Gignal Introduction
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The document discusses how a social media billboard called Gignal can be used to engage audiences for both online and offline events by aggregating user-generated content from various social media platforms that is tagged with the event location or hashtag and displaying it in real-time on screens at the venue and on other digital devices. Gignal aims to connect, engage, and amplify audiences both during and after events through an integrated cross-media experience.
Gignal Introduction
- 1. A Social Media Billboard - engaging communities of passion. flickr/seedingchaos Tuesday, February 28, 12
- 2. the story. Tuesday, February 28, 12
- 3. NordicMeetup Gathering the region offline & online. Tuesday, February 28, 12
- 4. From Hack To Launch Testing the business environment. Tuesday, February 28, 12
- 6. Events are offline. While the audience is online. Tuesday, February 28, 12
- 7. 3 Types Of Relations. INTIMATE - RELATIONAL - COLLECTIVE. Tuesday, February 28, 12
- 8. Only one type of relation can be established online. Tuesday, February 28, 12
- 9. the vision. Tuesday, February 28, 12
- 10. To Amplify Events. Engaging audiences across multiple media platforms. Tuesday, February 28, 12
- 11. Innovate Digital Content. Host it, Present It, Spread it. http://gignal.com/oaksd Tuesday, February 28, 12
- 12. why? Tuesday, February 28, 12
- 13. The 12th. Man. connecting, engaging, amplifying. Tuesday, February 28, 12
- 14. The coach for the national Danish football team reaches out to the audience. “We need your engagement! Tuesday, February 28, 12
- 15. Opportunities. Making an analogue world - digital. Tuesday, February 28, 12
- 16. Micro-reporting. The most active reporters - are the audience. Tuesday, February 28, 12
- 17. Social media stream Before, during and after the event. Tuesday, February 28, 12
- 18. Real-time marketing. Did You Buy The T-shirt? Tuesday, February 28, 12
- 19. Cross Media Experience Audiences multitask. Tuesday, February 28, 12
- 20. how? Tuesday, February 28, 12
- 21. Users must do what they already do. Post content at the location - or use the event tag. Tuesday, February 28, 12
- 22. Aggregated real-time across social media platforms. Presented from the venue geo-tag & event tags. Aggregating User Content From Popular Services by tags. Tuesday, February 28, 12
- 23. On all digital devices. Mobile Devices, Web & Physical Screens. Tuesday, February 28, 12
- 24. gignal in action. Tuesday, February 28, 12
- 25. Tuesday, February 28, 12
- 26. - No event without a Gignal! Tuesday, February 28, 12
- 27. contact. natasha@gignal.com Twitter @saxberg @gignal gignal.com Tuesday, February 28, 12