Real time return on investment
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The document discusses the evolving dynamics of social media and its impact on engagement, branding, and customer relationships, emphasizing the importance of authenticity and building trust. It highlights the shift from traditional organizational control to a more open, relationship-driven approach where transparency and storytelling play key roles. Long-term investment in social media strategies can lead to improved return on investment, although results may take time to manifest.
Real time return on investment
- 1. REAL-TIME return on investment http://fuckyeahhappy.tumblr.com/post/157918828
- 2. presented by NATASHA FRIIS SAXBERG @nfsaxberg webcom.dk FINE WEB SINCE 1996 http://www.flickr.com/photos/sukanto_debnath
- 3. status quo TOP100 CEOs IN THE US twitter - 2 linkedin - 13 facebook - 19 SOURCE www.uberceo.com CEOs in the US 2009 blogs - 0 http://www.flickr.com/photos/altuwa
- 4. is social media a fad?
- 7. It is a new game BASED ON OLD RULES WITH A CHANGE IN MOTIVATION. http://www.flickr.com/photos/bichuas
- 8. Old rules. technology changes - people don´t. flickr.com/photos/lord-jim
- 9. new game YOU ARE THE AUTHORITY being profiled in return.
- 10. new game creating a perfect online image receiving recognition in return. http://www.flickr.com/photos/juliannehide
- 11. new game ME IN A SOCIAL RELATION driven by curiosity. flickr.com/photos/elvire-r
- 12. Old Rules. development self- actualization recognition/ profiling esteem curiosity love/belonging safety physiological maslow´s hierarchy of needs
- 13. social responsibility Altruism is the new egoism. real-time web bringing real-time change. flickr.com/photos/s-t-r-a-n-g-e
- 14. Imagine the new game & the old rules filtered through the traditional organisation equals... flickr.com/photos/altuwa
- 15. enterprise 2.0 WHAT ARE THE RULES? flickr.com/photos/kimrose
- 16. To keep control of your market you have to give up control of your product. - Anarconomy by The Copehagen Institute for Futures Studies flickr.com/photos/mugley
- 17. authenticity PEOPLE CAN TELL IF YOUR MESSAGE IS BROUGHT BY PASSION. Make it don´t fake it. http://www.flickr.com/photos/pearbite
- 18. transparency What is really going on? IMPERFECT IS THE NEW PERFECT! flickr.com/photos/joiseyshowaa
- 19. ethics COMMON SENSE STILL RULES think before you hit play it is not reversible. flickr.com/photos/gcardinal
- 20. storytelling HUMANS HAVEN´T CHANGED SIGNIFICANTLY IN 70.000 YEARS it´s still the stories we tell that define us. flickr.com/photos/juliannehide
- 21. find your style communicate your passion let your identity shine through flickr.com/photos/fixe
- 22. best suited media there are a bunch of options besides facebook and twitter the conversation prism by Brian Solis
- 23. focus! With an ocean of possibilities it is easy to drown. flickr.com/photos/-ygor
- 24. Simple works a story worth spreading 7.295.583 VIEWS
- 25. Simple works a story worth spreading 7.295.583 VIEWS
- 26. Supporting processes building a community of ambassadors rather than sporadic campaigns it is all about relations and trust. flickr.com/photos/joiseyshowaa
- 27. www.flickr.com/photos/judepics/ time is a factor it can easily take 3 years before results are achieved. building relations takes time. BUT IT IS A LONG TERM INVESTMENT.
- 28. Return on investment possible outcome. flickr.com/photos/matze_ott_harvest www.flickr.com/photos/matze_ott
- 29. show me the money REAL-TIME CASES http://www.flickr.com/photos/marxalot/
- 30. service & support Bestbuy. Understanding the media and the different audience.
- 31. service & support Salesforce. Meeting the customers where they are.
- 32. Innovation INNOVATION RARELY COMES FROM WITHIN A COMPANY. Listening is the easiest part of the social web.
- 33. HR HIRING IS GOOD NEWS. Why not spread the word and let your community find your future employees.
- 34. branding - skittles.com the social web hub TWITTER AND FACEBOOK AS A COMMUNICATION PROTOCOL Skittles tells the story making it easy for you to spread.
- 35. The cause BRINGING VALUE TO MY ONLINE IMAGE.
- 36. Role models When the person defines the brand. pshanmugam@mac.com
- 37. Listen & respond engaging super users around the brand CREATES AMBASSADORS.
- 38. Be human AND BE TRUSTWORTHY. pshanmugam@mac.com
- 39. Honesty CUSTOMERS RELATE TO PEOPLE NOT BRANDS.
- 40. Activity IF YOU CAN´T THINK OF ANYTHING TO SAY DON´T EXPECT THAT YOUR CUSTOMERS CAN EITHER.
- 41. AGGREGATE DON´T EXPECT What ever is THAT YOUR said about a CUSTOMERS company, see it CAN. at the company website. building trust.
- 42. Return on investment - c´est possible?
- 43. The Strategy take small steps with large impact. depending on your strategy, you can choose the variety of return. pshanmugam@mac.com
- 44. What is your goal? CHOOSE THE GOAL BEFORE THE MEDIA. www.flickr.com/photos/lrargerich
- 45. Measure. if you don´t measure, you will not know the gain. www.flickr.com/photos/sufferingsocrates
- 46. the relation is the backbone OF ANY EFFORT. SERVICE & SUPPORT RELA HR TIO N COMMUNICATION INNOVATION
- 47. integrate. PROCESS: CUSTOMER SUPPORT SUPPORT SYSTEM PHONE EMAIL & CHAT INTERNET FORM TWITTER (AND/OR OTHER SOCIAL SERVICES)
- 48. What are you missing out on? Small steps are better than no steps.
- 49. ? @nfsaxberg slideshare.net/nfsaxberg flickr.com/photos/radyone
Editor's Notes
- #3: WEBCOM, TWITTERBOOK, CIFS, STARTUPS, LARGE ORGANISATIONS
- #12: when the lower needs are met - the the triangle is opposite - making the top need the most needed.
- #16: LETTING GO OF CONTROL IS THE BIGGEST BARRIER
- #19: Karen 26.
- #23: WHAT VALUE ARE YOU LOOKING FOR WHAT IS YOUR THEME
- #25: EASIER TO INTEGRATE THAN TO INVENT DAILY MAINTANANCE - SUPPORTING PROCESSES
- #27: THERE ARE MUCH MORE TO SOCIAL MEDIA THAN MARKETING. MARKETING IS THE MOST DIFFICULT TASK
- #33: it´s not just a tool we use, it´s the infrastructure of our communication
- #34: EASIER - SUPPORTS MY PERFECT ONLINE IMAGE - REAL CHANGE
- #38: DAILY LIFE, IMPERFECT, OPEN, SHARE, BE HONEST
- #39: PUBLISH, DEPENDING ON THE MEDIA - ONCE A DAY,
- #40: SHOW THE HUMAN FACE OF THE COMPANY - CUSTOMER RECOMENDATION, PLENTY OF ROOM.
- #44: create a baseline, frequent measure