Unleash the Potential of Big Data on Salesforce
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The document discusses the transformative potential of big data for businesses, emphasizing the need for proactive data utilization in order to enhance customer engagement and drive actionable insights. It highlights Salesforce's offerings including BigObjects, data pipelines, and advanced analytics tools designed to manage vast amounts of data and support real-time decision-making. Additionally, the document outlines the importance of understanding customer data to improve sales outcomes and enhance operational efficiency within organizations.
Unleash the Potential of Big Data on Salesforce
- 1. Unleash the Potential of Big Data Jonathan Bruce Director Product Management, Big Data jbruce@salesforce.com @jonbruce Canice Lambe CTO, The TAS Group canice@thetasgroup.com @canicelambe Troy Sellers Enterprise Architect tsellers@salesforce.com @ibigfoot7
- 2. Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward- looking statements. Safe Harbor
- 3. By now, you’ve heard the message — turn more data into business insights — and your business has seen the potential in big data to deliver it. By Q2 2016, 65% of data and analytics decision-makers say their firms will have implemented big data solutions, and some part of the 26% who were interested with no immediate plans in 2015 will move into early implementation phases “The Integration Imperative of Digital Experiences, Forrester Research, August 2015” 2015 is about Big Data Execution
- 4. Customer Expectations Have Changed Reactive Proactive Predictive Thousands Millions Billions connected things
- 6. Customers Creating Massive Amounts of Data 90% of the world’s data created in last 12 months Posts Leads Apps Profiles Usage Events Visits Products Repairs Cases
- 7. Entire Industries Upended by Leveraging Connected Customer “Why Software is Eating the World” - Marc Andreessen
- 8. Service Agents Salespeople Marketers CEOs Your Data Companies Disconnected from their Customers Your Insight
- 9. Better Understand and Engage with your Customer BigObjects • Enriched customer profile - high- volume data storage and management for historical customer data • Self-service data curation – tools to prepare needed for better decision making • Intelligent processes – turn insights into action by driving business process with new customer KPIs and metrics IoT Cloud • Connect with Everything – connect every device, website and app to gather relevant data • Build Smart Real-time Logic – use data and insights to make smarter, more personalized actions at IoT scale • Engage Proactively – use the power of Salesforce to reach out to your customers & employees 1:1 whereever they are
- 10. Today: Understanding Your Customer ERP HCM SCM Logs 1. Acquire Data 2. Prepare Data (Cleanse, Augment, Transform, Join) Data Lake / EDW 4. Take Action Customer Success Platform 3. Analyze Wave Firewall
- 11. Future: Understanding Your Customer ERP HCM SCM Logs 4. Take Action Salesforce Apps 3. Analyze Wave Firewall 2. Prepare Data Data Pipelines / Async Query 1. Acquire Data BigObjects & Files WaveTooling
- 12. The Data-Driven App Cloud Data Pipelines, AsyncQuery Wave Data Enrichment Sales Service Marketing Platform ISV 1 Data Acquisition 2 Reduce Data 3 Visualize Analyze, Understand 4 Take Action DataBigObject, Files, SObject
- 13. BigObjects let you store manage billions of records natively BigObject BigObject Storage and Services Object query language Resilient async SOQL SOQL Async Query API Apache Pig Processing Data Pipelines
- 14. 1: BigObjects means 100s of billions of records on force.com Data persistence optimized for high-volume data Geared for 1, 10 100s of billions of records Immutable data – archive, events, external data, historical data Familiar, object-based development model Simple data types – string, number, date, JSON Exposed in SOAP, REST, Bulk, and Metadata APIs New contracts for synchronous and asynchronous query patterns High throughput Ingress & Egress New Bulk API Implementation geared for 1billion record/day ingest High-volume storage for Saleforce.com - reliable, highly-available & secure BigObject
- 15. BigObject Pilot - Our Latest Winter ‘16 Updates List Views Ability to surface records directly w/Aloha UI New Data Types Added Number to string, datetime & lookup Near-line Storage Ability to store billions of records for retention 2nd PILOT Winter ‘16
- 16. Data Pipeline - Winter ‘16 Pilot Updates Apache Hadoop on Platform Apache Pig driven data flow language Data Prep for Records & Files Reduce, redact and triage prior records to archive Data Orchestration Ability to move records into archive & Wave Updated Pilot Winter ‘16
- 17. Asynchronous Query - New Pilot Winter ‘16 API & SOQL Driven Pipelines Ability to run resilient, federated SOQL queries Long Term Result Retention Query results stored in SObjects/BigObjects Focus on Record level entities Data prep for record level entities New PILOT Winter ‘16
- 18. 2: Data Reduction & Processing SObjects BigObjects Wave Data Sets External Objects Files Archive Objects SObjects BigObjects Wave Data Sets External Objects Files Archive Objects Data Pipeline Apache Pig driven data processing Parallel Processing Jobs Multi-tenancy Hadoop, resource management, scheduling, job monitoring and management SOQL API and Apex interface for data filtering, grouping and aggregates Data Sources Data Processing Data Targets Async Query
- 19. 3: Wave Driven Data Exploration, Insights & Analysis Cloud Speed & Scale Complete customer insights across your business Search-Based Query Key-value-pair and inverted indexes for speed & flexibility Data Driven Conversation Via desktop or mobile while fully collaborative
- 20. 4: Data Driven Action on Insights Fast Action on Your Insights Complete customer insights across your business Enrich force.com Objects Apply insights to your core force.com entities Intelligent Processes Turn insights into action by driving business process with new customer KPIs and metrics
- 22. The TAS Group Canice Lambe CTO clambe@thetasgroup.com @canicelambe
- 23. N2022 SMART SALES TRANSFORMATION Playbook Opportunity Align Account Predict @ L I G H T N I N G F A S T
- 24. What are our Sales Analytics Use Cases? • Discover patterns for success • Automated alerts & coaching • What are sellers searching for? (Dealmaker Align) • Profile how our apps are being used / features most impactful • Identify adoption challenges
- 25. Tracking data in detail Opportunity Data Activity & Snapshot Data
- 26. What did 100% Native on Salesforce mean? • High Trust Environment • Infosec is easy • Great scalability, security and robustness for OLTP traffic • Lots of users working their own opportunities and account plans • Not optimized for complex, big data or computationally expensive processing • What factors significantly improve my win rate? • Alert me if a key number changes by more than X% over Y days • Now we have BigObject and Data Pipelines to help ☺
- 27. Demo: Discover Patterns for Success and Take Action
- 28. Close Date Value Type Owner Account Close Date Value Type Owner Account Snapshot Date Projected CQ Projected NQ Risk Activity Status Mix Owner Type Snapshot Date Projected CQ Projected NQ Risk Activity Status Mix Team Type Snapshot Date Projected CQ Projected NQ Risk Activity Status Mix Roll Up Type Snapshot Date Projected CQ Projected NQ Risk Activity Status Mix Owner Type Projected CQ Today Projected CQ 7 Days Projected CQ 30 Days Risk Today Risk 7 Days Risk 30 Days …. Team Type Projected CQ Today Projected CQ 7 Days Projected CQ 30 Days Risk Today Risk 7 Days Risk 30 Days …. Roll Up Type Projected CQ Today Projected CQ 7 Days Projected CQ 30 Days Risk Today Risk 7 Days Risk 30 Days …. Alert if team experience 20% increase in risk value in last 30 days Alert if team experience 10% decrease in projected value in last 7 days Alert manager if any team member has more than 30% inactive opportunities 10M 1B 10M Enterprise Org with 20K users 1M 100K 10K Alerts and Coaching for Sales Managers
- 29. Sales Manager gets email digest
- 30. Thank you