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The document discusses the challenges of building mobile applications on the Salesforce platform, emphasizing the need for efficient and flexible solutions amidst the rapidly growing mobile device market. It introduces the Salesforce1 platform which simplifies app development with features like customizable mobile apps, secure access, and integration via APIs. Key highlights include support for various devices, real-time business updates, and tools for developers to create native, hybrid, or HTML5 applications securely.
Modev presentation
- 1. Building Mobile Apps on the Salesforce.com Platform Ryan Upton Android Evangelist @ryanjupton
- 2. Safe harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
- 3. Device Growth Is Exploding, Driven By Consumers Source: Gartner Research; Smartphone, Tablet, and PC Forecast, December 2010.
- 4. Info Workers Use Many Devices For Work & Personal 52% of information workers use 3 or more devices 60% of these devices are used for both work and personal use Source: Forrester Blogs: Why Tablets Will Become Our Primary Computing Device, Frank Gillett, April 23, 2012
- 5. Touch Revolution Mobile app users are 4x more engaged* * comScore Mobile Metrix (March 2012)
- 6. Where Are All the Enterprise Mobile Apps? ? ? ?
- 7. Building Mobile Apps With Legacy Platforms Is Difficult Months to Years Buy & Setup Hardware Idea Install Complex Software Define User Access Setup Reporting & Analytics Build & Test Security Make It Mobile & Social Build App with Legacy Frameworks Mobile App
- 8. Salesforce1 Platform to the Rescue Salesforce1 App Custom Mobile Apps Configurable by Admins out of the box Built by Developers with our Mobile Services For employee facing apps For customer-facing experiences All built on the Salesforce1 Platform
- 9. Point and click APIs to access customer data
- 10. Configurable Business Logic Formulas Data Validation Rules Real-Time Workflow Approvals Send Back No Request Approval Approve Approve No Action For 2 Days Escalate Yes Send to Accounting
- 11. Programmatic Business Logic • Object Oriented • Tight binding with your Salesforce data model • Simple data manipulation calls • Annotations & keywords – webservice, @isTest, @RestResource, etc.
- 12. OAuth An open protocol to allow secure authorization in a simple and standard method from web, mobile and desktop applications. Oauth simplifies working with protected data. Think valet key. Sends App Credentials Remote Application Tokens sent to callback API call with access token Data Maintain session with refresh token User logs in Salesforce Platform
- 13. Force.com REST API The Force.com REST API lets you integrate with Force.com applications using simple HTTP methods, in either XML or JSON formats, making this an ideal API for developing mobile applications or external clients. 1. Data 1. Authenticate 2. Meta Data login.salesforce.com 2. Access API Mobile Application /services/data/query? SELECT ID FROM ACCOUNT 3. Get JSON or XML {“sObject”: “Account”, “id” : “oax02fdr756aFdad”} Salesforce Platform
- 14. Salesforce1 App Gives Customers 1 Unified Experience Chatter Mobile Feeds People & Groups Files Native phone features Salesforce Classic CRM data Analytics Tasks & events Native phone features Salesforce Touch CRM access Custom apps HTML5 Salesforce1 App Logger & Forcepad Sales productivity tools Task management Call logging
- 15. Core Salesforce Functionality Brought to Any Device Notifications Center All Your CRM Real-time business updates, all in 1 place Sales, service & marketing re-imagined for mobile All Your Customizations Feed First Connect with your team and your data, all in 1 app Instantly make it your own with custom fields, objects and more Hybrid UI All Your AppExchange The perfect match of performance and flexibility Tap into thousands of apps that power every industry Custom Business Actions All Your Apps Put the feed to work with custom actions relevant for your business Every custom app you’ve built, now ready to go. Multi-device Support Be ready for a BYOD world with support for iOS, Android and more
- 16. Demo
- 17. Salesforce Platform Mobile Services
- 18. Three Mobile Development Options
- 19. Mobile SDK 2.1 • Build Native, Hybrid or HTML5 apps for iOS and Android • Faster and more modularized architecture • New entity frameworks for easy data access and offline storage OAuth2 Secure authentication and refresh token management API Wrappers Interact with Salesforce REST APIs with popular mobile platform languages App Container Embed HTML5 apps inside a container to access powerful native device functionality Secure Offline Database Store business data on a device with enterprise-class security Push Notifications Dispatch real-time alerts directly to mobile devices http://developer.force.com/mobileSDK
- 21. Mobile Packs • Jumpstart web and hybrid mobile development • Focus on modern JavaScript frameworks • Simplify Salesforce data access • Deploy on the Force.com platform or elsewhere (e.g. Heroku) • JavaScript based • Quick Starts and tutorials
- 22. Current Mobile Packs • First of many mobile packs and samples • Open-source and community driven
- 23. Demo
- 24. A mobile development platform that developers love
Editor's Notes
- #4: Smart phones and tablets are taking over. By 2014, there will be over 1.8 BILLION mobile devices worldwide while the growth of desktops and laptops will remain relatively stagnant.-----------------------------------------------WHAT’S DRIVING THIS TREND:• Increased capacity of wireless networks (3G, 4G, etc.) • Smartphones are approximating the speed and computing power of a PC• Cost of smartphone is less than the cost of a laptop or desktop computer• Portability and instant access of tablets and mobile make it faster and easier than a laptop to access data while working away from your desk
- #5: A recent survey revealed that more than half of all information workers today are using 3 or more devices at work.Clearly mobility in the work place has moved beyond just field sales and field service people.Now, all types of workers are embracing mobility for its instant access to data and applications whether they’re down the hall or across the globe.
- #6: Why is mobile and social such a powerful combo?Engagement. Facebook, Twitter, Yelp – all have 4-5x more usage on their mobile apps than their web browsers.
- #8: When you look at how traditional IT organizations look to built mobile apps, many are following the same doomed patterns of legacy on-premise software platforms.The problem with those platforms is the developers have to spend an incredible amount of time coding the very basics – the back end plumbing of an app – before they can even start focusing on the user experience.Not to mention – after they’ve spent the majority of the time on the plumbing – they then have to spend orders of magnitude more time coding the user interface compared to today’s modern mobile app developers who are using all the latest frameworks and libraries built from javascript. Today – any web developer who knows javascript can be a mobile app developer using these open source frameworks.
- #20: Connect Salesforce Data with your Mobile Apps