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Cstore business
- 1. FRANCHISING, A STRATEGY FOR FOR SMALL & MEDIUM RETAIL STORES IN VIETNAM ?
- 2. Tips and tools for creating and presenting wide format slides Role of small and medium retail stores ( C-Stores) chain. Franchising challenges Expectation of Potential Franchisee in C-store business Competition Strategy Critical issue CONTENT
- 3. Role of small and medium retail store chain Who CREATE convenience store concept ? Who DOMINATE convenience store business ?
- 4. Role of small and medium retail store chain What is a convenience store?
- 5. Role of small and medium retail store chain “ A convenience store is a small store or shop that sells items such as candy, ice-cream, soft drinks, lottery tickets, cigarettes and other tobacco products, newspapers and magazines, along with a selection of processed food and perhaps some groceries…” What is a convenience store? Wikipedia
- 6. The participation of convenience stores in distribution of essential products in ASIAN market Role of small and medium retail store chain Source: Japanese franchise association
- 7. Role of small and medium retail store chain Who will come and success in Vietnam?
- 8. Role of small and medium retail store chain Since 1996 Supermarket stores with a size range from 1000-3000m2 were set and quickly took a key playing role in the retail market. Key players have been local retailers From1999 some foreign player have taped in the marker with store format like supermarkets, department stores, Cash & Carry such are: Big C, Metro, Lotte, Dairy Farm… 2008 The WTO commitment effected and foreign big boys expanded their chain and modern trade channel took a big step in development 2006 Modern small and medium stores concept said “hello” to the market…Then many more smart player put their foot prints and made some noise in “retail franchise industry” : G7 Mart, Shop&Go, Circle K, Familymart…and some more rumours Market development sistuation
- 9. In the next 5 years, there will be around 3,000 real convenience stores estimately Most of players will expand their chain by FRANCHISE STRATEGY Role of small and medium retail store chain
- 10. Franchising challenges Franchise agreements challenge: Lack of industry momentum Lack franchise knowledge of potential franchisee Lack of legal base to protect franchisee Decree 35 laid some groundwork for increasing franchise activities
- 12. Expectation of potential franchisee in C-store business E. Daily sales E. Mix margin We conducted a survey on 100 Mom-Pop stores in HCMC about business performance Current situation
- 13. Expectation of potential franchisee in C-store business We conducted a survey on 100 Mom-Pop stores in HCMC about business performance Current situation Stock control No of people
- 14. Expectation of potential franchisee in C-store business We conducted a survey on 100 Mom-Pop stores in HCMC about business performance Current situation Willing to be a part of a system
- 15. Expectation of potential franchisee in C-store business We conducted a survey on 100 Mom-Pop stores in HCMC about business performance Minimum required performance to be able franchised Target ADS: 15 Mil Dong Target of GP Ratio : 20% Hold down construction/equipment cost
- 16. Competition Strategy Segmentation target? ( It is hard to specialize however ) Men Female Sweet Deli Family Mart Circle K, Shop & Go Coming soon
- 17. The Exciting game has just started
- 18. A RETAIL & FRANCHISE CONSULTANT IN VIETNAM [email_address]