CUSTOMER SEGMENTATION - Business Model Canvas
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This document discusses customer segmentation for a business model canvas. It explains that customers can be segmented by attributes like age, income, gender, location, profession and more. Examples are given of how Facebook, Google and Instagram segment their customers. The document concludes by instructing the reader to 1) identify customers and their needs in their business or industry, 2) classify customers into need groups, and 3) identify the most attractive customer segments.
CUSTOMER SEGMENTATION - Business Model Canvas
- 3. It may be tempting to say EVERYONE
- 4. There are different groups/class of people everywhere
- 5. Who Are You Selling To? Customer Segmentation asks the question
- 6. Age, income, ethnicity, gender, location, nationality, season of life, profession, etc.
- 7. FACEBOOK GOOGLE INSTAGRAM Internet Users Internet Users Android & iphone users that like pictures Advertisers & Marketers Advertisers & Ad Agencies Developers Developers Google Network Members Mobile Device Owners Developers Enterprise For instance…
- 8. Another Example is… Just Women Just Men Male & Female College Students
- 10. In conclusion
- 11. In conclusion
- 12. 1. In your business or industry, identify the various customers and their needs
- 13. 2. Classify the identified customers in 1 above by NEED GROUP
- 14. 3. Based on your groupings in 2 above, identify the most attractive segment(s) to you.