Cupcake and Learn Aug14
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The document discusses LinkedIn and how it has evolved into a platform connecting professionals worldwide through networking and opportunities. It highlights how LinkedIn monetizes its business by helping companies hire, market to, and engage talent through services like content marketing, sales solutions, and company pages. The document encourages users to update their profiles, connect to company pages like Aimia, and engage with content on LinkedIn to help their careers and businesses.
Cupcake and Learn Aug14
- 2. TALENT SOLUTIONS What will we cover today • LinkedIn and how it has evolved • How do we monetise our business • What can you do to help the business and yourself Takeaways: 3 things you can do today
- 4. TALENT SOLUTIONS What make the world’s professionals successful and productive? They build trusted relationships over time
- 8. TALENT SOLUTIONS Connecting talent with opportunity at massive scale
- 9. TALENT SOLUTIONS©2012 LinkedIn Corporation. All Rights Reserved. Sell Match knowledge with opportunity Hire Engage the world’s best passive talent Market Differentiate and position your employer and corporate brand
- 10. TALENT SOLUTIONS Content Marketing and Trending Content ©2012 LinkedIn Corporation. All Rights Reserved. 10
- 11. 11 2.5X More Engagement than Avg. +23% Likely to Recommend +32% Brand Consideration 195K+ Total Members Matching message to mindset Professional Women’s Network
- 12. LinkedIn Confidential ©2013 All Rights Reserved 12 25% Increased leads to opportunities “LinkedIn Sales Navigator is the best tool that our sales team has for our social and target account selling initiative.” Dennis Dresser VP of Sales/ Americas 15% Increased sales reps exceeding quota 20 days Decreased average sales cycle
- 13. TALENT SOLUTIONS The LinkedIn Network Global Footprint 5M+ Australia 21M+ India 8M+ SE Asia 8M+ Canada 84M+ USA 15M+ Brazil Europe 46M+ APAC 57M+ 4M+ DACH 5M+ Italy 6M+ France 5M+ Spain 4M+ NL 15M+ + UK 200+Countries and territories 64% of LinkedIn members are outside of the US 1M+ UAE 74M+ EMEA +4M / month +2 new members/second Students & Recent College Graduates on LinkedIn (Fastest growing demographic) 39M+ Registered members as of April 2014 313M+
- 14. TALENT SOLUTIONS Creating economic opportunity for every professional Worldwide Workforce 3,300M+ Worldwide Professionals 600M+ LinkedIn Members 313M+
- 15. TALENT SOLUTIONS Knowledge The definitive professional publishing platform Network We connect the world’s professionals Identity The professional profile of record Professionals come to LinkedIn to develop their careers, not just to find jobs 1 5
- 16. TALENT SOLUTIONS 1,976 Employees on LinkedIn 92% Aimia profiles viewed 360K First Degree Connections 17,475 Followers on LinkedIn 379 LinkedIn Members Hired 37K Profile Views monthly Aimia’s Footprint on LinkedIn
- 17. TALENT SOLUTIONS©2013 LinkedIn Corporation. All Rights Reserved. 17 Aimia’s company page is a hub for content – like and comment on updates posted! 17,505 Followers
- 18. TALENT SOLUTIONS Pulse provides tailored news right to your LinkedIn homepage 18 Relevant, recommended news Engaging, informative insights Be Inspired, stay informed Top minds, big ideas
- 19. Create a “Profile that Engages”
- 20. 20©2013 LinkedIn Corporation. All Rights Reserved. Who Would You Trust? Why? Always Be Closing? Try Always Be Connecting! The 6 practices you must follow if you’re in sales. Jane Jones The 6 Must Know’s for Today’s Sales Executive Businessweek.com As the old saying goes, anyone in sales should know their ABC’s. Times are changing Jane Jones Business Manager EMEA Ireland | Internet Current: Acme Send a message Activity 500+ connections SEE MORE Background Summary Entrepreneur, risk taker, passionate, doer and solutions thinker. A ‘roll up your sleeves”, act like an owner, and love what you do, person. I lead Talent Acquisition for LinkedIn in EMEA across our sales organization, marketing solutions, and sales solutions team. Talent Acquisition transforms the future of an organization. Sara L sara_l@acme.com -- Canada | Manager Current: Acme 62 connections Background Experience Busienss Managger Acme April 2012-Current (1 year 7 months) Skills & Expertise 2 Talent Acquisition 1 Human Resources 1 Interviewing Skills 1 Recruiting Send a message
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- 24. 24 Show, Don’t Tell: Use Rich Media in Your Profile Use Pictures, Youtube videos & SlideShare presentations in the Summary, Experience & Education fields of your profile to bring your profile to life
- 25. TALENT SOLUTIONS What can you do today? Update your profile and make sure you’re connected with Aimia page on LinkedIn Like, Comment, Share Aimia Updates and Jobs Download the LinkedIn app and read one news article
- 26. 26 Questions?