Sourcing is the process of identifying, selecting, and developing suppliers. It can occur at both tactical/operational and strategic levels. The sourcing process involves identifying needs, defining requirements, deciding to purchase externally, identifying supplier types, analyzing the market, identifying potential suppliers, evaluating suppliers, selecting suppliers, negotiating, and evaluating performance. Sourcing information is important for determining when, where, and from whom to purchase. This information can come from analyzing market conditions, locating supplier sources, assessing suppliers, and reviewing supplier performance histories. Key aspects of analyzing market conditions include forecasting demand and prices, alternative goods and suppliers, and political/economic factors. Locating suppliers can be done through databases, exhibitions, trade journals,