SlideShare a Scribd company logo
Sample PPT on
Business Plan
Your company name
Table Of
Contents
Company Overview / Elevator Pitch01
Our Team02
The Problem03
The Solution04
Value Proposition - Product Service05
Product Roadmap06
Milestones Achieved07
Traction08
Business Model09
Revenue Streams10
Revenue Model11
Expense Model12
Growth Strategy13
Go-to-Market Strategy14
Marketing Strategy15
Competitive Landscape16
SWOT Analysis17
Product Comparison18
Financial Projection19
Break-Even Analysis20
Financing21
Use of Funds22
Shareholding Pattern23
Exit Strategy24
2
Company
Overview
Introduction
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Mission
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Vision
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Offering
Clientele
Logo Logo Logo Logo
Service Area
Service 1
▪ Text Here
▪ Text Here
▪ Text Here
Service 2
▪ Text Here
▪ Text Here
▪ Text Here
Service 3
▪ Text Here
▪ Text Here
▪ Text Here
Service 4
▪ Text Here
▪ Text Here
▪ Text Here
3
ElevatorPitch
(option1Of2)
What’s the service/product?
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needs and capture your audience's attention.
What’s the core problem
you are solving?
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needs and capture your audience's attention.
What’s your big vision?
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4
Elevator Pitch
(option 2 Of 2)
What’s the service/product?
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and capture your audience's attention.
What’s the core problem you
are solving?
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and capture your audience's attention.
What’s your big vision?
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5
Name Here
Designation
Primary
Responsibilities
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Name Here
Designation
Primary
Responsibilities
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Name Here
Designation
Primary
Responsibilities
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Name Here
Designation
Primary
Responsibilities
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Our Team
6
The Problem
Example: Price is an important concern for
customers purchasing online (for E-
commerce company)
Problem 1
Example: Video files are too large to
e-mail. (For tech startups)
Problem 4
Example: In UK, stress results in 105 MM lost
workdays each year (For Health tech startup)
Problem 2
Example: 95% of companies make decision by
either guessing or using their gut. No one uses
data analytics tools. (For analytics startups)
Problem 3
To better illustrate your problem,
as well as convey the problem
statement to someone who’s
less immersed in it than you,
consider adding some
components in the following way:
1. Customer Tries Something; 2.
Here’s the terrible they are
facing; 3. Existing solutions are
broken/Non-existent
7
The Solution (Option 1 Of 2)
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Your Text Here
If the investor has no
clue what the product
does even after
getting deep into a
pitch; now is the time
for a short explanation
or demo
8
Text Here Text Here Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
The Solution
(Option 2 of 2)
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9
Value Proposition-product/Services (Option 1 Of 2)
Customer
What are the
emotional
drivers of Purchasing
Risks of switching
to your product
What are the
hidden needs?
What are the rational
drivers of Purchasing
Fears
Wants
Needs
What do people
currently do
instead?
Substitutes
Product
What your
product do
How does your
product work?
What does it feel
like to use your
Product?
Features
Benefits
Experience
Company:
Product:
Ideal Customer:
10
01 02
03
Your Offering
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What The Customer Needs
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audience's attention.
The Marketplace Offering
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Value Proposition –
Product/Services
(Option 2 of 2)
11
Product Roadmap
FY18 FY19
Q2 Q3 Q4 Q1 Q2
New Platforms
New Integrations
New Channels
Enterprise Ready
Android iPad, iOS Native Mac App
HubSpot Dropbox BOTS NetSuite
Messenger WhatsApp Exchange
SSO Teams Light Users Advanced ReportingCustom Rights
We have categorized
product roadmap in to
four most common
categories just to give a
basic idea on
classification which can
be altered by you as per
your requirement.
12
Milestone Achieved
Jan
FY17
Apr
FY17
Aug
FY18
Oct
FY17
Oct
FY17
Launched
the API
Launched
Web App
100,000
users › 10,000 users
› Integrated in
50 Apps
USD 1
million
Adding few success
stories with the
investors will grab
their eyeballs and
further support your
pitch
13
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Any awards like Best Start-up,
Best tech transforming
company etc.
Growing fast, Generating
good revenues
“Any coverage in
articles/ news”
A growing pipeline that will
generate USD XX in next X
year
We’re performing amazing for
these clients, look at these
results
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Traction14
Business Model
How do you acquire
customers?
How do you provide
your service?
Type of Business Model
(For e.g.: Freemium model with
consistent 3% conversion from free to
paid plans)
How do you
monetize?
This slide will be helpful
in making the investor
understand about how
your company works,
generates revenue and
structure of your
business model
15
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Business Model (Example Slide)
User Acquisition
From:
Advertising
Email
Distribution partners
Gather User information
Includes:
A/c types
Spending pattern
Credit history
Demographics &
preferences
Intelligent Suggestion
Based on:
History
Usage
Spending habits
Current market deals/rates
User switches = Referral fee
Fee types:
Bank A/c
Credit card
Cell phone carrier
ISP
Loan
Future Potential: Advertising
Large
expected
user base
High quality
user data
Premium
targeted ads
High profit
potential
+ + =
Company XX makes money when users make money rather than relying on creating value through added service
16
Revenue Streams
Revenue
Streams
Supplier Commission
Anybody can open an A/c start selling
their product
Indirect sources such as
advertising, affiliates etc.
Selling products at profitable rates
Partner Commission
Partner with other players in value
chain to increase business
Selling in-house products
Selling products at profitable rates
Revenue streams
have been classified
in to 2 parts: present
sources and future
sources and these
can be altered as per
your revenue model
17
Revenue Model
Pricing - whether you will
be charging flat fee or %?
Estimated Yearly Revenue - 100
clients x A units x B Fee = $ C
Revenue
Expected
ARPU- $ 100
Recurring Revenue Frequency
- Once every six months / Once a
year
Expected conversion rate to get
a paid client- 10% of total
customers
Life-time value of a
customer- $5000
01
02
0305
04
06
We have considered 6
most important and
commonly considered
factors which are
expected by the
investors to be a part of
their revenue model
18
Expense
Model
(Option 1 of 2)
Name top 3 expenses like Employee Expense, IT expenses &
License purchase expenses
Key Expenses needed to generate revenue?
$ 50
Average cost to acquire a customer
1 month
How long is sales cycle to get a client?
Name of company & purpose it serves
Any unique strategic alliances?
$ 30
Cost to maintain a customer and build a recurring sales?
Now: $5000 | After: $50,000
Monthly burn rate, now vs. after funding?
1 Year
How long will new funding last?
Investors would like to
understand how your
company would
manage the funding and
understand the key
expenses that you will
be making
19
ExpenseModel
(Option2of2)
Name top 3 expenses like Employee
Expense, IT expenses & License purchase
expenses
Key Expenses needed to generate revenue?
$ 50
Average cost to acquire a
customer
1 month
How long is sales cycle to get a
client?
Name of company &
purpose it serves
Any unique strategic alliances?
$ 30
Cost to maintain a customer and build a
recurring sales?
Now: $5000 |
After: $50,000
Monthly burn rate, now vs. after
funding?
1 Year
How long will new funding
last?
Investors would like to
understand how your
company would
manage the funding and
understand the key
expenses that you will
be making
20
GrowthStrategy
Marketing & Sales
Acquiring Customers
▪ Online marketing like SEO, SMM, deal of the day
▪ Refer a friend
▪ Loyalty discounts
▪ Incentive for employees on increasing sales
Customer Service
Retaining Customers
▪ Dedicated customer service
representative
▪ Customer Feedback System in place
Product Development
Staying Competitive
▪ Consumer product advisory board to drive
consumer features
▪ Add Android App
▪ Add iOS App
We have covered the
most important
components of the
growth strategy which
differs from company to
company and can be
altered accordingly
21
Go-to-Market Strategy
Provocation
▪ Goal
Alignment/Validation
▪ Review Market Data
▪ Validate Project Approach
▪ Design & Schedule Work
Plan
▪ Organize Core & Steering
Teams
▪ Clarify Desired
Outcomes/ Objectives
▪ What Are We Trying
To Accomplish?
Discovery
▪ Verify The Nature Of
The Market Opportunity
▪ Identify Define, & Map
Markets
▪ Determine Buying
Processes And Choice
Drivers
▪ Identify Market
Attractiveness Factors,
And ‘As Is’ Situation
▪ What Are The
Potential Markets?
Diagnostic
▪ Determine How You
Will ‘Win’
▪ Asses Addressable Markets
W/ Attractiveness Criteria
▪ Determine Company’s Ability
To Compete In Attractive
Markets
▪ Identify Key Buying
Influencers & Desired
Behavioral Objectives
▪ Understanding The
Opportunity To Create
Deferential Advantage
▪ Where Should We
Compete And What
Must We Deliver?
Design
▪ Determine The Optimal
Offering & Positioning For
Target Markets
▪ Determine Ideal Channel
Partner Criteria
▪ Identify, Assess And
Prioritize Potential
Channel Partners By
Targets Markets
▪ Identify And Assess
Market Channel
Options
▪ What Go To Market
Aooroach Is Optimal?
Recommendation
▪ Identify How You Will
Measure Results (Metrics)
▪ Develop Recommendation
For Go To Market
Approach
▪ Market-channel
Positioning Platform
Tested
▪ Organizational Alignment
Assessed
▪ The Best Channel
Approach
▪ What Is Winning Worth?Key
Question
Focus
Inputs/
Tasks
Outcomes
This slide varies but
the goal is the
same: Show you’re
thinking about (or
have data or an
unfair advantage in)
distribution.
22
Marketing Strategy
Marketing
Strategy
Social
Media
Blog
Website
Design
Search Engine
Optimization
Paid
Advertising
Email
Marketing
Analytics &
Reporting
23
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Competitive Landscape
Indirect
Competitors
Direct
Competitors
Industry Segment 1
Industry Segment 2
Industry Segment 3
Company Logo
Company Logo
Company Logo
Company Logo
Company Logo
Company Logo
24
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Product Comparison
Company Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Feature 6
Company XX
Competitor A
Competitor B
Competitor C
Indirect Competitor A
Indirect Competitor B
Indirect Competitor C
25
SWOT Analysis (Option 1 of 3)
Strengths
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Weaknesses
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Opportunities
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Threats
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26
SWOT Analysis (Option 2 of 3)
Weaknesses
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Opportunities
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Threats
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Strengths
27
SWOT Analysis (Option 3 of 3)
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Strength
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Weakness
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Opportunity
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Threat
28
Financial Projections
FY18 FY19 FY20 FY21 FY22 FY23 FY24
Target Market (MM) 14 14.25 14.50 15 16 18 14
Users (MM) 0.05 0.1 0.2 0.3 0.4 0.5 0.05
Net Revenue ($ MM) 650 700 750 800 850 900 650
Total Expenses ($ MM) 60 70 75 80 85 90 60
EBITDA ($ MM) 100 120 130 140 150 160 100
EBITDA margin 26% 28% 29% 21% 22% 23% 26%
Financing Cost ($ MM) 10 15 20 25 30 35 10
PAT ($ MM) 50 55 60 65 70 75 50
PAT margin 10% 11% 12% 11% 10% 9% 10%
29
Break-Even Analysis
Units of Output
Fixed Cost
($)
Variable
Cost ($)
Total Cost
($)
Sales
Revenue ($)
Profit/(Loss)
($)
5000 1000 6000 2000 (4000)
200 5000 2000 7000 4000 (3000)
300 5000 3000 8000 6000 (2000)
400 5000 4000 9000 8000 (1000)
500 5000 5000 10000 10000 -
600 5000 6000 11000 12000 1000
700 5000 7000 12000 14000 2000
30
Financing
How much capital are you
willing to raise?
$ 5 MM
Valuation of the company
$ 10 MM
Investment Terms
Preferred Equity (convertible in to common) @ X pre-money valuation
Convertible note @ $X valuation cap; 1.5 X premium
31
Use of Funds
41%
17%
28%
14%
Product Development
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New Hires
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Operational Cost
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Marketing
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▪ Sales & Marketing, Hire key
employees, Founder Salaries
▪ Build out/further develop
technology, File patents
▪ Achieve key milestones: 1st client?
Breakeven time? 3x Revenue growth?
Relevant Example
Be thoughtful about this
slide, since that’s how
VCs think about
finances. And definitely
don’t try to project
anything beyond two
years. It’s just not
reasonable.
32
Shareholding Pattern33
Shareholder Name
Name 1
Name 2
Name 3
Name 5
Name 4
Total100%
56%
27%
10%
8%
3%
84
43
18
16
7
168
Total Shares
Before Funding
10%
36%46
37%48
7%07
10%16
15
100%132
After Funding
Total Shares
Exit Strategy
Acquisition: Most likely exit options for
companies:
▪ Name potential companies (any unique relationship
with them)
▪ Name type/category of companies that could acquire
you?
▪ Why would they acquire you? How do you fir in their
category?
▪ Why won’t they try to built it themselves?
Financial Buyer: Will your company
generate excess cash flow that could
make it attractive to financial buyers to
generate a return?
IPO: Least likely exit for a company, but a
probability. Preferred strategy only when
no buyer could afford the valuation of your
company.
34
Name Here
Designation
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Name Here
Designation
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Client Testimonials35
36
ContactDetails Name 1
Email Id
Contact Detail
Address with
Contact Details
Address with
Contact Details
Name 2
Email Id
Contact Detail
Address with
Contact Details
Address with
Contact Details
Name 3
Email Id
Contact Detail
Address with
Contact Details
Address with
Contact Details
Office 1 Office 2
Lets Have A
Coffee Break
10:15 to10:30 am.
37
Charts &
Graphs
38
Area
Chart
▪ Product 01
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▪ Product 02
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0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
DecNovOctSepAugJulJunMayAprMarFebJan
100%
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39
100% Stacked Line
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
FY01 FY02 FY03 FY04
Inpercentage
▪ Product 01
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▪ Product 02
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▪ Product 03
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40
0
5
10
15
20
25
30
35
02-05-2017
07-05-2017
12-05-2017
16-05-201722-05-2017
12-05-2017
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Radar
Chart
▪ Product 01
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▪ Product 02
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41
High – Low – Close Chart
0
1
2
3
4
5
6
7
8
9
10
0
10
20
30
40
50
60
70
80
90
100
FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08
GrowthRate(%)
MarketSize(RMB100Million)
In Years
▪ Product 01
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▪ Product 02
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▪ Product 03
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42
43
0
10
20
30
40
50
60
70
80
90
100
Jan Feb Mar Apr May Jun
Salesinpercentage(%)
Financial year in 2018
98%
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Column
Chart
▪ Product 01
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▪ Product 02
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Additional
Slides
44
Our Mission
Vision
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Goals
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Mission
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45
46
Our Team
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47
About Us
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Professional
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Creative
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Talented
Comparison
Text Here Text Here
Woman
80%
Man
40%
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48
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Our Goal
49
Financial
60%
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40%50%
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50
It’s not just about being
better. It’s about being
different. You need to
give people a reason to
choose your business.
Quotes
51
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Low
20
100
60
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Medium
20
100
60
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High
20
100
60
Dashboard
52
Timeline
Step 1
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Step 2
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Step 3
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Step 5
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Step 4
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20182016 20172015 2019
53
Location54
80%
Australia30%
25%
40%
United States
China
Brazil
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Puzzle
01
04
03
02
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55
OurTarget
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Text Here
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Text Here
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Text Here
56
Circular
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audience's attention. 01
02
0304
05
06
57
Venn
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01 02 0403
58
Silhouettes
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59
Mind Map
02
03 05
06
0701
04
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Sample PPT On Business Plan PowerPoint Presentation Slides

  • 1. Sample PPT on Business Plan Your company name
  • 2. Table Of Contents Company Overview / Elevator Pitch01 Our Team02 The Problem03 The Solution04 Value Proposition - Product Service05 Product Roadmap06 Milestones Achieved07 Traction08 Business Model09 Revenue Streams10 Revenue Model11 Expense Model12 Growth Strategy13 Go-to-Market Strategy14 Marketing Strategy15 Competitive Landscape16 SWOT Analysis17 Product Comparison18 Financial Projection19 Break-Even Analysis20 Financing21 Use of Funds22 Shareholding Pattern23 Exit Strategy24 2
  • 3. Company Overview Introduction This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Offering Clientele Logo Logo Logo Logo Service Area Service 1 ▪ Text Here ▪ Text Here ▪ Text Here Service 2 ▪ Text Here ▪ Text Here ▪ Text Here Service 3 ▪ Text Here ▪ Text Here ▪ Text Here Service 4 ▪ Text Here ▪ Text Here ▪ Text Here 3
  • 4. ElevatorPitch (option1Of2) What’s the service/product? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What’s the core problem you are solving? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What’s your big vision? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 4
  • 5. Elevator Pitch (option 2 Of 2) What’s the service/product? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What’s the core problem you are solving? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What’s your big vision? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 5
  • 6. Name Here Designation Primary Responsibilities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation Primary Responsibilities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation Primary Responsibilities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation Primary Responsibilities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Team 6
  • 7. The Problem Example: Price is an important concern for customers purchasing online (for E- commerce company) Problem 1 Example: Video files are too large to e-mail. (For tech startups) Problem 4 Example: In UK, stress results in 105 MM lost workdays each year (For Health tech startup) Problem 2 Example: 95% of companies make decision by either guessing or using their gut. No one uses data analytics tools. (For analytics startups) Problem 3 To better illustrate your problem, as well as convey the problem statement to someone who’s less immersed in it than you, consider adding some components in the following way: 1. Customer Tries Something; 2. Here’s the terrible they are facing; 3. Existing solutions are broken/Non-existent 7
  • 8. The Solution (Option 1 Of 2) ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here If the investor has no clue what the product does even after getting deep into a pitch; now is the time for a short explanation or demo 8
  • 9. Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here The Solution (Option 2 of 2) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 9
  • 10. Value Proposition-product/Services (Option 1 Of 2) Customer What are the emotional drivers of Purchasing Risks of switching to your product What are the hidden needs? What are the rational drivers of Purchasing Fears Wants Needs What do people currently do instead? Substitutes Product What your product do How does your product work? What does it feel like to use your Product? Features Benefits Experience Company: Product: Ideal Customer: 10
  • 11. 01 02 03 Your Offering This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What The Customer Needs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. The Marketplace Offering This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Proposition – Product/Services (Option 2 of 2) 11
  • 12. Product Roadmap FY18 FY19 Q2 Q3 Q4 Q1 Q2 New Platforms New Integrations New Channels Enterprise Ready Android iPad, iOS Native Mac App HubSpot Dropbox BOTS NetSuite Messenger WhatsApp Exchange SSO Teams Light Users Advanced ReportingCustom Rights We have categorized product roadmap in to four most common categories just to give a basic idea on classification which can be altered by you as per your requirement. 12
  • 13. Milestone Achieved Jan FY17 Apr FY17 Aug FY18 Oct FY17 Oct FY17 Launched the API Launched Web App 100,000 users › 10,000 users › Integrated in 50 Apps USD 1 million Adding few success stories with the investors will grab their eyeballs and further support your pitch 13 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 14. Any awards like Best Start-up, Best tech transforming company etc. Growing fast, Generating good revenues “Any coverage in articles/ news” A growing pipeline that will generate USD XX in next X year We’re performing amazing for these clients, look at these results Text Here Text Here Text Here Text Here Text Here Text Here Text Here Traction14
  • 15. Business Model How do you acquire customers? How do you provide your service? Type of Business Model (For e.g.: Freemium model with consistent 3% conversion from free to paid plans) How do you monetize? This slide will be helpful in making the investor understand about how your company works, generates revenue and structure of your business model 15 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 16. Business Model (Example Slide) User Acquisition From: Advertising Email Distribution partners Gather User information Includes: A/c types Spending pattern Credit history Demographics & preferences Intelligent Suggestion Based on: History Usage Spending habits Current market deals/rates User switches = Referral fee Fee types: Bank A/c Credit card Cell phone carrier ISP Loan Future Potential: Advertising Large expected user base High quality user data Premium targeted ads High profit potential + + = Company XX makes money when users make money rather than relying on creating value through added service 16
  • 17. Revenue Streams Revenue Streams Supplier Commission Anybody can open an A/c start selling their product Indirect sources such as advertising, affiliates etc. Selling products at profitable rates Partner Commission Partner with other players in value chain to increase business Selling in-house products Selling products at profitable rates Revenue streams have been classified in to 2 parts: present sources and future sources and these can be altered as per your revenue model 17
  • 18. Revenue Model Pricing - whether you will be charging flat fee or %? Estimated Yearly Revenue - 100 clients x A units x B Fee = $ C Revenue Expected ARPU- $ 100 Recurring Revenue Frequency - Once every six months / Once a year Expected conversion rate to get a paid client- 10% of total customers Life-time value of a customer- $5000 01 02 0305 04 06 We have considered 6 most important and commonly considered factors which are expected by the investors to be a part of their revenue model 18
  • 19. Expense Model (Option 1 of 2) Name top 3 expenses like Employee Expense, IT expenses & License purchase expenses Key Expenses needed to generate revenue? $ 50 Average cost to acquire a customer 1 month How long is sales cycle to get a client? Name of company & purpose it serves Any unique strategic alliances? $ 30 Cost to maintain a customer and build a recurring sales? Now: $5000 | After: $50,000 Monthly burn rate, now vs. after funding? 1 Year How long will new funding last? Investors would like to understand how your company would manage the funding and understand the key expenses that you will be making 19
  • 20. ExpenseModel (Option2of2) Name top 3 expenses like Employee Expense, IT expenses & License purchase expenses Key Expenses needed to generate revenue? $ 50 Average cost to acquire a customer 1 month How long is sales cycle to get a client? Name of company & purpose it serves Any unique strategic alliances? $ 30 Cost to maintain a customer and build a recurring sales? Now: $5000 | After: $50,000 Monthly burn rate, now vs. after funding? 1 Year How long will new funding last? Investors would like to understand how your company would manage the funding and understand the key expenses that you will be making 20
  • 21. GrowthStrategy Marketing & Sales Acquiring Customers ▪ Online marketing like SEO, SMM, deal of the day ▪ Refer a friend ▪ Loyalty discounts ▪ Incentive for employees on increasing sales Customer Service Retaining Customers ▪ Dedicated customer service representative ▪ Customer Feedback System in place Product Development Staying Competitive ▪ Consumer product advisory board to drive consumer features ▪ Add Android App ▪ Add iOS App We have covered the most important components of the growth strategy which differs from company to company and can be altered accordingly 21
  • 22. Go-to-Market Strategy Provocation ▪ Goal Alignment/Validation ▪ Review Market Data ▪ Validate Project Approach ▪ Design & Schedule Work Plan ▪ Organize Core & Steering Teams ▪ Clarify Desired Outcomes/ Objectives ▪ What Are We Trying To Accomplish? Discovery ▪ Verify The Nature Of The Market Opportunity ▪ Identify Define, & Map Markets ▪ Determine Buying Processes And Choice Drivers ▪ Identify Market Attractiveness Factors, And ‘As Is’ Situation ▪ What Are The Potential Markets? Diagnostic ▪ Determine How You Will ‘Win’ ▪ Asses Addressable Markets W/ Attractiveness Criteria ▪ Determine Company’s Ability To Compete In Attractive Markets ▪ Identify Key Buying Influencers & Desired Behavioral Objectives ▪ Understanding The Opportunity To Create Deferential Advantage ▪ Where Should We Compete And What Must We Deliver? Design ▪ Determine The Optimal Offering & Positioning For Target Markets ▪ Determine Ideal Channel Partner Criteria ▪ Identify, Assess And Prioritize Potential Channel Partners By Targets Markets ▪ Identify And Assess Market Channel Options ▪ What Go To Market Aooroach Is Optimal? Recommendation ▪ Identify How You Will Measure Results (Metrics) ▪ Develop Recommendation For Go To Market Approach ▪ Market-channel Positioning Platform Tested ▪ Organizational Alignment Assessed ▪ The Best Channel Approach ▪ What Is Winning Worth?Key Question Focus Inputs/ Tasks Outcomes This slide varies but the goal is the same: Show you’re thinking about (or have data or an unfair advantage in) distribution. 22
  • 23. Marketing Strategy Marketing Strategy Social Media Blog Website Design Search Engine Optimization Paid Advertising Email Marketing Analytics & Reporting 23 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 24. Competitive Landscape Indirect Competitors Direct Competitors Industry Segment 1 Industry Segment 2 Industry Segment 3 Company Logo Company Logo Company Logo Company Logo Company Logo Company Logo 24 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 25. Product Comparison Company Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Feature 6 Company XX Competitor A Competitor B Competitor C Indirect Competitor A Indirect Competitor B Indirect Competitor C 25
  • 26. SWOT Analysis (Option 1 of 3) Strengths This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Weaknesses This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Opportunities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Threats This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 26
  • 27. SWOT Analysis (Option 2 of 3) Weaknesses This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Opportunities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Threats This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Strengths 27
  • 28. SWOT Analysis (Option 3 of 3) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Strength This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Weakness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Opportunity This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Threat 28
  • 29. Financial Projections FY18 FY19 FY20 FY21 FY22 FY23 FY24 Target Market (MM) 14 14.25 14.50 15 16 18 14 Users (MM) 0.05 0.1 0.2 0.3 0.4 0.5 0.05 Net Revenue ($ MM) 650 700 750 800 850 900 650 Total Expenses ($ MM) 60 70 75 80 85 90 60 EBITDA ($ MM) 100 120 130 140 150 160 100 EBITDA margin 26% 28% 29% 21% 22% 23% 26% Financing Cost ($ MM) 10 15 20 25 30 35 10 PAT ($ MM) 50 55 60 65 70 75 50 PAT margin 10% 11% 12% 11% 10% 9% 10% 29
  • 30. Break-Even Analysis Units of Output Fixed Cost ($) Variable Cost ($) Total Cost ($) Sales Revenue ($) Profit/(Loss) ($) 5000 1000 6000 2000 (4000) 200 5000 2000 7000 4000 (3000) 300 5000 3000 8000 6000 (2000) 400 5000 4000 9000 8000 (1000) 500 5000 5000 10000 10000 - 600 5000 6000 11000 12000 1000 700 5000 7000 12000 14000 2000 30
  • 31. Financing How much capital are you willing to raise? $ 5 MM Valuation of the company $ 10 MM Investment Terms Preferred Equity (convertible in to common) @ X pre-money valuation Convertible note @ $X valuation cap; 1.5 X premium 31
  • 32. Use of Funds 41% 17% 28% 14% Product Development This slide is 100% editable. Adapt it to your needs and capture your audience's attention. New Hires This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Operational Cost This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Sales & Marketing, Hire key employees, Founder Salaries ▪ Build out/further develop technology, File patents ▪ Achieve key milestones: 1st client? Breakeven time? 3x Revenue growth? Relevant Example Be thoughtful about this slide, since that’s how VCs think about finances. And definitely don’t try to project anything beyond two years. It’s just not reasonable. 32
  • 33. Shareholding Pattern33 Shareholder Name Name 1 Name 2 Name 3 Name 5 Name 4 Total100% 56% 27% 10% 8% 3% 84 43 18 16 7 168 Total Shares Before Funding 10% 36%46 37%48 7%07 10%16 15 100%132 After Funding Total Shares
  • 34. Exit Strategy Acquisition: Most likely exit options for companies: ▪ Name potential companies (any unique relationship with them) ▪ Name type/category of companies that could acquire you? ▪ Why would they acquire you? How do you fir in their category? ▪ Why won’t they try to built it themselves? Financial Buyer: Will your company generate excess cash flow that could make it attractive to financial buyers to generate a return? IPO: Least likely exit for a company, but a probability. Preferred strategy only when no buyer could afford the valuation of your company. 34
  • 35. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Client Testimonials35
  • 36. 36 ContactDetails Name 1 Email Id Contact Detail Address with Contact Details Address with Contact Details Name 2 Email Id Contact Detail Address with Contact Details Address with Contact Details Name 3 Email Id Contact Detail Address with Contact Details Address with Contact Details Office 1 Office 2
  • 37. Lets Have A Coffee Break 10:15 to10:30 am. 37
  • 39. Area Chart ▪ Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% DecNovOctSepAugJulJunMayAprMarFebJan 100% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 39
  • 40. 100% Stacked Line 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% FY01 FY02 FY03 FY04 Inpercentage ▪ Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 40
  • 41. 0 5 10 15 20 25 30 35 02-05-2017 07-05-2017 12-05-2017 16-05-201722-05-2017 12-05-2017 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Radar Chart ▪ Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 41
  • 42. High – Low – Close Chart 0 1 2 3 4 5 6 7 8 9 10 0 10 20 30 40 50 60 70 80 90 100 FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 GrowthRate(%) MarketSize(RMB100Million) In Years ▪ Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 42
  • 43. 43 0 10 20 30 40 50 60 70 80 90 100 Jan Feb Mar Apr May Jun Salesinpercentage(%) Financial year in 2018 98% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Column Chart ▪ Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 45. Our Mission Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goals This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 45
  • 46. 46 Our Team ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 47. 47 About Us This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Professional This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Creative This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Talented
  • 48. Comparison Text Here Text Here Woman 80% Man 40% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 48
  • 49. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Goal 49
  • 50. Financial 60% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 40%50% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 50
  • 51. It’s not just about being better. It’s about being different. You need to give people a reason to choose your business. Quotes 51
  • 52. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Low 20 100 60 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Medium 20 100 60 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. High 20 100 60 Dashboard 52
  • 53. Timeline Step 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Step 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Step 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Step 5 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Step 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 20182016 20172015 2019 53
  • 54. Location54 80% Australia30% 25% 40% United States China Brazil This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 55. Puzzle 01 04 03 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 55
  • 56. OurTarget This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 56
  • 57. Circular This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 0304 05 06 57
  • 58. Venn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 0403 58
  • 59. Silhouettes This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 59
  • 60. Mind Map 02 03 05 06 0701 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 60
  • 61. Bulb Or Idea ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 61
  • 62. Magnifying Glass This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 62
  • 63. Thank You Address: # street number, city, state Email Address: emailaddress123@.com Contact numbers: 0123456789 63