Product Positioning Strategies PowerPoint Presentation Slides
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This document outlines various product positioning strategies, emphasizing brand positioning and communication frameworks to effectively differentiate a company's products in the marketplace. It includes guidance on establishing clear positioning, developing brand messages, and utilizing worksheets to articulate customer targeting and competitive analysis. Additionally, it addresses brand repositioning tactics and provides editable templates for customizing strategies according to specific needs.
Product Positioning Strategies PowerPoint Presentation Slides
- 1. Product Positioning Strategies Yo u r c o m p a n y N a m e
- 2. Content 01 Brand Positioning - Introduction 02 Positioning Strategy 03 Establish Brand Positioning 04 Brand Positioning Framework 05 Brand Positioning Model 06 Brand Positioning Statement 07 Brand Positioning Worksheet 08 Brand Positioning Chart 09 Brand Communication 10 Brand Repositioning 2
- 3. Product Positioning Introduction This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Personality Symbols FactsText Here How The Brand Makes Me Look What The Product Does For Me How The Brand Makes Me Feel How I Would Describe The Product Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here You can decide on the basis of below mentioned parameters how you want to position the brand in the minds of the target audience. 3
- 4. Product Positioning Strategies Clear Positioning How you are different from the competitors 01 Key Message Core message which is to be communicated to the consumers 02 Touch Points Things that remind the buyers of why the brand serves them (Logos, online & offline marketing, colors) 03 BRAND 4
- 5. Establish Product Positioning (Option 1 of 2) Company & Product Target Customers Key Benefits Price Value Proposition Quality conscious consumers of chicken Tenderness 10% premium Better chicken at moderate prices Safety- conscious upscale families Durability & safety 20% premium Safest most durable wagon Convenience- minded pizza lovers Delivery speed & good quality 15% premium Good pizza delivered promptly at your doorstep with moderate prices Evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements. 5This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 6. Establish Product Positioning (Option 2 of 2) Target Customers Quality conscious consumers of chicken Safety- conscious upscale families Convenience- minded pizza lovers Key Benefits Tenderness Durability & safety Delivery speed & good quality Price 10% premium 20% premium 15% premium Value Proposition Better chicken at moderate prices Safest most durable wagon Good pizza delivered promptly at your doorstep with moderate prices Company & Product Evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements. 6
- 7. Product Positioning Framework What Customers Want What You have to offer What Competition has to give Risky Competitor positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Ideal Positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Don’t even think about this This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 7
- 8. Product Positioning Model Purpose Why your organization does what it does as a driver of Awareness, Consideration, Preference and Advocacy Values Who you and your people are as a driver of Awareness, Consideration, Preference and Advocacy Process How your organization does what it does as a driver of Awareness, Consideration, Preference and Advocacy Product/Service What your organization does what it does as a driver of Awareness, Consideration, Preference and Advocacy Infrastructure Where and/or When your organization does what it does as a driver of Awareness, Consideration, Preference and Advocacy More Emotional and intangible More Rational and Tangible Why Who How What Where/When 8
- 9. Create a Product Positioning Statement Target Customer What is the demographic and attitudinal description of the target group of customers your brand is attempting to attract & appeal Market Definition What category is your brand competing in and what is the context of the brand Brand Promise The most compelling unique benefit to your target customers that your brand can own in comparison to others Reasons to Believe What is the most compelling evidence that your brand delivers on its brand promise? 9This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 10. Product Positioning Worksheet Industry Analysis For Target Customers Who Statement of need opportunity Product Product or service Because Statement of benefit Competitor Analysis Top 5 Brands EST. Sales Points of Differentiation Perceived Quality Pricing Value Proposition Core Brand Message EST. Marketing Budget You Brand Competitor #1 Competitor #2 Competitor #3 Competitor #4 10
- 11. Product Positioning Chart A B C DE Quality Value Proposition Own Product A This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competitor B This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competitor C This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competitor D This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competitor E This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Move the circles and the text boxes as per your company’s product quality and value proposition. 11
- 12. Product Positioning Communication Quality DurabilityAuthenticity Variety Customer Value Easily Available 24x7 Accessible Moderate Prices Latest Technology Affordable Personal Service Convenient Choose the attributes you want the brand communicate to the target audience 12
- 13. Product Repositioning (Option 1 of 2) Segment Oriented Symbolism Oriented Niche- Oriented Value Oriented Celebrity Oriented Up-market Technology Change of Image Oriented You can reposition the Brand in the market on the basis of any of the ways mentioned in this slide. 13This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 14. Product Repositioning (Option 2 of 2) BRAND Segment Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Change of Image Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Niche-Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Symbolism Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Up-market Technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Celebrity Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. You can reposition the Brand in the market on the basis of any of the ways mentioned in this slide. 14
- 15. Product Positioning Strategies Icons Slide 15
- 18. Clustered Column-Line 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2016 2017 2018 2019 Financial Years Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 03 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 01 Product 02 Product 03 18
- 19. Clustered Bar $0 $20 $40 $60 $80 $100 2017 2018 2019 In Dollars FinancialYears Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 03 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 01 Product 02 Product 03 19
- 20. Area Chart Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 03 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% DecNovOctSepAugJulJunMayAprMarFebJan In Months Product 01 Product 02 Product 03 20
- 21. Our Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 21
- 22. Meet Our Team Name Designation Name Designation Name Designation 22This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 23. About Us This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target Audiences This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Values client This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Preferred by many 23
- 24. Comparison 2018 2019 40% 20% 62% 51% 50% 75% 33% 40% 24This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 25. Our Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention.01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.03 25
- 26. Financial This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $10 $50 $85 Minimum Medium Maximum 26
- 27. Location 30% 20% 25% 40% Twitter Gmail Youtube Facebook 25% 30% 40% 60% Twitter Gmail Youtube Facebook China United States 27This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 28. Post it Notes Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 28
- 29. Puzzle This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 29
- 30. Target This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target 02 30
- 31. Venn Text Here Text Here Text Here Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 31
- 32. Lego This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here Text Here Text Here Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here Text Here Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here Text Here 32
- 33. Mind Map Think Creative Storm Idea Code Link Mind Visual Brain Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 33
- 34. Idea Generate Idea 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Idea 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Idea 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 34
- 35. Magnifying Glass Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 35
- 36. Thanks for Watching! Address: # street number, city, state Contact Number: 0123456789 Email Address: emailaddress123@gmail.Com 36