Next-Gen Beacons: Understanding the Physical Web
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The document discusses the concept of the 'physical web' and its relevance to event marketers, highlighting how next-gen beacons can facilitate interactions. It explains the operational mechanics of these beacons and their advantages in providing contextually relevant information quickly and easily. Additionally, it explores the future potential of the physical web in enhancing user experiences and its implications for emerging innovations.
Next-Gen Beacons: Understanding the Physical Web
- 1. #IFCADC | #INNOVATION @MECHASTEWART | @wonderMakr Mark STEWART |PRESIDENT & CHIEF INNOVATION OFFICER wondermakr WHAT EVENT MARKETERS CAN LEARN FROM THE MAKER MOVEMENT NEXT-GEN BEACONS: UNDERSTANDING THE ‘PHYSICAL WEB’ Mark Stewart President & Chief Innovation Officer wonderMakr
- 2. #IFCADC | #INNOVATION I’M “WORKING” IN LAS VEGAS #physicalweb | @wondermakr
- 3. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 4. #IFCADC | #INNOVATION THIS WILL BE AN “INTERESTING” SESSION #physicalweb | @wondermakr
- 5. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 6. #IFCADC | #INNOVATION#physicalweb | @wondermakr WHAT IS IT?
- 7. #IFCADC | #INNOVATION#physicalweb | @wondermakr HOW DOES IT “WORK”?
- 8. #IFCADC | #INNOVATION#physicalweb | @wondermakr HOW CAN YOU USE IT?
- 9. #IFCADC | #INNOVATION#physicalweb | @wondermakr WHERE IS IT GOING?
- 10. #IFCADC | #INNOVATION OK, LET’S GET… #physicalweb | @wondermakr
- 11. #IFCADC | #INNOVATION “PHYSICAL” #physicalweb | @wondermakr
- 12. #IFCADC | #INNOVATION WEB #physicalweb | @wondermakr
- 13. #IFCADC | #INNOVATION BUT FIRST… #physicalweb | @wondermakr
- 14. #IFCADC | #INNOVATION WHY DO I CARE ABOUT THE “PHYSICAL WEB”? #physicalweb | @wondermakr
- 15. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 16. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 17. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 18. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 19. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 20. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 21. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 22. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 23. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 24. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 25. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 26. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 27. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 28. #IFCADC | #INNOVATION ALSO… #physicalweb | @wondermakr
- 29. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 30. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 31. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 32. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 33. #IFCADC | #INNOVATION OK. THAT’S ENOUGH. GET ON WITH IT. #physicalweb | @wondermakr
- 34. #IFCADC | #INNOVATION LET’S GET… #physicalweb | @wondermakr
- 35. #IFCADC | #INNOVATION “PHYSICAL” #physicalweb | @wondermakr
- 36. #IFCADC | #INNOVATION WEB #physicalweb | @wondermakr
- 37. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 38. #IFCADC | #INNOVATION#physicalweb | @wondermakr WHAT IS IT?
- 39. #IFCADC | #INNOVATION “WALK UP AND USE ANYTHING” #physicalweb | @wondermakr
- 40. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 41. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 42. #IFCADC | #INNOVATION#physicalweb | @wondermakr EVERYTHING is just a tap away See what’s useful or interesting ANY object/place can broadcast
- 43. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 44. #IFCADC | #INNOVATION#physicalweb | @wondermakr IT’S FRICTIONLESS
- 45. #IFCADC | #INNOVATION#physicalweb | @wondermakr IT’S OPEN
- 46. #IFCADC | #INNOVATION#physicalweb | @wondermakr IT’S BUILT ON TOP OF THE WEB
- 47. #IFCADC | #INNOVATION#physicalweb | @wondermakr HOW DOES IT “WORK”?
- 48. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 49. #IFCADC | #INNOVATION#physicalweb | @wondermakr 1) BLE (Eddystone) Beacon 2) Scanning service 3) Proxy service
- 50. #IFCADC | #INNOVATION#physicalweb | @wondermakr 1) BLE (Eddystone) Beacon 2) Scanning service 3) Proxy service
- 51. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 52. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 53. #IFCADC | #INNOVATION#physicalweb | @wondermakr APP BEACONS PHYSICAL WEB BEACONS • Communicate only with mobile apps ! • Proprietary ! • Less data passed ! • Public signal ! • No API ! ! ! ! ! • Communicates with mobile apps and browsers ! • Open source ! • More data passed ! • Can be secured for authorized users ! • Multiple APIs
- 54. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 55. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 56. #IFCADC | #INNOVATION#physicalweb | @wondermakr OMG…FREE SWAG.
- 57. #IFCADC | #INNOVATION#physicalweb | @wondermakr WHO AM I?
- 58. #IFCADC | #INNOVATION#physicalweb | @wondermakr GORDON MOORE
- 59. #IFCADC | #INNOVATION#physicalweb | @wondermakr GORDON MOORE NUMBER OF TRANSISTORS AND RESISTORS ON A CHIP DOUBLES EVERY 24 MONTHS
- 60. #IFCADC | #INNOVATION BEACON LIFESPAN #physicalweb | @wondermakr
- 61. #IFCADC | #INNOVATION#physicalweb | @wondermakr 2014 2015 2016 6 months 2 years 10 years 2017+ Infinite
- 62. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 63. #IFCADC | #INNOVATION#physicalweb | @wondermakr 1) BLE (Eddystone) Beacon 2) Scanning service 3) Proxy service
- 64. #IFCADC | #INNOVATION#physicalweb | @wondermakr Future supportOS Notifications AppsBrowsers
- 65. #IFCADC | #INNOVATION#physicalweb | @wondermakr 1) BLE (Eddystone) Beacon 2) Scanning service 3) Proxy service
- 66. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 67. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 68. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 69. #IFCADC | #INNOVATION#physicalweb | @wondermakr WHAT PROXY SERVICES DO • Associate beacon with URL ! • Beacon management (schedule, range, etc.) ! • Filter unwanted URLs ! • Rank URLs (just like on the web) ! • Reporting and analytics ! ! ! ! !
- 70. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 71. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 72. #IFCADC | #INNOVATION OK… #physicalweb | @wondermakr
- 73. #IFCADC | #INNOVATION LET’S GET… #physicalweb | @wondermakr
- 74. #IFCADC | #INNOVATION YOU SET UP ON THE PHYSICAL WEB #physicalweb | @wondermakr
- 75. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 76. #IFCADC | #INNOVATION iOS SET UP #physicalweb | @wondermakr
- 77. #IFCADC | #INNOVATION#physicalweb | @wondermakr TURN BLUETOOTH ON
- 78. #IFCADC | #INNOVATION#physicalweb | @wondermakr SWIPE DOWN FOR NOTIFICATIONS SWIPE LEFT FOR “TODAY” VIEW AND TAP “EDIT”
- 79. #IFCADC | #INNOVATION#physicalweb | @wondermakr SCROLL WIDGETS - ADD CHROME
- 80. #IFCADC | #INNOVATION#physicalweb | @wondermakr OPT-IN TO PHYSICAL WEB
- 81. #IFCADC | #INNOVATION#physicalweb | @wondermakr THIS PHYSICAL WEB BEACON WOULD PROBABLY BE ATTACHED TO A CAT.
- 82. #IFCADC | #INNOVATION ANDROID SET UP #physicalweb | @wondermakr
- 83. #IFCADC | #INNOVATION IT’S PROBABLY ALREADY SET UP #physicalweb | @wondermakr
- 84. #IFCADC | #INNOVATION#physicalweb | @wondermakr v49+ v4.4+ (Kit Kat)
- 85. #IFCADC | #INNOVATION LET’S MAKE iOS USERS FEEL BETTER… #physicalweb | @wondermakr
- 86. #IFCADC | #INNOVATION#physicalweb | @wondermakr +
- 87. #IFCADC | #INNOVATION#physicalweb | @wondermakr GO TO GOOGLE SETTINGS
- 88. #IFCADC | #INNOVATION#physicalweb | @wondermakr GO TO PRIVACY SETTINGS SELECT “PHYSICAL WEB”
- 89. #IFCADC | #INNOVATION#physicalweb | @wondermakr YUP, IT’S ON
- 90. #IFCADC | #INNOVATION#physicalweb | @wondermakr ANDROID MARSHMALLOW OPT-IN FOR RUNTIME PERMISSION
- 91. #IFCADC | #INNOVATION#physicalweb | @wondermakr OH, HI THERE BEAUTIFUL ;)
- 92. #IFCADC | #INNOVATION#physicalweb | @wondermakr ANDROID INSTRUCTIONS FOR GOOGLE “NEARBY”
- 93. #IFCADC | #INNOVATION#physicalweb | @wondermakr GO TO GOOGLE SETTINGS
- 94. #IFCADC | #INNOVATION#physicalweb | @wondermakr WALK UP AND USE ANYTHING
- 95. #IFCADC | #INNOVATION REPORTING #physicalweb | @wondermakr
- 96. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 97. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 98. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 99. #IFCADC | #INNOVATION#physicalweb | @wondermakr HOW CAN YOU USE IT?
- 100. #IFCADC | #INNOVATION#physicalweb | @wondermakr WHY EXPLORE THE PHYSICAL WEB? • The Physical Web is a new dimension of the Internet ! • It’s where the Internet of Things intersects the World Wide Web ! • It’s the next big thing after apps ! • It’s a fundamentally new way for consumers to interact with anything ! • It’s a platform primed for yet unimagined new innovations ! • It’s an awesome new place to develop
- 101. #IFCADC | #INNOVATION#physicalweb | @wondermakr BENEFITS TO THE PHYSICAL WEB
- 102. #IFCADC | #INNOVATION#physicalweb | @wondermakr “CONSUMERS”
- 103. #IFCADC | #INNOVATION#physicalweb | @wondermakr HUMANS FIND CONTEXTUALLY RELEVANT INFORMATION VIA A SIMPLE SWIPE
- 104. #IFCADC | #INNOVATION#physicalweb | @wondermakr MARKETERS NO MORE CUSTOM APPS SELF-SERVICE - FOCUS ON CONTENT
- 105. #IFCADC | #INNOVATION#physicalweb | @wondermakr SIMPLIFIED DEPLOYMENTS AND ADMIN - EASY INSTALLATIONS PROJECT MANAGERS
- 106. #IFCADC | #INNOVATION#physicalweb | @wondermakr SIMPLIFIED MANAGEMENT FAMILIAR TOOLS FOR DEPLOYMENT CONTENT SPECIALISTS
- 107. #IFCADC | #INNOVATION OK… #physicalweb | @wondermakr
- 108. #IFCADC | #INNOVATION#physicalweb | @wondermakr LET’S…
- 109. #IFCADC | #INNOVATION#physicalweb | @wondermakr GIVE IT A TRY
- 110. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 111. #IFCADC | #INNOVATION#physicalweb | @wondermakr SORRY ABOUT THAT. THE MOBILE CONNECTION IN HERE SUCKS :(
- 112. #IFCADC | #INNOVATION#physicalweb | @wondermakr WASN’T THAT AWESOME?!?!
- 113. #IFCADC | #INNOVATION#physicalweb | @wondermakr LET’S…
- 114. #IFCADC | #INNOVATION#physicalweb | @wondermakr SEE SOME OTHER EXAMPLES!
- 115. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 116. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 117. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 118. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 119. #IFCADC | #INNOVATION#physicalweb | @wondermakr GOLDEN STATE WARRIORS
- 120. #IFCADC | #INNOVATION#physicalweb | @wondermakr CES 2016 SCAVENGER HUNT
- 121. #IFCADC | #INNOVATION#physicalweb | @wondermakr SO MUCH MORE TO COME
- 122. #IFCADC | #INNOVATION#physicalweb | @wondermakr WHERE IS IT GOING?
- 123. #IFCADC | #INNOVATION#physicalweb | @wondermakr BEACON CONNECTION TO CONTROLLABLE OBJECTS VIA WEB WEB BLUETOOTH
- 124. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 125. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 126. #IFCADC | #INNOVATION#physicalweb | @wondermakr WEB APPS THAT RESPOND LIKE NATIVE APPS. FAST. RELIABLE. PROGRESSIVE APPS
- 127. #IFCADC | #INNOVATION#physicalweb | @wondermakr GROUPING OF RELATED BEACONS WITH COLLAPSABLE MENUS BEACON GROUPING
- 128. #IFCADC | #INNOVATION#physicalweb | @wondermakr
- 129. #IFCADC | #INNOVATION OK… #physicalweb | @wondermakr
- 130. #IFCADC | #INNOVATION#physicalweb | @wondermakr LET’S…
- 131. #IFCADC | #INNOVATION#physicalweb | @wondermakr WRAP THIS UP
- 132. #IFCADC | #INNOVATION “HUGE” THANKS TO… #physicalweb | @wondermakr
- 133. #IFCADC | #INNOVATION google.github.io/physical-web #physicalweb | @wondermakr
- 134. #IFCADC | #INNOVATION @ScottJenson #physicalweb | @wondermakr
- 135. #IFCADC | #INNOVATION AND, YOU. #physicalweb | @wondermakr
- 136. #IFCADC | #INNOVATION THIS DECK WILL BE ON THE “PHYSICAL WEB” #physicalweb | @wondermakr
- 137. #IFCADC | #INNOVATION …JUST FIND ME. #physicalweb | @wondermakr
- 138. #IFCADC | #INNOVATION @wonderMakr @MechaStewart #physicalweb | @wondermakr
- 139. #IFCADC | #INNOVATION ANY “QUESTIONS”? #physicalweb | @wondermakr
- 140. #IFCADC | #INNOVATION @MECHASTEWART | @wonderMakr Mark STEWART |PRESIDENT & CHIEF INNOVATION OFFICER wondermakr WHAT EVENT MARKETERS CAN LEARN FROM THE MAKER MOVEMENT NEXT-GEN BEACONS: UNDERSTANDING THE ‘PHYSICAL WEB’ Mark Stewart President & Chief Innovation Officer wonderMakr