Using Social Media to Raise Your Visibility

Making Your Media Social to
Raise Your Visibility

Peter J. Kuo
Communications Associate
South Coast Repertory
Twitter: @PeterJKuo #SMVisible

July 12, 2012
 Part I: Me, You and the Basics
 Part II: Case Studies
 Part III: Getting Started, Practical Tips
 Part IV: Q & A

My Experience

 Blogging since September 2003
 Facebook since February 2005
 Twitter since August 2008
 YouTube since January 2010
 Foursquare since April 2010

Facebook Stats

Nov. ’09: 550 Likes
Jul. ’12: 4700 Likes

Twitter Stats

Nov. ’09: 790 Followers
Jul. ’12: 4450 Followers

YouTube Stats

Annual Views
2009: 35,000 Views
2010: 98,000 Views
2011: 143,000 Views

Blog Stats

Annual Visits
2010: 3,500 Visits
2011: 10,000 Visits
2012: 7,200 Visits (to date)

One Social Media Specialist’s Opinion

 YouTuber: KeepOrJot
 4,730 Subscribers
 132,000 Video Views
 Comedy & Community
 Twitter: PeterJKuo
 625 Followers
 Conversation & Broadcasting
 Facebook: Friends
 Personal and Family

Getting to Know You
 Types of Non-Profits
 Service/Volunteer Organizations
 Educational Organization
 Awareness/Advocacy Organization
 Health Service Organization
 Staff Sizes
 1–5
 6 – 10
 11 – 25
 25+
 Who is on Social Media?
 Highest Social Media Numbers?

Why is Social Media Important
for Any Company?
 Statistic
 Facebook
 8 years old
 900 million users
 20 minutes per visit
 Twitter
 6 years old
 140 million active users
 340 million tweets per day
 YouTube
 7 years old
 100 million hours of video watched each day
 72 hours of video uploaded every minute

Brand Loyalty and Trust
 Arts Patrons Survey
 89% of arts patrons who say they follow an arts
organization on Facebook log on a few times a week.
 69% find it important when an arts organization seems to
know them personally

Why is Social Media important
for any company?

 Customers are becoming “audiences.”
 Audiences are changing how they get their
information.
 Marketing “subscriptions” are changing.
 Audiences are in control and are becoming
selective about how they get information
and from who.

for any company?

 Communication is accessible, transparent
and instant.
 It is easier to listen to what people are
saying about your organization.
 People have direct access to you and know
when you’re ignoring them.
 You can hear peoples needs and respond
to them faster.

People are talking about you.

People who
interact with
you want to
talk to you!

for any company?
 Easy to set up.
 Easy to update text and
multimedia.
 Easy mobile access.
 Interface that audiences
are comfortable and feel
trendy interacting on.

Where to start in
Social Media
 Quick Set-ups
 Yelp
 FourSquare
 Wikipedia
 Regular Maintenance
 Facebook
 Twitter
 Advance PR Social Media
 YouTube
 Blogging
 Pinterest

Where to start in
Social Media
 Time Management
 10% of your marketing & PR departments time.
 Social Media Goal Setting
 Friends & Follower, Interactions, Google Goal
Conversions, Increased Communication
 Social Media Tools
 Google Analytics
 Facebook Insights
 bit.ly
 Tweet Deck
 HootSuite

Plan Now or Suffer Later
 Plan Topics
 Plan Loosly
 But PLAN!

Track Your Stats
Facebook Insights TwitterCounter.com

YouTube Insights TweetStats.com

Give your Social Media voice
 a personality
Find your company’s voice
 Brand your Social Media with a promise
 Declare who’s behind Twitter & Facebook
 Based off your organization add humor,
compassion and/or intellect.
 LISTEN and respond
to everything. (almost)
 Social networking is not
just to reach out to patrons
but to network with other
related organizations.

Content Guide
 Types of Post
 Sales/News
 Humor
 Questions
 Relatable
 Opinions
 Tag other organizations or people
 Look for content to share, or reasons to post
on other pages.

Break!
 Next up: Case Studies
 Facebook & Twitter:
 YouTube:
Anaheim Ballet
 Blogging:
2amtheatre
 Pinterest:
PETA

Facebook Ads & Contest
•Use ads to introduce new people to your page,
not your website.
•Use contest to make your awareness go viral.

Social Media Topics
 Talk History

 Hot Topics

Twitter: Learn The Lingo
•#HashTag
•@Reply
•Retweets
•Meme
•#YOLO
•Check in

Twitter: Stalk Your Audience
 Just Unfollow: Evaluate Your
Current Audience
 Friend or Follow: Find Your
Audience
 Qwitter: Chip Your Audience

YouTube: Anaheim Ballet
 Subscribers: 53k
 Views: 43M

YouTube Non-profit Program
Customize

Raise Funds

Blogging: 2amtheatre
 Community
& Network Builder
 Multiple Writers
 Article on and
Around Topics

Pinterest: PETA

 Vegetarian
& Vegan
 Cute Animals
 Celebrities & Pets
 Animal-Friendly Fashion

Tricks of the Trade
 Link & Tag everything!
 Facebook: Events create a page of info

YouTube: Annotations connect videos.
 Twitter: .@replies expands readership
 Want something? Just ask!

Q&A and Contact Info
QUESTIONS?

Peter J. Kuo
Communications Associate
Twitter:
@PeterJKuo
E-mail:
peter.j.kuo@gmail.com

Using Social Media to Raise Your Visibility

More Related Content

What's hot (20)

Similar to Using Social Media to Raise Your Visibility (20)

Recently uploaded (20)

Using Social Media to Raise Your Visibility