Cry foundation SWOT and PEST
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CRY (Child Relief and You), now called Child Rights and You, is a non-profit organization that was founded in 1979 with 50 rupees by 7 friends who wanted to improve conditions for underprivileged children in India. Over three decades, CRY has worked across 23 states in India and helped millions of children by addressing the root causes of issues like lack of education, exploitation, and vulnerability. CRY's vision is to build a society with dignity, justice and equality where all children can grow up happy, healthy and able to reach their full potential.
Cry foundation SWOT and PEST
- 2. What we are Name: CRY - Child Rights and You. (CRY changed it's name from Child Relief and You to Child Rights and You as on April 1, 2006.) Over three decades of working for children and their families across 23 states in India, we've learnt that lasting change is only possible when we tackle the root causes that continue to keep them uneducated, exploited and vulnerable.
- 3. Vision A happy, healthy and creative child whose rights are protected and honoured in a society that is built on respect for dignity, justice and equity for all.
- 4. Mission To enable people to take responsibility for the situation of the deprived Indian child To motivate them to seek resolution through individual and collective action thereby enabling children to realise their full potential. Enable people to discover their potential for action and change. To enable peoples' collectives and movements encompassing diverse segments, to pledge their particular strengths, working in partnership to secure, protect and honour the rights of India's children.
- 6. Origin These qualities of resourcefulness and determination were to come in handy when Rippan and 6 of his friends started CRY with Rs. 50/- around Rippan's mother's dining table. That was 29 years ago, in 1979. They felt that something needed to be done to improve the situation of the underprivileged Indian child.
- 7. Milestone 2008 CRY partners NAFRE Jan Andolan in the Jan Haq Yatra - traversing 210,000 km over 2 months, amplifying the Voice of the 15 lakh People across 16 states demanding change at the grassroots. CRY wins in the Large NGO category at Indian NGO awards 2007 after a thorough process of evaluation, field visits and multilevel audits. Child Rights and You UK Limited is formally registered in the UK
- 8. Milestone 2009 CRY launches a signature campaign to demand changes for equal and quality education for all children in India. 'Sabko Shiksha, Samaan Shiksha' reaches out to local communities across urban and rural India as well as people overseas to gather more than 7.7 lakh signatures. The charter of demands along with the signatures is submitted to the Honourable President of India, Pratibha Patil. P&G makes the largest ever corporate grant of Rs. 3 crores to us under Project Shiksha The CRY Shop is rebranded as CRY World - a space to see, know and do what's right for India's children, especially the marginalised.
- 10. STRENGTHS OPPERTUNITES • International image. • Unexplored areas of service. • Has a strong base from the • Can raise funds through schools corporate middle class. and small and medium scale • Strong in the field of childe welfare industries. and education. WEAKNESS THREATS • Depended dominantly on Volunteers. • Political influence . • Concentration only on child welfare. • Decline in the inflow of volunteers. • Rising funds from only the Upper class.
- 12. Political (incl. Economic Sociocultural Technological Legal) Environmental regulations Economic growth Income distribution Government research and protection spending Tax policies Interest rates & Demographics, Industry focus on monetary policies Population growth rates, technological effort Age distribution International trade Government spending Labor / social mobility New inventions and regulations and restrictions development Contract enforcement law Unemployment policy Lifestyle changes Rate of technology Consumer protection transfer Employment laws Taxation Work/career and leisure Life cycle and speed attitudes of technological Entrepreneurial spirit obsolescence Government organization / Exchange rates Education Energy use and costs attitude Competition regulation Inflation rates Fashion, hypes (Changes in) Information Technology Political Stability Stage of the business Health consciousness & (Changes in) Internet cycle welfare, feelings on safety Safety regulations Consumer confidence Living conditions (Changes in) Mobile Technology