Strategic Market Positioning PowerPoint Presentation Slides
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The document outlines strategies for brand positioning, emphasizing the importance of distinguishing a brand's unique value to target customers. It includes frameworks for evaluating competitive positioning, brand communication strategies, and methods for repositioning brands effectively. Additionally, tools such as worksheets and charts are provided to assess brand value propositions and messaging.
Strategic Market Positioning PowerPoint Presentation Slides
- 1. Strategic Market Positioning Y ou r Com pany N am e
- 2. Content Brand Positioning - Introduction Positioning Strategy Establish Brand Positioning Brand Positioning Framework Brand Positioning Model Brand Positioning Statement Brand Positioning Worksheet Brand Positioning Chart Brand Communication Brand Repositioning 2
- 3. Brand Positioning3 What the Product Does for me How the Brand Makes me Look How I Would Describe the Product How the Brand Makes me Feel This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. You can decide on the basis of below mentioned parameters how you want to position the brand in the minds of the target audience
- 4. Positioning Strategy4 BRAND Clear Positioning How you are different from the competitors Key Message Core message which is to be communicated to the consumers Touch Points Things that remind the buyers of why the brand serves them (Logos, online & offline marketing, colors)
- 5. Establish Brand Positioning (Option 1 of 2)5 Company & Product Target Customers Key Benefits Price Value Proposition Quality conscious consumers of chicken Tenderness 10% premium Better chicken at moderate prices Safety- conscious upscale families Durability & safety 20% premium Safest most durable wagon Convenience- minded pizza lovers Delivery speed & good quality 15% premium Good pizza delivered promptly at your doorstep with moderate prices Evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements
- 6. Establish Brand Positioning (Option 2 of 2)6 Company & Product Target Customers Quality conscious consumers of chicken Safety- conscious upscale families Convenience- minded pizza lovers Key Benefits Tenderness Durability & safety Delivery speed & good quality Price 10% premium 20% premium 15% premium Value Proposition Better chicken at moderate prices Safest most durable wagon Good pizza delivered promptly at your doorstep with moderate prices Evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements
- 7. Brand Positioning Framework7 What Customers Want What You have to Offer What Competition has to give Risky This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Ideal Positioning Don’t even think about thisCompetitor Positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 8. Brand Positioning Model8 More Emotional and intangible More Rational and Tangible Why Who How What Where/ When Purpose Why your organization does what it does as a driver of Awareness, Consideration, Preference and Advocacy Values Who you and your people are as a driver of Awareness, Consideration, Preference and Advocacy Process How your organization does what it does as a driver of Awareness, Consideration, Preference and Advocacy Product/Service What your organization does what it does as a driver of Awareness, Consideration, Preference and Advocacy Infrastructure Where and/or When your organization does what it does as a driver of Awareness, Consideration, Preference and Advocacy
- 9. Target Customer What is the demographic and attitudinal description of the target group of customers your brand is attempting to attract & appeal Market Definition What category is your brand competing in and what is the context of the brand Brand Promise The most compelling unique benefit to your target customers that your brand can own in comparison to others Reasons to Believe What is the most compelling evidence that your brand delivers on its brand promise? Create a Brand Positioning Statement9
- 10. Brand Positioning Worksheet10 Industry Analysis For Target Customers Who Statement of need opportunity Product Product or service Because Statement of benefit Competitor Analysis Top 5 Brands Est. Sales Points of Differentiation Perceived Quality Pricing Value Proposition Core Brand Message Est. Marketing Budget Your Brand Text Here Text Here Text Here Text Here Text Here Competitor #1 Text Here Text Here Text Here Text Here Text Here Competitor #2 Text Here Text Here Text Here Text Here Text Here Competitor #3 Text Here Text Here Text Here Text Here Text Here Competitor #4 Text Here Text Here Text Here Text Here Text Here
- 11. Brand Positioning Chart11 Quality Value Proposition C E B D Move the circles and the text boxes as per your company’s product quality and value proposition This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competitor B Competitor C Competitor D Competitor E Own Product B C D E A A
- 12. Moderate Prices Brand Communication12 Quality Latest Technology Easily Available 24x7 Affordable Customer Value Authenticity Durability Convenient Variety Accessible Choose the attributes you want the brand to communicate to the target audience Personal Service This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 13. Brand Repositioning (Option 1 of 2)13 Segment Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Celebrity Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Symbolism Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Up-market Technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Niche-Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Change of Image Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 14. Brand Repositioning (Option 2 of 2)14 Celebrity Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Up-market Technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Change of Image Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. BRAND Value Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Segment Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Niche-Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Symbolism Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. You can reposition the Brand in the market on the basis of any of the ways mentioned in this slide
- 15. Strategic Market Positioning Icons Slide15 24x7
- 16. Coffee Time Let’s Start again in 15 Minutes 16
- 18. Combo Chart18 4.2 4 5 5 7 8 7 9 0 1 2 3 4 5 6 7 8 9 10 $0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100 2012 2013 2014 2015 2016 2017 2018 2019 Salesinpercentage Inprice in years This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 01 Product 02 Product 03
- 19. Our Team19 Name This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designation Name This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designation Name This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designation
- 20. About Us Target Audiences This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Values Client This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Preferred by Many This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 20
- 21. Comparison21 VS 30% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 70% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Male Users Female Users
- 22. 22 Thank You Contact Number # Street Number, City, State Address # Street Number, City, State Email Address Emailaddress@123gmail.Com