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- 2. The principles of Digital marketing Ben Akin-Smith :07723 051 507 :Ben.Akin-Smith@Enableinteratctive,co.uk
- 3. This is me: …digital strategist, hopeful runner, entrepreneur, terrible cook, media planner, ex-fat man, email marketer, husband, business owner, atrocious singer, communicator, avid wearer of shoes, digital evangelist, aspiring photographer, blogger & Mac convert.
- 4. The Key Stages of digital activity & campaigning 1. Awareness 2. Engagement 3. Retention
- 5. Awareness - Introduce yourself , http://www.flickr.com/photos/lrargerich/3063054521/
- 6. Awareness • Use all appropriate media • Go to existing communities • Mobilise content • Give opinion, make a statement Aussie Tourist board
- 7. Define who you are & what you stand for COMMIT TO IT & BE CONSISTENT. • About Us page • Email • Print • Blogs • Letters • Campaigns • Social media • Content http://www.flickr.com/photos/gtmq8/2303591849/
- 8. Find your Audience – get them talking Simons Cat - RSPCA
- 9. Engagement • Start a conversation • Ask questions • Make it personal • Give people a challenge • Have an opinion • Build ‘social equity’ • Be useful British Red Cross – ARG / HIV http://www.flickr.com/photos/28953625@N07/3171642571/
- 10. Retention • Development of an idea • Provide tools and assets • Giving people space and support • Respond to comments/ideas • Community communication You need to know someone to have a” deep” conversation
- 11. • Communication The glue • Honesty • Add Value http://www.flickr.com/photos/nifer/353230456/sizes/l/
- 12. It is all about communication http://www.flickr.com/photos/nichollsphotos
- 13. It is all about communication Getting someone interested is all about sharing, information, a story, a passion, an idea etc... It’s about people, not technology (but technology helps) http://www.flickr.com/photos/nichollsphotos
- 14. “In the past you were what you owned. Now you are what you share.” Charles Leadbeater. We Think http://www.flickr.com/photos/milivoj/2166043959/sizes/l/
- 16. Listen Act on their feedback Encourage discussion, be a part of it http://www.flickr.com/photos/twenty_questions/
- 17. Create a dialogue with them Not a monologue
- 18. People are talking, getting together and changing the world…
- 19. …. people will tell you what they think Image: farm3.static.flickr.com/2088/2213647530_4506ce2671_o.jpg
- 20. You will get it wrong Survey… http://www.tealeaf.com/resources/Harris_2008.asp http://www.flickr.com/photos/thomashawk/
- 21. Get it right and people notice BIG http://discussionleader.hbsp.com/haque/2008/09/how_to_build_a_nextgen_business_now.html
- 22. Be useful http://www.flickr.com/photos/xgray/
- 24. Create space for agility, flexibility and iteration http://www.flickr.com/photos/mundilfari_gjk/2497402169/sizes/l/
- 25. Treat things well and they will grow
- 26. Work with others & things will evolve http://www.flickr.com/photos/babaghan/166756766
- 28. the future…
- 29. Mobile phones are changing the world 3.2 billion subscriber worldwide • Smart Alerts – real time notifications • Augmented reality • Crowd sourcing goes mainstream • Sensors everywhere (traffic/motion) • Development potential – huge! • Open Source? • It’s about communication http://googleblog.blogspot.com/2008/09/future-of-mobile.html http://www.flickr.com/photos/splorp/64027565/sizes/l/
- 30. When you Travel - Take your friends with you The Single Social Graph Goggle Friend Connect Facebook Connect Passport (?) Open ID
- 31. Convergence iPlayer Virtual worlds Twitter GPS
- 32. Don’t get scared, remember we’re all human “what we’re really craving is more humanity itself. I see clues of this everywhere, from the direct engagement as enabled by Twitter, to Apple’s Genius bar which gives us live, breathing and fairly smart people to help us when a human touch is needed.” David Armano http://www.flickr.com/photos/flysi/
- 33. Thanks and bye for now… www.gapingvoid.com Ben Akin-Smith :07723 051 507 :Ben.Akin-Smith@Enableinteratctive,co.uk