IoT, M2M: Three Events, Three Takeaways, Three To-Dos (IoT & The Connected Device Present)
- 1. Enterprise IoT: 3 To-dos 3 Events, 3 Takeaways, 3 To-dos Last Update: 3 Feb 2014 Reid Carlberg Director, Evangelism @ReidCarlberg in/ReidCarlberg
- 2. I travel to events and talk to people about their work. This is a summary of my recent findings.
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- 4. Who is Salesforce.com? (Just in case.)
- 5. #1 in Cloud Computing and CRM #1 Innovation World’s #1 CRM Cloud Computing Market Leader 2011 2012 2013 Enterprise, MidMarket, SMB & Sales Force Automation
- 6. We’ve Been Talking About Connected Products For Years
- 7. In fact, at Dreamforce 2013, we introduced a key concept: Connect with your customers in a whole new way
- 8. And we shared a great new story! Mobile Apps on Salesforce1 Platform Allow NEB to reach Scientists Through Connected Freezers • Freezers contain genetic enzymes and are primary touch point with customers. • End-to-end customer service, sales, marketing & inventory app runs on Salesforce. • Mobile freezer app and telematics reporting built on Heroku and stored in Force.com. Watch on YouTube.
- 9. Core Principal: Behind Every Device Is a Customer.
- 10. Three Events, Three Takeaways
- 11. Event #1: The Connected Device Lab Dreamforce 2013 DevZoneLab 20k Enterprise Dev Attendees, 15 Partners, 21 Workshops, Arduinos, Raspberry Pis, ARM mbeds, sensors, actuators, 2 Product Launches,1 Open Source Robotics Library Release
- 12. Takeaway #1: The Connected Device Lab Enterprise devs are not IoT ready. Don’t get devices, sensors or business use cases.
- 13. Event #2: ThingMonk Produced by RedMonk London, ~20 Presentations (all on YouTube), Maker/Hacker focused: Lots of really creative thinking. Best question: “Does your project deserve to exist?”
- 14. Takeaway #2: ThingMonk Makers are not enterprise ready. Don’t get scale, monetization, long term.
- 15. Event #3: Executive Lab Global Organization, C Level Really intelligent, extremely business savvy. Focus on highly polished products.
- 16. Takeaway #3: Executive Lab Executives don’t quite understand possibilities. Love “IoT”, pretty vague on the details.
- 17. Summary: Developers aren’t ready. Makers aren’t ready. Executives aren’t ready.
- 18. Which really means: It’s a GREAT time to be in the IoT business!
- 19. Three To-dos
- 20. #1 To-do: Play Hands on experience with consumer products drives alignment. Tie features to business value.
- 21. #2 To-do: Hack Hacking drives engagement, interest and curiosity. Curious developers make incredible progress.
- 22. #3 To-do: Make Make habit of turning ideas into prototypes and iterating. Looks for internal interest, hire unusual candidates.
- 23. Get to Know Our Partners
- 24. References • Every Internet of Things Thing at Dreamforce 2013 • Things Do in the Connected Device Lab • DIY Wireless Sensor Network • Dreamforce 2013 Internet of Things Kickoff • New England BioLabs Story • Philips Puts Customers at the Center of Their Company • Salesforce IoT, ThingMonk & the Frankencoffee • ThingMonk Videos
Editor's Notes
- #4: Before I begin, just a word from our lawyers. This is our safe harbor statement which if you cannot read, you can find on our website. Any purchasing decisions you make should be made based on currently available technology.
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- #8: It's an Internet of Customers, and we need to reassess -- we need to reassess how we connect with our customers in a whole new way. Everyone and everything is connected. You see, some companies pivot to their shareholders. Some companies pivot to their competitors. Some companies pivot to their partners. But at salesforce.com, we pivot to our customers, and we have one message to our customers: Pivot to your customers. Your customers have the answers. There's never been a more important time to listen and interact and engage with your customers. That is what the new world is about. That is what we are doing here when we talk about the third wave of computing it’s not an Internet of Things, it’s an Internet of Customers.
- #9: See the video here: http://www.youtube.com/watch?v=7xb2eIiVNQg