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Wearing a bike helmetYin Yin Wu
Meet Yin Yin…She is very clumsy
Yin Yin has Yin Yin has gotten into 4 bike accidents…even though she claims that they are not her fault, she still gets hit
What’s wrong with this picture?
No one is wearing a helmet
Yin Yin needs to change her before this occurs
Behavior Grid ModelMissing Piece
What’s the missing piece?Motivation existsSimplicity FactorsNO: TimeNO: MoneyNO: Physical EffortNO: Brain CyclesNO: Social Deviance YES: Non-RoutineNo trigger
Mapping the behavior
Helmet Wearing HabitQuestion: How can she effectively form a blue, span behavior?Start Small: Wear helmet to first class of the daySocial Commitment: Ask a friend to wear a helmetTrigger: leave the helmet by the bike. Everytime she gets on the bike she sees the helmet. (No one steals helmets.)
OutcomesWhat workedLeaving the helmet by the bike insured that she could always find the helmetEstablishing a habit with a friend reinforced habit creationStarting small. In committing to wearing the helmet only once a day, she allowed herself lapses in helmet wearing.
Next stepsBuy a cooler helmet- Social deviance did play a small role in the motivation to wear a helmetBike less- the helmet was uncomfortable and poor fitting, and thus required a physical effort to secure

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  • 1. Wearing a bike helmetYin Yin Wu
  • 2. Meet Yin Yin…She is very clumsy
  • 3. Yin Yin has Yin Yin has gotten into 4 bike accidents…even though she claims that they are not her fault, she still gets hit
  • 4. What’s wrong with this picture?
  • 5. No one is wearing a helmet
  • 6. Yin Yin needs to change her before this occurs
  • 8. What’s the missing piece?Motivation existsSimplicity FactorsNO: TimeNO: MoneyNO: Physical EffortNO: Brain CyclesNO: Social Deviance YES: Non-RoutineNo trigger
  • 10. Helmet Wearing HabitQuestion: How can she effectively form a blue, span behavior?Start Small: Wear helmet to first class of the daySocial Commitment: Ask a friend to wear a helmetTrigger: leave the helmet by the bike. Everytime she gets on the bike she sees the helmet. (No one steals helmets.)
  • 11. OutcomesWhat workedLeaving the helmet by the bike insured that she could always find the helmetEstablishing a habit with a friend reinforced habit creationStarting small. In committing to wearing the helmet only once a day, she allowed herself lapses in helmet wearing.
  • 12. Next stepsBuy a cooler helmet- Social deviance did play a small role in the motivation to wear a helmetBike less- the helmet was uncomfortable and poor fitting, and thus required a physical effort to secure