Ian lurie - Predicting Search and Social - SIC2012
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The document discusses four key trends and priorities for search and social media in 2017, highlighting the importance of ubiquitous search, embedded social features, the end of shortcuts in optimization, and the need for new metrics amid privacy concerns. It emphasizes that discoverability across platforms is crucial, and suggests that marketers should focus on customer experience rather than manipulative tactics. The overall assertion is that search and social media are entering a transformative golden age.
Ian lurie - Predicting Search and Social - SIC2012
- 2. SIGNS & PORTENTS PREDICTING SEARCH & SOCIAL 2017
- 3. THE LINKS portent.co/signsportents Yes, just like this.
- 5. DISCLAIMER
- 6. “iPads are overrated” Ian Lurie, 2010
- 7. NOTHING’S GOING TO DIE
- 9. 4 TRENDS UBIQUITOUS SEARCH EMBEDDED SEARCH NO MORE SHORT CUTS PRIVACY INSANITY
- 10. 4 PRIORITIES 100% DISCOVERABILITY LATENT AVAILABILITY START MARKETING FIND NEW METRICS
- 11. REALITIES
- 12. SEARCH = UTILITY
- 13. SOCIAL= GATHERING PLACE whoaaaaaa... check out frank's update
- 14. SEARCH WILL STILL DOMINATE 100% 91% 80% 66% 60% 40% Search 20% Social 0% 2002 2004 2006 2008 2010 2012 From http://pewinternet.org/Reports/2012/Search-Engine-Use-2012.aspx
- 15. hehe. hi. um.
- 16. TREND 1 UBIQUITOUS SEARCH & SOCIAL
- 17. 500 DEVICES Image from Wikipedia
- 18. 500 DEVICES
- 19. 500 DEVICES
- 21. MORE PLATFORMS
- 22. is it getting crowded in here? or is it just me...?
- 24. BE PRESENT ON GOOGLE+
- 25. BE ‘ON’ ON FACEBOOK
- 26. HAVE A CLEAN SITE DUPLICATION RESPONSE CODES SCHEMA.ORG
- 27. BUILD RESPONSIVE
- 32. PRIORITY 1.5
- 33. IGNORE THE SQUIRREL SORRY, BUT I NEED PROOF THAT NEW FEATURE WILL REALLY HELP ME. sniff
- 34. NAAAAH. go for it! jump!
- 35. TREND 2 EMBEDDED SEARCH & SOCIAL
- 36. 4 look ma, no hands! Image from Wikipedia
- 37. look ma, no hands!
- 38. 4
- 39. NOW
- 42. NEAR FIELD CONNECT OFF AND ONLINE COMMUNICATIONS
- 43. NFC TAG MORE INFO REQUEST REGISTER
- 44. APPLE PASSPORT
- 45. Enter store Coupon detected Redeem at checkout
- 46. 6 6 NO ACTION REQUIRED #*!$%&^!@# you're at mcdonalds right now. that's all your points for the day.
- 47. 6 hey, this is your cell phone. it looks like you're in the bathroom right now. need NO ACTION REQUIRED anything?
- 49. TAG FOR LOCAL
- 50. GEOTAG PHOTOS OWN YOUR LOCAL LISTINGS USE SCHEMA PLACE STANDARD
- 51. CONNECT OFF AND ONLINE
- 52. SET UP WIFI
- 53. SEARCH & SOCIAL = ARCHITECTURE, NOT DESIGN
- 54. TREND 3 NO MORE SHORTCUTS
- 55. THE EXPEDIENCY BUBBLE POPS over… inflated...
- 56. ow
- 57. ANGRY GOOGLE
- 58. 9 ME SMASH!!!
- 59. PUZZLED FACEBOOK
- 60. why am i only worth $56 billion?* *Current market capitalization on 10/29/2012
- 61. SEARCH WANTS TO KNOW WHERE & WHEN WE GATHER
- 62. SOCIAL WANTS TO KNOW WHAT WE SEARCH FOR
- 66. DO NOT POKE THE LARGE ANGRY ANIMALS
- 67. LINK BUYING KEYWORD STUFFING CLOAKING BUYING LIKES FAKE ACCOUNTS PROXY STUMBLING
- 68. DO WHAT CUSTOMER EXPERIENCE DEMANDS
- 69. NEVER DO ANYTHING JUST FOR SEARCH RANKINGS
- 70. NEVER DO ANYTHING JUST TO BUILD FOLLOWERS
- 71. BE WHERE QUESTIONS ARE ASKED
- 72. LINKEDIN ANSWERS
- 73. STACK EXCHANGE
- 75. GOOGLE SUGGEST
- 76. UBERSUGGEST
- 77. AUTHORITY, LINKS GREAT CONTENT ARE OUTCOMES
- 78. AUTHORITY, LINKS GREAT CONTENT ARE OUTCOMES. NOT TACTICS.
- 80. too late, suckers. we are outta here
- 81. HATE PERSONALIZATION BOOOOOOOO. outrage! burn them at the stake! pillage their evil corporate empires!
- 82. BUT LOVE THE RESULTS yaaaaaay. pure genius! Get me 1,000 shares please, so that i may roll around in them and bask in their glory!
- 83. PRIORITY 4 FIND NEW METRICS
- 85. GROW THE OPT-IN HOUSE LIST
- 86. COMPLY WITH EU COOKIE LAWS
- 87. COMPLY WITH EU COOKIE LAWS
- 88. CONNECT THE DATA DOTS
- 90. THE WRAPUP
- 91. 4 TRENDS UBIQUITOUS SEARCH EMBEDDED SEARCH NO MORE SHORT CUTS PRIVACY INSANITY
- 92. 4 PRIORITIES 100% DISCOVERABILITY LATENT AVAILABILITY START MARKETING FIND NEW METRICS
- 93. (AND WE’LL KEEP PREDICTING)
- 94. SEARCH & SOCIAL ARE ENTERING THEIR GOLDEN AGE
- 95. portent.co/signsportents @portentint ian@portent.com