Business Branding Model PowerPoint Presentation Slides
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The document outlines a comprehensive business branding model that includes key aspects such as product development, competitive landscape analysis, strategic positioning, and brand communication. It emphasizes the need for a strong brand identity through elements like a brand mission statement, vision statement, and effective promotional strategies. Additionally, it provides guidelines for market analysis, brand performance tracking, and the execution of branding strategies to enhance market competitiveness.
Business Branding Model PowerPoint Presentation Slides
- 2. Our Agenda Business Focus 01 02Need for New Product 03Competitive Landscape 04Strategic Positioning 05Brand Development 06Brand Positioning 08 Budgeting 09 Value addition due to Branding 10 Promotional Strategies 11 Brand Performance Tracking 07 Brand Communication 2
- 3. Business Focus Low Trust High Trust High Value Low Value Enhanced Product & Better Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mention the product or service which you want to offer the target audience 3
- 4. Brand Product/Service 4 Decide What Product Or Service You Are Going To Offer Product/ Service 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product/ Service 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product/ Service 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product/ Service 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product/ Service 5 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Define the focus of your business in this slide
- 5. Dynamic Market Conditions Continuous technological development Increasing competition Diversification of Risk Growth and Development To meet seasonal fluctuations in demand Need for New Product - (Option 1 of 2) Product 1 Product 2 Product 5 Product 4 Product 6 Some general needs for new products have been listed here, you can tailor it as per your need. 5
- 6. Dynamic Market Conditions Continuous technological development Increasing competition Diversification of Risk Growth and Development To meet seasonal fluctuations in demand Need for New Product - (Option of 2) Dynamic Market Conditions Continuous technological development Increasing competition Diversification of Risk Growth and Development To meet seasonal fluctuations in demand Some general needs for new products have been listed here, you can tailor it as per your need. 6
- 7. Competitive Analysis 7 Weaknesses Strengths Own Company Strategy: Downgrade/ Devalue • Evaluate weaknesses as irrelevant • Devalue importance for customer benefits • Compensate weaknesses with strengths Strategy: Emphasizing the strengths • Emphasize strengths • Highlight benefits for customers • Your Text Here Competitors Strategy: Downgrade/ Devalue • Evaluate weaknesses as irrelevant • Devalue importance for customer benefits • Compensate weaknesses with strengths Strategy: Emphasizing Weaknesses • Overemphasize weakness • Emphasize a disadvantage of competitors in the market • Highlight negative impact on customer benefits Compare your strengths & weaknesses with that of others
- 8. Comparison - Based On Criteria Criteria Revenue Profit Market Share Main Activity Number of Employee Product Quality Competitor A Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Competitor B Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Competitor C Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Competitor D Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Competitor E Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Competitor F Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Competitor G Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Competitor H Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Compare your competitors based on relevant criteria 8
- 9. Market Competitiveness (1 of 2) Ratings Key Success Factors Own Competitor 1 Competitor 2 Competitor 3 Financial Position Advertising Market Share Brand Image Customer Loyalty Product Quality Product Range Distribution Price Competition Geographical Expansion We have listed some of the key factors to compare your market competency, you can alter them as per the need 9
- 10. Market Competitiveness (2 of 2) Ratings Own Competitor 1 Competitor 2 Competitor 3 Key Success Factors Weight Rating Weighted Score Rating Weighted Score Rating Weighted Score Financial Position 0.8 4 0.32 3 0.24 3 0.24 Advertising 0.12 4 0.48 4 0.48 3 0.36 Market Share 0.12 4 0.48 3 0.36 2 0.24 Brand Image 0.10 4 0.40 4 0.40 3 0.30 Customer Loyalty 0.10 3 0.30 3 0.30 2 0.20 Product Quality 0.12 3 0.48 4 0.48 4 0.48 Product Range 0.08 4 0.24 4 0.32 3 0.24 Distribution 0.10 3 0.40 3 0.30 3 0.30 Price Competition 0.08 4 0.24 3 0.24 3 0.24 Geographical Expansion 0.10 3 0.40 3 0.30 2 0.20 Total Score 1.00 3.74 3.42 2.80 We have listed some of the key factors to compare your market competency, you can alter them as per the need 10
- 11. Strategic Positioning Differentiation Write your strategy based on product differentiation Comprehensive Cost Leadership Write your strategy based on cost leadership analysis Focus on priorities Mention your key focus areas Strategic Target Superior Quality Moderate Prices Customer Value On the basis of the competitive analysis carried out, you can strategically design a plan to position yourself in the market 11
- 12. 12 Brand Mission Statement • This is a representative image, and should be replaced by your own image. Just right click and replace image. • This is a representative image, and should be replaced by your own image. Just right click and replace image. Mention the Brand mission in this slide indicating the Brand’s purpose
- 13. Brand Vision 13 Brand Vision Statement The accepted characteristics. Values How the world will be A better place as A consequence of the brand. Desired Future Environment The whole objective of the brand. Brand Purpose Brand Vision Is Encapsulated With Three Main Components Mention the Brand vision in this slide indicating the Brand’s future pathway
- 14. Brand Architecture (A) (B) (C) Child Brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Child Brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Child Brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Child Brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. B(i) B (ii) B( iii) B(iv) Level3 Level2 ChildBrand Level1 Masterbrand Organize the variety of brands available in your organization in an appropriate structure 14
- 15. Mention the name of the Brand which captures the central theme around it Name A short phrase that communicates information about the Brand Slogan A short phrase that communicates information about the Brand Logo Elements 04 05 0601 02 03 Displays the identity of the brand Packaging A special type of Brand Symbol; one that take on human or real- life characteristics Character Musical message written around the Brand Tone Brand Elements We have listed down the relevant elements of a Brand, you can customize it basis your requirements 15
- 16. Brand Strategy • Brand Audit • Business Objectives • Stakeholder Analysis • Market Analysis • Brand Strategy Analysis Research • Refining the focus • Brand Promise • Positioning Strategy • Brand Brief • Naming Strategy • Logotype + Tagline • Color • Typography • Rules • Trial applications Design • Stationery • Uniforms • Digital • Environments • Collateral • Advertising • Merchandise • Vehicles • Signage Touch Points • Managing the assets • Changing brand identity • Launching brand identity • Communicating brand Identity Assets Brand Strategy Framework It is a framework indicating all the key aspects considered while making a brand strategy 16
- 17. Brand Execution Roadmap Start End Choose a Brand name, logo and color Jan 2014 Consider the slogan of the Brand Dec 2015 Development & Execution of Brand positioning strategies Mar 2016 Launch of the Brand in the market Jan 2017 Brand Logo refresh Aug 2018 Extension of the existing brand Nov 2019 This slide gives a layout of the timeline of a Brand, you can alter it as per your requirements 17
- 18. DevelopYourName, LogoAndTagline Choose a Brand Name This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Choose a Color for the Brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Design a Professional Logo This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Consider a Slogan This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Decide On a Timeline for Logo Refresh This slide is 100% editable. Adapt it to your needs and capture your audience's attention. We have listed the common steps which a company generally follows to create a logo and tagline 18
- 19. Logo Designing Sources Local Design This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Friends/Relative This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Online Design firm This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Self Employed This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Others This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 3% 22% 43% 12% 20% Logo designing sources have been listed. You can choose sources based on company’s requirement 19
- 20. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Integrity This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Promise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Personality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Evolution Brand Identity Template PPT Examples Professional We have listed down the key factors which help in developing the identity of a Brand. These factors have been explained in the subsequent slides. 20
- 21. Brand Integrity Program Charter This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Team Assignments This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Budgeting This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Policies This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Programs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. PrioritizedProjectDevelopment Form Brand Integrity Management Program We have mentioned the key components of Brand integrity. You can use/ alter them basis your requirements 21
- 22. Brand Evolution This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2015 Extension Brand Promotion This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2016 Product Refinement This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2017 Product launch This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2018 Product Development This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2019 Formula of the product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2014 Extension of the existing brand We have listed below the evolution steps of a brand. You can refine them bases the requirements 22
- 23. 23 Sincerity • Down-to- earth • Honest • Wholesome • Cheerful Excitement • Imaginative • Up-to-date • Daring • Spirited Competence • Reliable • Intelligent • Successful • Tough Ruggedness • Outdoorsy Sophistication • Charming• Upper class Brand Personality
- 24. Brand Promise Global Promise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Functional Promise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Social Promise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Emotional Promise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide focuses on the core Brand promises, you can use them as per your requirements 24
- 25. Brand Building Brand Building Process Brand Blueprint Brand Culturalization Brand Promise Brand Advantage Brand Assessment • Internal & External assessment • Identify points of differentiation • Leverage the Brand • Create communication strategies • Creating visual representation of the brand • Creating brand identities • Crafting the • Brand essence • Brand story • Brand Promise • Creating A Corporate Culture Around The Brand By Aligning The Staff With The Brand Vision & Essence We have listed the broad steps involved in building a brand, you can enter the rationale followed while implementing the same 25
- 26. Brand Building Tactics Logo/Tagline Website Product's Newsletter Publications Direct Mail PowerPoint Adds Exhibit Booth Environment Stationary Package LobbiesIntranet E-marketing Folder Brochures Annual Repots Video /DVD Flyers Conference Material Rooms Stores Posters E- newsletters We have listed a wide variety of mediums to build the brand, you can choose the relevant platform bases your requirements 26
- 27. Brand Packaging Brand Packaging A Firm Of May Make Periodic Changes In Product Packaging. Strategy Policies And Strategic It Is A Strategy In Which A Number Of Heterogeneous Product Are Placed And Supplied In A Single Package. Multiple Packaging It Is A Strategy In Which The Marketer Offers Product In Such A Packaging Which May Be Reuses For Other Purposes After The Product Has Been Taken Out Of The Package Or Exhausted. Ecological Packaging It Is A Kind Of Packaging Strategy In Which Packages Of The Entire Product Line Closely Resemble One Another. Family Packaging It Is A Strategy In Which The Marketer Offers Product In Such A Packaging Which May Be Reuses For Other Purposes After The Product Has Been Taken Out Of The Package Or Exhausted. Re-Use Packaging Below are some of the ways of doing packaging, you can use any of them to Brand your product 27
- 28. 80% 60% 30% 40% 50% 65% • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Distribution List down the regions where your target audience is based 28
- 29. Brand Extension Brand Brand Extension Horizontal B.E Vertical B.E Franchise Extension Line Extension Upward Extension Downward Extension Listed are some of the methods of Brand extension, you can opt any of them basis your requirements 29
- 30. Brand Equity Brand Equity This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Awareness Perceived Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Association This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Loyalty This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Ideally, Brand equity comprises of 4 factors; which are discussed in next slides. Select the prime factors you want to focus on and develop your strategies 30
- 31. Brand Value This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Association This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Perceived Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Awareness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Loyalty Ideally, Brand value comprises of 4 factors; which are discussed in next slides. Select the prime factors you want to focus on and develop your strategies 31
- 32. Brand Awareness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Dominant Top of Mind Unaided Awareness Aided Awareness Unaware of the Brand Identify your brand segment in this brand awareness pyramid and prepare short term and long term strategies to move up in the ladder 32
- 33. Brand Quality 33 Reason To Buy • Customer has not the time or ability to evaluate the quality objectively. • Perception of quality is the determinant in the buying decision. Premium Price • When The Perceived Quality Is High price May Be/ Must Be Accordingly Higher • Perceived Quality Enhances Profit Growth(premium Price=quality) Differentiation/Positioning • Establishing A Specific Image For A Brand (The premium, excellent) In Relation To Competing Brands And Their Quality Perceived Brand Quality Identify your brand segment in this brand awareness pyramid and prepare short term and long term strategies to move up in the ladder
- 34. We have listed out 5 different parameters under brand association. Prepare your strategies for each of the parameter Associations Brand Association Basis for Extensions This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Help Process/Retrieve Information This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Differentiate/Position This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Reason - to - Buy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Create Positive Attitudes/Feelings This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 34
- 35. How much are Loyal Customers Worth? Brand Loyalty Brand advocates spend 2x as much regular customers and have 5x the lifetime value’ 03 80% of a business’ profits come from 20% of its customers’ 02 $1.6 TrillionThe potential revenue up for grabs from switching among consumer brands’ 01 The probability of generating an additional sale from an existing customer is 7xgreater than from a new prospect’ 06 77% of customers still they have no relationship with a brand’05 A 5% increase in customer retention can result in a 40% lift in profit’ 04 Input your inferences after brand tracking to provide a better perspective on how loyal is your customer base. 35
- 36. Brand Loyalty Committed This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Fence Sitters Considers It A Friend This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Passively Loyal With Switching Coasts This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Satisfied / Habitual Buyer No Reason To Changes This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Switchers / Price Sensitive No Brand Loyalty This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04 05 Identify your customers in the brand loyalty segment and formulate strategy to move up the ladder 36
- 37. Establish Brand Positioning Company & Product Target Customers Key Benefits Price Value Proposition Quality Conscious Consumers Of Chicken Tenderness 10% Premium Better Chicken At Moderate Prices Safety- Conscious Upscale Families Durability & Safety 20% Premium Safest Most Durable Wagon Convenience- Minded Pizza Lovers Delivery Speed & Good Quality 15% Premium Good Pizza Delivered Promptly At Your Doorstep With Moderate Prices the product basis of only used which can be per customer ements 37
- 38. Brand Positioning Essence This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How The Brand Makes Me Look This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How The Brand Makes Me Feel This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What The Product Does For Me This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How I Would Describe The Product You can decide on the basis of below mentioned parameters how you want to position the brand in the minds of the target audience 38
- 39. Brand Position Value Preposition Quality A B C E D Own Product This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. A Competitor B This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. B Competitor C This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. C Competitor D This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. D Competitor E This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. E Move the circles and the text boxes as per your company’s product quality and value proposition 39
- 40. Brand Repositioning-(Option 1 Of 2) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Celebrity Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Up-market Technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Change of Image Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Segment Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Symbolism Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Niche-Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Oriented 02 0401 03 05 06 07 You can reposition the Brand in the market on the basis of any of the ways mentioned in this slide 40
- 41. Brand Repositioning- (Option 2of 2) Celebrity Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Up-market Technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Change of Image Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Segment Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Symbolism Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Niche- Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. You can reposition the Brand in the market on the basis of any of the ways mentioned in this slide 41
- 42. Brand Communication Personal Service This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 05 Convenient This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 06 Customer Value This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 08 Latest Technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 07 Variety This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 Moderate Prices This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04 Affordable This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 Easily Available This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 11 Authenticity This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 09 Durability This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 10 Accessible This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 12 42
- 43. Brand Budgeting Task Low-End Fee High-End Fee Name Development $10,000 $75,000 Brand Mark (Logo) Creation $3,500 $150,000 Core Brand Presentations (Website And Brand Marketing Materials ) $10,000 $250,000+ Advertising $10,000 Millions Annually SEO (Website Search-engine Optimization) $1,000 Monthly Thousands Monthly Social Media Your Time Hundreds Of Thousands Annually Signage, Vehicles, Packaging $20,000 $250,000+ Annually We have listed various ways which needs to be kept in mind while budgeting. We have categorized Budgeting in two parts: Low end and High End. You can choose based on company’s requirement 43
- 44. Value Addition Due To Branding - (Option 1 Of 2) Cost 1 (Example - Raw Product) Cost 2 (Example – Printing Cost) Cost 3 (Example – Factory Cost) Total Cost Per Product Sold To You $ 2.5 - $ 3 $ 0.5 - $ 0.80 $ 1 - $ 2 $ 3 - $ 5 $ 30 - $ 40 $ 25- $ 35 Benefits Of Branding Slide indicates the price/profit a company can make as a result of branding. You can add your data values to calculate your profit from Branding This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 44
- 45. Value Addition Due To Branding - (Option 1 Of 2) Cost 1 (Example - Raw Product) Cost 2 (Example – Printing cost) Cost 3 (Example – Factory Cost) Total Cost Per Product Sold To You $ 2.5 - $ 3 $ 0.5 - $ 0.80 $ 1 - $ 2 $ 25- $ 35 Benefits Of Branding $ 3 - $ 5 $ 30 - $ 40 Slide indicates the price/profit a company can make as a result of branding. You can add your data values to calculate your profit from Branding This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 45
- 46. Promotion - Internal Teleconferences Direct Emails Internal Television Custom Branded Apparel Booklets, Pamphlets, Brochures Coupons Bulletin Boards Telephone Hotlines Or News Lines Displays And Exhibits Free Samples Various ways of Internal promotion have been listed. You can choose the suitable ways as per your requirements This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 46
- 47. Promotion - External Various ways of External promotion have been listed. You can choose the suitable ways as per your requirements Advertising PPC Retargeting Social Media Paid Influencers Affiliates Paid Media Sharing Mentions Reviews Posts Shares Earned Media Web Properties Site Blog Email Social Channels Mobile site Owned Media SEO & Content Drive Earned Media (Sharing) And Traffic This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 47
- 48. Brand Performance Dashboard Monitor the Brand performance on the basis of below mentioned parameters, you can alter them as per your requirements This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 37% Customer Recognition 50% Enhanced sales 80% Competitive Edge 48
- 49. Brand Tracking - Product Awareness 01 02 03 04 Latest Purchase What mobile brand do you own? Preference Which mobile brand do you prefer? What other brands are interesting? Ad Awareness Which mobile brands have you noticed in any advertisement recently? Brand Awareness Which mobile brands have you heard of? Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand 49
- 50. Brand Tracking – Brand Experience & Usage 50 Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand Which mobile phone brand did u purchased recently? Brands Purchased What is the purchasing frequency and the amount spend on the brand purchased? Purchase Frequency & Amount What is the total spending by the consumer on the product? Total SpendingWhat’s the likelihood of changing brand preference by the consumer? Brand Change Likelihood How satisfied is the customer and how much is he loyal to the brand? Customer Satisfaction & Loyalty If hasn’t purchased, then what’s the buying intent of consumer? Future Purchase Intent Text Here 06 05 01 02 03 04
- 51. Brand Tracking Info Graphics Of Consumers Consider User Generated Reviews Extremely Valuable Or Valuable 82% Of Consumers Trust Online Reviews As Much As Personal Recommendations 72% Of Online Reviews Have Been Pointed Out As Fake 20% Of Consumers Read Between 2-1Reviews 65% Of Consumers Look To Online Review Sites For Information During The Buying Process 74% Of Consumers Read Four To Seven Reviews Before They Are Comfortable Making A Purchase 41% Of Locations Have Had No New Reviews In 17 Months 46% Enter the survey/brand tracking results in this info graphic slide to create an everlasting impact on the audience 51
- 52. Brand Tracking – Top Of Mind & In Mind Brand This is the brand the consumer outs in first position. Often, this means that this is the most likely candidate fro a later purchase, which makes this position the most wanted for all brands. Top Of Mind (TOM) In Mind (IM) The rest of the brands mentioned in the list have a lower chance of being bought in the end. A brand that is not included here virtually does not exist in the mind of the consumer. Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand 52
- 53. Business Branding Model Icon Slide 53
- 54. Business Branding Model Icon Slide 54
- 57. Donut Pie Chart 40% 20% 30% 10% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 57
- 58. Stacked Bar 0 10 20 30 40 50 60 70 80 90 100 Q1 Q2 Q3 Q4 Unit Count • Product 01 • Product 02 • Product 03 58
- 59. ScatterwithSmoothLines andMarkers 0 10 20 30 40 50 60 70 80 90 100 0 10 20 30 40 50 60 Profit(InThousands) Dollar (In Billions) 95% ▪ Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 59
- 60. 0 10 20 30 40 50 60 70 80 90 100 DecNovOctSepAugJulJunMayAprMarFebJan SalesInPercentage% Financial Year 2016 AreaChart • Product 01 • Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 60
- 61. Stacked Bar 0 10 20 30 40 50 60 70 80 90 100 Q1 Q2 Q3 Q4 (InPercentage) • Product 01 • Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 61
- 63. Our Mission Our Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. & 63
- 64. 64 Name Here Designation Name Here Designation Name Here Designation This is a representative image, and should be replaced by your own image. Just right click and replace image. Meet Our Team
- 65. AboutUs 65 • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable .Adapt it to your needs and capture your audience's attention.
- 66. Our Goal 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04 66
- 67. Comparison This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 50%90% 67
- 68. Financial 68 This slide is 100% editable Adapt it to your needs and capture your audience's attention. Enterprise This slide is 100% editable Adapt it to your needs and capture your audience's attention. Professional This slide is 100% editable Adapt it to your needs and capture your audience's attention. Standard This slide is 100% editable Adapt it to your needs and capture your audience's attention. Basic $59 $29 $17 $50
- 69. Quotes 69 In Order To Inspire People, That’s Going To Have To Come From Somewhere Deep Inside Of You. …Jeff Weiner
- 70. Puzzle This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here Text Here Text Here Text Here 70
- 71. Target This slide is 100% editable. Adapt it to your needs an capture your audience's attention. This slide is 100% editable. Adapt it to your needs an capture your audience's attention. This slide is 100% editable. Adapt it to your needs an capture your audience's attention. This slide is 100% editable. Adapt it to your needs an capture your audience's attention. 01 02 03 04 05 06 07 08 71
- 72. Mind Map ▪ This slide is 100% editable. Adapt it to your needs an capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs an capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs an capture your audience's attention. 72
- 73. Venn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 73
- 74. Bulb Or Idea 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Idea 74
- 75. 75 Address # street number, city, state Contact Numbers: 0123456789 Email Address: emailaddress@gmail.com Thank You