CSR – marginally more important
   Financial market survey - 2012
Financial market survey 2012, nov -dec
     A total of 185 respondents
          Fund managers                                     Investment banks
          3 AP-fonden, 4 AP-fonden, 7 AP-fonden, Alcur,     ABG Sundal Collier
          Alecta, Alfred Berg, AMF Pension, Brummer &       Carnegie
          Partners, Capman, Carnegie Asset                  Credit Suisse
          Manangement, Catella Fonder, Cicero Fonder,       Danske Bank
          Didner & Gerge, DnB Nor, Futuris, Granit          Deutsche bank
          Fonder, Gustavia Fonder, Handelsbanken            Erik Penser
          Fonder, HealthInvest, Humle Kapitalförvaltning,   Handelsbanken
          IKC Fonder, Kåpan Pensioner, Lannebo Fonder,      JRS Securities
          Madrague, Manticore, Meetoo, Nordea Asset         Nordea
          Manangement, Norron, Origo Capital, PSG           Pareto Öhman
          Capital, QQM Fund Management, Scientia,           Redeye
          SEB Asset Management, Skandia, Strand             Remium
          Kapital, Swedbank Robur, Svolder, Ture Invest,    SEB Enskilda
          Öresund                                           Swedbank



                    Approximately 90 FM’s and almost 100 analyst
                        & brokers participated in the survey

© Box IR 2012
CSR – marginally more important




                Despite the debate as of lately, but
                               …
© Box IR 2012
Increased pressure to consider CSR


                            ” More
                        questions from
                          investors”


            ” Increased focus
               in the media.
            Badwill to invest in
             companies that
                misbehave.”

             ”Marginally, but
         maybe avoiding to a
         slightly higher degree
           "bad" companies.”




                        Increased pressure, mainly from the
                                     media…
© Box IR 2012
Important how a CSR incident is managed!




   ”What happens
      next often
     overshadows
   the event itself.”



     ”Classic crisis
     management
        where the
      leadership’s
   judgement is put
       to the test."




                        To err is human, not handling it (in the
                                    media) is costly!
© Box IR 2012
Communication rooted in target group

                Mikael Zillén    +46 762 13 00 40 | mikael@boxir.se
                Since 2005 worked with financial communications and investor relations
                both as self-employed and as senior consultant at Citigate Stockholm.
                Institutional sales at Handelsbanken, Nordea and Danske Bank during
                more than 15 years. He also has experience from several IPOs.


                Tomas Öqvist      +46 705 54 34 40 | tomas@boxir.se
                Long experience as top ranked equity analyst at e.g. Carnegie and
                Alfred Berg. Speaking partner to large Swedish, European and US
                institutions and also participated in a number of IPOs and M&A deals.
                Since 2007 he has been a consultant within financial communication
                and investor relations.


                Anders Bruzelius     +46 703 50 40 88 | anders@boxir.se
                With his18 years in the financial markets thorough knowledge of equity
                valuation and communications. He has worked as an equity analyst at
                Danske Markets and Carnegie, where he held top rankings in the
                automotive and engineering sectors. Experience from a number of
                IPOs and M&A transactions.
                Until recently, Anders worked as head of equity research at Swedbank.

© Box IR 2012
Box IR
                Styckjunkargatan 1
                 114 35 Stockholm
                    08-21 41 00
                   www.boxir.se




© Box IR 2012

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CSR - marginally important

  • 1. CSR – marginally more important Financial market survey - 2012
  • 2. Financial market survey 2012, nov -dec A total of 185 respondents Fund managers Investment banks 3 AP-fonden, 4 AP-fonden, 7 AP-fonden, Alcur, ABG Sundal Collier Alecta, Alfred Berg, AMF Pension, Brummer & Carnegie Partners, Capman, Carnegie Asset Credit Suisse Manangement, Catella Fonder, Cicero Fonder, Danske Bank Didner & Gerge, DnB Nor, Futuris, Granit Deutsche bank Fonder, Gustavia Fonder, Handelsbanken Erik Penser Fonder, HealthInvest, Humle Kapitalförvaltning, Handelsbanken IKC Fonder, Kåpan Pensioner, Lannebo Fonder, JRS Securities Madrague, Manticore, Meetoo, Nordea Asset Nordea Manangement, Norron, Origo Capital, PSG Pareto Öhman Capital, QQM Fund Management, Scientia, Redeye SEB Asset Management, Skandia, Strand Remium Kapital, Swedbank Robur, Svolder, Ture Invest, SEB Enskilda Öresund Swedbank Approximately 90 FM’s and almost 100 analyst & brokers participated in the survey © Box IR 2012
  • 3. CSR – marginally more important Despite the debate as of lately, but … © Box IR 2012
  • 4. Increased pressure to consider CSR ” More questions from investors” ” Increased focus in the media. Badwill to invest in companies that misbehave.” ”Marginally, but maybe avoiding to a slightly higher degree "bad" companies.” Increased pressure, mainly from the media… © Box IR 2012
  • 5. Important how a CSR incident is managed! ”What happens next often overshadows the event itself.” ”Classic crisis management where the leadership’s judgement is put to the test." To err is human, not handling it (in the media) is costly! © Box IR 2012
  • 6. Communication rooted in target group Mikael Zillén +46 762 13 00 40 | mikael@boxir.se Since 2005 worked with financial communications and investor relations both as self-employed and as senior consultant at Citigate Stockholm. Institutional sales at Handelsbanken, Nordea and Danske Bank during more than 15 years. He also has experience from several IPOs. Tomas Öqvist +46 705 54 34 40 | tomas@boxir.se Long experience as top ranked equity analyst at e.g. Carnegie and Alfred Berg. Speaking partner to large Swedish, European and US institutions and also participated in a number of IPOs and M&A deals. Since 2007 he has been a consultant within financial communication and investor relations. Anders Bruzelius +46 703 50 40 88 | anders@boxir.se With his18 years in the financial markets thorough knowledge of equity valuation and communications. He has worked as an equity analyst at Danske Markets and Carnegie, where he held top rankings in the automotive and engineering sectors. Experience from a number of IPOs and M&A transactions. Until recently, Anders worked as head of equity research at Swedbank. © Box IR 2012
  • 7. Box IR Styckjunkargatan 1 114 35 Stockholm 08-21 41 00 www.boxir.se © Box IR 2012