Market Segmentation Strategy Solutions Complete PowerPoint Deck With Slides
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The document outlines a comprehensive market segmentation strategy, detailing various approaches such as demographic, geographic, psychographic, and behavioral segmentation. It emphasizes the importance of identifying distinct consumer needs and behaviors to tailor marketing efforts effectively. Additionally, the document highlights the benefits of market segmentation for optimizing resource allocation and enhancing product-market fit.
Market Segmentation Strategy Solutions Complete PowerPoint Deck With Slides
- 1. SLIDE NO. Market Segmentation Strategy Solutions Your Company Name 1
- 2. SLIDE NO. 2 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 03 05 02 04 06 Agenda
- 3. SLIDE NO. 3 Market Segmentation 0201 The Analysis Of Total Demand In Market into Its Constituent (Basic ) Parts So that Sets Of Consumers With Distinctive Needs And Behaviors Patterns Can Be Identified Market Segmentation Is
- 4. SLIDE NO. 4 To design a marketing mix that precisely matches the expectation of customer in the target segmentation. Objectives Objective Of Marketing Segmentation
- 5. SLIDE NO. 5 ❑ Demographic This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. ❑ Behavioral This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. ❑ Psychographic This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. ❑ Geographic This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Bases Of Segmenting The Market
- 6. SLIDE NO. 6 Region This slide is 100% editable. Adapt it to your needs and capture your audience's attention. City This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Density This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Climate This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Counties This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Geographic Segmentation
- 7. SLIDE NO. 7 Age This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Education This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Family Size This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Religion This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Nationality This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Gender This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Income Occupation This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Demographic Segmentation
- 8. SLIDE NO. 8 Lifestyle This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Personality Characteristics This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Social Status This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Psychographic Segmentation
- 9. SLIDE NO. 9 Knowledge This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Attitude This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Use This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Response This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Usage Occasion BenefitsLoyalty Behavioral Segmentation
- 10. SLIDE NO. 10 01 Needs And Benefits ➢ Need Based ➢ Benefit Based 02 Decision Roles ➢ Initiator ➢ Influence ➢ Decider ➢ Buyer ➢ User 03 User And User Related Variables ➢ Occasion ➢ User Status ➢ User Rate ➢ Buyer Readiness Stage ➢ Loyalty Status ➢ Attitude ➢ Multiple Bases This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Behavioral Segmentation
- 11. SLIDE NO. 11 Target Market AwareUnaware Not Tried Tried Negative Opinion Neutral Favorable Opinion Repeated Not Yet Repeated Rejecter Loyal To Other Brand Switcher Loyal To Brand Light User Regular User Heavy User Breakdown Of Behavioral Segmentation
- 12. SLIDE NO. 12 Measurability Of Its Effective Size Appropriateness To The Policies And Resources Of The Company Clear Identification Of The Segment Accessibility Through Promotional Efforts Factors That Affect Market Segmentation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Factors That Affect Market Segmentation
- 13. SLIDE NO. 13 Market Segmentation Facilitates The Matching Of Products With Consumer Needs. Market Segmentation Facilitates The Selection Of The Most Suitable Market. Utilize The Available Marketing Resources Effectively Target Group Is Identified At The Initial Stage Only. Avoid The Markets Which Are Unprofitable And Irrelevant Promising Segments Only. Advertising Media Can Be More Effectively Used. Market Segmentation Offers Special Benefits To Small Firms. 02 04 01 03 06 05 Benefits And Importance Of Market Segmentation
- 14. SLIDE NO. 14 Demographic This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Purchasing Approaches This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Personal Characteristics This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Situational Factors This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Operating Variables This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Segmentation Variables
- 15. SLIDE NO. 15 Industry- Which industry should we serve? Company Size- What size companies should we serve? Location- What geographical areas should we serve? Demographic Segmentation
- 16. SLIDE NO. 16 Operating variable What Consumer Technologies Should We Focus On 01 Should We Serve Heavy Users, Medium Users, Light Or Non Users 02 Should We Serve Customer Needing Many Or Few Services 03 Operating Variable
- 17. SLIDE NO. 17 Purchasing Function Organization: Should We Serve Companies With A Highly Centralized Or Decentralized Purchasing Organization? Nature Of Existing Relationship: Should We Serve Companies With Which We Share Strong Relationship Or Go For The Companies We Desire? Power Structure: Should We Serve Companies Which Are Engineering Oriented Or Financially Oriented So On ? 02 0301 Purchasing Approaches
- 18. SLIDE NO. 18 Specific Application Should we focus on certain applications or all applications? Urgency Should we select those companies which need quick and sudden service and delivery? Size Or Order Should we focus on large orders or small orders? 02 01 03 Situational Factors
- 19. SLIDE NO. 19 Should we serve those companies which show high loyalty to their suppliers? Should we serve those companies which show high loyalty to their suppliers? Loyalty Attitude Personal Characteristics Personal Characteristics
- 20. SLIDE NO. 20 MARKET TARGETING Market targeting refers to picking a specific group or small set of groups to which a nosiness will advertise. Market Targeting
- 21. SLIDE NO. 21 Purpose of MARKET TARGETING • The main reason an organization uses MARKET TARGETING is to give more power to its brand. Organizations also use these method when they want to get an idea of how much of something they will sell. • Estimates related to sales sometimes are necessary in order for a business to get initial financing from banks or investors. Purpose Of Market Targeting
- 22. SLIDE NO. 22 Sales Growth That Ignores Market Segment Differences And Attempts To Appeal To All Prospective Customers With A Single Basic Product Line Through Mass Advertising And Distribution Also Called Mass Marketing Example. Undifferentiated Approaches A Sales Growth Strategy In Witch Several Market Niches Or Population Segments Are Targeted With Different Products For Each Niche Or Segment. Differentiated Approaches Growth Strategy In Which Resources Of A Firm Are Focused On A Well Defined Market Niche Or Population Segment. Concentrated Approaches Approaches Of Market Targeting
- 23. SLIDE NO. 23 Product Features This slide is 100% editable. Adapt it to your needs and capture your audience's attention. IMC Mix This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Packaging This Slide Is 100% Editable. Adapt It To Your Needs And Capture Your Audience's Attention. Competitor Claims This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Pricing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Retailer Mix This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Word Of Mouth This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Media Reviews This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product Positioning Product Positioning
- 24. SLIDE NO. 24 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 05 Our Plan
- 25. SLIDE NO. 25 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Products At Glance
- 26. SLIDE NO. 26 02 7.5% $435.2M 01 3.4% $832.5M 03 10.1% $721.8MThis slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Financial Highlights
- 27. SLIDE NO. 27 This slide is 100% editable. 0 1 2 3 4 5 6 7 Jan Feb Mar Apr May This slide is 100% editable. 0 1 2 3 4 5 2014 2015 2016 2017 2018 This slide is 100% editable. 0 1 2 3 4 2014 2015 2016 2017 2018 This slide is 100% editable. 0 1 2 3 4 5 6 7 2014 2015 2016 2017 2018 2019 2020 2021 Our Research Results
- 28. SLIDE NO. 28 This slide is 100% editable. Activities Jan Feb Mar Apr May Activity1 Activity2 Activity3 Activity4 Activity5 Activity6 Activity7 Activity8 Activity9 Our Market Research Plan
- 29. SLIDE NO. 29 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Customers
- 30. SLIDE NO. 30 02 Chemistry 03 Creativity 04 Impact 05 Know- How 06 Drive 01 Connectivity 07 Attention To Detail This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Elevator Pitch
- 31. SLIDE NO. 31 Commitment This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Loyalty This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Innovation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Satisfaction This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Why Customers Buy From Us
- 32. SLIDE NO. 32 Your Company Competition New Markets Existing Markets New Markets Existing Markets Possible Dimension Best Price Operational Excellence Best Product Competitor 1 Choice Quality Service Price Competitor 3 Competitor 2 Competitor 5 Competitor 4 Competitor 6 Our Positioning
- 33. SLIDE NO. 33 Your Text Here Text Here Text Here Text Here Text Here Put Text Here Text Here Text Here Text Here Text Here Your Text Here Text Here Text Here Text Here Text Here Put Text Here Text Here Text Here Text Here Text Here Our Product Vs. Competition
- 34. SLIDE NO. 34 Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Why We’re Better
- 36. SLIDE NO. 36 Put Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. MISSION Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. VISION Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. GOAL Put Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. STRATEGIES Our Vision
- 37. SLIDE NO. 37 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. JOHN SMITH This slide is 100% editable. Adapt it to your needs and capture your audience's attention. MARY SMITH This slide is 100% editable. Adapt it to your needs and capture your audience's attention. CAROL SMITH This slide is 100% editable. Adapt it to your needs and capture your audience's attention. JENNY SMITH Our Team
- 38. SLIDE NO. 38 06 01 02 0304 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here Our Goal
- 39. SLIDE NO. 39 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. GIRLS 50% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. BOYS 70% Comparison
- 40. SLIDE NO. 40 $100 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $1500 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $400 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $500 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Financials
- 41. SLIDE NO. 41 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. PETER SMITH This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Quotes
- 42. SLIDE NO. 42 01 02 03 04 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Dashboard
- 43. SLIDE NO. 43 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 45%FEMALE This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 55% MALE Location
- 44. SLIDE NO. 44 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2024202220202018 2017 2019 2021 2023 Time Line
- 46. SLIDE NO. 46 01 02 03 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Puzzle
- 47. SLIDE NO. 47 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 0204 01 03 Target
- 48. SLIDE NO. 48 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 06 01 02 03 04 05 07 Your Text Here Circular
- 49. SLIDE NO. 49 01 02 03 04 TEXT HERE This slide is 100% editable. Adapt it to your needs and capture your audience's attention. TEXT HERE This slide is 100% editable. Adapt it to your needs and capture your audience's attention. TEXT HERE This slide is 100% editable. Adapt it to your needs and capture your audience's attention. TEXT HERE This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Venn
- 50. SLIDE NO. 50 z This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Mind Mapping
- 51. SLIDE NO. 51 Grow Market Share Market Expansion Cross Selling Customer Retention CustomerQualityIndex Price 25% 20% 15% 51% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Matrix
- 52. SLIDE NO. 52Lego Text HereText HereText HereText Here Text HereText HereText Here Text Here
- 53. SLIDE NO. 53 ▪ Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Logistics This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Logistics This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Silhouettes
- 54. SLIDE NO. 54 Text Here Text Here Text HereText HereText Here Text HereText HereText Here Text Here Process Flow
- 55. SLIDE NO. 55 ➢ Visioning Exercises This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ➢ Values Voting This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ➢ Stakeholder Analysis This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ➢ SWOT Analysis This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ➢ Group Strategy & Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 0201 03 04 05 Bar Graph
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- 57. SLIDE NO. 57 Text Here Text Here Text Here Text Here Text Here Text Text This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Funnel