Branding Design Process PowerPoint Presentation Slides
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The document presents a comprehensive branding design process that includes business focus, need for new products, competitive analysis, and strategic positioning. It emphasizes brand development and communication, along with a roadmap for executing brand identity and strategy. Various elements such as brand mission, vision, personality, and equity are highlighted, providing a framework for effective brand management.
Branding Design Process PowerPoint Presentation Slides
- 2. 2 our Agenda Business Focus Need for New Product Competitive Landscape Strategic Positioning Brand Development Brand Positioning Brand Communication Budgeting Value addition due to Branding Promotional Strategies Brand Performance Tracking 01 02 03 04 05 06 07 08 09 10 11 Your Text Goes here Download this awesome diagram Bring your presentation to life
- 3. Business Focus 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. High Value Low Value Low Trust High Trust Enhanced Product & Better Quality Define the focus of your business in this slide
- 4. Brand Product/Service 4 Decide What Product Or Service You Are Going To Offer Product/ Service 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product/ Service 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product/ Service 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product/ Service 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product/ Service 5 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 5. Need for New Product - (Option 1 of 2) 5 Increasing competition Dynamic Market Conditions Continuous Technological Development Growth and Development Diversification of Risk To meet seasonal fluctuations in demand Product 01 Product 02 Product 03 Product 04 Product 05 Product 06 Some general needs for new products have been listed here, you can tailor it as per your need.
- 6. Need for New Product - (Option 1 of 2) 6 Increasing competition Dynamic Market Conditions Continuous Technological Development Growth and Development Diversification of Risk To meet seasonal fluctuations in demand Some general needs for new products have been listed here, you can tailor it as per your need.
- 7. Competitive Analysis 7 Competitors Own Company Strategy: Emphasizing The Strengths • Emphasize strengths • Highlight benefits for customers • Your Text Here Strategy: Downgrade/ Devalue • Evaluate weaknesses as irrelevant • Devalue importance for customer benefits • Compensate weaknesses with strengths Strategy: Downgrade/ Devalue • Evaluate weaknesses as irrelevant • Devalue importance for customer benefits • Compensate weaknesses with strengths Strategy: Emphasizing Weaknesses • Overemphasize weakness • Emphasize a disadvantage of competitors in the market • Highlight negative impact on customer benefits Strengths Weaknesses Compare your strengths & weaknesses with that of others
- 8. Comparison - Based On Criteria 8 Criteria Revenue Profit Market Share Main Activity Number of Employee Product Quality Competitor A Text Here Text Here Text Here Text Here Text Here Text Here Competitor B Text Here Text Here Text Here Text Here Text Here Text Here Competitor C Text Here Text Here Text Here Text Here Text Here Text Here Competitor D Text Here Text Here Text Here Text Here Text Here Text Here Competitor E Text Here Text Here Text Here Text Here Text Here Text Here Competitor F Text Here Text Here Text Here Text Here Text Here Text Here Compare your competitors based on relevant criteria
- 9. Market Competitiveness (1 of 2) 9 Ratings Key Success Factors Own Competitor 1 Competitor 2 Competitor 3 Financial Position Advertising Market share Brand Image Customer Loyalty Product Quality Product Range Distribution Price Competition Geographic Expansion We have listed some of the key factors to compare your market competency, you can alter them as per the need
- 10. Market Competitiveness (2 of 2) 10 Own Competitor 1 Competitor 2 Competitor 3 Key Success Factors Weight Rating Weighted Score Rating Weighted Score Rating Weighted Score Financial Position 0.8 4 0.32 3 0.24 3 0.24 Advertising 0.12 4 0.48 4 0.48 3 0.36 Market share 0.12 4 0.48 3 0.36 2 0.24 Brand Image 0.10 4 0.40 4 0.40 3 0.30 Customer Loyalty 0.10 3 0.30 3 0.30 2 0.20 Product Quality 0.12 3 0.48 4 0.48 4 0.48 Product Range 0.08 4 0.24 4 0.32 3 0.24 Distribution 0.10 3 0.40 3 0.30 3 0.30 Price Competition 0.08 4 0.24 3 0.24 3 0.24 Geographic Expansion 0.10 3 0.40 3 0.30 2 0.20 Total Score 1.00 3.74 3.42 2.80 We have listed some of the key factors to compare your market competency, you can alter them as per the need
- 11. Strategic Positioning 11 Differentiation Write your strategy based on product differentiation Comprehensive Cost Leadership Write your strategy based on cost leadership analysis Focus on priorities Mention your key focus areas Superior Quality Moderate Prices Customer Value Strategic Target On the basis of the competitive analysis carried out, you can strategically design a plan to position yourself in the market
- 12. 12 This is a representative image, and should be replaced by your own image. Just right click and replace image. Brand Mission Statement Mention the Brand mission in this slide indicating the Brand’s purpose
- 13. Brand Vision 13 Brand Vision Is Encapsulated With Three Main Components The accepted characteristics. Values How the world will be A better place as A consequence of the brand. Desired Future Environment The whole objective of the brand. Brand Purpose Brand Vision Statement Mention the Brand vision in this slide indicating the Brand’s future pathway
- 14. Brand Architecture 14 Masterbrand Level 1 Level2 ChildBrand (A) (B) (C) B(i) B(ii) B(iii) B(iv) Child Brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Child Brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Child Brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Child Brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Level3 Organize the variety of brands available in your organization in an appropriate structure
- 15. 15 01 02 03 04 05 06 Brand Elements short phrase that communicates information about the Brand Name A short phrase that communicates information about the Brand Slogan Mention the name of the Brand which captures the central theme around it Logo Musical message written around the Brand Tone A special type of Brand Symbol; one that take on human or real- life characteristics Character Displays the identity of the brand Packaging We have listed down the relevant elements of a Brand, you can customize it basis your requirements
- 16. 16 Brand Strategy Brand Strategy Framework • Brand Audit • Business Objectives • Stakeholder Analysis • Market Analysis • Brand Strategy Analysis Research • Refining the focus • Brand Promise • Positioning Strategy • Brand Brief • Naming Strategy • Logotype + Tagline • Color • Typography • Rules • Trial applications Design • Stationery • Uniforms • Digital • Environments • Collateral • Advertising • Merchandise • Vehicles • Signage Touch points • Managing the assets • Changing brand identity • Launching brand identity • Communicating brand Identity Assets It is a framework indicating all the key aspects considered while making a brand strategy
- 17. Brand Execution Roadmap 17 Start End 01 Jan 2014 Choose a Brand name, logo and color 02 Dec 2015 Consider the slogan of the Brand 03 Mar 2016 Development & Execution of Brand positioning strategies 04Jan 2017 Launch of the Brand in the market 05 Aug 2018 Brand Logo refresh 06 Nov 2019 Extension of the existing brand This slide gives a layout of the timeline of a Brand, you can alter it as per your requirements
- 18. 18 Choose a Brand Name This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Choose a Color for the Brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Design a Professional Logo This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Consider a Slogan This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Decide On a Timeline for Logo Refresh This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Develop Your Name, Logo And Tagline We have listed the common steps which a company generally follows to create a logo and tagline
- 19. Logo Designing Sources 19 Self Employed This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 3% Friends/Relative This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 12% Others This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 20% Online Design firm This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 22% Local Design This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 43% Logo designing sources have been listed. You can choose sources based on company’s requirement
- 20. Brand Identity This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Integrity This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Promise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Personality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Evolution 20 We have listed down the key factors which help in developing the identity of a Brand. These factors have been explained in the subsequent slides.
- 21. 21 BrandEvolution FormBrandIntegrity ManagementProgram This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Program Charter This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Team Assignments This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Budgeting This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Policies This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Programs PrioritizedProjectDevelopment We have listed down the key factors which help in developing the identity of a Brand. These factors have been explained in the subsequent slides.
- 22. 2014This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Extension of the existing brand 2015This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Extension Brand Promotion 2016This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product Refinement 2017This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product launch 2018This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product Development 2019This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Formula of the product BrandEvolution 22 We have listed below the evolution steps of a brand. You can refine them bases the requirements
- 23. 23 Brand Personality SINCERITY • Down-to-earth • Honest • Wholesome • Cheerful EXCITEMENT • Imaginative • Up-to-date • Daring • Spirited COMPETENCE • Reliable • Intelligent • Successful • Tough RUGGEDNESS • Outdoorsy SOPHISTICATION • Charming• Upper class We have listed the key attributes of a brand’s personality, you can use them as per your requirements
- 24. Brand Promise 24 Core Brand Promise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Emotional Promise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Functional Promise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Global Promise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Social Promise 01 02 03 04 This slide focuses on the core Brand promises, you can use them as per your requirements
- 25. 25 Brand Building Process Brand Building Brand Assessment • Internal & External assessment • Identify points of differentiation Brand Advantage • Leverage the Brand • Create communication strategies Brand Blueprint • Creating visual representation of the brand • Creating brand identities Brand Promise • Crafting the • Brand essence • Brand story • Brand Promise Brand Culturalization • Creating A Corporate Culture Around The Brand By Aligning The Staff With The Brand Vision & Essence 01 02 03 04 05 We have listed the broad steps involved in building a brand, you can enter the rationale followed while implementing the same
- 26. Brand Building Tactics 26 Logo/Tagline Website Product's Newsletter Publications Direct Mail PowerPoint Adds Exhibit Booth Environment Stationary Package LobbiesIntranet E-marketing Folder Brochures Annual Repots Video /DVD Flyers Conference Material Rooms Stores Posters E- newsletters We have listed a wide variety of mediums to build the brand, you can choose the relevant platform bases your requirements
- 27. 27 Brand Packaging Strategy Policies And Strategic A Firm Of May Make Periodic Changes In Product Packaging. Family Packaging It Is A Kind Of Packaging Strategy In Which Packages Of The Entire Product Line Closely Resemble One Another. Ecological Packaging It Is A Strategy In Which The Marketer Offers Product In Such A Packaging Which May Be Reuses For Other Purposes After The Product Has Been Taken Out Of The Package Or Exhausted. Re-Use Packaging It Is A Strategy In Which The Marketer Offers Product In Such A Packaging Which May Be Reuses For Other Purposes After The Product Has Been Taken Out Of The Package Or Exhausted. Multiple Packaging It Is A Strategy In Which A Number Of Heterogeneous Product Are Placed And Supplied In A Single Package. Below are some of the ways of doing packaging, you can use any of them to Brand your product
- 28. Brand Distribution 28 75% 55% 65% 85% 70% 45% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. List down the regions where your target audience is based
- 30. Brand Equity 30 Brand Equity Brand Awareness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Perceived Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Association This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Loyalty This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Ideally, Brand equity comprises of 4 factors; which are discussed in next slides. Select the prime factors you want to focus on and develop your strategies
- 31. Brand Value This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Association This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Perceived Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Awareness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Loyalty 31 Ideally, Brand value comprises of 4 factors; which are discussed in next slides. Select the prime factors you want to focus on and develop your strategies
- 32. Brand Awareness 32 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Identify your brand segment in this brand awareness pyramid and prepare short term and long term strategies to move up in the ladder Dominant Top of Mind Unaided Awareness Aided Awareness Unaware of the Brand
- 33. Brand Quality 33 Reason To Buy • Customer has not the time or ability to evaluate the quality objectively. • Perception of quality is the determinant in the buying decision. Premium Price • When The Perceived Quality Is High price May Be/ Must Be Accordingly Higher • Perceived Quality Enhances Profit Growth(premium Price=quality) Differentiation/Positioning • Establishing A Specific Image For A Brand (The premium, excellent) In Relation To Competing Brands And Their Quality Perceived Brand Quality Identify your brand segment in this brand awareness pyramid and prepare short term and long term strategies to move up in the ladder
- 34. Brand Association 34 Associations This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Basis for Extensions Create Positive Attitudes/Feelings This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Reason - to - Buy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Differentiate/Position This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Help Process/Retrieve Information This slide is 100% editable. Adapt it to your needs and capture your audience's attention. We have listed out 5 different parameters under brand association. Prepare your strategies for each of the parameter
- 35. Brand Loyalty 35 HowmuchareLoyal CustomersWorth? $1.6 Trillion The potential revenue up for grabs from switching among consumer brands’ 01 80% of a business’ profits come from 20% of its customers’ 02 Brand advocates spend 2x as much regular customers and have 5x the lifetime value’ 03 A 5% increase in customer retention can result in a 40% lift in profit’ 04 77% of customers still they have no relationship with a brand’05 The probability of generating an additional sale from an existing customer is 7xgreater than from a new prospect’ 06 Input your inferences after brand tracking to provide a better perspective on how loyal is your customer base.
- 36. Brand Loyalty 36 1 2 3 4 5 Committed This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Fence Sitters Considers it a friend This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Passively Loyal With switching coasts This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Satisfied / Habitual Buyer no reason to changes This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Switchers / Price Sensitive No Brand Loyalty This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Identify your customers in the brand loyalty segment and formulate strategy to move up the ladder
- 37. Company & Product Target Customers Key Benefits Price Value Proposition Quality Conscious Consumers Of Chicken Tenderness 10% Premium Better Chicken At Moderate Prices Safety- Conscious Upscale Families Durability & Safety 20% Premium Safest Most Durable Wagon Convenience- Minded Pizza Lovers Delivery Speed & Good Quality 15% Premium Good Pizza Delivered Promptly At Your Doorstep With Moderate Prices Establish Brand Positioning 37 Evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements
- 38. Brand Positioning 38 ESSENCE What The Product Does For Me This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How I Would Describe The Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How The Brand Makes Me Look This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How The Brand Makes Me Feel This slide is 100% editable. Adapt it to your needs and capture your audience's attention. You can decide on the basis of below mentioned parameters how you want to position the brand in the minds of the target audience
- 39. Brand Position 39 Own Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. A Competitor B This slide is 100% editable. Adapt it to your needs and capture your audience's attention. B Competitor C This slide is 100% editable. Adapt it to your needs and capture your audience's attention. C Competitor D This slide is 100% editable. Adapt it to your needs and capture your audience's attention. D Competitor E This slide is 100% editable. Adapt it to your needs and capture your audience's attention. E Quality Value Proposition E B C A D Move the circles and the text boxes as per your company’s product quality and value proposition
- 40. 40 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Segment Oriented 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Celebrity Oriented 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Symbolism Oriented 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Up-market Technology 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Niche-Oriented 06 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Change of Image Oriented 07 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Oriented Brand Repositioning - (Option 1 of 2) You can reposition the Brand in the market on the basis of any of the ways mentioned in this slide
- 41. Brand Repositioning - (Option 2 of 2) 41 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Up-market Technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Symbolism Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Celebrity Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Segment Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Niche- Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Change of Image Oriented You can reposition the Brand in the market on the basis of any of the ways mentioned in this slide
- 42. Brand Communication 42 Affordable This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 Easily Available This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 Variety This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 Moderate Prices This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04 Personal Service This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 05 Convenient This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 06 Latest Technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 07 Customer Value This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 08 Authenticity This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 09 Durability This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 10 Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 11 Accessible This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 12 Choose the attributes you want the brand to communicate to the target audience
- 43. Brand Budgeting 43 Task Low-End Fee High-End Fee Name Development $10,000 $75,000 Brand Mark (Logo) Creation $3,500 $150,000 Core Brand Presentation (Website And Brand Marketing Materials) $10,000 $250,000+ Advertising $10,000 Millions Annually SEO (Website Search-engine Optimization) $1,000 Monthly Thousands Monthly Social Media Your Time Hundreds Of Thousands Annually Signage, Vehicles, Packaging $20,000 $250,000+ Annually We have listed various ways which needs to be kept in mind while budgeting. We have categorized Budgeting in two parts: Low end and High End. You can choose based on company’s requirement
- 44. Value Addition Due To Branding - (Option 1 Of 2) 44 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. $ 0.5 - $ 0.80 Cost 2 (Example – Printing Cost) $ 2.5 - $ 3 Cost 1 (Example - Raw Product) $ 1 - $ 2 Cost 3 (Example – Factory Cost) Total Cost Per Product Sold To You $ 25- $ 35 Benefits Of Branding $ 3 - $ 5 $ 30 - $ 40 Slide indicates the price/profit a company can make as a result of branding. You can add your data values to calculate your profit from Branding
- 45. Value Addition Due To Branding - (Option 2 Of 2) 45 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. $ 0.5 - $ 0.80 Cost 2 (Example – Printing Cost) $ 2.5 - $ 3 Cost 1 (Example - Raw Product) $ 1 - $ 2 Cost 3 (Example – Factory Cost) Total Cost Per Product Sold To You $ 25- $ 35 Benefits Of Branding $ 3 - $ 5 $ 30 - $ 40 Slide indicates the price/profit a company can make as a result of branding. You can add your data values to calculate your profit from Branding
- 46. Promotion Internal This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Coupons Bulletin Boards Telephone Hotlines Or News Lines Free Samples Displays And Exhibits Teleconferences Direct Emails Internal Television Booklets, Pamphlets, Brochures Custom Branded Apparel Various ways of Internal promotion have been listed. You can choose the suitable ways as per your requirements 46
- 47. Promotion - External 47 Paid Media Earned Media Owned Media Advertising PPC Retargeting Social Media Paid Influencers Affiliates Sharing Mentions Reviews Posts Shares Web Properties Site Blog Email Social Channels Mobile site SEO & Content Drive Earned Media (Sharing) And Traffic This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Various ways of External promotion have been listed. You can choose the suitable ways as per your requirements
- 48. Brand Performance Dashboard 48 %75 Competitive Edge This slide is 100% editable. Adapt it to your needs and capture your audience's attention. %55 Enhanced Sales This slide is 100% editable. Adapt it to your needs and capture your audience's attention. %25 Customer Recognition This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Monitor the Brand performance on the basis of below mentioned parameters, you can alter them as per your requirements
- 49. Brand Tracking - Product Awareness 49 Ad Awareness 01 Brand Awareness 02 Preference 03 Latest Purchase 04 What mobile brand do you own? Which mobile brands have you noticed in any advertisement recently? Which mobile brands have you heard of? Which mobile brand do you prefer? What other brands are interesting? Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand
- 50. Brand Tracking – Brand Experience & Usage 50 01 02 03 04 05 06 Which mobile phone brand did u purchased recently? Brands Purchased What is the total spending by the consumer on the product? Total Spending What’s the likelihood of changing brand preference by the consumer? Brand Change Likelihood What is the purchasing frequency and the amount spend on the brand purchased? Purchase Frequency & Amount If hasn’t purchased, then what’s the buying intent of consumer? Future Purchase Intent How satisfied is the customer and how much is he loyal to the brand? Customer Satisfaction & Loyalty Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand
- 51. Brand Tracking Info Graphics 46% Of Locations Have Had No New Reviews In 17 Months Of Consumers Read Between 2-1 Reviews 65% 74% Of Consumers Look To Online Review Sites For Information During The Buying Process Of Consumers Read Four To Seven Reviews Before They Are Comfortable Making A Purchase 41% Of Online Reviews Have Been Pointed Out As Fake 20%Of Consumers Consider User Generated Reviews Extremely Valuable Or Valuable 82% Of Consumers Trust Online Reviews As Much As Personal Recommendations 72% 51Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand
- 52. Brand Tracking – Top Of Mind & In Mind Brand 52 Top Of Mind (TOM) This is the brand the consumer outs in first position. Often, this means that this is the most likely candidate fro a later purchase, which makes this position the most wanted for all brands. In Mind (IM) The rest of the brands mentioned in the list have a lower chance of being bought in the end. A brand that is not included here virtually does not exist in the mind of the consumer. Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand
- 53. Branding Design Process Icon Slide 53
- 54. Branding Design Process Icon Slide 54
- 55. 55 Coffee Break
- 57. Stacked Line With Markers 57 0 10 20 30 40 50 60 Task1 Task2 Task3 Task4 Task5 Task6 Task7 Task8 Task9 Task10 Task11 Task12 Inmillion • Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 58. Clustered Bar 58 0 10 20 30 40 50 60 70 80 90 100 Q1 Q2 Q3 Q4 Unit Count • Product 01 • Product 02 • Product 03 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 59. Volume - Open - High - Low – Close - Chart 59 0 10 20 30 40 50 60 70 0 20 40 60 80 100 120 140 160 05-01-2002 06-01-2002 07-01-2002 08-01-2002 09-01-2002 • Product 01 • Product 02 Volume Open Low High Close Inpercentage This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 60. Stacked Area-Clustered Column 60 0 1 2 3 4 5 6 7 8 9 10 FY01 FY02 FY03 FY04 Inpercentage This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. • Product 01 • Product 02 • Product 03
- 61. Open-High-Low-Close-Chart 61 0 10 20 30 40 50 60 70 05-06-2017 06-06-2017 07-06-2017 08-06-2017 09-06-2017 • Product 1 • Product 2 Close High Low Inpercentage This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 63. Vision Missions Goals 63 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 64. Our team 64 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. John Hill CEO & Founder This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Julie Smith Finance Manager Lee Hester Production Manager This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 65. 65 About Us • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 66. Our Goal• This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 66
- 67. Comparison 67 18 Minutes/Day AVG.TIME SPENT ON TWITTER 1,230,000,000 USERS 350 Million TWEETS EVERY DAY 2017 2018 12:51 Minutes/Day AVG.TIME SPENT ON TWITTER 645,750,000 USERS 500+ Million TWEETS EVERY DAY 2017 2018
- 68. Financials 68 Maximum 80% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Minimum 20% This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 69. Opportunity is missed by most people because it dresses in overalls and looks like work. ... Thomas Edison Quotes 69
- 70. Target 70 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 71. Puzzle 71 01 02 03 04 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 72. Venn 72 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 03 02
- 73. 73 Mind Map • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 74. 74 Bulb Or Idea • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 75. 75 Thank You Address # street number, city, state Contact Numbers: 0123456789 Email Address: emailaddress123@gmail.com