Digital Marketing Channels Powerpoint Presentation Slides
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The document outlines various digital marketing channels and strategies, focusing on elements such as email marketing, pay-per-click (PPC) advertising, search engine optimization (SEO), social media marketing, and display advertising. It provides statistics and metrics to showcase the effectiveness and ROI of these channels, along with budget considerations and strategic recommendations for each area. The information is presented in a structured format with emphasis on user customization and adaptation for specific business needs.
Digital Marketing Channels Powerpoint Presentation Slides
- 2. 2 Content Digital Marketing Key Statistics Digital Marketing ROI Report Digital Marketing Summary Dashboard Roadmap to Digital Marketing Strategy Digital Marketing Strategy Framework ROI on Digital Marketing Previous Year’s Digital Marketing Channels Digital Marketing Channels Elements of Digital Marketing
- 3. 3 Content Digital Marketing Key Statistics Digital Marketing ROI Report Digital Marketing Summary Dashboard Roadmap to Digital Marketing Strategy Digital Marketing Strategy Framework ROI on Digital Marketing Previous Year’s Digital Marketing Channels Digital Marketing Channels Elements of Digital Marketing
- 4. Digital Marketing Key Statistics 4 Digital Around the World in 2019 Key statistical indicators world’s internet, mobile, and social media users Total Population 7.5 Billion 55% Internet Users 7.6 Billion 54% Active Social Media users 7.7 Billion 53% Unique Mobile Users 7.8 Billion 52% Active Mobile Social Users 7.9 Billion 51% We have listed digital marketing trends worldwide. user can alter as per their requirement.
- 5. 5 Elements of Digital Marketing Paid Marketing Reporting Mobile Marketing Organic Marketing •Content Marketing •Social Media •Email Marketing •Your Text Here •Your Text Here •Pay Per Click •Display Ads •Social Media •Email Marketing •Your Text Here •ORM •Analytics •Mobile Apps •Your Text Here This slide shows four marketing elements and their sub channels. User can select accordingly.
- 6. 6 Digital Marketing Channels Email Marketing Content Marketing Social Media Marketing (SMM) Display Advertising Search Engine Optimization (SEO) Pay-Per-Click Advertising (PPC) This year company is going to focus on listed digital marketing channels.
- 8. 8 Email Marketing Statistics 83% Sign up for email on brand websites. 73% Sign up expecting discounts. 3 X higher Email marketing: Conversion rate than social media. 92% Of people check their email daily. $ 45.25% Average return for every $1 spent on email marketing. This slide covers the vital statistics related to use of email marketing as a channel.
- 9. Email Marketing Strategies 9 Full metrics reporting Your Text Here CRM integration Your Text Here Website integration Your Text Here List segmentation & targeted emails Your Text Here Contact list management Your Text Here Professionally designed landing pages Your Text Here Professional designed emails Your Text Here Define KPIs Your Text Here Campaign objective Your Text Here Email Marketing Strategy Powerful strategies to fine tune your email marketing. User can alter as per their requirement.
- 10. 10 Email Marketing Budget Up to 100,000 emails $1 for 333 emails $0.003 per recipient Up to 350,000 emails $1 for 500 emails $0.002 per recipient From 350,000+ emails $1 for 1000 emails $0.001 per recipient This slide gives you the information about the budget and expenses related to email marketing.
- 11. 11 Email Marketing Recently Sent Emails Sent Open Clicks Bounces Unsubs Weekly Newsletter Jul 22nd 2015 9:00:00am 4,480 950 20.6% 70 7.5% 30 20 Summer Promo Jul 19th 2015 9:00:00am 4,450 930 20.9% 70 7.5% 25 30 Daily Customer Update Emp Jul 15th 2015 8:00:00am 4,230 890 20.5% 50 4.5% 30 30 Your Text Here 4,270 910 21.5% 80 8.6% 40 35 Your Text Here 3,390 944 23.8% 50 5.0% 20 25 Your Text Here 4,150 880 21.6% 110 11.8% 30 25 Email Marketing Dashboard 0 1000 2000 3000 4000 5000 Email Marketing List Health Subscribers 5,650 Day: – Week: +259 0 500 1000 2,300 Day: -73 Week: -78 Direct Sessions Google Analytics Top Sources by Medium 2,580 Day:-102 Week: -73 Organic Sessions 15 Day:-1 Week:- Paid Sessions 2,090 Day: -75 Week: -80 Referral Sessions 0 500 1000 1500 Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sep Oct Nov Session 8,150 Day: -140 Week: -380 Google Analytics Total Sessions
- 13. 13 Pay Per Click (PPC) Statistics 65% of B2B companies have acquired a customer through LinkedIn paid ads. One company increased their PPC ROI by 2.5 times with Facebook remarketing. Search ads can increase brand awareness by 80%. On average, 41% of clicks go to the top 3 paid ads on the search results page. For high commercial intent searches (someone looking to buy a product) paid ads get 65% of the click. The average click-through rate for an ad in the first position is 7.94%. An average click- through rate is 2%. PPC visitors are 50% more likely to purchase something than organic visitors. Listed here are some of the PPC 2018 statistics showing the effectiveness of this medium as a digital marketing channel.
- 14. 14 Pay Per Click (PPC) Strategies Analysis and Feedback Campaign Assessment Monitor Performance Ad Creation Landing Page Development Account Set up Tracking Installation and Testing Campaign Launch Keyword Research Pay Per Click 01 02 03 04 05 06 07 08 09 Powerful strategies to fine tune your PPC strategies. User can alter as per their requirement.
- 15. 15 Days Daily Budget ($) Estimated Daily Clicks Estimated Daily Cost ($) Estimated CPC ($) Monday 70.00 12 58.80 5.85 Tuesday 50.00 9 42.30 5.85 Wednesday 40.00 6 25.80 5.85 Thursday 25.80 4 20.40 5.85 Friday 18.00 3 15.30 5.85 Pay Per Click Budget This slide shows you the budget for estimated daily clicks, costs and cost per click. User can alter according to his requirements .
- 16. 16 40 25 20 10 5 Master Master Portuguese Master French 40 35 20 10 5 Master Master Portuguese Master French 40 40 20 10 5 Master Master Portuguese Master French Keywords Visit Bounce Rate Your Text Here 275 58.50% Your Text Here 198 58.98% Your Text Here 150 59.40% Your Text Here 130 45.68% Your Text Here 130 56.15% Your Text Here 125 85.15% Your Text Here 120 68.15% Your Text Here 150 55.95% Your Text Here 98 59.15% Your Text Here 98 52.20% Keyword Goal Completions Cost ($) Your Text Here 4 48.05 Your Text Here 2 8.75 Your Text Here 2 16.15 Your Text Here 2 163.15 Your Text Here 2 19.25 Your Text Here 2 12.00 Your Text Here 2 13.30 Your Text Here 2 99.95 Your Text Here 2 3.55 Your Text Here 2 5.95 Keyword Clicks Impressions($) Your Text Here 280 19,635 Your Text Here 190 16,366 Your Text Here 130 9,656 Your Text Here 130 11,535 Your Text Here 125 6,850 Your Text Here 325 7,315 Your Text Here 215 6,455 Your Text Here 105 3,980 Your Text Here 95 3,780 Your Text Here 85 4,695 0 500 1000 Jan-01 Jan-02 Jan-03 Jan-04 Jan-05 Jan-06 Jan-07 Jan-08 Jan-09 Jan-10 Jan-11 Click 0 500 1000 Jan-01 Jan-02 Jan-03 Jan-04 Jan-05 Jan-06 Jan-07 Jan-08 Jan-09 Jan-10 Jan-11 Goal Completions CTR 0 500 1000 Jan-01 Jan-02 Jan-03 Jan-04 Jan-05 Jan-06 Jan-07 Jan-08 Jan-09 Jan-10 Jan-11 147,670 % of Total 100.00% (147,670) PPC Impression 2,245 % of Total 84.43% (2,245) PPC Visit 12 % of Total 44.44% (27) PPC Goal Completions Pay Per Click (PPC) Dashboard
- 17. 17 Search Engine Optimization (SEO)
- 18. 18 SEO Statistics Lead-to-Customer Close through SEO. -Hubspot March 2019, State of Inbound Marketing. 18% Of internet users globally do research for online products and additionally there are 44% of these online shoppers started shopping using a search engine. -Interconnected World: Shopping and Personal Finance, 2019. 65% Of searchers click on organic result, where in about 79% of these organic clicks went to the top five results. -Marketing Sherpa, February 2018. 70% SEO Leads have a 14.6% close rate, outbound leads (ex. Direct mail or print advertising) have a 17% close rate. Brands relying on inbound marketing save over $14 for every new customer acquired. 60% of all organic clicks go to the organic top 3 search results. This slide covers the vital statistics related to use of SEO as a digital marketing channel.
- 19. 19 SEO Strategies Keyword Analysis Information Architecture Content Development Search Engine Submission Linking Analysis & Strategy Analytics & Reporting SEO Strategy Below are the listed SEO strategies presently used by organization. User can alter as per their requirements.
- 20. 20 Jan-19 Feb-19 Mar-19 TOTAL SEO Spend (£) 5,250 5,250 5,250 5,250 Conversions 151 153 160 535 Traffic 3,430 3,052 3,117 7,600 AVERAGE CPA Cost Per Convocation (£) 50.45 50.45 32.00 35.05 Traffic 2.79 3.12 3.05 £2.95 SEO Monthly Budget This slide shows the estimated monthly budget for the company. You can edit this as per your requirements.
- 21. 21 20,494 % of Total $98.983% (20,494) Total Visit From SEO Most Viewed Pages From SEO Page Title Organic Searches Avg. Time on Page The Ideal W3 Total Caches Setting (With Soreshots) 3,530 00:06:10 25+ SEO Friendly WordPress Themes for Everyone 2,500 00:03:05 7 Google Analytics Custom Dashboard Examples 2,450 00:05:40 Why is WordPress so slow (and 4 ways to Exists) 2,290 00:06:04 25 SEO Financially WordPress Themes for Everyone 1,260 00:03:01 The Ideal Yost WordPress SEO Plugin settings 1,085 00:02:58 The 15 Most Important WordPress Plugins, Period 450 00:04:05 SEO for Artists 10 Tips for Better Visibility in Google 430 00:03:11 20 top online Directories for Local Business SEO 2,290 00:06:04 How and where to Put keywords in your Website 1,270 00:03:01 Main Search Engines Used Google Bing Yahoo Aol Ask Other 22,191 Users Organic Searches Non-Branded Visits From SEO Organic Searches Top known Keywords Keyword Organic Search's Avg. Time on page SEO Friendly WordPress Themes 7 00:05:25 W3 Total each Settings 7 00:01:00 Google Analysis dashboards 6 00:02:25 All Searches Engines Used Source / Medium Organic Searches Google / Organic 20,395 Bing / Organic 55 Yahoo / Organic 35 Aol / Organic 7 Ask / Organic 6 Yandex / Organic 4 Babylon / Organic 2 Baidu / Organic 2 Conduct / Organic 2 So.com / Organic 2 Traffic Type Organic Direct Referral Social 22,191 Users SEO Dashboard
- 23. 23 CTR for digital display Ads are 8.8x higher than traditional display 2018 2019 62.65% 71.65% S 3:50 3:45 1:15 1:20 Viewability Rate Viewability Completion Rate Traditional Ads Digital Ads 2018 2019 Display Advertising Statistics Display Ads benchmark Average time per day spent with display Ads Listed here are some of the display ADs 2018 statistics showing the effectiveness of this medium as a digital marketing channel.
- 24. Display Advertising Strategies Set Campaign Goals Optimize your landing Page Create Compelling Banner Ads Choose the Right Tools Campaign Execution Reach out to your Audience We have listed a few Display Advertisement strategies for effective marketing. You can alter these as per your requirements. 24
- 25. 25 Display Advertising Budget Specified here is the budget spend on Display advertisement . User can alter this as per their requirements. Shift allocation to get more impression or lower cost CPM Cost per mile (1000 impressions) CTR Cost through rate Facebook Massive number of impressions “Junk” quality and super- low prices 10’s of cents 0.004% Ad Networks Lots of long-tail small websites Advertiser has more power 1’s of dollars 0.03% Big Portals Large audience Publisher/ Portal has more power 10’s of dollars 0.2%
- 26. 26 Display Advertising Dashboard Clicks 670 169.1% Clicks VS 249 (prev.) Impressions 1,245 275.8% VS 1,080 (prev.) CTR 21.0% 89.1% VS 1.7% (prev.) Clicks-through Conventions 32 -81.2% VS 170 (prev.) View-through Conversions 22 -75% VS 88 (prev.) Total Conversions 250 90.1% VS 132 (prev.) Activity per Click 66.9 -38.4% VS 108.7 (prev.) 0% 50% 100% 150% 200% 250% 300% Click Rate Impressions Double Click Campaign Status
- 27. Social Media Marketing (SMM) 27
- 28. 28 SMM Statistics 35 Million Users 01 20 Million Users 02 19.5 Million Users 03 20 Million Users 04 15 Million Users 05 This slide covers the vital statistics related to use of social media marketing as a channel.
- 29. 29 SMM Strategies Track & Measure Progress Adjust Implement Create Content Choose Platform Determine Audience Set Goals Social Media Marketing Strategy We have listed a few social media marketing strategies for effective marketing. You can change these as per your requirements.
- 30. 30 Budget Category (Type description) In-House Expense (Fixed/percent) Outsource Expense (Fixed/percent) Total Category (Fixed/percent) Content Creation Writing Graphics Video ($ per hour x hours per month) ($ Prices content x $ per piece Project) $ % $ % $ % $ % Social Advertising (Social Channels 1) (Social Channels 2) (Social Channels 3) (N/A) ($ per day x days per month) $ % $ % $ % $ % Social Engagement (Social Channels 1) (Social Channels 2) (Social Channels 3) ($ per hour x hours per month) ($ per hours x hours per month) $ % $ % $ % $ % Software/ Tools Monitoring Scheduling Analytics (N/A) ($ Per Month) $ % $ % $ % $ % Promotions/ Contests (Campaign 1) (Campaign 2) (Campaign 3) ($ per category) ($ per campaign) $ % $ % $ % $ % Total $ % $ % $ SMM Budget Content Creation Social Engagement Social Advertising Software/ Tools Promotion/ Contests Specified here is the budget spend on social media marketing . User can alter this as per their requirements.
- 31. 0 10 20 30 40 50 60 70 80 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 31 • Leads • Customer • Visits Visits Customer Leads 22,510 Followers 13,245 Followers 11,115 Followers 14,205 Emails Opened 4,205 Followers Email Sent LinkedIn Status Google + Status Facebook Status Twitter Status 2,102 Sales Ready Loads this Month $375K New Revenue this Month 307 New Customers this Month 6,504 Loads this Month Total Loads New Customers New Revenue Sales Ready Loads SMM Dashboard 0 10 20 30 40 50 60 70 80 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
- 33. 33 Content Marketing Statistics 15% 30% 45% 60% 75% 90% Social Media Posts-excluding videos (e.g., tweets, pins) Case Studies Videos (pre-produced) Ebooks/ White Papers Infographics Illustrations/ Photos This slide shows the current stats for content marketing and number of respondents in percent. User can alter as per their requirements.
- 34. 34 Content Marketing Strategies Powerful strategies to fine tune your content marketing strategies. User can alter as per their requirement. In-depth research Content Promotion Tracking the key performance indicators (KPI) Guest blogging Visual content Multiple content formats Effective call to action (CTA) A strong headline
- 35. 35 Budget Categories Total Budget ($) Year to Date Spend ($) Budget Remaining ($) % Remaining Jan ($) Feb ($) Mar ($) Article Writing Service 40,000 13,000 13,000 45% 3,000 5,000 5,000 Video Production & Editing 30,000 14,000 6,000 28% 6,000 Graphic Design (outsourced) 16,000 8,750 4,250 38% 8500 700 Webinar Series-Thought Leaders 21,000 15,500 5,500 35% 3,500 2,500 2,500 Editor (in-house) 115,000 28,000 85,000 78% Survey-Industry Questionnaire (Sponsorship) 15,000 8,000 2,000 15% Distribution 25,000 8,000 12,000 58% 3,000 2,000 2,000 Total 225,000 95,230 120,750 55% 20,250 5,500 6,100 Cumulative Spend 30,250 15,750 20,850 Average Highest Lowest Content Marketing Budget In this slide we have covered monthly content marketing budget according to budget categories. User can alter as per his requirements
- 36. 36 Content Marketing Dashboard Conversions by Social Network Social Network Visits Bronze Membership (Goal 1 Conversion Rate) Twitter 56,950 0.15% Facebook 13.150 0.30% Blog Post Visits Page Title Visits Down for maintenance / Consultancy 70 Conversions by Search Ouery Keyword Visits Bronze Membership (Goal 1 Conversion Rate) (Not Provided) 171,410 0.30% Consultancy 5,595 0.80% Signup Conversion Rate 0.25% Site Avg : 0.22%(0.00%) Unique Visitors 478,145 % of Total: 100.00%(478,144) Blog Pages/Visits 1.30 Site Avg : 1.97 (-34.97% ) Blog Visits 65 % of Total: 0.01%(732,305) Conversions 1.620 % Of Total: 100.00% (1.618) Overall Visits 732,300 % Of Total: 100.00% ( 732,305)
- 37. 37 Content Digital Marketing Key Statistics Digital Marketing ROI Report Elements of Digital Marketing Digital Marketing Channels Previous Year’s Digital Marketing Channels ROI on digital marketing Digital Marketing Strategy Framework Roadmap to Digital Marketing Strategy Digital Marketing Summary Dashboard
- 38. 38 Previous Year’s Digital Marketing Channels (1/2) Social Media 6% SEO 8% PPC 10% Content Marketing 31% Email Marketing 20% Display Advertising 25% Last Year’s Acquisition Sources Non Scalable Channels: • Email Marketing • Display Advertisement Top Performing Channels: • Social Media • SEO • Content Marketing • Pay Per Click (PPC) We have mentioned the best and worst Digital marketing channels for market reach, users can edit the data as per their requirements.
- 39. 39 Previous Year’s Marketing Channels (2/2) 15% 25% 30% 40% 50% 60% 70% Your Text Here Display Advertisement Email Marketing Pay Per Click (PPC) Contant Marketing SEO Social Media Covered here are the digital marketing channels most effective in the previous year.
- 40. 40 Previous Year’s Marketing Channels (1/2) $75.00 $60.00 $50.00 $40.00 $30.00 $20.00 $15.00 Social Media Display Advertisement Contant Marketing Pay Per Click (PPC) Email Marketing SEO Your Text Here ROI (Per $1 spent) This slide shows return on investment on digital marketing channels on basis of dollar spent. Users can change as per their requirements.
- 41. 41 ROI on Digital Marketing (2/2) 20% 15% 80% 15% 10% 18% 20% 15% 17% 40% 20% 20% 20% 20% 20% 20% 20% 20% 30% 60% 60% 60% 60% 60% 60% 60% 60% 10% 50% 50% 50% 50% 50% 50% 50% 50% Your Text Here Your Text Here Your Text Here SEO Email Marketing Pay Per Click(PPC) Content Marketing Display Advertisement Socia Media Lowest ROI Medium ROI Highest ROI Don't use or N/A The statistic presents information on the perceived level of ROI generated by selected marketing channels. Users can alter as per their requirements.
- 42. 42 Digital Marketing Strategy Framework Customer Sales Follow up Qualified by lead score? Presence Create a persuasive online presence Drive Drive relevant traffic to your website Convert Convert visitors & leads to customers Retain Turn existing customers to advocates Stranger Visitors Leads Personas & STP Branding & USP Competitive Intelligence Value Offer Creation Customers Advocates Website Design Email Marketing Social Media Online Advertising Lending Page No Yes Yes No No Lead Magnet/ Gated Content Website NPS Survey Advocacy Programmers Stellar Customer Service Events & Webinars Lead Nurturing Remarketing Content Marketing Contest & Competitions SEO This framework shows the strategy opted to convert visitors to loyal customers and the relevant digital marketing channels to be used at each stage.
- 43. 43 Jan-19 Feb-19 Mar-19 Apr-19 May-19 June-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Web Assets Organic Strategy Online Advertising PPC Your Text Here Your Text Here Your Text Here Content Your Text Here Your Text Here Social Media Facebook Instagram LinkedIn Google Plus Twitter Your Text Here Tools/ Technology Email Service Provider Section Advanced Analytics Marketing Automation Social Media Management Roadmap to Digital Marketing Strategy Covered here is a roadmap displaying the time frame for implementing different channels for marketing.
- 44. Channel Progress Users GCR Bounce Rate Events / Session Organic Display Direct Referral Social Email Paid search Others 87,954 35,251 25,145 5,365 3,245 655 1,295 535 6.49% 15.85% 8.29% 21.66% 4.49% 11.76% 7.21% 16.85% 49.41% 72.64% 42.23% 43.20% 62.13% 32.71% 42.83% 25.78% 1.22 : 1 1.45 : 1 1.44 : 1 1.37 : 1 1.34 : 1 1.86 : 1 1.18 : 1 1.71 : 1 155,446 11.70% 46.49% 1.45 : 1 44 30 Leads Today 65 Leads (This Month) 100 Web Users (This Month) Lead This Month 45 88 Trails 22.75% Non Trails 65.60% Lead Breakdown (Today) Web Traffic Targets – This Month Trial Leads By Region (Today) Regions Leads United States India Denmark United Kingdom Canada South Africa Netherlands Vietnam Pakistan Italy 14 14 8 6 6 6 6 5 3 3 Key Conversion Metrics 3.54% Web User to Load 60.44% Lead to Trial 2.14% Web User to Trial 22.0% % working Sales 22.9% % w. High Demographic 10.6% % of Active Trails 22.3% % of Active Trails 50.1% % w. High Demographic 52.8% % Working Sales Quality of Trial Leads (Today) Quality of This Month’s Trial Leads Digital Marketing Summary Dashboard Top Social Media Channels 2,254 Likes 1,244 Subscription 2,266 Followers 5,326 Followers Today Lead by Program 0 5 10 15 20 8 Inblound Call Blog Trial Request Content Download Subsciption Webinar Contact Role
- 45. 45 Keyword Visits Impressions Clicks Cost CTR CPC RPC ROI Margin 40,300 % of Total: 12.50% 15,732,310 % of Total: 98.10% (16,865,972) 45,190 % of Total: 95.25% (50,509) $115,406.70 % of Total: 98.25% ($ 115, 536.08) 0.30% Site Avg: 0.35%(- 5.90%) $2.45 Site Avg: $3.35 (3.14%) $5.45 Site Avg: $98.15 125.20% Site Avg: 3,803.33%(- 98.68%) 56.80% Site Avg: 97.44%(- 45.75%) 1. Keyword 1 40 375 35 $64.95 8.75% $1.95 $18.20 823.25% 89.20% 2. Keyword 2 15 260 10 $44.65 3.45% $4.95 $38.90 683.75% 87.25% 3. Keyword 3 210 5,425 175 $401.45 3.15% $2.35 %14.95 535.20% 84.25% Digital Marketing ROI Report (1/2) This slide covers visits, impressions, clicks, cost, CTR,CPC,RPC, ROI, Margin for keywords.
- 46. 46 Source/ Medium Sessions Cost Revenue ROI 4,085 % of Total:22.98% (17,785) $855.00 % of Total: 47.21% ($1895.45) $5,800.60 % of Total: 19.16% ($35,287.10) 3,450.84% Site Avg: 6,615.07% 1. Google + plus / social 2,164 (28.49%) $250.00 (16.76%) $3,100.50 (36.21%) 3,500.30% 2. Facebook / social 885 (24.03%) $255.00 (28.49%) $1,501.10 (25.87%) 6,885.67% 3. Twitter / social 775 (27.93%) $250.00 (27.93%) $1,101.10 (18.98%) 5,404.40% 4. Reddit / social 585 (15.64%) $140.00 (15.64%) $110.00 (1.89%) -22.42% 5. Linked in / social 245 (11.17%) $100.00 (11.17%) $9888.90 (17.05%) 8,889.00% Digital Marketing ROI Report (2/2) This slide cover return on investment, sessions, cost, revenue, ROI for social media.
- 47. 47 Digital Marketing Channel Icon Slides
- 48. 48 Coffee Break 10:15 To10:30 Coffee is a beverage that puts one to sleep when not drank.
- 50. 50 0.00% 100.00% 200.00% 300.00% 400.00% 500.00% 600.00% 2014 2015 2016 2017 Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 03 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Clustered Column-Line
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