Mobile Developer Week
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This document discusses Salesforce's mobile development strategy, highlighting the company's mobile services and SDK, which support the creation of native, hybrid, and HTML5 apps. It outlines the importance of forward-looking statements and associated risks in providing mobile solutions and details the development process for mobile apps on the Salesforce platform. The document also introduces various tools and resources for developers, including mobile packs and the mobile accelerator program.
Mobile Developer Week
- 1. Mobile Developer Week Salesforce Platform Mobile Services Pat Patterson Principal Developer Evangelist @metadaddy
- 2. Safe harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
- 3. We’re living in the post-PC era iPhoneRevenue Q1 FY12 $24.42 billion TOTAL Microsoft Revenue Q2 FY12 $20.89 billion >
- 4. Suite of downloadable apps for accessing Salesforce data from a mobile device Mobile AppExchange for discovering purpose-built apps or vertical solutions by industry Custom mobile apps designed and built by you or an ISV partner Salesforce Has The Answer For Every Mobile Need
- 5. Salesforce Touch – One App For All Your Devices • HTML5 app runs on any device • (iPad&iPhonetoday) • Intuitive interface built for users on the go • Optimized for touch – tap, scroll, swipe
- 6. Salesforce Platform: The Fastest Path From Idea to Connected Mobile App Idea Build App with Modern Frameworks Connect Customer & Business Data Connected Mobile Apps
- 7. Our Mobile Strategy for the Salesforce Platform • Developer Productivity • Fast ramp • Deep functionality • Use languages and frameworks devs. know and love • Pluggable set of Mobile Services • Focus on the app, not the plumbing • Secure, reliable and scalable • Enterprise grade
- 8. Introducing Salesforce Platform Mobile Services
- 9. Introducing Salesforce Platform Mobile Services
- 10. Mobile SDK 2.0 – coming soon… • Build Native, Hybrid or HTML5 apps for iOS and Android • Faster and more modularized architecture • New entity frameworks for easy data access and offline storage OAuth2 Secure authentication and refresh token management API Wrappers Interact with Salesforce REST APIs with popular mobile platform languages App Container Embed HTML5 apps inside a container to access powerful native device functionality Secure Offline Database Store business data on a device with enterprise-class security Push Notifications Dispatch real-time alerts directly to mobile devices http://developer.force.com/mobileSDK
- 11. Introducing Salesforce Platform Mobile Services
- 12. Mobile Packs • Jumpstart web and hybrid mobile development • Focus on modern JavaScript frameworks • Simplify Salesforce data access • Deploy on the Force.com platform or elsewhere (e.g. Heroku) • JavaScript based • Quick Starts and tutorials
- 13. Current Mobile Packs • First of many mobile packs and samples • Open-source and community driven
- 14. Mobile Accelerator Program • Provide rapid, high-touch Mobile Services training for partners • Appirio, Accenture, Bluewolf, Aditi, Tquila, Deloitte, Detroit Labs • Provides companies with qualified app building partners Designed for leading consulting partners, systems integrators, and ISVs
- 15. Three Mobile Development Options
- 17. Recap : Creating a Visualforce +Backbone.js app • Make your Visualforce mobile friendly • docType="html-5.0" • Standard HTML5/CSS/JavaScript markup • Data Binding with Salesforce • ForceTK • RemoteTK • JS Remoting
- 18. Demo - Creating a Hybrid app
Editor's Notes
- #2: Thanks for taking the time.Excited to tell you about what’s new with the platform.We’ve been busy – great new mobile services announcement today.
- #4: Reported Jan 2012, same for later quarters.
- #5: This post-pc era requires a new way of thinking. Mobility should be at the heart of your business strategy. Success in the Post-PC era is not about developing a single app or one tool, but bringing all the pieces together.No single approach will satisfy the mobile needs of every customer, which is why we offer multiple ways for you to maximize your productivity while on the go.-----------------------------------------------MOBILE SOLUTIONS:• CORE APPLICATIONS – Touch.salesforce.com, Salesforce Mobile, and Chatter Mobile are great examples of applications. Native apps like Salesforce Mobile and Chatter Mobile are instantly responsive and they deliver a rich user experience. Hybrid or web-based apps like touch.salesforce.com offer native app-like qualities but are capable of running on a wide range of smartphones and tablets. These applications, including the hybrid version of Touch, can be used in an offline mode.• MARKETPLACE – Ever since the launch of the AppExchange, salesforce.com has proven its commitment to developing a partner-driven app marketplace and mobile is no exception. The Mobile AppExchange contains both partner-built and Salesforce-built apps all designed to give our customers a richer, more productive experience. It’s a democratic way for end users to custom-tailor their mobile Salesforce experience by choosing apps that closely match the way they work, by industry or by function.• PLATFORM – Sometimes, you have no option but to build a completely customized app. With the Force.com mobile platform, you can build custom, non-Salesforce-branded apps on virtually any device platform using SDK’s and other tools that Salesforce provides.
- #6: KEY POINTS:• Touch is Salesforce reimagined for today’s touch screen devices• One app for all your devices – HTML5 app adapts to any smartphone or tablet (iPad today)• Redesigned user interface with scrollable menus, large icons, and easy-to-swipe panes• Web or app store versions available••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••NARRATIVESalesforce Touch – currently available for iPad – is one solution for all of your mobile devices. As more and more employees bring their own devices to work, Touch is uniquely positioned to accommodate the vast assortment of smartphones and tablets to deliver a uniform mobile computing experience across them all.PRODUCT DETAILS• HTML5-based application designed specifically for touch-screen devices – Touch intelligently adapts to whatever screen you’re using• User interface takes advantage of native touch-device gestures by offering larger icons and tap targets as well as scrollable lists and swipe-friendly panes• Current version is available from Apple’s App Store as well as the iPad’s Safari browser• Offline access for the app store version is currently on the roadmap; Future versions will support address book integration, push notifications, and camera functionality• “Sales” version is available today (some standard and all custom objects in Sales tab) with support for other tabs coming in Spring ’13 (182)• Smartphone Beta expected in Spring ’13 (182) along with support for additional tablet types• Limited Visualforce likely by Summer ’13 (184)
- #7: That’s where the Salesforce Platform comes in and offers the best of both worlds.It’s the fastest path from idea to mobile app.We remove all the traditional steps of building apps on legacy platforms.And give modern web developers all the latest mobile frameworks they know and love. And they can easily connect it to customer data – making the app more engaging and more useful long term to both the user and the company.Finally – apps built on the Salesforce Platform are powered by the safest, most secure and trusted enterprise platform in the market. Offering scale, security, governance, and performance visibility.The same platform over 100K businesses trust with their most prized possession – their customer and business data.
- #9: Salesforce TouchMobilize any existing Force.com applicationNo CodingCombine standard layouts and VisualforceNative/Hybrid (Mobile SDK)Take advantage of device capabilitiesStore data locally/offline capabilitiesHTML5 (Heroku or Visualforce)Custom UINo app store hurdlesDevice agnosticMust have an internet connection
- #10: Salesforce TouchMobilize any existing Force.com applicationNo CodingCombine standard layouts and VisualforceNative/Hybrid (Mobile SDK)Take advantage of device capabilitiesStore data locally/offline capabilitiesHTML5 (Heroku or Visualforce)Custom UINo app store hurdlesDevice agnosticMust have an internet connection
- #11: Connect Salesforce Data with your Mobile Apps
- #12: Salesforce TouchMobilize any existing Force.com applicationNo CodingCombine standard layouts and VisualforceNative/Hybrid (Mobile SDK)Take advantage of device capabilitiesStore data locally/offline capabilitiesHTML5 (Heroku or Visualforce)Custom UINo app store hurdlesDevice agnosticMust have an internet connection
- #15: Mobile Accelerator Program offers training and best practices on reference architectures, mobile architect curriculum, and consultant certification.