Customer Lists

THE BEST
CUSTOMER LISTS
& HOW TO MAKE USE OF THEM!
Tried & Tested Lists
for use in ANY
INDUSTRY!

Contents
About
What you're going to learn
Best Customers
Loyalty Program
Lost Customers
Turning lost customers into cash
Industry specific customer list
examples
Groups of customers to target
Publisher:
Kris Bark
Editors:
Ben Dooley, Holly Bernard
Contact:
Unit A, 24 Kelvin Road, Wallasey,
Merseyside, CH44 7JW, England
+44(0)151 638 0404
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Copywright 2018 (c) Premier EPOS
UK Mapping & EPOS Solutions Ltd.
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WHAT AM I
GOING TO LEARN?
In this document you will learn all of the different ways you can
organise customers into groups and then market to them
effectively. Inside is every customer list for loads of different
business models with examples to help you implement them
into your own company and fit them to match your products
and customers.
Not only is there hundreds of lists for you to make use of but all
the information you need to know about finding out who your
best customers are, who your worst ones are and things to
think about within your loyalty scheme if you are currently
running one.
FIGURE 1.
Seperating your customers
into different lists will allow
you to deliver a much more
personalised experience to
them, both in-store and
through your matketing which
will build loyalty, and keep
your customers happy!
K R I S B A R K
Managing Director - Premier EPOS, iVolution Marketing

Best Customers
20%
Worst Customers
80%
Profit
80%
Profit
20%
Your Best Customers
& the 80/20 Rule
Your best customers will keep coming back to your business time after time to purchase your
products, and use your services. They will be your greatest brand advocates, they will be your
champions, and are worth more to you and your business than the rest of your customers
combined! Don't you agree?
The 80/20 rule is something that as a business
owner you need to be very aware of. The 80/20
rule or the law of the vital few says that for every
action we take 80% of your success comes from
20% of the work you put in.
It is particularly true when it comes to both your
business and more importantly, your customers.
In business we are taught that you have to
treat all customers equal. This however is one of the worst things you can do.
It is true that you should want to give your customers the best possible service and experience
you can, however to treat all of your customers as equals would be a mistake.
This is because all your customers are not equal. The 80/20 rule states that 80% of your
business will come from 20% of your customers. This might not be the exact percentage that
you operate at; however, it is definitely true that not all your customers are equal.
Your aim should be with the 20% of customers who make up 80% of your business, you want
to give them service that is so good, they never want to leave you and so they are so
impressed with your service that they massively increase their spend with you.
To extend this theory, your top 5% of customers could easily be
worth 10 times as much as all of your other customers combined,
so you should focus most heavily on making sure that
these customers get service that is above and
beyond what you would normally give.

Do you currently run a loyalty
program within your business?
If so, do you know:
Who makes up your top 20% of customers.
Who your top 100 customers are.
Who your top 10 customers are.
Who your single BEST customer is.
How often your best customers purchase from you.
What items your best customers purchase.
How much your best customers spend on average each visit.
The lifetime value of your best customers.
Whether you have lost any of your best customers this year.
If you don't know the answer to all of those questions then this document is perfect for
you. By using the techniques that you will learn within, you will be able to group and
list your customers exactly as needed to show your the answers to every question
here, and so much more!
Would you like to learn exactly who your BEST customers are?
Your Customers tell
you a lot about your
business.
Your idea of who your
ideal customer is
could be completely
wrong.

Lost Customers
How Many Customers Have You Lost:
At Premier EPOS we are focused on giving business owners like you the tools you require to grow
your business. We do things such as customisable sales screens, stock control systems with
automatic re-ordering and the ability to become intelligent and learn where you hold too much or
not enough stock, reporting, accounting facilities. We've also got a massive section on customer
loyalty, which we believe is the most important thing you will do within your business, it allows you
to know who your customers are, how they interact with our business and how we can use that
information to help those customers to spend more money with you within your business.
I have a number of businesses. I've got a couple of retail stores, where we massively use
customer loyalty, I've got Premier EPOS, where we help business owners use their loyalty
schemes to really grow their business and I've also got a marketing business called iVolution
Marketing, where we show you all the tips and techniques you need to use in your business and
how you can use that by targeting your loyalty card customers.
Although you may feel like you've not lost that many customers, I certainly felt that I hadn't lost that
many customers before I did my research. I consider myself to be very good at interacting with my
customers and contacting them and keeping them update on new products and what we're doing
to give them personalized information based on how they've interacted with the business.
Statistics show that the majority of businesses lose between 10% and 25% of their customer
base every year! Now they do of course bring in a lot of new customers throughout the year as
well otherwise businesses would never grow, but just think of all that lost potential.
Wouldn't it be nice to bring all that revenue back to your own business and away from the
competition?

However, no matter how good I think I am at it, I've still lost over a thousand customers within
the last 12 months. If you're in the situation where you've got a business but not got any type
of loyalty scheme, you’re not catching peoples information, or even if you are but you’re not
doing anything with it think about how many customers you could have possibly lost within the
last twelve months.
So, I am going to show you how I created
a list within one of my stores, and how I
used that information to generate a
massive amount of extra income for my
business over the Christmas period.
On our system you can create lists of customers who you want to target, for example, we
target people based on who our best customers are or whether they have stopped shopping
with us or bought a particular product or what their average spend is. You can focus on just
about anything that you can think about and get that information from our system and then
use it to build a list, which you can then use to target them, so customers are getting very
specific information and so are able to get information that they care about because it’s a
relevant to them.

When we create a list of customers who we've lost, we want to target people who've actually
interacted with our business and actually bought off us in the past. For example, if we target
people who have bought from us in the past, but have not bought from us in the past 12 months
we know that they were active customers at one point, so we can see how many we have
actually lost within the last 12-month period. To do this we look at customer statistics on our
system to see the number of visits between certain dates so we can see anyone who has more
than zero purchases/visits within the time frame. We also then add in the criteria that they've not
been in at all within the last 12-month period to see who hasn't been in at all in the last 12
months. We can then see how many customers we've lost within the business in the last 12
month (1287 in my case) or add more criteria, for example 'how many customers we've lost that
have spent more than £100 in the last 12 months' to specify the search.
Now, within my businesses we try to constantly interact with our customers to keep them
content, and most importantly LOYAL to the business. I want you to ask yourself if you have
given your customers the attention they deserve, have you contacted them enough, and have
you given them a personal experience with your business, because if you have not, then your
losses will be so much greater than mine were.
Research has shown that it take up to 7 times the cost and effort to bring in a new customer for
your business, as opposed to bringing an old customer back to your business. In order to keep
your customer churn rates low and maximize efficiency, try things like customer surveys, to
learn where your business is lacking in its interaction with your customer base.
Make sure that your employees are trained as well as they can be for all aspects of their role,
including dealing with customers so that your customer service is top notch. (I will be going over
this later.)
Price your products competitively (Remember, depending on your industry this doesn't always
mean cheaper products, sometimes the extra perceived value of a more expensive product will
be what leads to the eventual sale.) to make your customers WANT to use your business over
the competition.
Try not to get left in the dirt. If a new practice or
procedure comes in to play that your competition
is using and that you could be making use of,
do so as QUICKLY as possible to stop your
business from seeming antiquated.

Turning lost customers into cash:
When collecting information from a customer you want to collect as much information as you
can, for example their; name, postal address, email, mobile number etc. The more information
you collect the more you can use it to actually target customers and learn about the way they
interact within our business. On our system you can create a template and choose how you
would like to contact customers, whether it be by email, sending them a letter or a text message.
For example, within my business we chose to send a text message because from our experience
a text message gets the best response out of everything that we do. It gets the best response
not only in open rate but also in people actually coming in and using the voucher and showing
the text etc.
So we chose to use the text message because it’s very rare that someone doesn't open a text
message, whereas with an email where loads of people sometimes only select ones that they
think are junk and so ignore them. Using our system, we created the template for the text
message, there are also variables that we can put into the message where it will insert things
from the customer database. For example, in our template it said 'Hi' then 'First Name' so we
were able to insert a customer name from the database, this can be done with anything;
company name, surname etc. This therefore means that for every user you send the text
message to it will insert their name into the message to make it more personal and so they feel
as though they are getting the text message directly so a better response is achieved.
In the text message, we sent them an offer for £10 off to get them to come back, and attached
the voucher which was sent with the text message from our system. In order to encourage the
customer to come in and spend the voucher we added an element of scarcity and only made the
voucher valid for the upcoming weekend.

Initial Spend Return Spend
Total Spend
£5214
£1372
£6586
By using our system to send the text we could then see how many texts had been sent, who
they were sent to, who opened them, who didn't open them, who has changed their mobile
number and how many of the customers used the voucher in store. This means we can track
which customers we reactivated by sending that particular text.
This then allowed us to see what profit we had made from the reactivated customers. We sent
the text to 1287 which bought in a grand total of £6586 over the 30 days. Out of the 1287
customers, 133 of them came in and spent the voucher that weekend and although it may not
see like many, its over 10% of customers who came in and spent the voucher. This is a
reasonable response rate but since we were giving them a voucher so it’s in the general
percentage that most companies would give when giving that type of offer. All the customers
who came in spent a grand total of £5214. On average each customer spent £39.20 after their
voucher had been spent. This means that overall each customer spent £49.20 including the
voucher in store just by us producing that text.
Most people are sceptical about the idea of giving a voucher to their customers because they
worry they'll just go in and spend the amount the voucher is worth which may happen with the
odd customer. However, most people don't and will come in and spend more because they feel
obliged to return the favour you have given them with the voucher.
Of the 133 that came into the store and spent the voucher, 36 of those customers came back
into the store and spent money again, so have done repeat purchases over the same month. In
that time, they have spent a grand total of £1372, this takes the overall spend for that group of
customers for the whole month to £6586 within the 30 days from that one text message.
This all goes to show that if you have the database and actually use it there is so much money
and potential within your business. Most businesses would like an extra £6500 within their
income stream over a calendar month, this is a very useful extra bit of money that is mostly
profit. And most of all it has reactivated a group of customers which is cheaper than getting a
new group of customers and if you can keep the group of re-activated customers within the
business you will find they probably spend even more money over the year. This means there is
a lot of opportunity for your business to grow.

Industry Specific Customer List Examples
Here are a few examples of ways in which different industries can use specified
customer lists to market to the customers in these groups.
Example 1: Nightclub/bars/pubs
An example of a way you can group your customers if you are night, bar or pub is to make a list
of the people that for example, have bought spirits. You can then introduce an offer on spirts or
a specific spirt e.g. buy one drink get another free or market a new spirit to these people
because you know they like this type of drink. By doing this and personalising an offer or form of
communication will make it more likely to get these people back to your business.
Example 2: Vets
An example of a way a vets can use customer lists is to split their customers into different lists,
for example, one list of people could be those who have purchased flea products 3 months ago
but not in the last month. This would then give you the opportunity to get in touch with these
customers and tell them that it is time they got some flea products and treated their pet/s
against fleas. This will not only show you care and help them out but get them back into the vets
to purchase more flea products, hence retaining these customers and continuing to get more
business from them.
Example 3: Clothes Shop
A way in which a clothes store can use customer lists effectively is to target a list of customers
who have, for example, bought summer clothes last year but not this year. In this case, you
could get in contact for them showing them this year’s range of summer clothes to entice them
back into the store or give them an offer or tell them about certain discounts off the summer
clothes to persuade them to make a purchase and get them back buying from your company
this year.
Example 4: Pet Store
Most pet stores will have many different sections dedicated to different animals, therefore it’s a
good idea to separate customer into lists depending on the type of pet they have which you can
determine by the products they buy. For example, if you have a list of customers that buy
equine products them it is likely they have a horse and should be targeted with relevant pieces
of marketing. A way in which you could do this would be to get in contact with them and give
them nutritional information for example if most of them come to your store to buy horse feed.
You could even run an in-store event to get the customers back to the store and have a seminar
with a well-known nutritionist from one of the feed brands.
Example 5: Garden Centre
Customer lists in garden centres are generally made using
the buying habits of the customers and can be split into so
many different things, for example, one list could be made
up of customers that have bought a BBQ but not bought any
garden furniture. In this case, the garden centre could then

use this list to target the customers who have only bought the BBQ and market the garden
furniture to them, showing them how the items compliment the BBQ and can be of use to the
customer. Some stores could even give them a discount on the furniture to get them back into the
store and making more purchases.
Example 6: Restaurant
A really great bit of information a restaurant can collect from its customers is their anniversaries if
they are married since so many couples go out to celebrate it’s a big market for this industry.
Therefore, customers who you know the anniversary of can be split into different lists depending
on the month that it’s in. You could therefore then
use the lists to target people with an anniversary
coming up in the next month and get them to come to
your reset aunt to celebrate it.
Example 7: Take Away
When it comes to businesses such as takeaways a
good example of how you can put customers into lists is to group them depending on when they
order or come in to buy food from you. For example, if there is a group of customers who only
order on a weekday then you could send them an offer to use on a weekday or inform them of
weekday-only offers to persuade them to come in at the time they don’t usually.
Example 8: Electronics Store
For an electronics store while grouping customers based on the purchases they make is a good
way to form customer lists another great way to do as well is to group people based on the
services they have purchased as well. For example, if a customer bought a TV 3 years ago and
the warranty is up you can contact them and ask if they want to renew it. It’s very unlikely
customers will keep track of when things like that are running out and by you tracing it and
informing them of it and giving them the option to renew means it's likely they’ll take you up on it
and it, therefore, brings in more money and keeps the customers using your business.
Example 9: Wholesalers
With many wholesalers, you will find that unlike just bricks and mortar stores that they sell online
as well as in-store. Making a list of customers who buy online versus offline is one of the ways
customers can be grouped. For example, for the group of customers who have purchased online
or over the phone but have never come into store could be targeted with in-store only offers to get
them coming in as well.
Example 10: Plumbers merchants
For businesses like plumbers merchants the amount spent is a good way to split customers into
lists but another good way which can be used alongside this is to group them based on what they
have bought and when. For example, if there is a customer who bought a boiler 1 year ago but
haven’t booked in a service on it then by keeping track of this you can remind them that the boiler
is due a service. By doing this there is more of a guarantee that they’ll use you for it, hence
increasing income and keeping the relationship with the customer so they stay with you.

Example 11: Country store/farm shop
For country stores and farm shops and good way to make customer lists is to base them on
purchases, for example, having a list for customers who have bought something from the farm
shop but not the café would give you a great opportunity to then tell them about the café, what
kind of food is sold there, even give them a voucher with a discount. This gives you the chance
the get them expanding their purchasing into more sections of the business.
Example 12: Attractions
With attractions such as zoos, airkix, car experiences etc. there are loads of customer lists that
can be made to group customers, an example of one is have a
list of all of the visitors that have previously bought a season t
ticket but haven’t yet this season. This then gives an attraction
the opportunity to market to these customers any offers they
have on season tickets at the moment, any new attractions or
improvements that have been added recently that could
persuade them to not only return but also buy the season ticket again this year.
Example 13: Supermarkets
Supermarkets can make customer lists based on loads of things from the location of their
customers, to the gender of the customers, to whether they buy online or in-store, to the types of
products they purchase. For example, if a customer has purchased Coca Cola in the past then
you could target them with offers on the drink that are happening that week to get them to keep
buying it from you.
Example 14: Convenience store/newsagents
One of the main focuses of a newsagents or convenience store is obviously to sell newspapers or
deliver them, therefore an example of a customer list is people have purchased newspapers in
store. Since you know they are a recurring customer and coming into store often you could then
market other items to them to try and get their average spend per visit to increase.
Example 15: Computer Store
An example of a customer list that a computer store could group their customers into is people
who have bought a computer but never bought the accessories. Tracking peoples purchases is
really important when categorising customers so know all of the products can really help in
targeting them. Like in this example, because you know they have the computer but not the
accessories you can then market these to them.
Example 16: Phone store
Phone stores sell so many different types of and brands of phones that splitting customers up into
lists depending on which one they have purchased is a good way to group customers. For
example, if all of the people who have bought an iPhone are in one
list then you can target them with the relevant accessories such as
phone cases, screen protectors etc.

Example 17: Bike Shops
Customer lists don’t actually just have to be made up of people that have in fact made a purchase
from you. While you will need to form customer lists for people that have you can also make lists
for leads, for example, at a bike shop if someone has inquired about a bike then they can go into
a list where further marketing is done to try and persuade them to buy the bike they were looking
at.
Example 18: Shed Companies
Putting customers into a list once they have purchased from you is great for re-marketing but in
somewhere like a shed company putting them straight into a list when they order a product for
example but have not yet received it gives you a great opportunity to up-sell to them. For
example, if a customer have ordered a shed but only ordered basic window fittings then you can
market the upgrade fittings and try to sell it to them before they actually receive the shed, hence
increasing the profit you are making from the sale.
Example 19: Groomers
A groomers, while being more of a service based example business as opposed to selling a
physical product customer lists are still important to organise customer and the services they
have had for their pets. Some groomers do sell products so customer lists can be made to group
people based on purchasing but when it comes to the service an
example of a customer list is customers who had had their dog
groomed within the past month but are not booked in for their next
groom. Having a list of people who’s dogs are probably due a
groom can help you to recognise this and then contact those
customers informing them of how long ago they were last groomed
and so do they want to book one in.
Example 20: Software as a service
Software as a service businesses, while selling software generally offer other services such as
support and hardware that compliments the software. An example of a customer list this type of
business could use is people who have just purchased the software. Putting these customers into
lists gives you the opportunity to recognise them and means you can then offer them the
complimentary services such as support or training material, or the equipment you sell to go with
it instead of them buying it from somewhere as this will increase your revenue and form long-
term, loyal relationships with customers.
Example 21: Business advice organisations
Business advice organisations are businesses that while they don’t provide a physical product for
their customers still have customers making purchases on things such as online courses. An
example of how customer lists can be formed from this is people who have done a course on
business growth but haven’t done a course on social media. Keeping track of the courses
customers have completed and putting them into different lists then helps you to see what
courses they haven’t yet done but will complement their previous ones and advise them on doing
as well. This not only increases revenue for you by them completing another course but shows

the customer you get to know them as individuals which build up a rapport with them, hence
forming long-term relationships.
Example 22: Coffee Shop
Most coffee shops will give their customers the option to either sit in or take out. Therefore, an
example of a good customer list is the people to generally take
their coffee to go and cater offers for your take out items to them
as there may be some products that cannot be taken out. By
introducing the extra products that can go alongside their coffee
and be taken out will help them to be noticed and if bought
increase their average spend.
Example 23: Baby Store
For a baby store, there will be lots of different sets of customers for example, people expecting a
baby, people who have got a new-born, got a toddler etc. Splitting these customers into different
lists will help to market relevant products to them, for example, if you have a list of customers that
have had a baby then you can target them with new-born items and market any current offers on
to get them in-store or purchasing online.
Example 24: Chocolate Store
An example of a customer list a chocolate store could use is
putting customers who have visited more than 10 times into a list
and then targeting them with an offer e.g. £5 off when they come
in or their 11th time. This, therefore, helps in getting them back into
the store again and again but also rewards them for being a loyal
customer and purchasing off you so many time which builds good relationships with those
customers.
Example 25: Computer games/electronic businesses
Sine in the world of gaming there is constantly new products being released an example of a
good customer list is people who have bought a previous version of a game e.g. call of duty. This
then means you can target them with the latest version and get them to come and purchase it
from you.
Example 26: Pawnbrokers
Pawnbrokers generally have to sets of customers, the ones who pawn items and the ones who
buy those items. Since this is very broad there are many customer lists that can be created from
these two groups, an example of one being customers who have pawned items worth over £500.
Keeping these customers collated in a list then means you can target them with the success of
their items and get them to bring more items in to be sold by you as these will be the ones that
make the most money hence, increasing revenue.
Example 27: Builders Merchants
A customer list that a builder's merchants could group their customers into is people who
have businesses within a certain area and have bought from you before but have not made an

order this time. Therefore, if you can see that these people haven’t ordered but you're going near
their location you can target them with an offer e.g. free delivery if they put in an order. This way
you are getting purchases and increasing income but not actually losing any money taking it to
them because you are already going there.
Example 28: Fabric Store
A fabric store, much like a general retail store obviously sell a number of different items e.g.
fabric, wool, accessories etc. therefore one way you can group customers into lists is to base it
what they have bought. For example, customers who have bought wool. You could then use this
list to target accessories relating to wool and that could be of use to these customers at them,
which will hopefully get them to buy them as well, increasing the profit being made from them.
Example 29: DIY Superstore/discount store
An example of a customer list that a DIY superstore/discount store could create is people who
have bought power tools. If you know that a customer has bought a power tool then you can
assume they will need other things that complement the product e.g. if they buy a drill they will
most likely need screws. Therefore, you can target them with these other products or even offer
them a discount because they have already bought the power tools to get them making repeat
purchases from you rather than going somewhere else to get them.
Example 30: Caravan Park
A caravan park while not selling a physical product or even service
as such still get customers and should organise them through
customer lists. An example of a list is people who have had multiple
visits to the site. Since these are repeat customers, you will want to
reward them for their loyalty as well as get them back to the site
once again which could be done by giving them a discount for their
next booking for example, or an extra night free of charge.
Example 31: Juice bar
Many stores, like juice bars for example, offer loyalty programs for their customers. Therefore,
customer lists can be created from this e.g. people who are close to getting a free juice on the
loyalty program. If you know they are close to getting it you can contact them telling them that if
for example, they buy another juice they’ll get another one free it helps in enticing them back to
the store and making a purchase.
Example 32: Charity shop
Charity shops, while having the customers who buy the donated goods also have the people who
donate them, therefore while splitting the
actual buying customers into lists, the others
can be grouped a swell. An example of a list a
charity store could create is people who have
donated goods last year. They could then use this list to remind them to donate again this year
and remind them to use their charity as opposed to another.

Example 33: Snowboarding & outdoor pursuits
Snowboarding & outdoor pursuits is another form of a retail
store that can benefit from spitting customers into lists, for
example, people who have spent over £3000 in store. If you
know who the customers are that have spent over a certain
amount then you can reward them for spending so much and
being a repeat/loyal customer to your store. This could be
through giving them a money off voucher or giving them a free item based on their previous
purchases etc.
Example 34: Soap Stores
Soap stores while seeming like a very narrow market sell loads of different types of items,
therefore tracking which products are bought by an individual customer or how much they have
spent is important for marketing to them in the future. An example of a customer list for a soap
store is people who have bought bath bombs but never soap. Therefore, you could then target
these people with soaps that compliment the bath bombs they have previously bought or
introduce soap similar to the bath bombs that they might be interested in to get them back to the
store and making more purchases.
Example 35: Gun clubs
An example of a customer list a gun club could make use of is people who were members but
have stopped their membership. While getting new customers is important it’s also extremely
useful if businesses can see if they are losing customers and then get them back. In this case if
the gun club can see that people are no longer members then they can act on this and send them
offers or discounts on renewing their membership, for example, to get them back into the club.
Example 36: Card shops/gift stores
Keeping track of people’s purchases and when they make them can be extremely useful for a
business like a card shop/gift store. For example, creating a customer list of people who bought a
birthday card this month last year can then be used to target these people and for example, ask
them if they are looking for a birthday card again and show them the current ones you’ve got in at
the moment.
Example 37: Car garages
Organising customers is extremely important for car garages because they have customers
coming in for loads of different services. An example of a customer list they could make use of is
people who have not had their car serviced in the past
12 months. By targeting these people and informing
them that they need their car servicing it not only
reminds them but also puts your business in the
forefront of their minds when it comes to booking it in
so hopefully they chose to go with you.

Example 38: Cattery/boarding kennels
A customer list that a cattery/boarding kennels could use to group their customers is people who
have boarded an animal in the past month. By keeping track of previous customers and getting in
touch with them soon after they have made a purchase or in this case used your service, thanking
them for using you for example or offering them a discount for the next time they board their
animal with you makes them feel valued and entices them to use you again.
Example 39: Equestrian Stores
An example of a customer list an equestrian store could
create is people who had deliveries. This could then be used
to offer then discounts or any current offers on delivery, for
example, £1 next day delivery to encourage them to order
again.
Example 40: Hairdresser Wholesale
Since most hairdresser wholesalers sell online as well as in-store customer lists are a great way
to track the customers who use each service as well as other things. An example being
customers who purchase off the website. Having a list of all of these people then enables the
hairdresser to target them with any information or adverts on in-store events that could then not
only get them into the store but also build a relationship with the customers.

List of groups of customers you can target
Demographic
People who have an email address
People who have a mobile number
People who you have a postal address for
People who you have a postcode for
People who have a postcode that starts with CH45. Shows they live in a specific area around
your business
People who live in a certain town or city
People who are male (or female)
People who are in a certain age range
People who have a birthday coming up
Married
Single
Age
Children
Age of their children
Do they have pets? If so what pets
What is their job?
Where do they work?
Do they own a car?
What are their interests? Football, Cooking, Horse riding etc. All these things will have different
“types of people” who are interested in them.
What level of education did they get to
Anniversary's
Engaged
Married
Divorced
Sexuality (pink pound etc)
DINKys (Dual Income No Kids)
Belongs to one of your groups
Doesn't belong to a group
Link to Facebook groups. You don't need all of this information to be able to go onto Facebook
and create a custom audience of all your customer. You can then say all your customers who
have children under 5. Use Facebook's demographics to target customers.
Behaviors
Customers who no longer shop with you? - not visited within _____ months
Customers who no longer shop with you that previously spent over _____!
Customers who have not visited within the last 30 days
Customers not visited with the last _____ days
Customers who have an average spend over £50
Customers who have an average spend below £50
Customers who have an average spend over £10, or £30, or £50, or £100 etc.

People who have purchased a product in a certain month
Customers who have visited more than 10 times
Customer who have visited more than _____ times
Customers who have only visited once
Customers who have visited less than 10 times
Customers who have visited less than _____ times
Customers who have spent more than £100
Customers who have spent more than £1000
Customers who have spent more than _____
Customers who have spent between £500 and £1000
Customers who have spent between _____ and _____
Customers who have purchased in the last 7 days
Customers who have purchased in the last month
Customers who have purchased in the last _____ days
Product Specific
• People who bought a certain product
• People who bought a type of product
• People who bought a type and subtype of product
• People who have bought a product by a manufacturer
• People who haven’t bought a product
• People who haven’t bought a product belonging to a type
• People who haven’t bought a product belonging to a type and a subtype
• People who haven’t bought a product from a manufacturer
• Customers who have bought dog food within the last 3 months.
• Customers who have bought dog food previously but not bought it in the last ____ months.
• Purchased frozen food.
Interaction with your business
• Has opened an email you have sent.
• Customers who visit on average every _____ days.
• Has entered a competition you have set up.
• Has opened an SMS you sent.
• Has brought in a voucher you have sent them.
• Has spent their loyalty points in store.
• Has used an offer voucher.
• Has returned products in store.
• Has never had a refund.
• Has social media accounts that you are linked to.
• Has liked you on facebook.
• Has subscribed to you on youtube.
• Has followed you on Twitter.
• Has followed you on instragram.
• Is connected to you on linkedIn.
• Has downloaded content you have sent.

• Has ordered on a Monday.
• Has ordered on a Tuesday
• Has ordered on a Wednesday
• Has ordered on a Thursday
• Has ordered on Friday
• Has ordered on a Saturday
• Has ordered on a Sunday.
• Has ordered on a weekday.
• Has ordered on a weekend.
• Has ordered in January
• Has ordered in February
• Has ordered in March
• Has ordered in April
• Has ordered in May
• Has ordered in June.
• Has ordered in July.
• Has ordered in August.
• Has ordered in September.
• Has ordered in October.
• Has ordered in November
• Has ordered in December.
• Has ordered in Summer
• Has ordered in Winter
• Has ordered in Spring
• Has ordered in Autumn.
• Orders every Friday.
• Orders every weekend (on average)
• Orders every Saturday at 8pm.
• Orders at specific hours per day.
• Orders every Friday at 10 pm and hasn’t had
an offer SMS in thelast 30 days.
• Customer who spend over £50 per month.
(multiple transactions)
Examples from our data
• People who have bought burns dog food. (manufacturer)
• Horse customers (type of item)
• Cat customers (type of item)
• Aquatics Customers (type of item)
• Dog Customers (type of item)
• Small animal customers
• Reptile customers
• People who have bought a product belonging to
the type dog but not bought a product in the type and subtype if dog food.
• Customers who have bought frozen dog food.
• Dog food customers
• Frozen food but not bought in the last 3 months.

• People who have bought live food.
• Live food customers who have not visited within the last 3 months.
Grouping them Together
• People who have bought a product by 1 manufacturer but not bought a product by another
manufacturer.
• People who have spent over £100, have an average spend over £10 and not visited this year.
• Customers who have spent over £100 and have an average spend over £10.
• Customers who have spent more than £100 in store and have a postcode that starts in CH45.
• Customers who have spent over £100 and not visited this year.
• Customers who have spent more than ____ and not visited in last ____ days.
• People who have bought aquatics products but not in the last 3 months.
• Customers who have bought a reptile product but not in the last 3 months.
• Customers who have bought a cat product but not cat food.
• Businesses who have bought an EPOS system but not a PDA.
• People who have bought a complete system but have never purchased loyalty cards
• People who bought their EPOS system more than 3 years ago. (need to upgrade)
• Customers who have purchased support but not in the last 12 months.
• People who have purchased an Alarm but not had it serviced in the past 12 months.
• People who bought a gift pack for someone’s birthday 12 months ago that hasn’t purchased this
year.
• Customers who are coming up to 3 years with their car.
• Customers who have spent over £100 and have a birthday this week.
• People who have spent more than £500 in the last 12 months.
• People who spent over £1000 last year and who have spent under £500 this year.
• People who have bought a small animal product but not in the last 3 months.
• People who bought flea products 3 months ago who haven’t purchased them this month.
• People who bought apple trees in the summer who haven’t bought supplements to get them
through the winter.
• People who bought a live Christmas tree last year who haven’t bought one this year.
• People who bought an artificial Christmas tree last year. Target them with offers on decorations.
• Customers who have bought a poultry product but not in the last 3 months.
• People who have bought a poultry product but not food.
• Customers who have bought dog food but not treats
• People who have bought dog food but not accessories.
• Average spend is over £50 in the last 6 months.
• People who have visited more than 10 times in 6 months.
• Customers who have only visited once in the last 6 months.
• People who visited over 12 times last year and have visited less than 6 times this year.
• Customers who have visited more than 10 times and spent over £1000
• Birthday within 3 weeks.
• Not bought this year and did buy last year.
• Not visited in 3 months but have within the last year.
• Customers who have more than 10 visits in a year and an average cart value of over £20
• People who have an average spend of over £19 and have visited over 5 times in the last 3
months.

• Purchased in last 3 months and has an email address.
• Purchased In last 3 months and has a mobile number
• Purchased in last 3 months and has a postal address.
• Customer has got an email address but no mobile number.
• Has got a mobile number but no postal address.
• Has signed up to a loyalty scheme but never purchased.
• Has got email address, postal address and mobile number.
• Have not got any useful contact information.
• Has been a customer for over 3 years and spend over £500
• Has been a customer for over ____ years and spent over ____
• Has been a customer for over 5 years and not visited within the last 6 months.
• Purchased last year but not this year.
• Purchased 2 years ago but hasn’t since.
• Has purchased within the last 6 months and has been a customer for over a year.
• Visited within the last 7 days.
• Not had an appointment with the last 3 months.
• Has a birthday coming up and not been in for a haircut in the last 30 days.
• Has not had their hair coloured in the last 60 days.
• Has had a haircut within the last 12 months but not currently booked in for an appointment.
• Has over £500 on credit in store.
• Owes over £500 past their credit terms.
• Lives over 5 miles away and doesn’t have a car.
• Has ordered only online.
• Has ordered only in store.
• Has had deliveries.
• Has not had a delivery.
• Has ordered both online and in store.
• Has spent a voucher from one of your marketing methods.
• Has ordered online and lives within a CH45 postcode.

Garden centre
• Has bought garden furniture but not bought plants.
• Has bought plants but not bought compost.
• Bought plants last year but hasn’t bought any this year.
• Has visited the garden centre but not visited the café
• Has been to the café but never bought anything from the garden centre.
• Is over 60 and has spent over £500 in store.
• Has bought plants but never any of the automated irrigation systems.
• Has bought a BBQ but not bought garden furniture.
• Has bought a BBQ in the last 7 days. (send over Spotify playlist and best recipes to use in
store).
• Comes into the store in the summer but not the winter
• Comes in over Christmas but no other time of year.
• Comes in over the summer but has never bought a Christmas product.
• Has bought products within the past year, has young children but has never visited your
Christmas Grotto.
Restaurant
• Got an anniversary in the next month.
• Got a partner with a birthday in the next month.
• Average spend over £100 and not visited in the last 3 months. (special offer to get them back).
• Bought expensive wine in the past. Target them with an offer on this wine.
• Usually comes every month and not booked in this month.
• Usually comes for a meal in January. Send offer in December to get them pre booked in.
Take away
• Ordered last week.
• Not ordered within the last week.
• Has had a delivery in the past.
• Has ordered pizza and spends on average over £20 per order.
• Only orders on weekends. (offer a weekday special)
• Only orders on a weekday. (offer weekend special)
• Usually orders on a Friday and hasn’t by 10pm so send an offer SMS.
• People who have bought pizza but never had the pizza meal deal.
• People who live in a certain postcode. Send SMS when you already have an order in the area
with reduced cost.
Electronics store
• People who bought a TV 3 years ago. Warranty up and time to replace.
• People who have had the electronics for 1 year. Sell them and extended warranty.
• People who purchased a TV but not a surround sound system. Offer a discount on surround
sound for next 7 days after purchase.
• Spent over £1000 last year and not visited this year.
• Bought in store but never purchased from the website.

• Bought products on last black Fridays specials, offer this year’s deals to get them in.
• Purchased within the last 7 days and lives at a CH postcode.
• Ordered items for delivery within the last 7 days. Get them offers it increase their order with no
delivery charge.
Wholesalers
• Customers who have purchased over the phone but never came into store.
• People who have purchased but never off the website.
• Target anyone who has purchased a product that needs to be serviced. i.e if they have bought a
CCTV system, target customers who purchased one year ago with a discount on their service.
• People who bought a product 3 years ago, offer them a discount on the replacement product.
• People who have businesses within a certain area you are already delivering too who have not
ordered. You can offer them free delivery as you are already going to that postcode.
• If someone normally orders on a Wednesday and you haven’t had an order by 12pm call them
and ask if they want their order today.
• If you have teared bands for pricing, flag up the people who are close to getting a cheaper price
on goods this month and remind them that they are only ___ away from a 10% saving.
• Flag all customers who are close to their monthly limit.
• Flag all the customers who have gone beyond their credit terms.
• Who are your customers who are spending over £10,000 per month?
• People who spent over £50,000 last year and have spent under £10,000 this year.
• People who spent under £10,000 last year and have spent £20,000 or more this year.
• People who enquired about a product but never took it.
Plumbers merchants
• People who bought a boiler 1 year ago, but haven’t booked in a service on the boiler.
• People who have purchased a boiler and haven’t purchased your emergency support package.
• People whose boiler is coming to the end of their warranty.
Pet Store
• People who purchased a flea product 3 months ago and haven’t bought them in the last 7 days.
• People who bought a fish tank and haven’t subscribed to the monthly fish tank cleaning service.
• Dog food customers who haven’t bought within the past 30 days.
• People who have bought burns dog food. (manufacturer)
• Horse customers (type of item)
• Cat customers (type of item)

• People who have abought a product belonging to the type dog but not bought a product in the
type and sub type if dog food.
• Customers who have bought frozen dog food.
• Dog food customers
• Frozen food but not bought in the last 3 months.
• People who have bought live food.
• Live food customers who have not visited within the last 3 months.
Country store/ Farm shop
• Customers who have bought cheese/ dairy products in store.
• Customers who have purchased meat from the store.
• Customers who have purchased clothing from the store.
• People who have visited within the last 30 days.
• People who have visited the café that is on site.
• People who have visited the farm shop but not the café
• People who have purchased from the farm shop but not the country store.
• People who have bought winter clothing from the country store.
• People who bought winter clothing but haven’t purchased summer clothing.
• Customers who have an average spend over £50.
• Customers who have an average spend over £50 and have visited more than 10 times in the
past 12 months.
Supermarkets (inc Chinese)
• People who have bought alcohol in store.
• Customers who have purchased food products in store.
• Male customers who have purchased flowers in the past.
• Customers who have bought birthday cards 12 months ago.
• Customers who have purchased anniversary cards 12 months ago.
• Customers who only order online.
• Customers who only order in store.
• Customers who order online and in store.
• Customers who have had deliveries previously.
• Customers who purchase alcohol during the week but not at the weekend.
• Customers who live over 5 miles away.
• Customers who have purchased household goods.
• People who have bought entertainment products.
• Customers who have visted in the last 7 days
• Customers who visited on average every 7 days.
• Customers who usually visited on a Monday but haven’t visited this week.
• People who have purchased Coca Cola in the past. Target them with offers on coke that week.
• Customers who have spent their points in store.

• People who have abought a product belonging to the type dog but not bought a product in the
type and sub type
if ola in the past. Target them with offers on coke that week.
• Customers who have spent their points in store.
Clothes shops
• Customers who have bought male clothes.
• Customers who have bought women’s clothes.
• People who have bought pregnancy clothes.
• People who have purchased kids clothing.
• People who have bought baby clothes.
• People who bought summer clothes last year but not this year.
• Customers who have visited within the last 7 days.
• Customers who haven’t visited in the last 3 months.
• Customers who usually shop on weekends, offer them discount in the week.
• People who have spent offer vouchers in the past 6 months.
• Customers who have visited over 10 times in the last year.
• Customers who have spent over £200 in store in the past 12 months.
Convenience stores/Newsagents
• People who have purchased newspapers.
• People who have newspapers delivered.
• People who used to have newspapers delivered
• People who have purchased beer in store.
• People who live within 1 mile.
• People who have purchased birthday cards 12 months ago.
• Customers who have spent over £500 in store.
Vets
• Dog patients
• Cat patients
• Rabbit patients.
• Exotic pet patients
• Large dog customers
• Small dog customers
• Have purchased flea products 3 months ago but not in the last month
• Have had an inoculation 1 year previously.
• Animals birthday within the next 7 days.
• People who have got puppies.
• People who have got elderly pets.

• Male dogs that aren’t neutered
• Female dogs that aren’t spayed
Attractions (zoos, airkix, car experiences.)
• Got kids aged under 10.
• Have visited in the last year
• Birthday coming up.
• Have got family members with birthdays coming up.
• Have purchased a family ticket.
• Have multiple visits over the past 12 months.
• Have previously bought a season ticket.
• Have not purchased other products than entrance to the attraction.
• Have purchased pictures.
• Have bought food on site.
• Have not purchased food on site.
• Only come in the summer.
• Never been to Christmas attractions.
• Have not booked a return visit whilst still on site.
• Have booked a return visit whilst onsite.
Nightclubs/Bars/ pubs
• People who visited last week.
• People who have bought beer.
• People who have bought wine.
• People who have bought spirits
• People who have bought Champagne.
• People who have visited more than 10 times
• Customers who visited 5 times last year and haven’t visited this year.
• Customers who spend over £50 per visit.
• Customers who purchase 4 or more drinks whenever they are at the bar. (likely to come in
groups, so if you get one back they will usually bring their friends)
• Comes only on the weekends
• Comes only on weekdays
• Comes on weekdays as well as weekends.
• Has bought food.
Computer Store
• Has purchased a computer within the last 12 months
• Has got a tablet.
• Has got a laptop.
• Has visited more than 5 times.
• Has bought a computer but never bought accessories.
• Is coming to the end of their finance deal.
• Has not visited in the past 6 months.

Phone stores
• I phone customers.
• Samsung customers
• Android customers.
• People who have just bought a phone and didn’t get any accessories.
• People who bought a case but didn’t purchase a screen protector.
• Customers who are coming to the end of their contract.
• Customers who have a contract over £50 per month.
• People who have a contract under £30 per month.
Bike shops
• People who have just bought a bike.
• People who have enquired about a bike.
• People who purchased a bike 1 year ago. (target with service option)
• People who bought a bike but not a regular service contract.
• Customers who bought a bike and a service contract.
• Customers who have bought a bike but not accessories.
• People who have bought accessories but not a bike.
• People who have purchased a helmet but no other safety equipment.
• People who have visited 5 times or more in the past 12 months.
Business advice organisations.
• New start businesses.
• Businesses that have been established 1 year.
• Businesses that have been established 5 years.
• Businesses that are over 10 years old.
• People who have done a course on accountancy.
• People who have done a course on business growth.
• People who have done a course on business growth but who haven’t done a course on social
media.
• Customers who have spent over £500 with your business.
• Customers who haven’t interacted with your business in the past 12 months.
• People who have downloaded a free advice product.
Software as a service
• People who have taken a trial of the software.
• People who have purchased the full version of your software.
• People who are in support.
• People who have left support.
• People who have stopped using the software.
• Customers who still use the software but are not in support.
• People who have been a customer for over 1 year.
• People who have been a customer for over 5 years
• People who have downloaded your training material.

• Leads that have bought the system.
• Leads that have not taken the system.
• People who have spent over £1000 with your business.
• Customers who have purchased equipment as well as software.
• People who have just purchased the software.
• Customers who have purchased other products as well as the software.
• Customers who have done courses and other products but never purchased the software.
• Customers who used to be in support and are not in support any more but still use the software.
Groomers
• People who have had their dog groomed within the past month.
• Customers who have not had their dog groomed within the past 3 months.
• Customers who have had their dog groomed within the past month, who are not booked in for
their next groom.
• People who have more than one dog.
• Customers who have had their dog groomed but never bought accessories from you.
• Customers who have had their dog groomed and bought accessories but have never bought a
grooming product from your business.
• Customers who have spent vouchers you have sent them.
Shed Companies
• Customers who have ordered a shed.
• Customers who have got a delivery booked in for this week.
• People who have bought a shed but never a summer house.
• People who have had a shed for over 5 years.
• People who have bought a shed but never bought protection products.
• People who have bought a shed over 1 year ago and not purchased the maintenance contract.
• Customers who have ordered a shed, but only ordered basic window fittings.
Hairdresser wholesale
• Customers who come in every week.
• People who have deliveries.
• Customers who come into store.
• Customers who come into store and also have deliveries.
• People who purchase off the website.
• Customers who purchase colouring products but have never purchased scissors.
• Customers who haven’t been in for 6 months.
Equestrian stores
• Customers who have bought horse food.
• Customers who have bought wormers.
• Customers who bought wormers 3 months ago.
• People who have bought accessories.

• People who have bought accessories but not food.
• Customers who have over £500 on account.
• Customers who spend over £1000 per month.
• Customers who have ordered online only.
• People who have visited the store only.
• People who have had deliveries.
• Customers who spent over £1000 last year and have only spent £500 or less this year.
• Customers who purchased last year and haven’t this year.
• Customers with over 12 visits in the last 12 months.
Cattery and boarding kennels
• People who have boarded an animal in the past month.
• Customers who have boarded within the past 3 months but not booked in their next visit.
• People who boarded an animal last summer but aren’t booked in for this year.
• People who have visited in the last 12 months
• Customers who board animals but don’t purchase food from you.
• Customers who board animals for holidays but don’t use your day-care options.
• Customers who use your day-care options but don’t board for holidays.
• People who have an animal boarding with you currently. (send them a postcard form their
animal)
• People who have animals booked in this week/ month.
• Customers who have just taken their animals home.
• Animals who are due vaccinations.
• People who bought a flea product 3 months ago.
• People who bought a flea treatment but didn’t purchase household flea products.
• Animals with birthdays coming up in the next week.
DIY Stores
• Timber customers.
• Paint customers
• Tool customers
• Electronic customers.
• Garden customers.
• Power tool customers.
• People who have purchased a drill but not bought a drill bit and accessory kit.
• Customers who have spent over £1000 in store over the past 12 months.
• Trade customer’s vs retail customers.
• Customers who are doing a large extension or DIY project.
• Customers who purchased electronic products 1 year ago and didn’t take an extended warranty.
Car Garages
• People whose cars are due an MOT this month.
• People who have not had their car serviced in the past 12 months.
• People who are booked in for MOT this week.
• Customers who are late for their appointment.

• Customers with cars over 5 years old.
• Customers with cards under 5 years old.
• People who had advisories on their MOT last year that haven’t got them fixed.
• Trade customers.
• People who haven’t purchased any of the accessories that you sell.
• Peoples whose cars are coming to the end of their finance.
• People who have purchased a certain make and model of car.
• Customers who just purchased a car.
• People who purchased a car and didn’t take all of the upgrades.
• Someone who has bought a car but not purchased your regular service contract.
Card shops/ Gift stores
• People who have bought birthday cards
• People who have bought wrapping paper.
• People who have bought gift products.
• People who have bought a card but never any gifts.
• Customers who bought a birthday card this month last year.
• People who have bought a valentines card last year.
• People who have bought an anniversary card this week last year.
• People who have bought over 10 cards
• People who have visited in the last year.
• Customers who have not visited in the past 12 months.
Gun clubs
• People who have visited in the past month.
• People who are members.
• People who have stopped being members.
• People who have purchased ammunition.
• Customers who visit every week.
• Customers whose membership finishes this month.
• Customers who visit on the weekend.
• Customers who visit on weekdays.
• Customers who visit both on weekdays and the weekend.
• Customers who visit multiple times per week.
Soap stores
• Customers who have only visited once.
• Customers who have purchased in store.
• Customers who have bought a product online.
• Customers who have bought products online and in store.
• Customers who are on your monthly subscription service. (Soap Box delivery).
• Customers who purchase over 10 times per year.
• Customers who have bought bath bombs.
• Customers who have bought soap.
• Customers who have bought hand soap.

• Customers who have bought bath bombs but never soap.
• Customers who have spent under £100 in store.
• Customers who bought last year and haven’t bought this year.
Snowboarding and outdoor pursuits.
• People who have bought skiing products.
• Customers who have bought snowboarding products.
• Customers who have purchased walking products.
• People who have bought walking products but not hiking boots.
• Customers who have purchased summer products in previous years.
• People who have purchased winter products last year but not this year.
• Customers who haven’t purchased anything this year.
Charity shops
• People who have donated goods last year.
• People who have donated goods in the past year.
• People who have signed up to subscription services and are still members.
• People who have stopped paying their membership.
• People who have purchased goods in the past 6 months.
• People who visited last year and haven’t been in this year.
Juice bar
• Customers who have purchased a juice in the past month.
• People who have purchased 5 or more juices in the past month.
• People who are close to getting a free juice on your loyalty program.
• Customers who have received a free juice in the past 6 months.
• Customers who have not visited in the past month.
• People who normally order at 12pm on a Friday and who haven’t
visited today yet.
• Customers who have only bought one juice.
• People who are close to getting a free Juice on your loyalty scheme.
Caravan park
• Residents
• Non-residents
• People who are booked to visit in the next month.
• Customers who have multiple visits to the site.
• Customers who visited last year.
• People who haven’t visited in the last year.
• People who have used the bar.
• People who have used the swimming pool
• People who haven’t visited the pool.
• People who have used the on-site convenience store.

DIY superstore/ Discount Store
• Trade Customers
• People who can buy on credit.
• People who have spent over £1000 in store.
• People who have visited more than 20 times.
• People who have an average spend of over £50.
• People who visited last year and haven’t this year.
• Customers who have spent over £500 and not visited in the last 3 months.
• Customers who have bought a DIY product.
• People who have Not purchased a DIY product.
• People who have bought power tools.
• People who have bought power tools but not hand tools.
• Customers who have responded to an offer voucher.
• Customers who have visited the store but not the café.
• Customers who have bought garden products.
• Customers who have purchased garden furniture.
• All customers who have visited in the past 12 months.
• All customers who haven’t visited in the last 12 months.
• All customers who have spent over £1000 in the past 12 months.
• All customers who have spent over £1000 per 12 months for the past 5 years.
Fabric store
• All customers who have visited in the past 12 months.
• People who visit on weekdays.
• People who visit on weekends.
• Customers who have purchased from the store.
• People who have purchased from your website.
• Customers who have purchased from your store and your website.
• People who have bought fabric.
• Customers who have bought wool.
• People who have bought accessories.
• People who have not visited in the past 12 months.
• People who have spent over £200 in store and haven’t been in for the past 3 months.
Builders merchants
• Customers who have purchased over the phone but never came into store.
• People who have purchased but never off the website.
• Target anyone who has purchased a product that needs to be serviced.
• People who bought a product 3 years ago, offer them a discount on the replacement product.
• People who have businesses within a certain area you are already delivering too who have not
ordered. You can offer them free delivery as you are already going to that postcode.

• People who enquired about a product but never took it.
Pawnbrokers
• People who have pawned an item that is coming close to their deadline.
• People who have pawned items in the past.
• People who have purchased items within the past 6 months.
• People who have bought in the past 3 years but haven’t visited the store in the past 3 months.
• Customers who have purchased jewellery in the past.
• People who have pawned sporting goods previously.
• People who have pawned items for more than £200 previously.
• People who have an average spend of over £100.
• Customers who have pawned items worth over £500.
Computer games/ electronics businesses
• People who have purchased a PlayStation.
• People who have bought an X box
• People who have bought an Xbox but never bought games.
• People who have bought a previous version of Call of duty.
• People who have bought driving games.
• People who have bought previously but not in the past 6 months.
• People who have bought other electronics like mobile phones.
Chocolate store
• Customers who have only visited once.
• Customers who have visited more than 10 times.
• People who have bought online
• People who have visited the store.
• People who have visited the store and purchased online.
• People who live nearby.
• People who live over 100 miles away.
• People who are subscribed to your monthly chocolate club.
• People who have purchased off you but are not members of your monthly chocolate club.
• People who have purchased a product for a birthday. (had it wrapped) last year.
Baby store
• People who are expecting their baby in the next 3 months.
• People who are expecting their baby in the next month.
• People who have just had their baby.

• People who have got a toddler.
• People who have got kids with birthdays within the next 7 days.
• People who have bought a car seat but not a pram.
• People who bought a pram 1 year ago.
Coffee shop
• Customers who have purchased a coffee in the past month.
• People who have purchased 5 or more coffees’ in the past
month.
• People who are cappuccino customers.
• People who sit in.
• People who take out.
• People who are close to getting a free coffee on your loyalty
program.
• Customers who have received a free coffee in the past 6 months.
• Customers who have not visited in the past month.
• People who normally order at 12pm on a Friday and who haven’t visited today yet.
• Customers who have only visited once

For recent updates on more material or information visit
Premier EPOS on any of the following platforms:
Social Media: @premierepos
0151 638 0404
www.premierepos.co.uk

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