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Internet of Things
David Scruggs
Platform Engineer
@davescruggs
dscruggs@salesforce.com
Connect with your customers in a whole new way
Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the
assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we
make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber
growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new
products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in
our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the
immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new
releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise
customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the
most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are
available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered
on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc.
assumes no obligation and does not intend to update these forward-looking statements.
IoT: Connect your Products, Apps &
Customers: DF13
Alex Toussaint
http://bit.ly/1jx9dJx
http://www.youtube.com/results?search_query=internet+of+things+dreamforce
What do you need?
Internet Connected
Device
Authentication
(oAuth or Other)
API
(Typically REST)
Landscape
Devices Connectivity Integrators Pure IoT & M2M
How you build it depends on the parts you use….(Arduino)
Or in Python or another language (Raspberry Pi)
• Freezers contain genetic enzymes and are primary touch point with customers.
• End-to-end customer service, sales, marketing & inventory app runs on Salesforce.
• Mobile freezer app and telematics reporting built on Heroku and stored in Force.com.
Mobile Apps on Salesforce1 Platform Allow NEB to reach Scientists Through
Connected Freezers
Watch on YouTube.
Internet of Things Redefines „Product‟
– Virgin America
- Not just a seat on a plane, but
a concierge travel experience
– Coca-Cola
- Not just a beverage, but an
opportunity for social interaction
Table of Contents – Already Deployed
• Nebraska Crossing -- Connected iBeacons Retail Finder/Micro LBS
• DDR Retail Shopping Center ConnectedAPP integration to Service Cloud
• Sylphone -- Connect Car, Speech to Text, Chatter Radio
• Qubop Smartmeter Integration to Salesforce for Power Utilities
• Vodaphone Connected Consumer
• Philips MRI and other Connected Products
• New England Biolabs connected Fridge, EnzymeATM
• Ventana -- Sales and Services Connected Products
• Varian – Connected Medical Devices
• Elekta – Connected Medical Devices
• Abbott Labs – Connected Lab Equipment
• Siemens -- Chattering Turbine, Service Cloud
• Nimble Storage -- Proactive Support for Hard Drives
• EMC -- Isilon IoT connection to Salesforce
• Enterasys - Chattering Network boxes and Service Cloud integration
• P&H Mining -- Service Cloud Integration
• Dreamforce Connected Shuttle
• ATEK Connected Storage Tanks
Table of Contents – Already Deployed
NEX Nebraska Retail Outlet
http://www.omaha.com/article/20131219/MONEY/131218749
DDR Retail Shopping Center App
DDR Retail App – Flooding Incident in Parking Lot
Speech To Text Connection from Cars
“Chatter Radio”
Smartmeter Integration – Qubop for an Energy Co.
Vodaphone
Vodaphone iPad App
Philips
http://www.youtube.com/watch?v=vzU0xwalxOg
http://www.youtube.com/watch?v=dpdKeVmsE90
http://www.youtube.com/watch?v=b6ntEatqj3k
At the Contact Center • AnAutomatic alert from the Ingenuity CT scanner is received
• Acase is opened, a post in Chatter is created to update
everyone with interest.
• Directly in the Chatter feed his mentor directs him to search the
KB. Simon uses PHC’s internal KB to easily find the relevant
<Scanner Calibration> documents and is now ready to take
action.
• Simoncollaborateswith Barry, the fieldtechnician
assignedto CentralHospital,via Chatter. Barry, who
has alreadyseen the automatedChatter post from
the equipment,respondsto Simonand beginsa
remote conversationwithThomas Jones at Central
Hospitaland walksThomas through the processof
calibratingthe Scanner.
Salesforce Intro to the Internet of Things
• Bernd identifiesthe failedcomponentremotely and alerts
Simonand Barry via Chatter.Barry respondsthat the
replacementpart is in his inventory, and Simondispatches
Barry to CentralHospitalto replacethe failed
component. Whileonsite,Barry discoversthat the reason the
componentfailedwas unusualand updates the case notes
accordingly, and adds a finalChatter post alertinghis
colleaguesof this uniqueoccurrence.
New England Biolabs
Ionia Corporation Awarded for Innovation in Mobile at Dreamforce 2013
http://www.prweb.com/releases/2013/11/prweb11331308.htm
NEBnow Connected
Fridge Demonstration
Salesforce Intro to the Internet of Things
Salesforce Intro to the Internet of Things
Salesforce Company Confidential
Request Login Approve & Track Access
Salesforce Company Confidential
Enter Pin Track Activity
Salesforce Company Confidential
Salesforce Company Confidential
Select & Scan Products Open Opportunity
Salesforce Company Confidential
Close Opportunity & Re-order InventoryConfirm Order
Salesforce Company Confidential
View Telematics Monitor Telematics
Salesforce Intro to the Internet of Things
Salesforce Intro to the Internet of Things
Salesforce Intro to the Internet of Things

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Salesforce Intro to the Internet of Things

  • 1. Internet of Things David Scruggs Platform Engineer @davescruggs dscruggs@salesforce.com
  • 2. Connect with your customers in a whole new way
  • 3. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 4. IoT: Connect your Products, Apps & Customers: DF13 Alex Toussaint http://bit.ly/1jx9dJx http://www.youtube.com/results?search_query=internet+of+things+dreamforce
  • 5. What do you need? Internet Connected Device Authentication (oAuth or Other) API (Typically REST)
  • 7. How you build it depends on the parts you use….(Arduino)
  • 8. Or in Python or another language (Raspberry Pi)
  • 9. • Freezers contain genetic enzymes and are primary touch point with customers. • End-to-end customer service, sales, marketing & inventory app runs on Salesforce. • Mobile freezer app and telematics reporting built on Heroku and stored in Force.com. Mobile Apps on Salesforce1 Platform Allow NEB to reach Scientists Through Connected Freezers Watch on YouTube.
  • 10. Internet of Things Redefines „Product‟ – Virgin America - Not just a seat on a plane, but a concierge travel experience – Coca-Cola - Not just a beverage, but an opportunity for social interaction
  • 11. Table of Contents – Already Deployed • Nebraska Crossing -- Connected iBeacons Retail Finder/Micro LBS • DDR Retail Shopping Center ConnectedAPP integration to Service Cloud • Sylphone -- Connect Car, Speech to Text, Chatter Radio • Qubop Smartmeter Integration to Salesforce for Power Utilities • Vodaphone Connected Consumer • Philips MRI and other Connected Products • New England Biolabs connected Fridge, EnzymeATM • Ventana -- Sales and Services Connected Products • Varian – Connected Medical Devices • Elekta – Connected Medical Devices • Abbott Labs – Connected Lab Equipment
  • 12. • Siemens -- Chattering Turbine, Service Cloud • Nimble Storage -- Proactive Support for Hard Drives • EMC -- Isilon IoT connection to Salesforce • Enterasys - Chattering Network boxes and Service Cloud integration • P&H Mining -- Service Cloud Integration • Dreamforce Connected Shuttle • ATEK Connected Storage Tanks Table of Contents – Already Deployed
  • 13. NEX Nebraska Retail Outlet http://www.omaha.com/article/20131219/MONEY/131218749
  • 14. DDR Retail Shopping Center App
  • 15. DDR Retail App – Flooding Incident in Parking Lot
  • 16. Speech To Text Connection from Cars “Chatter Radio”
  • 17. Smartmeter Integration – Qubop for an Energy Co.
  • 21. At the Contact Center • AnAutomatic alert from the Ingenuity CT scanner is received • Acase is opened, a post in Chatter is created to update everyone with interest. • Directly in the Chatter feed his mentor directs him to search the KB. Simon uses PHC’s internal KB to easily find the relevant <Scanner Calibration> documents and is now ready to take action.
  • 22. • Simoncollaborateswith Barry, the fieldtechnician assignedto CentralHospital,via Chatter. Barry, who has alreadyseen the automatedChatter post from the equipment,respondsto Simonand beginsa remote conversationwithThomas Jones at Central Hospitaland walksThomas through the processof calibratingthe Scanner.
  • 24. • Bernd identifiesthe failedcomponentremotely and alerts Simonand Barry via Chatter.Barry respondsthat the replacementpart is in his inventory, and Simondispatches Barry to CentralHospitalto replacethe failed component. Whileonsite,Barry discoversthat the reason the componentfailedwas unusualand updates the case notes accordingly, and adds a finalChatter post alertinghis colleaguesof this uniqueoccurrence.
  • 25. New England Biolabs Ionia Corporation Awarded for Innovation in Mobile at Dreamforce 2013 http://www.prweb.com/releases/2013/11/prweb11331308.htm
  • 29. Salesforce Company Confidential Request Login Approve & Track Access
  • 32. Salesforce Company Confidential Select & Scan Products Open Opportunity
  • 33. Salesforce Company Confidential Close Opportunity & Re-order InventoryConfirm Order
  • 34. Salesforce Company Confidential View Telematics Monitor Telematics

Editor's Notes

  • #3: It&apos;s an Internet of Customers, and we need to reassess -- we need to reassess how we connect with our customers in a whole new way. Everyone and everything is connected. You see, some companies pivot to their shareholders. Some companies pivot to their competitors. Some companies pivot to their partners. But at salesforce.com, we pivot to our customers, and we have one message to our customers: Pivot to your customers. Your customers have the answers. There&apos;s never been a more important time to listen and interact and engage with your customers. That is what the new world is about. That is what we are doing here when we talk about the third wave of computing it’s not an Internet of Things, it’s an Internet of Customers.
  • #4: Before I begin, just a word from our lawyers.  This is our safe harbor statement which if you cannot read, you can find on our website.  Any purchasing decisions you make should be made based on currently available technology.
  • #7: Other interesting FACTS about Marketing Cloud customers:55% of the Fortune 1008 of the 10 largest advertisersAnd thousands of customers both B2B and B2CFACTS about the Marketing Cloud product leadership:Recognized by Forrester, Gartner, and AdAge as the top providers in their studies of social marketing. Only company in the industry today that is both: a preferred marketing developer for Facebook AND Twitter certified in both engagement and analyticsWHY is this IMPORTANT? You can trust the Marketing Cloud to deliver the most innovative and powerful solutions to enable your company with social. Some of the best social brands on the planet are powered by the Marketing Cloud.
  • #10: See the video here: http://www.youtube.com/watch?v=7xb2eIiVNQg
  • #30: Users Login or Create New AccountNEB Administrator approves all new accounts
  • #33: The detailed inventory are managed as SFDC assets assigned to the account object, with triggers to re-order at minimum thresholds
  • #34: The detailed inventory are managed as SFDC assets assigned to the account object, with triggers to re-order at minimum thresholds
  • #35: Heroku application listens to monitor temperature, lock status &amp; local hardware – visible within SFDC object for ease of monitoring by Commercial Operations team