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A Hands-On Demonstration for
Connecting Products into the
Salesforce.com Platform
Bryan Isbell, Principal Cloud Evangelist, Etherios
@BryanIsbell
Rob Faludi, Chief Innovator, Etherios
@faludi
Safe harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results
expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be
deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other
financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any
litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our
relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of
our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to
larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is
included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent
fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor
Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently
available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions
based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these
forward-looking statements.
Bryan Isbell
Principal Cloud Evangelist,
Etherios
@BryanIsbell
Rob Faludi
Chief Innovator,
Etherios
@faludi
Etherios: A Proven and Trusted Partner
600+

Employees deployed
across the globe

Global Presence

SaaS Offerings:
•Device Cloud by Etherios™
•The Social Machine®

Service Offerings:

40+
25+

Years of tribal
knowledge in M2M

•Advisory Consulting
•Salesforce.com
•Wireless Design
•Internet of Things

Consecutive quarters
of profitability (DGII)

9.9/10 CSAT
as surveyed by salesforce.com
A Hands-On Demonstration for Connecting Products into the Salesforce Platform
Bridge the Divide with Connected Devices
Management

Operations
R&D

Finance

s
Sale

Custome
r
Service
Field
rvice
Se

Marketing
Connected Products Provide Solutions for Today
2.
CONTROL

1.
CONNECT

3.
ENGAGE

M2M Solutions are OUR core competency

Fast TTM

Easy

Open

No Hardware
No Software

Automatic
Upgrades
Scalable

Any Device
Any Network

Flexible
Extensible

Trusted
Secure
Reliable
Reinvent Customer Service
Then…
PASSIVE

Now…
PROACTIVE

Next…
PREVENTATIVE
Preventative Service Mini-Hackathon Challenge
1.
CONNECT

2.
CONTROL

3.
ENGAGE

SERVICE
SERVICE
1. Sign up for free 30-day trial of The Social Machine
2. Sign up for free 30-day trial of Device Cloud
3. The Social Machine: Add New Device Cloud
4. Device Simulator: Send Data From Refrigerator
5. Device Cloud: View Sensor Graph on Device
6. Device Cloud: Add New Alarm
7. The Social Machine: Add New Machine Process
Advanced Hack
1. Send alarm messages to displays
2. Apex class
3. Custom Actions: Trigger Task and
Reset Task
4. Display alert messages for
preventative service team
Results of a Preventative Customer Service Model
Save Time and
Cost

Increase
Efficiency

Proactively
Identify Issues

Improve
Collaboration

Increase
Customer
Satisfaction

=

Resolve Issues
Faster
Bryan Isbell

Rob Faludi

Principal Cloud Evangelist,
Etherios
@BryanIsbell

Chief Innovator,
Etherios
@faludi
A Hands-On Demonstration for Connecting Products into the Salesforce Platform
A Hands-On Demonstration for Connecting Products into the Salesforce Platform

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A Hands-On Demonstration for Connecting Products into the Salesforce Platform

  • 1. A Hands-On Demonstration for Connecting Products into the Salesforce.com Platform Bryan Isbell, Principal Cloud Evangelist, Etherios @BryanIsbell Rob Faludi, Chief Innovator, Etherios @faludi
  • 2. Safe harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 3. Bryan Isbell Principal Cloud Evangelist, Etherios @BryanIsbell
  • 5. Etherios: A Proven and Trusted Partner 600+ Employees deployed across the globe Global Presence SaaS Offerings: •Device Cloud by Etherios™ •The Social Machine® Service Offerings: 40+ 25+ Years of tribal knowledge in M2M •Advisory Consulting •Salesforce.com •Wireless Design •Internet of Things Consecutive quarters of profitability (DGII) 9.9/10 CSAT as surveyed by salesforce.com
  • 7. Bridge the Divide with Connected Devices Management Operations R&D Finance s Sale Custome r Service Field rvice Se Marketing
  • 8. Connected Products Provide Solutions for Today 2. CONTROL 1. CONNECT 3. ENGAGE M2M Solutions are OUR core competency Fast TTM Easy Open No Hardware No Software Automatic Upgrades Scalable Any Device Any Network Flexible Extensible Trusted Secure Reliable
  • 10. Preventative Service Mini-Hackathon Challenge 1. CONNECT 2. CONTROL 3. ENGAGE SERVICE SERVICE
  • 11. 1. Sign up for free 30-day trial of The Social Machine
  • 12. 2. Sign up for free 30-day trial of Device Cloud
  • 13. 3. The Social Machine: Add New Device Cloud
  • 14. 4. Device Simulator: Send Data From Refrigerator
  • 15. 5. Device Cloud: View Sensor Graph on Device
  • 16. 6. Device Cloud: Add New Alarm
  • 17. 7. The Social Machine: Add New Machine Process
  • 18. Advanced Hack 1. Send alarm messages to displays 2. Apex class 3. Custom Actions: Trigger Task and Reset Task 4. Display alert messages for preventative service team
  • 19. Results of a Preventative Customer Service Model Save Time and Cost Increase Efficiency Proactively Identify Issues Improve Collaboration Increase Customer Satisfaction = Resolve Issues Faster
  • 20. Bryan Isbell Rob Faludi Principal Cloud Evangelist, Etherios @BryanIsbell Chief Innovator, Etherios @faludi

Editor's Notes

  • #6: Etherios is a division of Digi International, Your Internet of Things experts. Enterprise grade connected device systems. Hardware, software and professional services to connect, control and engage. Provide return on investment and get closer to your customers. Enterprise-grade connected device solutions Connect - IoT hardware, connectivity, wireless design services Control - Device Cloud platform: data & device management Engage - The Social Machine, Salesforce & custom applications
  • #7: CONNECT Hardware Devices, sensors Cloud Connector - Effortlessly interact with cloud: tiny footprint, any device, secure, free Wireless Design Services Connectivity – wireless, cellular, etc. turn ideas into realities, reduce risk and time to market CONTROL Device Cloud Just like SFDC, an award-winning, multi-tenant, massively scalable solution Device management, security, data storage, rollups, alarms, carrier tools Access: For humans - Device Cloud user interface For machines – Industry standard open APIs one use for those great APIs…TSM ENGAGE The Social Machine Available on SFDC AppExchange Integrates Device Cloud with SFDC seamlessly… clicks not code Object model contextual to CRM Familiar user interface… SFDC “look and feel” Leverage SFDC reports, dashbaords, cases, Chatter, and more Salesforce.com CRM Services Salesforce.com Platinum Partner, top-rated worldwide in customer satisfaction, all consultants are salesforce.com certified, recognized by salesforce.com as an “Innovator in the Cloud” Advisory Services: Has the capabilities to listen, understand and develop a comprehensive solution that encompasses more than just the technology.
  • #8: We are here to talk about Connected Products. Why you would want to connect a product to Salesforce? There are many reasons. Customer Problem Statements: “We have devices in the field, but we don't know what they're doing!” “We find out about machine issues only when customers calls!” “When customers inform us of the problem, it creates negative social sentiment.” “Poor customer service is costing us both money and goodwill!” We're going to focus on one, Preventative Customer Service Connected Products: Create business efficiencies Break down silos Improve customer service New sources of revenue Get closer to customers
  • #9: Cloud is the ability to accommodate enormous peak-to-average ratios… - Peter Coffee, Vice President & Head of Platform Research for salesforce.com Fast: Time to market Easy: Administrator not Developer level skillset required to configure and maintain Connectivity: Connect any Device into the salesforce.com Platform through The Social Machine® Flexibility: Optimize your business processes through Application Configuration Management: Remotely Service, Manage & Monitor your Devices Security: SAS70, ISO 27001, NIST, CSA, NERC CIP compliant Scalability: Manage Large Amounts of Data in the Cloud
  • #10: A preventative service model can help us solve problems before they impact the customer…or even before they happen! In a preventative service model, we: Connect to deployed assets in the filed Control and manage the data remotely Engage with business process and people In the past, companies set up call centers, staffed them up and they waited for the phone to ring to REACT to a customer inquiry or issue. They are continually focused on metrics such as Average Call Handle Times, First Call Resolutions, Caller Satisfaction. BUT a challenge the company was faced with was the amount of information they had available to them at the time of that call. They needed to solely rely on what the caller was reporting They didn’t have access to the data from the device That being said the standard result was the deployment of a field service technician This was a cost to the business Also, the service technician was also deployed with limited information on the problem So, when the field service technician got on-site it took them MORE time to investigate the root cause of the issue AND with limited information prior to deployment increased the probability that they did not have the right part in their truck to resolve the issue THIS Led to A repeat visit by another field service tech More time has passed for the device to be down Customer that is not satisfied
  • #20: Customer Companies that are leading the internet of Anything revolution are… Driving Down Operational Costs and Increasing Customer Satisfaction leading to Retaining Existing Revenue and Growing New Revenue streams Companies that “get” this model understand what Etherios calls “The Anatomy of an M2M Solutions” Save Time and Money - Drive Down Operational Costs Increase machine up-time with 24x7 visibility into performance Perform tasks remotely and reduce truck rolls Increase Operational Efficiency Create cases automatically based on real-time machine data Move to “Just-in-time” servicing and eliminate milk runs Increase Customer Satisfaction Proactively identify issues and resolve them faster Notify customers of issues before they occur Identify New Revenue Streams Provide new services to customers Increase cross-sell/up-sell opportunities