Business Plan for Branding PowerPoint Presentation Slides
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The document outlines strategies for brand development, emphasizing the need for new products, competitive analysis, and effective brand positioning. It includes guidelines for creating brand identity, execution timelines, and various packaging strategies. Additionally, it highlights the importance of brand equity, awareness, and quality in building a successful brand.
Business Plan for Branding PowerPoint Presentation Slides
- 2. Agenda Business Focus Need for New Product Promotional Strategies Brand Performance Tracking Competitive Landscape Strategic Positioning Brand Positioning Brand Communication Budgeting Value addition due to Branding Brand Development 01 02 10 11 03 04 06 07 08 09 05 Your Text Goes here Download this awesome diagram Bring your presentation to life 2
- 3. Business Focus Enhanced Product & Better Quality High Value Low Value Low Trust High Trust This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Define the focus of your business in this slide 3
- 4. BrandProduct/Service Product/ Service 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product/ Service 5 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product/ Service 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product/ Service 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product/ Service 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Decide What Product Or Service You Are Going To Offer Compare your competitors based on relevant criteria 4
- 5. Need for New Product - (Option 1 of 2) Dynamic Market Conditions Growth and Development Diversification of Risk Increasing competition Continuous Technological Development To meet seasonal fluctuations in demand Product 1 Product 3 Product 5 Some general needs for new products have been listed here, you can tailor it as per your need. 5
- 6. Need for New Product - (Option 2 of 2) Dynamic Market Conditions Growth and Development Diversification of Risk Increasing competition Continuous Technological Development To meet seasonal fluctuations in demand Some general needs for new products have been listed here, you can tailor it as per your need. 6
- 7. Competitive Analysis Strengths Weaknesses Strategy: Emphasizing The Strengths ▪ Emphasize strengths ▪ Highlight benefits for customers Strategy: Downgrade/ Devalue ▪ Evaluate weaknesses as irrelevant ▪ Devalue importance for customer benefits ▪ Compensate weaknesses with strengths Strategy: Downgrade/ Devalue ▪ Evaluate weaknesses as irrelevant ▪ Devalue importance for customer benefits ▪ Compensate weaknesses with strengths Strategy: Emphasizing Weaknesses ▪ Overemphasize weakness ▪ Emphasize a disadvantage of competitors in the market ▪ Highlight negative impact on customer benefits Own Company Compare your strengths & weaknesses with that of others Competitors 7
- 8. Comparison–Based On Criteria Criteria Revenue Profit Market Share Main Activity Number of Employee Product Quality Competitor A Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Competitor B Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Competitor C Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Compare your competitors based on relevant criteria 8
- 9. Market Competitiveness (1 Of 2) Ratings Key Success Factors Own Competitor 1 Competitor 2 Competitor 3 Financial Position Advertising Market share Brand Image Customer Loyalty Product Quality Product Range Distribution Price Competition Geographic Expansion We have listed some of the key factors to compare your market competency, you can alter them as per the need 9
- 10. Market Competitiveness (2 Of 2) Own Competitor 1 Competitor 2 Competitor 3 Key Success Factors Weight Rating Weighted Score Rating Weighted Score Rating Weighted Score Financial Position 0.8 4 0.32 3 0.24 3 0.24 Advertising 0.12 4 0.48 4 0.48 3 0.36 Market Share 0.12 4 0.48 3 0.36 2 0.24 Brand Image 0.10 4 0.40 4 0.40 3 0.30 Customer Loyalty 0.10 3 0.30 3 0.30 2 0.20 Product Quality 0.12 3 0.48 4 0.48 4 0.48 Product Range 0.08 4 0.24 4 0.32 3 0.24 Distribution 0.10 3 0.40 3 0.30 3 0.30 Price Competition 0.08 4 0.24 3 0.24 3 0.24 Geographical Expansion 0.10 3 0.40 3 0.30 2 0.20 Total Score 1.00 3.74 3.42 2.80 We have listed some of the key factors to compare your market competency, you can alter them as per the need 10
- 11. Strategic Positioning Differentiation Write your strategy based on product differentiation Comprehensive Cost Leadership Write your strategy based on cost leadership analysis Focus On Priorities Mention your key focus areas Superior Quality Moderate Prices Customer Value Strategic Target On the basis of the competitive analysis carried out, you can strategically design a plan to position yourself in the market 11
- 12. Brand Mission Statement This is a representative image, and should be replaced by your own image. Just right click and replace image. Mention the Brand mission in this slide indicating the Brand’s purpose 12
- 13. Brand Vision Brand Vision Statement Brand Vision Is Encapsulated With Three Main Components How the world will be A better place as A consequence of the brand. Desired Future Environment The whole objective of the brand. Brand Purpose The accepted characteristics. Values Mention the Brand vision in this slide indicating the Brand’s future pathway 13
- 14. Brand Architecture Level2 ChildBrand (A) (B) (C) Level1 Masterbrand B(i) Child Brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. B(ii) Child Brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. B(iii) Child Brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. B(iv) Child Brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Level3 Organize the variety of brands available in your organization in an appropriate structure 14
- 15. Brand Elements A special type of Brand Symbol; one that take on human or real-life characteristics Character Musical message written around the Brand Tone Mention the name of the Brand which captures the central theme around it Logo A short phrase that communicates information about the Brand Slogan A short phrase that communicates information about the Brand Name Displays the identity of the brand Packaging 06 05 04 03 02 01 Elements We have listed down the relevant elements of a Brand, you can customize it basis your requirements 15
- 16. Brand Strategy Framework ▪ Brand Audit ▪ Business Objectives ▪ Stakeholder Analysis ▪ Market Analysis ▪ Brand Strategy Analysis Research ▪ Refining the focus ▪ Brand Promise ▪ Positioning Strategy ▪ Brand Brief ▪ Naming Strategy ▪ Logotype + Tagline ▪ Color ▪ Typography ▪ Rules ▪ Trial applications Design ▪ Stationery ▪ Uniforms ▪ Digital ▪ Environments ▪ Collateral ▪ Advertising ▪ Merchandise ▪ Vehicles ▪ Signage Touch points ▪ Managing the assets ▪ Changing brand identity ▪ Launching brand identity ▪ Communicating brand Identity Assets Brand Strategy It is a framework indicating all the key aspects considered while making a brand strategy 16
- 17. Brand Execution Roadmap Start End MAR 2016 Jan 2017 NOV 2019 AUG 2018 Jan 2014 DEC 2015Choose a Brand name, logo and color Consider the slogan of the Brand Launch of the Brand in the market Brand Logo refresh Extension of the existing brand Development & Execution of Brand positioning strategies This slide gives a layout of the timeline of a Brand, you can alter it as per your requirements 17
- 18. Develop Your Name, Logo and Tagline Choose a brand name This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Choose a color for the brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Design a professional logo This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Consider a slogan This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Decide on a timeline for logo refresh This slide is 100% editable. Adapt it to your needs and capture your audience's attention. We have listed the common steps which a company generally follows to create a logo and tagline 18
- 19. Logo Designing Sources 03% 12% 20% 22% 43% Self Employed This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Online Design firm This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Local Design This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Others This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Friends/Relative This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Logo designing sources have been listed. You can choose sources based on company’s requirement 19
- 20. Brand Identity Template PPT Examples Professional This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Evolution This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Integrity This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Promise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Personality Brand Identity We have listed down the key factors which help in developing the identity of a Brand. These factors have been explained in the subsequent slides. 20
- 21. Brand Integrity Form Brand Integrity Management Program This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Program Charter Prioritized Project Development Team Assignments This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Budgeting This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Policies This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Programs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. We have listed down the key factors which help in developing the identity of a Brand. These factors have been explained in the subsequent slides. 21
- 22. BrandEvolution 2018 Extension Brand Promotion This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2017 Product Refinement This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2016 Product Launch This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2015 Product Development This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2014 Formula Of The Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2019 Extension Of The Existing Brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. We have listed below the evolution steps of a brand. You can refine them bases the requirements 22
- 23. SINCERITY ▪ Down-to-earth ▪ Honest ▪ Wholesome ▪ Cheerful EXCITEMENT ▪ Imaginative ▪ Up-to-date ▪ Daring ▪ Spirited COMPETENCE ▪ Reliable ▪ Intelligent ▪ Successful ▪ Tough RUGGEDNESS ▪ Outdoorsy SOPHISTICATION ▪ Charming▪ Upper class Brand Personality We have listed the key attributes of a brand’s personality, you can use them as per your requirements 23
- 24. Brand Promise ▪ Global Promise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Functional Promise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Social Promise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Emotional Promise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Core Brand Promise This slide focuses on the core Brand promises, you can use them as per your requirements 24
- 25. Brand Building Brand Assessment ▪ Internal & External assessment ▪ Identify points of differentiation ▪ Leverage the Brand ▪ Create communication strategies Brand Advantage ▪ Creating visual representation of the brand ▪ Creating brand identities Brand Blueprint ▪ Crafting the ▪ Brand essence ▪ Brand story ▪ Brand Promise Brand Promise ▪ Creating A Corporate Culture Around The Brand By Aligning The Staff With The Brand Vision & Essence Brand Culturalization Brand Building Process We have listed the broad steps involved in building a brand, you can enter the rationale followed while implementing the same 25
- 26. Brand Building Tactics Logo/Tagline Website Product's Newsletter Publications Direct Mail PowerPoint Adds Exhibit Booth Environment Stationary Package LobbiesIntranet E- marketing Folder Brochures Annual Repots Video /DVD Flyers Conference Material Rooms Stores Posters E- newsletters We have listed a wide variety of mediums to build the brand, you can choose the relevant platform bases your requirements 26
- 27. Brand Packaging Strategy Policies And Strategic A Firm Of May Make Periodic Changes In Product Packaging. Family Packaging It Is A Kind Of Packaging Strategy In Which Packages Of The Entire Product Line Closely Resemble One Another. Ecological Packaging It Is A Kind Of Packaging Strategy In Which A Formulas Such A Packaging Strategy As To Protect The Physical Environment Re-Use Packaging It Is A Strategy In Which The Marketer Offers Product In Such A Packaging Which May Be Reuses For Other Purposes After The Product Has Been Taken Out Of The Package Or Exhausted. Multiple Packaging It Is A Strategy In Which A Number Of Heterogeneous Product Are Placed And Supplied In A Single Package. Below are some of the ways of doing packaging, you can use any of them to Brand your product 27
- 28. Brand Distribution This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 60% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 50% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 40% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 80% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 35% 75% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. List down the regions where your target audience is based 28
- 29. Brand Extension Brand extension Horizontal B.E Vertical B.E Downward extensionUpward extensionLine extensionFranchise extension Brand Listed are some of the methods of Brand extension, you can opt any of them basis your requirements 29
- 30. Brand Equity Brand Equity This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Awareness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Perceived Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Association This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Loyalty Ideally, Brand equity comprises of 4 factors; which are discussed in next slides. Select the prime factors you want to focus on and develop your strategies 30
- 31. Brand Value ▪ Brand Association This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Perceived Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Brand Loyalty This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Brand Awareness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand value Ideally, Brand value comprises of 4 factors; which are discussed in next slides. Select the prime factors you want to focus on and develop your strategies 31
- 32. Brand Awareness Dominant Top Of Mind Unaided Awareness Aided Awareness Unaware Of The Brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Identify your brand segment in this brand awareness pyramid and prepare short term and long term strategies to move up in the ladder 32
- 33. Brand Quality Reason To Buy ▪ Customer has not the time or ability to evaluate the quality objectively. ▪ Perception of quality is the determinant in the buying decision. Premium Price ▪ When The Perceived Quality Is High price May Be/ Must Be Accordingly Higher ▪ Perceived Quality Enhances Profit Growth(premium Price=quality) Differentiation/Positioning ▪ Establishing A Specific Image For A Brand (The premium, excellent) In Relation To Competing Brands And Their Quality Perceived Brand Quality Identify Your Brand Segment In This Brand Awareness Pyramid And Prepare Short Term And Long Term Strategies To Move Up In The Ladder 33
- 34. Brand Association We have listed out 5 different parameters under brand association. Prepare your strategies for each of the parameter This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Associations Differentiate/ Position Help Process/Retrieve Information Create Positive Attitudes/Feelings Basis for Extensions Reason - To - Buy 34
- 35. Brand Loyalty How much are Loyal Customers Worth? Input your inferences after brand tracking to provide a better perspective on how loyal is your customer base. $1.6 TrillionThe potential revenue up for grabs from switching among consumer brands’01 Brand advocates spend 2x as much regular customers and have 5x the lifetime value’ 80% of a business’ profits come from 20% of its customers’02 03 A 5% increase in customer retention can result in a 40% lift in profit’04 77% of customers still they have no relationship with a brand’05 The probability of generating an additional sale from an existing customer is 7xgreater than from a new prospect’ 06 35
- 36. Brand Loyalty Committed This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Fence Sitters Considers It A Friend This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Passively Loyal With Switching Coasts This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Satisfied / Habitual Buyer No Reason To Changes This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Switchers / Price Sensitive No Brand Loyalty This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Identify your customers in the brand loyalty segment and formulate strategy to move up the ladder 36
- 37. Establish Brand Positioning Company & Product Target Customers Key Benefits Price Value Proposition Quality Conscious Consumers Of Chicken Tenderness 10% Premium Better Chicken At Moderate Prices Safety- Conscious Upscale Families Durability & Safety 20% Premium Safest Most Durable Wagon Convenience- Minded Pizza Lovers Delivery Speed & Good Quality 15% Premium Good Pizza Delivered Promptly At Your Doorstep With Moderate Prices Evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements 37
- 38. Brand Positioning ESSENCE Brand Personality Symbols Facts Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How The Brand Makes Me Look This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How The Brand Makes Me Feel This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What The Product Does For Me This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How I Would Describe The Product You can decide on the basis of below mentioned parameters how you want to position the brand in the minds of the target audience 38
- 39. Brand Positioning Move the circles and the text boxes as per your company’s product quality and value proposition Value Proposition Quality C A B D E Competitor CC Own ProductA Competitor BB Competitor DD Competitor EE 39
- 40. Brand Repositioning-(Option 1 Of 2) You can reposition the Brand in the market on the basis of any of the ways mentioned in this slide This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Segment Oriented 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Symbolism Oriented 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Niche-Oriented 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Oriented 07 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Celebrity Oriented 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Up-market Technology 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Change of Image Oriented 06 40
- 41. Brand Repositioning-(Option 2 Of 2) You can reposition the Brand in the market on the basis of any of the ways mentioned in this slide Segment Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 Celebrity Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 Symbolism Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 Up-market Technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04 Niche- Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Change of Image Oriented 06 Value Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 07 41
- 42. Brand Communication Choose the attributes you want the brand to communicate to the target audience 42 Affordable01 Easily Available02 Variety03 Moderate Prices04 Personal Service05 Convenient06 Latest Technology07 Customer Value08 Authenticity09 Durability10 Quality11 Accessible12
- 43. Brand Budgeting Name Development $10,000 $75,000 Brand Mark (Logo) Creation $3,500 $150,000 Core Brand Presentations (Website And Brand Marketing Materials ) $10,000 $250,000+ Advertising $10,000 Millions Annually SEO (Website Search-engine Optimization) $1,000 Monthly Thousands Monthly Social Media Your Time Hundreds Of Thousands Annually Signage, Vehicles, Packaging $20,000 $250,000+ Annually Task Low-End Fee High-End Fee We have listed various ways which needs to be kept in mind while budgeting. We have categorized Budgeting in two parts: Low end and High End. You can choose based on company’s requirement 43
- 44. Value Addition Due To Branding - (Option 1 Of 2) This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. $ 25- $ 35 Benefits Of Branding Total Cost Per Product Sold To You $ 3 - $ 5 $ 30 - $ 40 Cost 1 (Example - Raw Product) $ 2.5 - $ 3 Cost 2 (Example – Printing Cost) $ 0.5 - $ 0.80 Cost 3 (Example – Factory Cost) $ 1 - $ 2 Slide indicates the price/profit a company can make as a result of branding. You can add your data values to calculate your profit from Branding 44
- 45. Value Addition Due To Branding - (Option 2 Of 2) Cost 1 (Example - Raw Product) Cost 2 (Example – Printing cost) Cost 3 (Example – Factory Cost) $ 25- $ 35 Benefits of Branding Total Cost Per Product Sold To You $ 2.5 - $ 3 $ 0.5 - $ 0.80 $ 1 - $ 2 $ 3 - $ 5 $ 30 - $ 40 Slide indicates the price/profit a company can make as a result of branding. You can add your data values to calculate your profit from Branding 45
- 46. Promotion - Internal Teleconferences Direct Emails Internal Television Custom Branded Apparel Booklets, Pamphlets, Brochures Coupons Bulletin Boards Telephone Hotlines Or News Lines Displays And Exhibits Free Samples This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Various ways of Internal promotion have been listed. You can choose the suitable ways as per your requirements 46
- 47. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. SEO & Content Drive Earned Media (Sharing) And Traffic Advertising PPC Retargeting Social Media Paid Influencers Affiliates Paid Media Sharing Mentions Reviews Posts Shares Earned Media Web Properties Site Blog Email Social Channels Mobile site Owned Media Promotion - External Various ways of External promotion have been listed. You can choose the suitable ways as per your requirements 47
- 48. Brand Performance Dashboard 80% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 50% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 20% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Monitor the Brand performance on the basis of below mentioned parameters, you can alter them as per your requirements 48
- 49. Brand Tracking - Product Awareness Brand Awareness Which mobile brands have you heard of? Ad Awareness Which mobile brands have you noticed in any advertisement recently? Preference Which mobile brand do you prefer? What other brands are interesting? Latest Purchase What mobile brand do you own? 01 02 03 04 Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand 49
- 50. Brand Tracking – Brand Experience & Usage This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 01 02 03 04 05 06 Brands Purchased Which mobile phone brand did u purchased recently? Purchase Frequency & Amount What is the purchasing frequency and the amount spend on the brand purchased? Total Spending What is the total spending by the consumer on the product? Future Purchase Intent If hasn’t purchased, then what’s the buying intent of consumer? Brand Change Likelihood What’s the likelihood of changing brand preference by the consumer? Customer Satisfaction & Loyalty How satisfied is the customer and how much is he loyal to the brand? Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand 50
- 51. Brand Tracking Info Graphics 65% Of Consumers Read Between 2-1Reviews 74% Of Consumers Look To Online Review Sites For Information During The Buying Process 41% Of Consumers Read Four To Seven Reviews Before They Are Comfortable Making A Purchase 46% Of Locations Have Had No New Reviews In 17 Months Of Consumers Consider User Generated Reviews Extremely Valuable Or Valuable 82% Of Consumers Trust Online Reviews As Much As Personal Recommendations 72% Of Online Reviews Have Been Pointed Out As Fake 20% This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Enter the survey/brand tracking results in this infographic slide to create an everlasting impact on the audience 51
- 52. Brand Tracking –Top Of Mind & In Mind Brand This is the brand the consumer outs in first position. Often, this means that this is the most likely candidate fro a later purchase, which makes this position the most wanted for all brands. Top Of Mind (TOM) The rest of the brands mentioned in the list have a lower chance of being bought in the end. A brand that is not included here virtually does not exist in the mind of the consumer. In Mind (IM) Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand 52
- 53. Business Promotion Methods And Advertising Icon Slide 53
- 54. Business Promotion Methods And Advertising Icon Slide 54
- 55. Coffee Break 20Min This is a representative image, and should be replaced by your own image. Just right click and replace image. 55
- 57. Stacked Line With Markers 0 10 20 30 40 50 60 70 80 90 100 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Profit(InBillions) 90▪ Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 57
- 58. Stacked Line Chart 0 20 40 60 80 100 120 2010 2011 2012 2013 2014 2015 2016 2017 Profit(Millionsof Dollars) ▪ Product 01 ▪ Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 58
- 59. 0 10 20 30 40 50 60 70 80 90 100 2014 2015 2016 2017 Profit(InThousands) ▪ Product 01 ▪ Product 02 ▪ Product 03 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 59 ClusteredColumn-Line
- 60. Area Chart Profit(Milliondollars) 0 10 20 30 40 50 60 70 80 90 100 2014 2015 2016 2017 ▪ Product 01 ▪ Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 60
- 61. RadarChart 0 5 10 15 20 25 30 35 02-05-2017 07-05-2017 12-05-2017 16-05-2017 22-05-2017 12-05-2017 ▪ Product 01 ▪ Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 61
- 63. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal Our Mission 63
- 64. Tom Torres Editor This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marry Parker CEO & Founder This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Jess Leo Finance Manger This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Robin Clark Designer This slide is 100% editable. Adapt it to your needs and capture your audience's attention. OurTeam 64
- 65. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target Audiences This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Preferred By Many This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Valued Clients About Us 65
- 66. Our Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 66
- 67. Comparison 70 45 25 95 Male (In Percentage) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 85 75 35 90 Female (In Percentage) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 67
- 68. Financial 50% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 75% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 95% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 68
- 69. Doug Engelhard “Technology should not aim to replace humans, rather amplify human capabilities. ” Quote 69
- 70. Puzzle This slide is 100% editable. Adapt it to your needs an capture your audience's attention. This slide is 100% editable. Adapt it to your needs an capture your audience's attention. This slide is 100% editable. Adapt it to your needs an capture your audience's attention. This slide is 100% editable. Adapt it to your needs an capture your audience's attention. 71% 60% 55% 34% 70
- 71. TargetThis is a representative image, and should be replaced by your own image. Just right click and replace image. 71
- 72. Venn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 72
- 73. Mind Map 0104 0203 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 73
- 74. Bulb Or Idea 01 0304 0205 This slide is 100% editable. Adapt it to your needs an capture your audience's attention. This slide is 100% editable. Adapt it to your needs an capture your audience's attention. This slide is 100% editable. Adapt it to your needs an capture your audience's attention. This slide is 100% editable. Adapt it to your needs an capture your audience's attention. This slide is 100% editable. Adapt it to your needs an capture your audience's attention. 74
- 75. Thank You Address # street number, city, state Contact Numbers: 0123456789 Email Address: emailaddress@gmail.com 75