This document discusses building mobile business apps on the Force.com platform. It begins with a safe harbor statement noting that any forward-looking statements could differ from actual results. It then introduces the Salesforce1 platform for connecting customers in social and mobile ways. Examples of common use cases on the platform include automating business processes, making intranets social, making apps mobile, unlocking back office data, and launching marketing apps. Specific tools on the platform like form builders and workflow builders are shown. An example project management app is demonstrated as built in about 15 minutes. New learning resources like Trailhead challenges are introduced.