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#CSFX17 | @wondermakr
TECHNOLOGY TUNE-UP:
INSTRUMENTS OF INNOVATION
Mark Stewart
President & Chief Innovation Officer
wonderMakr
#CSFX17 | @wondermakr
WHAT IS ALL THIS
STUFF?
#CSFX17 | @wondermakr
HOW DOES
IT WORK?
#CSFX17 | @wondermakr
HOW CAN
I USE IT?
#CSFX17 | @wondermakr
WHAT OTHER COOL
STUFF DO YOU HAVE?
#CSFX17 | @wondermakr
BUT FIRST…
#CSFX17 | @wondermakr
SOMETHING WE’RE
REALLY EXCITED
ABOUT…
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
WHY DO WE LOVE
THE PHYSICAL WEB?
#CSFX17 | @wondermakr
DIGITAL + PHYSICAL
#CSFX17 | @wondermakr
INNOVATION AND
INVENTION
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
ALSO…
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
OPEN TECHNOLOGY
= OPEN CREATIVITY
#CSFX17 | @wondermakr
HARDWARE +
SOFTWARE
#CSFX17 | @wondermakr
DIGITAL
PHYSICAL
MOBILE
SOCIAL
#CSFX17 | @wondermakr
LEDs
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
VR/AR
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
RFID/NFC
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
SOCIALLY REACTIVE
(INTERNET OF THINGS)
INSTALLATIONS
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
WHAT IS THE
PHYSICAL WEB?
#CSFX17 | @wondermakr
“WALK UP AND
USE ANYTHING”
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
EVERYTHING is just a tap away
See what’s useful or interesting
ANY object/place can broadcast
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
IT’S FRICTIONLESS
#CSFX17 | @wondermakr
IT’S OPEN
#CSFX17 | @wondermakr
IT’S BUILT ON TOP
OF THE WEB
#CSFX17 | @wondermakr
HOW DOES
IT WORK?
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
1) BLE (Eddystone) Beacon
2) Scanning service
3) Proxy service
#CSFX17 | @wondermakr
1) BLE (Eddystone) Beacon
2) Scanning service
3) Proxy service
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
APP BEACONS PHYSICAL WEB BEACONS
• Communicate only
with mobile apps
!
• Proprietary
!
• Less data passed
!
• Public signal
!
• No API
!
!
!
!
!
• Communicates with mobile apps 

and browsers
!
• Open source
!
• More data passed
!
• Can be secured for authorized
users
!
• Multiple APIs
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
BEACON LIFESPAN
#CSFX17 | @wondermakr
2015
2016
2017
2 years
5 years
10 years
2018+ Infinite
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
1) BLE (Eddystone) Beacon
2) Scanning service
3) Proxy service
#CSFX17 | @wondermakr
Future supportOS Notifications
AppsBrowsers
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
1) BLE (Eddystone) Beacon
2) Scanning service
3) Proxy service
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
HOW TO SET UP
YOUR ACCOUNT:
#CSFX17 | @wondermakr
SHOW ME YOU’VE
TURNED THE
PHYSICAL WEB ON
#CSFX17 | @wondermakr
GET A FREE BKON
BEACON TO TRY
#CSFX17 | @wondermakr
EMAIL:
support@bkon.com
#CSFX17 | @wondermakr
Reference CSFX
Include your phyID
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
WHAT PROXY SERVICES DO
• Associate beacon with URL
!
• Beacon management (schedule, range, etc.)
!
• Filter unwanted URLs
!
• Rank URLs (just like on the web)
!
• Reporting and analytics
!
!
!
!
!
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
OK…
#CSFX17 | @wondermakr
LET’S GET…
#CSFX17 | @wondermakr
YOU SET UP
ON THE 

PHYSICAL WEB
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
iOS SET UP
#CSFX17 | @wondermakr
TURN BLUETOOTH ON
#CSFX17 | @wondermakr
SWIPE DOWN FOR NOTIFICATIONS
SWIPE LEFT FOR “TODAY” VIEW
AND TAP “EDIT”
#CSFX17 | @wondermakr
SCROLL WIDGETS - ADD CHROME
#CSFX17 | @wondermakr
OPT-IN TO PHYSICAL WEB
#CSFX17 | @wondermakr
THIS PHYSICAL WEB BEACON
WOULD PROBABLY
BE ATTACHED TO A CAT.
#CSFX17 | @wondermakr
ANDROID SET UP
#CSFX17 | @wondermakr
IT’S PROBABLY
ALREADY SET UP
#CSFX17 | @wondermakr
v49+
v4.4+ (Kit Kat)
#CSFX17 | @wondermakr
LET’S MAKE iOS
USERS FEEL BETTER…
#CSFX17 | @wondermakr
+
#CSFX17 | @wondermakr
GO TO GOOGLE SETTINGS
#CSFX17 | @wondermakr
GO TO PRIVACY SETTINGS
SELECT “PHYSICAL WEB”
#CSFX17 | @wondermakr
YUP, IT’S ON
#CSFX17 | @wondermakr
ANDROID MARSHMALLOW

OPT-IN FOR RUNTIME PERMISSION
#CSFX17 | @wondermakr
OH, HI THERE BEAUTIFUL ;)
#CSFX17 | @wondermakr
ANDROID
INSTRUCTIONS
FOR GOOGLE
“NEARBY”
#CSFX17 | @wondermakr
GO TO GOOGLE SETTINGS
#CSFX17 | @wondermakr
WALK UP AND USE ANYTHING
#CSFX17 | @wondermakr
REPORTING
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
HOW CAN
YOU USE IT?
#CSFX17 | @wondermakr
WHY EXPLORE THE PHYSICAL WEB?
• The Physical Web is a new dimension of the Internet
!
• It’s where the Internet of Things intersects the World Wide
Web
!
• It’s the next big thing after apps
!
• It’s a fundamentally new way for consumers to interact with
anything
!
• It’s a platform primed for yet unimagined new innovations
!
• It’s an awesome new place to develop
#CSFX17 | @wondermakr
BENEFITS TO THE
PHYSICAL WEB
#CSFX17 | @wondermakr
“CONSUMERS”
#CSFX17 | @wondermakr
HUMANS
FIND CONTEXTUALLY RELEVANT
INFORMATION VIA A SIMPLE SWIPE
#CSFX17 | @wondermakr
MARKETERS
NO MORE CUSTOM APPS
SELF-SERVICE - FOCUS ON CONTENT
#CSFX17 | @wondermakr
SIMPLIFIED DEPLOYMENTS
AND ADMIN - EASY INSTALLATIONS
PROJECT MANAGERS
#CSFX17 | @wondermakr
SIMPLIFIED MANAGEMENT
FAMILIAR TOOLS FOR DEPLOYMENT
CONTENT SPECIALISTS
#CSFX17 | @wondermakr#physicalweb | @wondermakr
#CSFX17 | @wondermakr#physicalweb | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
GOLDEN STATE 

WARRIORS
#CSFX17 | @wondermakr
CES 2016
SCAVENGER HUNT
#CSFX17 | @wondermakr
SO MUCH MORE
TO COME
#CSFX17 | @wondermakr
WHERE IS
IT GOING?
#CSFX17 | @wondermakr
BEACON CONNECTION TO
CONTROLLABLE OBJECTS VIA WEB
WEB BLUETOOTH
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
WEB APPS THAT RESPOND
LIKE NATIVE APPS. FAST. RELIABLE.
PROGRESSIVE APPS
#CSFX17 | @wondermakr
GROUPING OF RELATED
BEACONS WITH COLLAPSABLE MENUS
BEACON GROUPING
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
HUGE THANKS TO…
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
#CSFX17 | @wondermakr
google.github.io/physical-web
#CSFX17 | @wondermakr
@ScottJenson
!
@BKONconnect
#CSFX17 | @wondermakr
AND, YOU.
#CSFX17 | @wondermakr
THIS DECK WILL
BE ON THE
PHYSICAL WEB
#CSFX17 | @wondermakr
…JUST FIND ME.
#CSFX17 | @wondermakr
@wonderMakr
@MechaStewart
#CSFX17 | @wondermakr
ANY
QUESTIONS?
#CSFX17 | @wondermakr
TECHNOLOGY TUNE-UP:
INSTRUMENTS OF INNOVATION
Mark Stewart
President & Chief Innovation Officer
wonderMakr

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CSFX 2017 - Technology Tune Up: Instruments of Innovation