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Sourcing
CONSTRUCTION SUPPLY CHAIN
MANAGEMENT (MGT60803/QSB 2433)
Objectives Today
• Definition of Sourcing
• The sourcing process
• Sourcing information
- analysis of market conditions
- locating supplier
- supplier appraisal
• Discussion
2
What is sourcing?
• Sourcing is the process of identifying, selecting
and developing supplier.
• Sourcing is a key purchasing activity.
• Sourcing can be either at tactical and
operational or strategic levels.
3
What is sourcing?
4
Tactical Sourcing Environment Strategic Sourcing Environment
Clearly defined requirements and
specifications
Development of a deep
understanding of requirements
Open bid process with little or no
ability for suppliers to offer
alternative designs or
specifications
Development of a deep
understanding of the supply
industry, product and service
offerings and performance
drivers of key suppliers
Purchase price focus Long-term relationship focus
Non critical items Critical items
Table 1: Comparison of tactical and strategic sourcing business
Adapted: Lysons and Gillingham (2003, p.367)
The Sourcing Process
1. Identify or re-evaluate needs
2. Define or evaluate users’ requirements
3. Decide to make a buy
4. Identify type of purchase
- Straight rebuy or routine purchase
- A modified rebuy (Changed to existing supplier)
- A new buy (New user need)
5. Conduct market analysis
6. Identify possible suppliers
5
The Sourcing Process
7. Prescreen or prequalify possible suppliers
8. Evaluate the remaining supply base
9. Request for proposal/quotation/tender
10. Choose supplier
11. Negotiation
12. Deliver product/performance
13. Post purchase/make performance evaluation
6
Sourcing Information
• Information is the key for a successful
sourcing process.
• The information is important to determine:
- When to buy (the right timing)
- Where to buy (location)
- Who to buy (which supplier)
7
Sourcing Information
• Information can be obtained from:
- analysis of market conditions
- locating supplier sources
- supplier assessment
- supplier historical performance
8
Sourcing Information
ANALYSIS OF MARKET CONDITIONS
•What is market?
- a place where goods and services are brought
and sold.
- large groups of buyers and sellers of wide
classes of goods.
- demand and supply of a single class of
community.
9
Sourcing Information
ANALYSIS OF MARKET CONDITIONS
•What is the analysis of market conditions
important to sourcing?
Forecasting the long-term demand for the
product.
It assists in forecasting the price trends of
brought-out items and how material costs are
likely to affect production costs and selling
prices.
10
Sourcing Information
It indicates what alternative goods and supply
sources are available – it might be more
economical to source items from abroad.
Information relating to pay trends, commodity
prices, political factors and the like can assist
in deciding whether to adopt a strategy of
forward buying and stock piling.
11
Sourcing Information
LOCATING SUPPLIERS
•Suppliers can be located by checking a wide range of
sources.
•This process has been made faster and easier by the
World Wide Web.
•Some unions or professional societies provide
database for sourcing suppliers.
•Access to such databases may be free and unrestricted
or subscriber only.
12
Sourcing Information
• However, there maybe several problems that
limit the value of these online searchable
databases:
The effort and time required to access several
databases
User friendliness of the search engine
The quality data content – time out-of-date,
incorrect data content or basic data only
13
Sourcing Information
LOCATING SUPPLIERS
•Other useful ways to locate suppliers include:-
Salesperson – the usefulness salespeople is
dependent on their knowledge of the product they are
seeking to promote.
Exhibitions – provide an opportunity to compare
competing products, meet representatives of suppliers
and attend presentations by exhibitors and exhibition
catalogues.
14
Sourcing Information
Trade journals – provide buyers not only with
information regarding new products,
substitute materials, trade gossip and keeps
buyers informed about changes in the policies
of suppliers.
Informal exchange of information between
purchasing and other professionals.
15
Sourcing Information
SUPPLIER APPRAISAL
•Supplier appraisal is situational. What to
appraise is related to the requirements of the
particular purchaser.
16
Sourcing Information
• Five methods used in assessing supplier
capability in this connection are based on:-
Past performance – for existing supplier
Reputation – word of mouth
Visit and appraisal – visit the supplier in order to
make assessment of quality capability
Third party certification – hire third party to assess
the supplier
Evaluate of sample product
17
Discussion
1. Management Level decision-making:-
•Strategic level
•Tactical level
•Operational level
2. Differences between:-
•Data
•Information
•Knowledge
18
Challenges of Global Sourcing in Malaysia – Risk
Assessing in Construction Industry
• Extensive and efficient infrastructure
• High quality of telecommunication network
• Legal system in protecting buyers
• Data security and intellectual property
protection
• Geopolitical distance between supplier and
customer
19

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CSCM Chapter 6 sourcing cscm

  • 2. Objectives Today • Definition of Sourcing • The sourcing process • Sourcing information - analysis of market conditions - locating supplier - supplier appraisal • Discussion 2
  • 3. What is sourcing? • Sourcing is the process of identifying, selecting and developing supplier. • Sourcing is a key purchasing activity. • Sourcing can be either at tactical and operational or strategic levels. 3
  • 4. What is sourcing? 4 Tactical Sourcing Environment Strategic Sourcing Environment Clearly defined requirements and specifications Development of a deep understanding of requirements Open bid process with little or no ability for suppliers to offer alternative designs or specifications Development of a deep understanding of the supply industry, product and service offerings and performance drivers of key suppliers Purchase price focus Long-term relationship focus Non critical items Critical items Table 1: Comparison of tactical and strategic sourcing business Adapted: Lysons and Gillingham (2003, p.367)
  • 5. The Sourcing Process 1. Identify or re-evaluate needs 2. Define or evaluate users’ requirements 3. Decide to make a buy 4. Identify type of purchase - Straight rebuy or routine purchase - A modified rebuy (Changed to existing supplier) - A new buy (New user need) 5. Conduct market analysis 6. Identify possible suppliers 5
  • 6. The Sourcing Process 7. Prescreen or prequalify possible suppliers 8. Evaluate the remaining supply base 9. Request for proposal/quotation/tender 10. Choose supplier 11. Negotiation 12. Deliver product/performance 13. Post purchase/make performance evaluation 6
  • 7. Sourcing Information • Information is the key for a successful sourcing process. • The information is important to determine: - When to buy (the right timing) - Where to buy (location) - Who to buy (which supplier) 7
  • 8. Sourcing Information • Information can be obtained from: - analysis of market conditions - locating supplier sources - supplier assessment - supplier historical performance 8
  • 9. Sourcing Information ANALYSIS OF MARKET CONDITIONS •What is market? - a place where goods and services are brought and sold. - large groups of buyers and sellers of wide classes of goods. - demand and supply of a single class of community. 9
  • 10. Sourcing Information ANALYSIS OF MARKET CONDITIONS •What is the analysis of market conditions important to sourcing? Forecasting the long-term demand for the product. It assists in forecasting the price trends of brought-out items and how material costs are likely to affect production costs and selling prices. 10
  • 11. Sourcing Information It indicates what alternative goods and supply sources are available – it might be more economical to source items from abroad. Information relating to pay trends, commodity prices, political factors and the like can assist in deciding whether to adopt a strategy of forward buying and stock piling. 11
  • 12. Sourcing Information LOCATING SUPPLIERS •Suppliers can be located by checking a wide range of sources. •This process has been made faster and easier by the World Wide Web. •Some unions or professional societies provide database for sourcing suppliers. •Access to such databases may be free and unrestricted or subscriber only. 12
  • 13. Sourcing Information • However, there maybe several problems that limit the value of these online searchable databases: The effort and time required to access several databases User friendliness of the search engine The quality data content – time out-of-date, incorrect data content or basic data only 13
  • 14. Sourcing Information LOCATING SUPPLIERS •Other useful ways to locate suppliers include:- Salesperson – the usefulness salespeople is dependent on their knowledge of the product they are seeking to promote. Exhibitions – provide an opportunity to compare competing products, meet representatives of suppliers and attend presentations by exhibitors and exhibition catalogues. 14
  • 15. Sourcing Information Trade journals – provide buyers not only with information regarding new products, substitute materials, trade gossip and keeps buyers informed about changes in the policies of suppliers. Informal exchange of information between purchasing and other professionals. 15
  • 16. Sourcing Information SUPPLIER APPRAISAL •Supplier appraisal is situational. What to appraise is related to the requirements of the particular purchaser. 16
  • 17. Sourcing Information • Five methods used in assessing supplier capability in this connection are based on:- Past performance – for existing supplier Reputation – word of mouth Visit and appraisal – visit the supplier in order to make assessment of quality capability Third party certification – hire third party to assess the supplier Evaluate of sample product 17
  • 18. Discussion 1. Management Level decision-making:- •Strategic level •Tactical level •Operational level 2. Differences between:- •Data •Information •Knowledge 18
  • 19. Challenges of Global Sourcing in Malaysia – Risk Assessing in Construction Industry • Extensive and efficient infrastructure • High quality of telecommunication network • Legal system in protecting buyers • Data security and intellectual property protection • Geopolitical distance between supplier and customer 19