Business Advertising Techniques and Strategies PowerPoint Presentation Slides
3 likes149 views
The document outlines a comprehensive framework for business advertising techniques and strategies, including the need for new products, competitive analysis, and brand development. It emphasizes the importance of strategic positioning, brand communication, budgeting, and performance tracking, while providing editable slides for customized presentations. Additionally, it offers guidance on key brand elements, identity development, and various branding tactics, including logo and tagline creation.
Business Advertising Techniques and Strategies PowerPoint Presentation Slides
- 1. 1 Your company Name Business Advertising Techniques And Strategies
- 2. Agenda Business Focus01 Need for New Product02 Competitive Landscape03 Strategic Positioning04 Brand Development05 Brand Positioning06 Brand Communication07 Budgeting08 Value addition due to Branding09 Promotional Strategies10 Brand Performance Tracking11 2 Your Text Goes here Download this awesome diagram Bring your presentation to life
- 3. Decide What Product Or Service You Are Going To Offer 3 Brand Product/Service Compare your competitors based on relevant criteria Product/ Service 5 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product/ Service 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product/ Service 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product/ Service 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product/ Service 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 4. Business Focus This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. High Value Low Value Low Trust High Trust Enhanced Product & Better Quality 4 Define the focus of your business in this slide
- 5. Need for New Product - (Option 1 of 2) Growth and Development Diversification of Risk Increasing competition Dynamic Market Conditions Continuous technological development To meet seasonal fluctuations in demand Option 02 Option 01 Option 04 Option 03 Option 06 Option 05 5 Some general needs for new products have been listed here, you can tailor it as per your need.
- 6. Need for New Product - (Option 2 of 2) Growth and Development Diversification of Risk Increasing competition Dynamic Market Conditions Continuous technological development To meet seasonal fluctuations in demand 6 Some general needs for new products have been listed here, you can tailor it as per your need.
- 7. Competitive Analysis Strengths Weaknesses OWN COMPANY Strategy: Emphasizing the strengths o Emphasize strengths o Highlight benefits for customers o Your Text Here Strategy: Downgrade/ Devalue o Evaluate weaknesses as irrelevant o Devalue importance for customer benefits o Compensate weaknesses with strengths COMPETITORS Strategy: Downgrade/ Devalue o Evaluate weaknesses as irrelevant o Devalue importance for customer benefits o Compensate weaknesses with strengths o Your Text Here Strategy: Emphasizing Weaknesses o Overemphasize weakness o Emphasize a disadvantage of competitors in the market o Highlight negative impact on customer benefits 7 Compare your strengths & weaknesses with that of others
- 8. Comparison - Based On Criteria Criteria Revenue Profit Market Share Main Activity Number of Employee Product Quality Competitor A Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Competitor B Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Competitor C Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Competitor D Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Competitor E Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Competitor F Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here 8 Compare your competitors based on relevant criteria
- 9. Market Competitiveness (1 Of 2 ) 9 Ratings Key Success Factors Own Competitor 1 Competitor 2 Competitor 3 Financial Position Advertising Market Share Brand Image Customer Loyalty Product Quality Product Range Distribution Price Competition Geographical Expansion We have listed some of the key factors to compare your market competency, you can alter them as per the need
- 10. Market Competitiveness (2 Of 2 ) 10 Own Competitor 1 Competitor 2 Competitor 3 Key Success Factors Weight Rating Weighted Score Rating Weighted Score Rating Weighted Score Financial Position 0.8 4 0.32 3 0.24 3 0.24 Advertising 0.12 4 0.48 4 0.48 3 0.36 Market Share 0.12 4 0.48 3 0.36 2 0.24 Brand Image 0.10 4 0.40 4 0.40 3 0.30 Customer Loyalty 0.10 3 0.30 3 0.30 2 0.20 Product Quality 0.12 3 0.48 4 0.48 4 0.48 Product Range 0.08 4 0.24 4 0.32 3 0.24 Distribution 0.10 3 0.40 3 0.30 3 0.30 Price Competition 0.08 4 0.24 3 0.24 3 0.24 Geographical Expansion 0.10 3 0.40 3 0.30 2 0.20 Total Score 1.00 3.74 3.42 2.80 We have listed some of the key factors to compare your market competency, you can alter them as per the need
- 11. 11 Strategic Positioning Differentiation Write your strategy based on product differentiation Comprehensive Cost Leadership Write your strategy based on cost leadership analysis Focus On Priorities Mention your key focus areas Strategic Target Superior Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Moderate Prices This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Value This slide is 100% editable. Adapt it to your needs and capture your audience's attention. On the basis of the competitive analysis carried out, you can strategically design a plan to position yourself in the market
- 12. Brand Mission Statement This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 12 Mention the Brand mission in this slide indicating the Brand’s purpose
- 13. Brand Vision Brand Vision StatementHow the world will be A better place as A consequence of the brand. Desired Future Environment The whole objective of the brand. Brand Purpose The accepted characteristics. Values Brand Vision Is Encapsulated With Three Main Components 13 Mention the Brand vision in this slide indicating the Brand’s future pathway
- 14. Brand Architecture Level3 B(i) B(ii) B(iii) B(vi) Level1 Masterbrand Level2 ChildBrand (A) (B) (C) Child Brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Child Brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Child Brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Child Brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 14 Organize the variety of brands available in your organization in an appropriate structure
- 15. 15 BrandElements 01 short phrase that communicates information about the Brand Name 02 A short phrase that communicates information about the Brand Slogan 03 Mention the name of the Brand which captures the central theme around it Logo 04Musical message written around the Brand Tone 05A special type of Brand Symbol; one that take on human or real-life characteristics Character 06Displays the identity of the brand Packaging We have listed down the relevant elements of a Brand, you can customize it basis your requirements
- 16. Brand Strategy Framework Research o Brand audit o Business objectives o Stakeholder analysis o Market analysis brand strategy analysis o Refining the focus o Brand Promise o Positioning Strategy o Brand Brief o Naming Strategy o Logotype + Tagline o Color o Typography o Rules o Trial applications Design o Stationery o Uniforms o Digital o Environments o Collateral o Advertising o Merchandise o Vehicles o Signage Touch points o Managing the assets o Changing brand identity o Launching brand identity o Communicating brand Identity Assets Brand Strategy 16 It is a framework indicating all the key aspects considered while making a brand strategy
- 17. Brand Execution Roadmap 01 03 05 02 06 04 Choose a Brand name, logo and color Jan 2014 Development & Execution of Brand positioning strategies Mar 2016 Brand Logo refresh Aug 2018 Consider the slogan of the Brand Dec 2015 Launch of the Brand in the market Jan 2017 Extension of the existing brand Nov 2019 17 This slide gives a layout of the timeline of a Brand, you can alter it as per your requirements
- 18. Develop Your Name, Logo And Tagline 18 Choose a Brand Name This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Choose a Color for the Brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Design a Professional Logo This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Consider a Slogan This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Decide On a Timeline for Logo Refresh This slide is 100% editable. Adapt it to your needs and capture your audience's attention. We have listed the common steps which a company generally follows to create a logo and tagline
- 19. Logo Designing Sources 3% 12% 22% 20% 43% Self Employed This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Online Design firm This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Local Design This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Friends/Relative This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Others This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 19 Logo designing sources have been listed. You can choose sources based on company’s requirement
- 20. Brand Identity Template PPT Examples Professional 20 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Integrity This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Promise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Evolution This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Personality Brand Identity We have listed down the key factors which help in developing the identity of a Brand. These factors have been explained in the subsequent slides.
- 21. Brand Integrity Program Charter This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Team Assignments This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Budgeting This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Policies This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Programs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. FormBrandIntegrity ManagementProgram PrioritizedProjectDevelopment 21 We have listed down the key factors which help in developing the identity of a Brand. These factors have been explained in the subsequent slides.
- 22. Brand Elements This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Formula of the Product 2014 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product Launch 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Extension Brand Promotion 2018 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Extension of the Existing Brand 2019 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product Refinement 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product Development 2015 22 We have listed below the evolution steps of a brand. You can refine them bases the requirements
- 23. BrandPersonality Sincerity o Down-to-earth o Honest o Wholesome o Cheerful Excitement o Imaginative o Up-to-date o Daring o Spirited Competence o Reliable o Intelligent o Successful o Tough Ruggedness o Outdoorsy Sophistication o Charmingo Upper class 23 We have listed the key attributes of a brand’s personality, you can use them as per your requirements
- 24. Core Brand Promise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Emotional Promise 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Functional Promise 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Global Promise 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Social Promise 04 24 Brand Promise This slide focuses on the core Brand promises, you can use them as per your requirements
- 25. Brand Building Process Brand Assessment Brand Advantage Brand Blueprint Brand Promise Brand Culturalization o Internal & external assessment o Identify points of differentiation o Leverage the brand o Create communication strategies o Creating visual representation of the brand o Creating brand identities o Crafting the o Brand essence o Brand story o Brand promise o Creating A corporate culture around the brand by aligning the staff with the brand vision & essence Brand Building 25 We have listed the broad steps involved in building a brand, you can enter the rationale followed while implementing the same
- 26. Brand Building Tactics Logo/Tagline Website Product's Newsletter Publications Direct Mail PowerPoint Adds Exhibit Booth Environment Stationary Package LobbiesIntranet E- marketing Folder Brochures Annual Repots Video /DVD Flyers Conference Material Rooms Stores Posters E- newsletters 26 We have listed a wide variety of mediums to build the brand, you can choose the relevant platform bases your requirements
- 27. Brand Packaging Brand Packaging Strategy Policies And Strategic This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Family Packaging This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Ecological Packaging This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Re-Use Packaging This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Multiple Packaging This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 27 Below are some of the ways of doing packaging, you can use any of them to Brand your product
- 28. Brand Distribution 28 50% 30% 45% 87% 70% 60% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. List down the regions where your target audience is based
- 29. Brand Extension Brand Extension Horizontal B.E Vertical B.E Downward Extension Upward Extension Line Extension Franchise Extension Brand 29 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 30. Brand Equity This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Equity Brand Awareness Perceived Quality Brand Association Brand Loyalty 30 Ideally, Brand equity comprises of 4 factors; which are discussed in next slides. Select the prime factors you want to focus on and develop your strategies
- 31. Brand Value 31 Brand Value This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Awareness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Perceived Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Association This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Loyalty Ideally, Brand value comprises of 4 factors; which are discussed in next slides. Select the prime factors you want to focus on and develop your strategies
- 32. Brand Awareness 01 02 03 04 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Dominant This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Top Of Mind This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Unaided Awareness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Aided Awareness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Unaware Of The Brand 32 Identify your brand segment in this brand awareness pyramid and prepare short term and long term strategies to move up in the ladder
- 33. Brand Quality Reason To Buy o Customer has not the time or ability to evaluate the quality objectively. o Perception of quality is the determinant in the buying decision. Premium Price o When The Perceived Quality Is High price May Be/ Must Be Accordingly Higher o Perceived Quality Enhances Profit Growth(premium Price=quality) Differentiation/Positioning o Establishing A Specific Image For A Brand (The premium, excellent) In Relation To Competing Brands And Their Quality Perceived Brand Quality 33 Identify your brand segment in this brand awareness pyramid and prepare short term and long term strategies to move up in the ladder
- 34. BrandAssociation Associations Basis for Extensions This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Create Positive Attitudes/Feelings This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Reason - to - Buy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Differentiate/Position This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Help Process/Retrieve Information This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 34 We have listed out 5 different parameters under brand association. Prepare your strategies for each of the parameter
- 35. 35 How much are Loyal Customers Worth? Brand Loyalty 01 $1.6 Trillion The potential revenue up for grabs from switching among consumer brands’ 02 80% of a business’ profits come from 20% of its customers’ 03 Brand advocates spend 2x as much regular customers and have 5x the lifetime value’ 04 A 5% increase in customer retention can result in a 40% lift in profit’ 05 77% of customers still they have no relationship with a brand’ 06 The probability of generating an additional sale from an existing customer is 7xgreater than from a new prospect’ Input your inferences after brand tracking to provide a better perspective on how loyal is your customer base.
- 36. Brand Loyalty Committed This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Fence Sitters Considers it a friend This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Passively Loyal With switching coasts This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Satisfied / Habitual Buyer no reason to changes This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Switchers / Price Sensitive No Brand Loyalty This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 05 04 03 02 01 36 Identify your customers in the brand loyalty segment and formulate strategy to move up the ladder
- 37. Establish Brand Positioning Company & Product Target Customers Key Benefits Price Value Proposition Quality Conscious Consumers Of Chicken Tenderness 10% Premium Better Chicken At Moderate Prices Safety- Conscious Upscale Families Durability & Safety 20% Premium Safest Most Durable Wagon Convenience- Minded Pizza Lovers Delivery Speed & Good Quality 15% Premium Good Pizza Delivered Promptly At Your Doorstep With Moderate Prices 37 Evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements
- 38. Brand Positioning Essence Brand Personality Symbols Facts YourTextHere This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How The Brand Makes Me Look This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What The Product Does For Me This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How I Would Describe The Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How The Brand Makes Me Feel 38 You can decide on the basis of below mentioned parameters how you want to position the brand in the minds of the target audience
- 39. Brand Position Quality Value Proposition A D B C E A Own Product B Competitor B C Competitor C D Competitor D E Competitor E 39 Move the circles and the text boxes as per your company’s product quality and value proposition This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 40. Brand Repositioning - (Option 1 of 2) 02 04 06 01 03 05 07 Segment Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Symbolism Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Niche-Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Celebrity Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Up-market Technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Change of Image Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 40 You can reposition the Brand in the market on the basis of any of the ways mentioned in this slide
- 41. 0201 03 04 05 07 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Celebrity Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Segment Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Symbolism Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Up-market Technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Niche- Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Change of Image Oriented 06 Brand Repositioning - (Option 2 of 2) 41 You can reposition the Brand in the market on the basis of any of the ways mentioned in this slide
- 42. Brand Communication 01 Affordable 02 Easily Available 03 Variety 04 Moderate Prices 05 Personal Service 06 Convenient 07 Latest Technology 08 Customer Value 09 Authenticity 10 Durability 11 Quality 12 Accessible 42 Choose the attributes you want the brand to communicate to the target audience
- 43. Brand Budgeting Task Low-End Fee High-End Fee Name Development $10,000 $75,000 Brand Mark (Logo) Creation $3,500 $150,000 Core Brand Presentation (Website And Brand Marketing Materials) $10,000 $250,000+ Advertising $10,000 Millions Annually SEO (Website Search-engine Optimization) $1,000 Monthly Thousands Monthly Social Media Your Time Hundreds Of Thousands Annually Signage, Vehicles, Packaging $20,000 $250,000+ Annually 43 We have listed various ways which needs to be kept in mind while budgeting. We have categorized Budgeting in two parts: Low end and High End. You can choose based on company’s requirement
- 44. Value Addition Due To Branding - (Option 1 Of 2) $ 1 - $ 2 Cost 3 (Example – Factory Cost) $ 2.5 - $ 3 Cost 1 (Example - Raw Product) $ 0.5 - $ 0.80 Cost 2 (Example – Printing Cost) Total Cost Per Product Sold To You $ 3 - $ 5 $ 30 - $ 40 $ 25- $ 35 Benefits Of Branding 44 Slide indicates the price/profit a company can make as a result of branding. You can add your data values to calculate your profit from Branding This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 45. Value Addition Due To Branding - (Option 2 Of 2) $ 1 - $ 2 Cost 3 (Example – Factory Cost) $ 2.5 - $ 3 Cost 1 (Example - Raw Product) $ 0.5 - $ 0.80 Cost 2 (Example – Printing Cost) Total Cost Per Product Sold To You $ 3 - $ 5 $ 30 - $ 40 $ 25- $ 35 Benefits Of Branding 45 Slide indicates the price/profit a company can make as a result of branding. You can add your data values to calculate your profit from Branding This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 46. Promotion Internal Teleconferences Direct Emails Internal Television Custom Branded Apparel Booklets, Pamphlets, Brochures Coupons Bulletin Boards Telephone Hotlines Or News Lines Displays And Exhibits Free Samples 46 Various ways of Internal promotion have been listed. You can choose the suitable ways as per your requirements
- 47. Promotion-External Advertising o PPC o Retargeting o Social Media o Paid Influencers o Affiliates Paid Media Sharing o Mentions o Reviews o Posts o Shares Earned Media Web Properties o Site o Blog o Email o Social Channels o Mobile site Owned Media SEO&ContentDriveEarned Media(Sharing)AndTraffic 47 Various ways of External promotion have been listed. You can choose the suitable ways as per your requirements
- 48. Brand Performance Dashboard This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Enhanced sales This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Recognition This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competitive Edge 45%60% 30% 48 Monitor the Brand performance on the basis of below mentioned parameters, you can alter them as per your requirements
- 49. Brand Tracking - Product Awareness 01 02 03 04 Ad Awareness Which mobile brands have you noticed in any advertisement recently? Brand Awareness Which mobile brands have you heard of? Preference Which mobile brand do you prefer? What other brands are interesting? Latest Purchase What mobile brand do you own? 49 Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand
- 50. Brand Tracking – Brand Experience & Usage 50 Which mobile phone brand did u purchased recently? If hasn’t purchased, then what’s the buying intent of consumer? What is the purchasing frequency and the amount spend on the brand purchased? What’s the likelihood of changing brand preference by the consumer? What is the total spending by the consumer on the product? How satisfied is the customer and how much is he loyal to the brand? 01 Brands Purchased 04 Future Purchase Intent 02 Purchase Frequency & Amount 05 Brand Change Likelihood 03 Total Spending 06 Customer Satisfaction & Loyalty Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand
- 51. Brand Tracking Info Graphics 51 Of Consumers Consider User Generated Reviews Extremely Valuable Or Valuable 82% Of Consumers Trust Online Reviews As Much As Personal Recommendations 72% Of Online Reviews Have Been Pointed Out As Fake 20% Of Consumers Read Between 2-1Reviews 65% Of Consumers Read Four To Seven Reviews Before They Are Comfortable Making A Purchase 41% Of Consumers Look To Online Review Sites For Information During The Buying Process 74% Of Locations Have Had No New Reviews In 17 Months 46% Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand
- 52. BrandTracking–TopOf Mind&InMindBrand Top Of Mind (TOM) This is the brand the consumer outs in first position. Often, this means that this is the most likely candidate fro a later purchase, which makes this position the most wanted for all brands. In Mind (IM) The rest of the brands mentioned in the list have a lower chance of being bought in the end. A brand that is not included here virtually does not exist in the mind of the consumer. 52 Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand
- 53. Business Advertising Techniques And Strategies 53
- 54. Business Advertising Techniques And Strategies 54
- 55. Coffee Break Let’s Start again in 30 Minutes 55
- 57. Stacked Bar 0 10 20 30 40 50 60 70 80 90 100 Q1 Q2 Q3 Q4 Unit Count o Product 01 o Product 02 o Product 03 57 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 58. Clustered Bar 40 30 25 45 0 10 20 30 40 50 Jan Feb Mar Apr Profit(Inpercentage) 15 32 48 40 0 10 20 30 40 50 Jan Feb Mar Apr Profit(Inpercentage) o Product 01 o Product 02 58 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 59. Stacked Line With Marker 0 10 20 30 40 50 60 70 80 90 100 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Profit(InThousands) 92% 80% o Product 01 o Product 02 59 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 60. Donut Pie Chart 40% 20% 30% 10% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 60 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 61. Bubble Chart 20 60 30 40 75 55 80 90 10 20 30 40 50 60 70 80 90 100 10 20 30 40 50 Profit(InSales) o Product 01 o Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 61
- 63. 63 Our Mission Vision This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section. Mission This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section. Goal This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section.
- 64. Accountant This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Angie Kwan Director This slide is 100% editable. Adapt it to your needs and capture your audience's attention. John Smith CEO This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Jessica White Our team 64
- 65. 65 About Us This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 66. Comparison 66 MenWomen This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 3.1 75.534 user This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 4.2 85.654 user
- 67. … Thomas Edison “The value of an Idea Lies In the using of it.” Quotes 67
- 68. Financial 68 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $45 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $59 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $88
- 69. 69 Awareness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Success This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Main Goals
- 70. Target This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 70
- 71. Puzzle 71 01 03 05 02 04 06 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 72. Venn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 03 01 72
- 73. 73 o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mind Map
- 74. Idea Or Bulb 01 02 03 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 74
- 75. 75 Thank You Address # street number, city, state Contact Numbers: 0123456789 Email Address: emailaddress123@ga mail.com