Mobile Strategy PowerPoint Presentation Slides
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The document outlines a comprehensive mobile strategy for a company, detailing the approach to develop a mobile app, understand market conditions, conduct competitor analysis, and define project scope and success factors. It emphasizes the importance of adapting strategies in an editable format to meet business goals, track app usage metrics, and manage overall project resources. Additionally, it compares hybrid vs. native applications and discusses the significance of a strong value proposition and customer journey.
Mobile Strategy PowerPoint Presentation Slides
- 2. 2 Product/Service Overview Mobile App Users worldwide – Key Statistics Understand the overall company strategy, dependencies, and competitors Define Your Enterprise Mobile App Strategy Formulate the Product/App Strategy Implement Product Management Strategy Mobile Strategy Presentation Outline
- 3. Product/Service Overview 3 Problem Statement Describe the business reason(s) for initiating the project specifically stating the business problem Project Description Describe the approach the project will use to address the business problem Project Goals and objectives Describe the business goals and objectives of the project. Refine the goals and objectives stated in the business case Assumptions State the critical assumptions that have been considered for this project Project Scope The scope defines project limits and identifies the product/ service delivered by the project. The scope establishes the boundaries of the project and should describe the products/services that are outside the project scope Project Inclusions Project Exclusions Critical Success Factors Describe the certain factors which are so critical that in their absence, the project might fail We have identified few parameters that could be added in Product overview details like problem statement, description of project, goals & objectives, scope etc. Which can altered as per requirement This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 4. Mobile App Users Worldwide – Key Statistics 4 1.2% 30% 29% 18% 14% 9% 0% 32% 28% 17% 13% 10% 4.4% 47% 21% 10% 12% 10% App users worldwide Asia pacific Europe North America Middle East & Africa Latin America 2015 2016 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 5. Understand the Overall Company Strategy, Dependencies and Competitors 5 Understand and document where your company is, Where your leaders want it to be The market conditions it operates in Competitors Analysis The strengths, weaknesses, opportunities and threats your company is facing How mobile as a touchpoint can become an asset to the company. The customer journey This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 6. Key Elements to Focus on in your Company’s Overall Strategy 6 Company Strategy Current Customer Journey Business Goals Competitive Analysis SWOT Analysis Mobile as a touch point This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 7. Executive Summary 7 USD 10 MM USD 15 MM USD 2 MM USD 4 MM USD 1 MM USD 1.5 MM 27 40 Newspapers, TV Ads Social Media US, UK Australia 3 Products Add 2 more products 2018 Summary Target Year 2019 Revenue Profits Operationa l Cost Total Customers Marketing Channels Geographical Presence Product Line This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 8. Mission-Vision-Values 8 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission Statement Values Vision Statement This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 9. Targets for the Next Business Quarter 9 Achieve 100 MM in Revenue Introduce 5 new products in FMCG domain Expand in a new location Increase core product sales by 50% This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 10. Establish a Value Proposition 10 WANTS FEARS NEEDS What are the rational drivers of purchasing? What are the hidden needs? What are the emotional drivers of purchasing? Risks of switching to your product? Substitutes What do people currently do instead? PRODUCT Company: Product: Ideal Customer: What your product Do? What does it feel like to use your product? How does your product work? Benefits Experience Features This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 11. Strategic Objectives to be Achieved 11 Enhance manufacturing/ product delivery Introduce new products Extend or regain market for existing product Enter new territories for the company Boost sales in a particular product, market or price range Where will this business come from? Cross-sell (or bundle) one product with another Enter into long-term contracts with desirable clients Raise prices without cutting into sales figures Refine a product Before outlining your strategy, you should be able to highlight and consider: What your competitors are offering through their mobile channel What you’re going to offer What you’re NOT going to offer How what you’re offering will be different and, yes, preferably better than your competitors
- 12. Understanding Competitive Landscape 12 Of some importance to buyers Of moderate importance to buyers Of high importance to buyers Things we do that they don't Why are you doing these? This category gives you the ammunition to win your run-of-the-mil customers Anything that goes in there probably commands a premium and is your secret weapon to ultimately dominate. The stuff in here is the reason your company ultimately gets acquired Things we do better than them This category is hard to articulate in your product marketing Your competitors have probably identified a lot of feature that customers value highly, but maybe you have some secret sauce that makes it better Things we do equally well Features that go in here are like “table stakes” to play in the market you’re after Features that go in here are like “table stakes” to play in the market you’re after Things they do better than us This is stuff you got carried away doing, and yet came up shorter than your completion, but that doesn't matter anyways A lot times, stuff will naturally move from here upwards as you refine your product This category should be the focus of your product roadmap efforts Things they do that we don’t This is normally legacy stuff that your competitors wasted time on doing There are many reason’s for stiff to be a here some are good for you (because the market is changes a & your competitors didn’t realize), some is bad for you (you thought it was unimportant so you didn’t build it) You are clearly at disadvantage when your buyers value something here, some steer away from product proposition and center on services and relationship This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 13. Your Company Competitor 1 Competitor 2 Competitor 3 Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Feature 6 Product Feature Comparison 13 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 14. Current Customer Journey 14 Awareness Findability Reputation Conversion Advocacy Social/ search advertising Email/ text marketing Loyalty programs YouTube/ Video ads Add text here Billboard Add text here Interest & Awareness Organic Search PPC Maps Directories Apps Add text here Search Blogs & Articles Reviews Add text here Word of mouth Research Website Online booking Add text here In - store purchase Add text here Purchase Post-purchase expectations vs. reality Social Post Write a Review Blog Add text here Experience Contributes to next person's decision This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 15. Mobile is a Touchpoint and not a Platform 15 Mobile is not a channel but a touchpoint through which customers can quickly interact with your company in a convenient and seamless way Multi Channel Interactions Customer POS PC Call Center MobileTablet Kiosk ATM Transactions TransactionsTransactions TransactionsTransactions Transactions Transactions OMNI- Channel Interactions TransactionsATM Mobile Tablet PCCustomer This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 16. SWOT Analysis 16 HarmfulHelpful InternalExternal › Vast capital and endless resources that is superior than almost all competitors (except Google) › Add your text here › Extremely strong - brand name › Very strong buying power & influence over partners › Add your text here › Add your text here › Expensive for small businesses to obtain licenses › Add your text here › Add your text here › Value since they don’t show revenues › Add your text here › Enter the new online services market, with services such as the Online Office › Add your text here › New possible acquisitions in the online service market › Add your text here › Google, which is growing rapidly, especially with its high quality online services (email, calendar. does etc.) › Add your text here › Google, Zoho, AjaxWriter are strong competitors in the online services market and attract a high client base Define the Strengths and Weaknesses as well as the Opportunities and Threats that can help/prevent your product from being successful. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 17. Your Title Here 17 Define the elevator pitch idea that will drive your mobile strategy Choose agile development over waterfall development as a core component of your mobile app strategy Work on building the mobile roadmap Define the technology stack Document the resources and budget needed to execute your mobile strategy Define your Enterprise Mobile App Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 18. What’s the idea? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How will this idea benefit the mobile user? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What’s your big vision? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Elevator Pitch Idea that will Drive Mobile Strategy (Template 1) 18 Guidelines for this slide: Your idea must tie in nicely with your company’s overall strategy for the next few years. It must be delivered within the budget and timeframe you commit to. You must account for contingency plans (what if things don’t go as expected, and what’s plan B?
- 19. Elevator Pitch Idea that will Drive Mobile Strategy (Template 1) 19 Target Customers Main Problem Product/ Solution SubstitutePrimary Benefit to Customer Competitive Advantage Product/ Solution Description Guidelines for this slide: Your idea must tie in nicely with your company’s overall strategy for the next few years. It must be delivered within the budget and timeframe you commit to. You must account for contingency plans (what if things don’t go as expected, and what’s plan B? This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 20. Mobile Strategy Roadmap 20 11 Jan 08 12 Jan 22 13 Feb 05 14 Feb 19 15 Mar 05 16 Mar 19 17 Apr 02 Team A Team B Team C Team D Appliance Library Portal Updates Sprint Product Operations Web Dev Infrastructure Finance Android update Add text here Salesforce IntegrationQ2 release: Buying Cart enhancements Connect Framework Windows Tablet Support Ticketing systemAdd text here Add text here Cloud support for Power Link Add text here Add text here Mobile Support iPhone App iOS Reporting Add text here Stakeholder This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 21. Resources Needed for Execution 21 S. No. Name Department Designation 1 Antony Marketing Manager 2 Your Text Here Your Text Here Your Text Here 3 Your Text Here Your Text Here Your Text Here 4 Your Text Here Your Text Here Your Text Here 5 Your Text Here Your Text Here Your Text Here 6 Your Text Here Your Text Here Your Text Here Guidelines for this slide: Generally there are two types of expenses: capital expenses (headcount) and operating expenses (infrastructure costs, platform, licensing, software, etc.). This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 22. Budget Required for Implementing Strategy 22 Description Hours Cost Per Hour Estimate Notes Design work 80 $ 150.00 $ 12,000 Add text holders Add Development for a single platform (e.g. iOS) $ 25,000 Add text holders Salaries involved in managing app & user, security, version control. etc $ 80,000 Add text holders Updates/ changes needed 50 $ 150.00 $ 7,500 Add text holders Advanced Features needed? $ 10,000 Add text holders Integration with database? $ 15,000 Add text holders Need the app work on another platform (e.g., Android)? $ 20,000 Add text holders Total 1 year cost $ 169,500 Cumulative 2 year costs (year 1 + salary + updates) $ 257,000 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 23. Professional Services Solution Design Add text here Network Integration Applications Personal & Productivity Applications Add text here Mobility Platform Management Mobile Apps Management Add text here User Support Add text here Telecom Expense Management Add text here Devices Phones/ smartphones Add text here Dongles/ Hubs Add text here Enterprise Network Services VPN & Remote Access Add text here Virtualization Mobile Access Macro Network Connectivity (2G, 3G, LTE) Add text here Enterprise Mobility Stack 23 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 24. Prefer Agile Methodology Over Waterfall Model 24 Design Build Test Design Build Test Design Build Test Agile Project Timeline Requirements Changes Customer Turnover Technology Innovation Analyze Plan Design Build Test Deploy Waterfall Analytic Plan DeployAnalytic Plan Deploy Analytic Plan Deploy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Define the quickest way to deliver what the customer wants, and then you develop it as soon as possible (MVP), launch it, test it, and if need be, make subsequent iterations
- 25. Your Title Here 25 Define the Single Product/App Strategy Determine the first platform you want to build the app on - iOS or Android Decide whether you want to build your app in-house or if you’re going to use an external agency Create your product strategy by defining clear use cases based on the customer journey Define your target audience – who is going to use your app and why? Define your data points and Key Performance Indicators (KPIs) Determine if you need a hybrid or a native application Marketing Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 26. Choose the Right Product Strategy (Template1) 26 Product Strategy 01 0206 05 03 04 Strategic Theme This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Strategic Theme This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Strategic Theme This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Strategic Theme This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Strategic Theme This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Strategic Theme This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 27. Choose the Right Product Strategy (Template 2) 27 Market Needs Features & Innovation Corporate Goals PRODUCT STRATEGY This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 28. Product/Service Positioning 28 Description of the product The market that you compete in Attributes which sets you apart The market for targeting If customers are not using your product, then what are they using Biggest benefit that the target market derives from your offering Market Category Primary differentiation Target segment Competitive alternatives Key benefit What is it Product Name Explain how you are going to position your product among your target customers This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 29. Target Audience 29 Region Age Lifestyle Brand Loyalty Country Gender Personality Benefits Sought Population Nationality Values User Status Climate Ethnicity Interest Usage Rates Occupation Lifestyle Occasion Income Personality Readiness to buy Geographic Demographic Psychographic Behavioral With the help of this slide, you can explain your audience about your target customers This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 30. Key Business Metrics Dashboard 30 10% Revenue growth NPS score 60% Reduction in cost 90% Product sales growth 70% Market Share 30% This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 31. Hybrid vs. Native Application 31 Determine if you need a hybrid or a native application Apps Native UI allows users to quickly learn the app Easy to discover in app stores (Apple’s App Store, Play Store) Access to device hardware/ software (GPS, location, shake, calender, etc.) Better user experience Portability (one code base, multiple platforms) Access to various hardware/ software capabilities (through plug- ins) Cheaper origination costs Faster (initial) speed to market This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 32. App Metrics Dashboard 32 Increased Usage15% App rating4.5 Retention Rate68% New Users54 Lifetime Value$24 Active Users4512 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 33. Determine the First Platform You Want to Build the App on - IOS or Android 33 31% 12% 23% 24% 25% 26% 32% 37% 42% 66% 50% 34% 33% 20% 14% 37% Lead Platforms Revenue Potential App Discovery Documentation & Support Development Environment Ease of Learning Low Cost Development User Base This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 34. In-House Application Vs External Agency 34 14 21 17 19 18 11 $50K or less $50K - 100K $100K - 200K $200K - 500K $500K - Over 1M I don't Know In-house Application Cost: $350KExternal Agency Cost: $350K This would be helpful in determining Should you outsource the development of your application or should you hire more people?
- 35. Marketing Strategy 35 Awareness Consideration Loyalty ConversionEngagement How the company’s presence is on the mobile channel How the company uses mobile tools to attract users attention How these mobile tools facilitate information about specific products & services How the buying process is implemented How the company leverages mobile tools in order to create recurrent customers This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 36. Marketing Plan This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 36 Month 1 Advert features on sports & celebrity magazines Search Engine Optimization Month 2 Online Reviews Large scale promotion (Neighbours by numbers) Month 3 Radio Jingles Advert features on sports & celebrity magazines Month 4 Press release/ Online campaign Emails & SMS campaigns Month 5 Online reviews Large scale promotion (Neighbours by numbers) Month 6 Search Engine Optimization Emails, SMS & Online campaign Mention the month wise marketing strategy that will be used to promote the product.
- 37. MomentumBuzz Launch › Traditional media plan › Social media plan › Outreach plan for press/ bloggers › Advance outreach › Create brand assets for launch (video, images, written content) › Sales/ partner training › Traditional media › Social media › PR & blogger outreach › Launch event › In-store display › Measure impact › Sustain buzz & conversation › Testimonials & reviews › Case studies or success stories Typical Product Launch Marketing Process 37 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 38. Launch Planning: Key Steps & Tools 38 Step Purpose Sample Tools Product Positioning Analysis Carve out & articulate your new products niche within the larger category › Product Placement worksheet › Customer segment profiling template Volume Protection Analysis Forecast & plan for production requirements immediately following launch › Demand forecasting interview template › Volume projection guidelines Distribution Analysis Identify optimal distribution channels for taking your product to market › Distribution planning checklist › Channel partner evaluation scorecard Budget Analysis Allocate resources to support the new products launch; set deadlines for taking the product to market › Marketing budget planning template Here are some of the key steps that are a part of launch planning. State your purpose and sample tools to be used in front of each step This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 39. Phase 1 Tactics: Buzz 39 Internal Channel Customers Prospects Promotional Awareness – WHAT, HOW & WHY Awareness & Demand Generation Focused on Retention Focused on Demand Gen Focused on Awareness/ Lead Gen › Email Marketing › FAQ prepared › ABC Training › Inside Sales Training › Website updated › Identify the channels for proper targeting of relevant audience › Deploy responsibilities to individuals for successfully managing an awareness program › Inform your existing customers about your new products › Customer Referral programs › Online marketing programs › Special discount for existing customer base › Online Marketing programs with relevant channels › Social Media › Trade Shows › Conferences › Your Text Here › Your Text Here › Your Text Here › Your Text Here › Your Text Here › Your Text Here › Your Text Here › Your Text Here › Your Text Here › Your Text HereThis is the 1st step to create a buzz about your product/service in the market. We have classified it into 5 key segments where different tactics will be used. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 40. Phase 2 Tactics: Launch 40 Internal Channel Customers Prospects Promotional Awareness – WHAT, HOW & WHY Awareness & Demand Generation Focused on Retention Focused on Demand Gen Focused on Awareness/ Lead Gen › Key offers for partners & key stakeholders › Sales Training › Branding Activities like designing logo, taglines › Channel Presentation › Customer Presentation › Press releases › Competitive Buyback Program › Beta Customer Referral › Online Marketing programs with relevant channels › Social Media › New offers to customers › Direct mail promotion › Trade Shows › Conferences › Your Text Here › Your Text Here › Your Text Here › Your Text Here › Your Text Here › Your Text Here › Your Text Here › Your Text Here › Your Text Here › Your Text Here This is the 2nd step where you launch your product/service in the market. We have classified it into 5 key segments where different tactics will be used. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 41. Phase 3 Tactics: Momentum 41 Awareness – WHAT, HOW & WHY Awareness & Demand Generation Focused on Retention Focused on Demand Gen Focused on Awareness/ Lead Gen › Continued Trainings › Internal emails •Try & Buy programs • Customer Presentation • Channel Presentation • Incentive programs › Competitive Buyback Program › Beta Customer Referral › Online Marketing programs with relevant channels › Social Media › New offers to customers › Direct mail promotion › Trade Shows › Conferences › Your Text Here › Your Text Here › Your Text Here › Your Text Here › Your Text Here › Your Text Here › Your Text Here › Your Text Here › Your Text Here › Your Text Here Internal Channel Customers Prospects Promotional This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This is the 3rd step after the launch of your product/service in the market. In order to keep the momentum going, we have classified it into 5 key segments where different tactics will be used.
- 42. Lead Generation Activities 42 Road show with Tech Partners Trade Shows Magazine Advertisement Direct Mail Promotion Conferences Nurturing Campaign Target Database Acquisition Other Online Marketing Programs Mention some lead generation activities that will be helpful in business development This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 43. Lead Generation Funnel 43 Traffic Lead capture Page Lead Nurturing Process Value Adding Content High Quality Leads This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 44. Marketing Budget 44 Category Q1 Jan Feb Mar Q1 Totals National Marketing $ 100.00 $ 100.00 $ 100.00 $ 300.00 Banner Ads $ 100.00 $ 100.00 $ 100.00 $ 300.00 $ - $ - Local Marketing $ 1,500.00 $ - $ - $ 1,500.00 Newspaper $ 600.00 $ 600.00 In – Store Marketing $ 400.00 $ 400.00 POP $ 500.00 $ 500.00 $ - Public Relations $ 1,800.00 $ 1,800.00 $ 1,800.00 $ 5,400.00 Public Events $ - Sponsorships $ - Press Releases $ 1,800.00 $ 1,800.00 $ 1,800.00 $ 5,400.00 Webinars $ - Conferences $ - Client Events $ - $ - Content Marketing $ 1,200.00 $ - $ - $ 1,200.00 Sponsored Content $ - Landing page $ 1,200.00 white Papers/ ebooks $ - $ - Social Media $ 600.00 $ 600.00 $ 600.00 $ 1,800.00 Twitter $ 100.00 $ 100.00 $ 100.00 $ 300.00 Facebook $ 100.00 $ 100.00 $ 100.00 $ 300.00 Pinterest $ 100.00 $ 100.00 $ 100.00 $ 300.00 Instagram $ 100.00 $ 100.00 $ 100.00 $ 300.00 Google+ $ 100.00 $ 100.00 $ 100.00 $ 300.00 Linkedin $ 100.00 $ 100.00 $ 100.00 $ 300.00 Category Q1 Jan Feb Mar Q1 Totals Online $ 800.00 $ 400.00 $ 200.00 $ 1,400.00 Blog $ 800.00 $ 800.00 Website $ - Mobile App $ 400.00 $ 400.00 Mobile Alerts $ - Email Newsletter $ 200.00 $ 200.00 $ - Advertising $ 3,3500.00 $ - $ - $ 3,3500.00 Online $ 2,500.00 $ 2,500.00 Print $ 8500.00 $ 8500.00 Outdoor $ - Radio $ - Television $ - $ - $ -
- 45. Product Management Implementation Strategy 45 Define your Minimum Viable Product Define and enforce your non-functional requirements Define your testing strategy Define the tools you will need to manage your application successfully Production-ready and post-production support This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 46. Minimum Viable Product 46 Feature Description Must/ Should/ Nice Login/ Authentication As a user I would like to be able to sign up/ login into the app Must Profile As a user I should be able to access & change my personal information & account preferences Must/ Should Feature 3 Description 3 Should Feature 4 Description 4 Nice to have Guidelines: The next step is to take each and every one of these features and rank them based on a very simple algorithm: 'must', 'should' and 'nice' to have features. In other words, out of the 100 features identified you can certainly launch the app with a subset of features and have other features prioritized after the first launch, with more to come later down the road This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 47. Define and Enforce Your Non-Functional Requirements 47 Speed Average 2.2s FCP 2.4s DCL Mobile Optimization Good 80 100/ Desktop Identify score for each page as well as optimization strategies that many developers disregard and in doing so cause additive problems to their mobile apps This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 48. Define Your Testing Strategy 48 Planning Definition Execution Automation Optimization › User profile › Device Selection › Type of test › Types of Processes › Managing Devices › Remote Access › Conditioning › Type of Automation › Coverage Scope › Post Release Support › Identifying Defects › End user feedback Testing Strategy Typically, your test plan should include: Feature to be tested What’s in scope What’s out of scope Test case: e.g., tap on the search bar, enter 'media', tap 'show results' Expected outcome iOS/Android OST version for which this is tested and passed/failed This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 49. Production-Ready and Post-Production Support (Slide 1/2) 49 01 How will the app be tested once in production (sanity check)? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 How will any issues/defects be logged, tracked, and fixed? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 50. Production-Ready And Post-Production Support (Slide 2/2) 50 01 02 Do you have a roll-back plan in case all hell breaks loose and the app needs to be reverted? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Do you have version control of the app? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 51. Mobile Strategy Icons Slide 51
- 52. Mobile Strategy Icons Slide Continued… 52
- 53. 53 Let’s have a Coffee Break We will be back in 15 minutes
- 55. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goals This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 55 Our Mission
- 56. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation 65% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation 50% Text Here Text Here Our Awesome Team 56
- 57. Comparison 57 Facebook This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 90% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 70% Twitter This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 90% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 70% Google This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 90% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 70% VS Man Woman
- 58. Venn 58 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 59. Financial 59 Maximum This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $250 Medium This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $150 Minimum This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $100
- 60. 60 Great things are not done by one person. They’re done by a team of people. -Steve Jobs Quotes
- 61. Clustered Bar 61 0 10 20 30 40 50 60 70 80 90 100 Q1 Q2 Q3 Q4 Unit Count This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. ❑ Product ❑ Product ❑ Product
- 62. 62 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% DecNovOctSepAugJulJunMayAprMarFebJan Area Chart ❑ Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ❑ Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ❑ Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 63. 63 Contact Numbers: 0123456789 Address: # street number, city, state Email Address: emailaddress123@gmail.com Thank You For Watching