia Networks http://dailycrowdsource.com by Crowdsource Workforce Management
- 2. Who the Hell is SoMedia & What is Crowdsource Workforce Management?
- 3. • Company founded in 2006 • $20 million raised to date SoMedia Networks Inc. Who we are Cloud + Process Engineering + Managed Crowdsourced Workforce HISTORY
- 4. SoMedia Networks Inc. What we do Custom professional video content produced anywhere in unlimited volume at the lowest price. • Fast, 14-Day Turnaround • On-Demand • Lowest Cost • Players + Analytics • Consistent Quality • Repeatable • Turnkey Solutions • Anywhere in North America Over 3,500 contract video production professionals across North America vetted and ranked by skill and experience level
- 5. Competition Markets • Higher Value/Cost • Focus on Creative • Disrupts Ad Agencies Creative Market Places • Lower Value/Cost • Focus on Reach and Cost • Disrupts Local Video Production Companies B2B Video Production Current Crowdsourcing Models
- 6. Video Production Demand Growth Continues to Escalate 2013 Video Marketing Survey and Business Trends Report – Web Video Marketing Council VIDEO MARKETING HAS ARRIVED 93% OF MARKETERS PLAN TO USE VIDEO IN MARKETING, SALES AND COMMUNICATIONS BUDGETS & PRODUCTION INCREASING IN 2014 2014 Online Video Production Trends Report - May 2014
- 7. The New Problems of Video Production Growth is Changing Market Dynamics Video Production Challenges Scale: Management of numerous projects Volume: Need for large numbers of videos at the same time Reach: Need to produce videos in multiple locations Cost: Budgets are growing faster than ROI
- 8. Is Business Video a Commodity? Creative Processes vs. Products What is Business Video? Rule applies
- 9. What is Crowdsource Workforce Management? • w w w . s o m e d i a . n e t
- 10. “The re-organization of a complex task into a series of predefined and controlled groups of micro tasks which can be completed by a specialized crowd.” Crowdsource Workforce Management Definition
- 11. Crowdsource Workforce Management What we did
- 12. Define the desired product & outcome Map the process in as minute detail as possible – look for the variables Standardize process requirements Build in quality control buffers Crowdsource Workforce Management Key Concepts 1 2 3 4
- 13. Crowdsource Workforce Management Reseller System
- 15. Reduces Production Times Eliminates Costs Standardizes Quality Expectations Scale and Volume Crowdsource Workforce Management Key Aspects
- 16. SoMedia Networks Inc. Solutions Reseller Solutions Corporate & Agencies SaaS Platforms Internet marketing companies serving SMBs Corporate marketing departments and large agencies Large-scale B2B platforms and online marketing companies
- 17. Key Aspects of a Crowdsource Workforce Management Solution • w w w . s o m e d i a . n e t
- 18. Start by Defining Outcomes Define and Isolate Creative Decision Making Define Production Processes Determine Process Requirements for an Ideal Outcome Crowdsource Workforce Management Solutions Creating a Solution 1 2 3 4
- 19. The Next Chapter of Online Video is Video Everything, Everywhere • w w w . s o m e d i a . n e t