Customer Analytics Techniques
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The document discusses customer analytics and some of the practical challenges in understanding customers using their data and online presence. It provides examples of using various IBM analytics services and cognitive tools like Watson to analyze things like Twitter streams, determine personality traits, and identify individuals from public images to better understand customers. The presentation emphasizes building trust with customers through respect and understanding their perspectives.
Customer Analytics Techniques
- 1. Pietro Leo Tecniche di Customer Analytics Twitter: @pieroleo
- 2. © 2015 IBM Corporation2 CustomerAnalytics at the EXTREME
- 3. © 2015 IBM Corporation3 Portraits from New York Stranger Visions In Stranger Visions artist Heather Dewey-Hagborg creates portrait sculptures from analyses of DNA material collected in public places. Source: http://deweyhagborg.com/strangervisions/
- 4. © 2015 IBM Corporation4 CustomerAnalytics Practical CHALLENGES
- 5. © 2015 IBM Corporation5 What are people saying? How do people feel about my brand? Who is this individual like? Who does she influence/follow? What are her preferences? What words/offers will engage her? CustomerAnalytics Practical CHALLENGES
- 8. © 2015 IBM Corporation8 A beautiful Vacation! What we did
- 9. © 2015 IBM Corporation9 Personality Insights from my Twitter Stream
- 10. © 2015 IBM Corporation10 Personality traits Values and Needs When I talk
- 11. © 2015 IBM Corporation11 CustomerAnalytics & TRUST “Trust men and they will be true to you; treat them greatly and they will show themselves great.” Ralph Waldo Emerson
- 12. © 2015 IBM Corporation12 Pietro Leo Innovation Agitator @pieroleo Grazie! Note: On my photo shows also the results of Face Decrector, Age and Gender Recognition IBM Analytics Services
- 13. © 2015 IBM Corporation13 Few references to products and services used/mentioned IBM Watson Cognitive Services on IBM BlueMix IBM Watson Developr Cloud BlueMix - https://console.ng.bluemix.net/home http://www.ibm.com/smarterplanet/us/en/ibmwatson/developercloud/ IBM Personality Insight - http://www.ibm.com/smarterplanet/us/en/ibmwatson/developercloud/personality-insights.html IBM AlchemyAPI Services - http://www.alchemyapi.com IBM Cognos http://www-01.ibm.com/software/analytics/cognos/ IBM SPSS http://www-01.ibm.com/software/analytics/spss/ IBM Watson http://www.ibm.com/smarterplanet/us/en/ibmwatson/what-is-watson.html IBM Watson Explorer http://www.ibm.com/smarterplanet/us/en/ibmwatson/explorer.html