Crowdsourcing & Gamification
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This document discusses crowd computing and gamification. It provides background on crowd computing, including related concepts like crowdsourcing, human computation, and microtasks. It then discusses how gamification can be used to motivate crowd workers without monetary payments by adding game elements and mechanics to solve real-world problems. Vision forecasts indicate growing investment and adoption of gamification in both startups and traditional businesses to engage customers.
Crowdsourcing & Gamification
- 1. Crowd Computing & Gamification Yefeng Liu (D1) AmI Group May, 2011
- 2. PhD Candidate, Waseda, Japan HCI 2010 PhD Candidate, Titech, Japan Distributed System Research Intern, Sweden Defense Research Agency 2009 Web3.0 MSc, Chalmers University of Technology, Sweden Networking Liu Yefeng 劉 野楓 BSc, University of Electronic Science and Technology 2007 of China EE
- 3. What is ?
- 4. What is computer ?
- 5. “Computer Room” @ NASA, 2007
- 6. “Computer Room” @ NASA, 1949
- 7. “Computer Room” @ NASA, 1949
- 8. “Computer Room” @ NASA, 1949
- 9. “Computer Room” @ NASA, 1949
- 10. “Computer Room” @ NASA, 1949
- 11. “Computer Room” @ NASA, 1949
- 12. “Computer Room” @ NASA, 1949
- 13. “Computer Room” @ NASA, 1949
- 14. “Computer Room” @ NASA, 1949 “the term computer, in use from the mid 17th century, meant "one who computes": a person performing mathema9cal calcula9ons.” -‐-‐ Wikipedia.com
- 15. Crowd Computing
- 16. Crowd Computing — Crowdsourcing (2006)
- 17. Crowd Computing — Crowdsourcing (2006) — Human Computation (2005)
- 18. Crowd Computing — Crowdsourcing (2006) — Human Computation (2005) — Witkey (2005)
- 19. Crowd Computing — Crowdsourcing (2006) — Human Computation (2005) — Witkey (2005) — Microtask (2009)
- 20. Crowd Computing — Crowdsourcing (2006) — Human Computation (2005) — Witkey (2005) — Microtask (2009) ...
- 21. Crowdsourcing Outsourcing tasks, traditionally performed by an employee, to an undefined, large group of people.
- 22. Community Building Open Innovation Collective Knowledge Civic Engagement Cloud Labor Collective Creativity Crowd Funding Source: Crowdsourcing.org
- 23. Human Computation Intelligent system that explicitly organizes human efforts to carry out the process of computation.
- 24. Human Computation Intelligent system that explicitly organizes human efforts to carry out the process of computation. Artificial Artificial Intelligence
- 25. Make Use of the Wisdom of Crowds (via Information and Communication Technologies)
- 26. Computer Social Science Science Collective Intelligence Design
- 27. Task Assigner Work User Amazon Mechanical Turk Web Site Amazon Mechanical Turk: Crowdsourcing Marketplace
- 28. Amazon Mechanical Turk: Crowdsourcing platform
- 29. Amazon Mechanical Turk: Crowdsourcing platform
- 30. Amazon Mechanical Turk: Crowdsourcing platform
- 31. Prof. Luis von Ahn computer science department Carnegie Mellon University reCAPTCHA: Digitizing Book One Word at a Time
- 32. Prof. Luis von Ahn computer science department Carnegie Mellon University reCAPTCHA: Digitizing Book One Word at a Time
- 33. Prof. Luis von Ahn computer science department Carnegie Mellon University reCAPTCHA: Digitizing Book One Word at a Time
- 34. Prof. Luis von Ahn computer science department Carnegie Mellon University reCAPTCHA: Digitizing Book One Word at a Time
- 35. OCR readable Prof. Luis von Ahn computer science department Carnegie Mellon University reCAPTCHA: Digitizing Book One Word at a Time
- 36. OCR readable Prof. Luis von Ahn computer science department Carnegie Mellon University reCAPTCHA: Digitizing Book One Word at a Time
- 37. OCR unreadable word from old New York Times OCR readable Prof. Luis von Ahn computer science department Carnegie Mellon University reCAPTCHA: Digitizing Book One Word at a Time
- 38. OCR unreadable word from old New York Times OCR readable Prof. Luis von Ahn computer science department Carnegie Mellon University reCAPTCHA: Digitizing Book One Word at a Time
- 39. Prof. Luis von Ahn computer science department Carnegie Mellon University ESP Game: Game with a Purpose
- 40. Prof. Luis von Ahn computer science department Rapid creating labeled images Carnegie Mellon University (to solve the image recognition problem) ESP Game: Game with a Purpose
- 41. Prof. Luis von Ahn computer science department Rapid creating labeled images Carnegie Mellon University (to solve the image recognition problem) ESP Game: Game with a Purpose
- 42. Nathan Eagle, PhD Media Lab, MIT Txteagle: Tasks via SMS for workers in developing world
- 43. Nathan Eagle, PhD Media Lab, MIT 2.1 billion mobile subscribers Txteagle: Tasks via SMS for workers in developing world
- 44. Nathan Eagle, PhD Media Lab, MIT 2.1 billion mobile subscribers 100+ developing countries Txteagle: Tasks via SMS for workers in developing world
- 45. Ushahidi: platform for visualizing crowdsourced information
- 46. Ushahidi: platform for visualizing crowdsourced information
- 47. Ushahidi: platform for visualizing crowdsourced information
- 48. Ushahidi: platform for visualizing crowdsourced information
- 49. Foreign travelers Image-based question i.e. contextual related UbiAsk: mobile Crowdsourcing via social medias
- 50. Foreign travelers Image-based question i.e. contextual related Real Time UbiAsk: mobile Crowdsourcing via social medias
- 51. Foreign travelers Image-based question i.e. contextual related Real Time Real World UbiAsk: mobile Crowdsourcing via social medias
- 52. Foreign travelers Image-based question i.e. contextual related Real Time Real World Non-paid UbiAsk: mobile Crowdsourcing via social medias
- 53. Foreign travelers Image-based question i.e. contextual related Real Time Real World Non-paid UbiAsk: mobile Crowdsourcing via social medias
- 54. Time: summer 2010 - spring 2011 Results: 1-2 workshop papers, 1 conference paper, (almost) 1 journal paper UbiAsk: mobile Crowdsourcing via social medias
- 55. One of the Key Challenges How to recruit qualified crowd-workers ?
- 62. ..and it’s not easy to find the right Incentive
- 63. Use money is:
- 65. Use money is: easy strait forward
- 66. Use money is: easy strait forward (almost) always works
- 67. But... User may trend to cheat (for better pay)
- 68. and more... “Crowding out effect”: Money incentive can destroy other pre-existing motivations Quality & Quantity: Money incentive only increase Quantity, but not Quality.
- 69. Can we motivate user to work hard without Paying money?
- 71. Gamification Add game play elements for non-game applications, service, and systems.
- 72. Gamification Add game play elements for non-game applications, service, and systems. Use Game Thinking and Game Mechanics
- 73. Gamification Add game play elements for non-game applications, service, and systems. Use Game Thinking and Game Mechanics to solve real world problems.
- 74. Gamification Add game play elements for non-game applications, service, and systems. Use Game Thinking and Game Mechanics to solve real world problems.
- 75. Gamification Add game play elements for non-game applications, service, and systems. Use Game Thinking and Game Mechanics to solve real world problems. “save the cheerleader save the world!”
- 76. Vision Jesse Schell's talk at DICE in 2010 Appear During last 12 months Forecasts *Source: Venture Beat, Bloom Business Week, M2 Research
- 77. Vision Jesse Schell's talk at DICE in 2010 Appear $10+ million in seed capital for gamification startups During last 12 months Forecasts *Source: Venture Beat, Bloom Business Week, M2 Research
- 78. Vision Jesse Schell's talk at DICE in 2010 Appear $10+ million in seed capital for gamification startups During last $25+ million in capital to traditional businesses betting 12 months big on gamification as a core customer strategy Forecasts *Source: Venture Beat, Bloom Business Week, M2 Research
- 79. Vision Jesse Schell's talk at DICE in 2010 Appear $10+ million in seed capital for gamification startups During last $25+ million in capital to traditional businesses betting 12 months big on gamification as a core customer strategy $100 million funding dedicated to gamification Forecasts *Source: Venture Beat, Bloom Business Week, M2 Research
- 80. Vision Jesse Schell's talk at DICE in 2010 Appear $10+ million in seed capital for gamification startups During last $25+ million in capital to traditional businesses betting 12 months big on gamification as a core customer strategy $100 million funding dedicated to gamification 2015: 50% of companies that manage innovation and Forecasts *Source: Venture Beat, Bloom Business Week, M2 Research
- 81. Vision Jesse Schell's talk at DICE in 2010 Appear $10+ million in seed capital for gamification startups During last $25+ million in capital to traditional businesses betting 12 months big on gamification as a core customer strategy $100 million funding dedicated to gamification 2015: 50% of companies that manage innovation and research will use gamification Forecasts *Source: Venture Beat, Bloom Business Week, M2 Research
- 82. Vision Jesse Schell's talk at DICE in 2010 Appear $10+ million in seed capital for gamification startups During last $25+ million in capital to traditional businesses betting 12 months big on gamification as a core customer strategy $100 million funding dedicated to gamification 2015: 50% of companies that manage innovation and research will use gamification Forecasts $1.6 billion in gamification development *Source: Venture Beat, Bloom Business Week, M2 Research
- 83. Vision Jesse Schell's talk at DICE in 2010 Appear $10+ million in seed capital for gamification startups During last $25+ million in capital to traditional businesses betting 12 months big on gamification as a core customer strategy $100 million funding dedicated to gamification 2015: 50% of companies that manage innovation and research will use gamification Forecasts $1.6 billion in gamification development 2016: $2.8 billion *Source: Venture Beat, Bloom Business Week, M2 Research
- 84. Vision Jesse Schell's talk at DICE in 2010 Appear $10+ million in seed capital for gamification startups During last $25+ million in capital to traditional businesses betting 12 months big on gamification as a core customer strategy $100 million funding dedicated to gamification 2015: 50% of companies that manage innovation and research will use gamification Forecasts $1.6 billion in gamification development 2016: $2.8 billion *Source: Venture Beat, Bloom Business Week, M2 Research “As Social was the last five years; Gamification will be the next five years”
- 85. Vision Jesse Schell's talk at DICE in 2010 Appear $10+ million in seed capital for gamification startups During last $25+ million in capital to traditional businesses betting 12 months big on gamification as a core customer strategy $100 million funding dedicated to gamification 2015: 50% of companies that manage innovation and research will use gamification Forecasts $1.6 billion in gamification development 2016: $2.8 billion *Source: Venture Beat, Bloom Business Week, M2 Research “As Social was the last five years; Gamification will be the next five years”
- 86. Vision Jesse Schell's talk at DICE in 2010 Appear $10+ million in seed capital for gamification startups During last $25+ million in capital to traditional businesses betting 12 months big on gamification as a core customer strategy $100 million funding dedicated to gamification 2015: 50% of companies that manage innovation and research will use gamification Forecasts $1.6 billion in gamification development 2016: $2.8 billion *Source: Venture Beat, Bloom Business Week, M2 Research “As Social was the last five years; Gamification will be the next five years” Maybe
- 88. So far (March, 2010), we’ve spent 5.93 million years playing From: Jane McGonigal’s GDC’10 talk
- 89. 5.93 million years ago... the 1st human stood up From: Jane McGonigal’s GDC’10 talk
- 90. 5.93 million years 250,000 years 57,000 years Bejeweled 3.2 million years From: Jane McGonigal’s GDC’10 talk
- 91. Why?
- 92. “The opposite of play is not work - it’s depression”
- 97. Gaming is also hard work
- 98. Positive Stress game world non-game world Negative Stress
- 99. Why gamification > non-game world Accelerated feedback cycles. Clear goals and rules Fascinating story Challenging but achievable tasks
- 100. Point System Gamification Loop
- 101. Challenge Point System Gamification Loop
- 102. Challenge Point System Gamification Loop
- 103. Win Condition Challenge Point System Gamification Loop
- 104. Win Condition Challenge Point System Gamification Loop
- 105. Win Condition Rewards Challenge Point System Gamification Loop
- 106. Win Condition Rewards Challenge Point System Gamification Loop
- 107. Win Condition Rewards Challenge Point System Leader board Gamification Loop
- 108. Win Condition Rewards Challenge Point System Leader board Gamification Loop
- 109. Win Condition Rewards Challenge Point System Leader board Badges Gamification Loop
- 110. Win Condition Rewards Challenge Point System Leader board Badges Gamification Loop
- 111. Win Condition Rewards Challenge Point System Social network & Leader Status board Badges Gamification Loop
- 112. Idea Street: on-line idea management platform
- 113. Post, find, vote, review an idea Idea Street: on-line idea management platform
- 114. Post, find, vote, review an idea Join idea team Idea Street: on-line idea management platform
- 115. Post, find, vote, review an idea Join idea team Become expert (level up) Idea Street: on-line idea management platform
- 116. Post, find, vote, review an idea Join idea team Become expert (level up) Earn DW Peas (Rewards) Idea Street: on-line idea management platform
- 117. Post, find, vote, review an idea Join idea team Become expert (level up) Earn DW Peas (Rewards) Share an idea Idea Street: on-line idea management platform
- 118. Post, find, vote, review an idea Join idea team Become expert (level up) Earn DW Peas (Rewards) Share an idea Check the leaderboard Idea Street: on-line idea management platform
- 119. Idea Street: on-line idea management platform
- 120. -18 months Idea Street: on-line idea management platform
- 121. -18 months - 4,500 users Idea Street: on-line idea management platform
- 122. -18 months - 4,500 users - 1,400 new ideas Idea Street: on-line idea management platform
- 123. -18 months - 4,500 users - 1,400 new ideas - 63 were actually implemented Idea Street: on-line idea management platform
- 124. Gamified To-do List http://www.youtube.com/watch?v=AmKwF_Si734 Epic Win: Turns Your Boring Daily Task into a RPG
- 125. Developed by World Bank Part of “Save-the- world” Project Gamification to learn (and solve) global issues http://vimeo.com/9094186 http://vimeo.com/9623387 Evoke: 10-weeks crash course in changing the world
- 126. Results: - 10 weeks - 19,893 participants (or, students) - from more than 130 countries Evoke: 10-weeks crash course in changing the world
- 127. A mobile application that gets user’s activity/status in real time.
- 128. A mobile application that gets user’s activity/status in real time. Gmifiy It!
- 129. A mobile application that gets user’s activity/status in real time. Gmifiy It!
- 132. Best
- 133. Best !
- 134. Yefeng Liu http://www.dcl.info.waseda.ac.jp/~yefeng Slides http://www.dcl.info.waseda.ac.jp/~yefeng/crowd.pdf A mendeley group for gamification http://www.mendeley.com/groups/1104161/gamification-dcl/