Brand Elements PowerPoint Presentation Slides
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The document outlines key elements of brand equity, positioning, loyalty, and development strategies, focusing on factors such as brand awareness, quality, and associations. It emphasizes the importance of understanding customer segments to enhance brand loyalty and address brand repositioning through various strategies. Additionally, it includes statistical insights into customer behavior and the financial impact of brand loyalty on business profits.
Brand Elements PowerPoint Presentation Slides
- 1. Brand Elements Yo u r C o m p a n y N a m e 1
- 2. Content 2 12 Brand Repositioning – (Option 1 of 2) 01 Brand Equity Brand Equity Framework02 Brand Awareness03 Brand Quality04 Brand Association05 Brand Loyalty07 Brand Loyalty06 08 Stages of Brand Development & Tracking Measures 09 Establish Brand Positioning 10 Brand Positioning Elements 11 How to Position the Brand 13 Brand Repositioning – (Option 2 of 2)
- 3. Brand Equity 3 Brand Equity Brand Awareness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Loyalty This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Association This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Perceived Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Ideally, Brand equity comprises of 4 factors; which are discussed in next slides. Select the prime factors you want to focus on and develop your strategies
- 4. Brand Equity Framework 4 Category Indicators/ Effects Future Performance Brand Loyalty Perceived Quality Other Proprietary Assets Brand Awareness › Reduce marketing costs › Trade leverage › Reason to buy › Price › Channel member interest › Competitive advantage › Familiarity - linking › Signal of substance/ commitment › Differentiate/ positioning › Reason to buy › Create positive attitude/feelings Brand Associations Brand Equity Provides value to customers by enhancing customer’s: › Confidence in the purchase decision › Use satisfaction Provides value to firm by enhancing: › Brand loyalty › Prices/ margins › Brand extensions › Competitive advantage
- 5. Brand Awareness 5 05 04 03 02 01 Dominant This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Top of Mind This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Unaided Awareness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Aided Awareness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Unaware of the Brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Identify your brand segment in this brand awareness pyramid and prepare short term and long term strategies to move up in the ladder
- 6. Brand Quality 6 Perceived Brand Quality Reason to Buy › Customer has not the time or ability to evaluate the quality objectively. › Perception of quality is the determinant in the buying decision. Premium Price › When The Perceived Quality Is High price May Be/ Must Be Accordingly Higher › Perceived Quality Enhances Profit Growth(premium Price=quality) Differentiation/Positioning › Establishing A specific image for A brand (the premium, excellent) in relation to competing brands and their quality Identify your brand segment in this brand awareness pyramid and prepare short term and long term strategies to move up in the ladder
- 7. Brand Association 7 Associations Basis for Extensions Create Positive Attitudes/Feelings Reason - to - Buy Help Process/ Retrieve Information Differentiate/Position This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. We have listed out 5 different parameters under brand association. Prepare your strategies for each of the parameter
- 8. $1.6 Trillion The potential revenue up for grabs from switching among consumer brands’ 80% of a business’ profits come from 20% of its customers’ Brand advocates spend 2x as much regular customers and have 5x the lifetime value’ A 5% increase in customer retention can result in a 40% lift in profit’ 77% of customers still say they have no relationship with a brand’ The probability of generating an additional sale from an existing customer is 7x greater than from a new prospect’ Brand Loyalty 8 How much are Loyal Customers Worth? 01 02 0304 05 06 Input your inferences after brand tracking to provide a better perspective on how loyal is your customer base.
- 9. Brand Loyalty (Contd..) 9 05 04 03 02 01 Committed This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Fence Sitters- Considers it a friend This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Passively Loyal- With switching costs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Satisfied / Habitual Buyer- No reason to changes This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Switchers / Price Sensitive- No Brand Loyalty This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Identify your customers in the brand loyalty segment and formulate strategy to move up the ladder
- 10. Stages of Brand Development & Tracking Measures 10 Recognizable Text Here Text Here Memorable Text Here Text Here Favoured Text Here Text Here Distinctive Text Here Text Here Preferred Text Here Text Here Consumed & Satisfactory Text Here Text Here Low Equity/ unformed brand High Equity/ Fully formed brand Development Stage Survey Measures Strategic EmphasisLevel of Development This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 11. Establish Brand Positioning 11 Company & Product Target Customers Key Benefits Price Value Proposition Quality conscious consumers of chicken Tenderness 10% premium Better chicken at moderate prices Safety- conscious upscale families Durability & safety 20% premium Safest most durable wagon Convenience- minded pizza lovers Delivery speed & good quality 15% premium Good pizza delivered promptly at your doorstep with moderate prices This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements
- 12. Brand Positioning Elements 12 How The Brand Makes Me Look What the Product Does For Me How I Would Describe The Product How The Brand Makes Me Feel Brand Personality Symbols Text Here Facts Essence
- 13. How to Position the Brand 13 Quality Value Proposition A B C E D Own ProductA Competitor BB Competitor CC Competitor DD Competitor EE Move the circles and the text boxes as per your company’s product quality and value proposition
- 14. Brand Repositioning – (Option1 of 2) 14 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Segment Oriented 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Symbolism Oriented 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Niche-Oriented 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Oriented 07 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Celebrity Oriented 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Up-market Technology 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Change of Image Oriented 06 You can reposition the Brand in the market on the basis of any of the ways mentioned in this slide
- 15. Brand Repositioning – (Option 2 of 2) 15 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Celebrity Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Up-market Technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Change of Image Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Segment Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Symbolism Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Niche-Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Oriented You can reposition the Brand in the market on the basis of any of the ways mentioned in this slide
- 16. Brand Elements Icons Slide 16
- 18. Area Chart 18 0 10 20 30 40 50 60 70 80 90 100 FY '13 FY '14 FY '15 FY '16 FY '17 FY '18 FY '19 SalesInPercentage(%) This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 01 Product 02
- 19. Column Chart 19 1 1.5 2 2.5 3 3.5 4 5 6 0 2 4 6 8 10 2011 2012 2013 2014 2015 2016 1017 2018 2019 ExpenditureIn($Billions) Years Product 01 Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 20. Donut Chart 20 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.cv Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.cv 40% 30% 18% 12%
- 21. Dashboard 21 35% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 50% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 72% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 98% This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 22. 22 Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goals This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Mission
- 23. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Sam White CEO This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Tony Star Manager This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Victoria Smith Financial advisor This slide is 100% editable. Adapt it to your needs and capture your audience's attention. John Albert Web designer 23 Our Team
- 24. Goal 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Goal 24
- 25. Before After This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. VS Comparison 25
- 26. Timeline 26 2016 2017 2018 2019 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
- 27. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Euro This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Dollar This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Pound Financial 45% 85% 30% 27
- 28. Post It 28 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 29. 29 Idea Generation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 30. 30 Address # street number, city, state Contact Numbers 0123456789 Email Address emailaddress123@gmail.com Thank You