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The document outlines a comprehensive strategic brand management process, covering key topics such as brand definition, brand equity, market analysis, target market segmentation, and competitive analysis. It emphasizes the importance of developing a strong brand identity and positioning, analyzing branding performance, and aligning internal and external branding efforts. Additionally, it provides templates and frameworks for implementing marketing strategies and measuring brand performance.

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Supply Chain Management • Quality Assurance
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Your Company Name Strategic Brand Management Process 1
Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 05 Our Agenda 2
What is A Brand? Research And Development Innovation Application New Product Development Product Line Business Expansion Geography Expansion Corporate Strategy Internal Culture Hiring Career Path Human Resources Consumer Segmentation Pricing + Placement Communication Marketing / Sales Brand Brand =Vision 3
Difference Between A Brand And A Product • Solves a consumer problem • Rational connection • Is consumed • Built into routine • Legally protected design • Beats down a consumer enemy • Emotional connection • Is experienced • Becomes life’s favorite ritual • Managed & protected reputation The Product The Brand Your Subtitle Here 4
What Is Brand Equity? Brand Equity Availability Loyalty Association AwarenessPreference Image & Personality Familiarity This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Subtitle Here 5
Branding Approach Branding Approach Your Subtitle Here Strategic thinking Brand plans Inspire smart execution Define brand Analyze performance 6
7 Competitive & Market Analysis STEP 01 Customer mix Competition influence Competitors Spending group Market share Market size Market Analysis
Target Market (Determine Your Brand’s Target Audience) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Subtitle Here 8
Understanding The Target Market Geographic This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Behavioral This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Demographic This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Psychographic This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Segmentation Your Subtitle Here 9
Geographic Segmentation Segmentation 04 Segmentation 03 Segmentation 02 Segmentation 01 Midwest Northwest Southwest West Your Subtitle Here 10
Geographic Segmentation $75 Million BRAZIL $275 Million USA $269 Million RUSSIA $301 Million AUSTRALIA $19 Million AFRICA Your Subtitle Here 11
Demographic Segmentation Demographic Segmentation group 1 Demographic Segmentation group 2 Demographic Segmentation group 3 Demographic Segmentation group 6 Demographic Segmentation group 5 Demographic Segmentation group 4 12 Your Subtitle Here
Psychographic Segmentation 04 02 06 03 01 05 This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. Your Subtitle Here 13
Behavioral Segmentation Segmentation 1 Segmentation 2 Segmentation 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Subtitle Here 14
Behavioral Segmentation Target Market Unware Ware Not tried tried Negative opinion Neutral Favorable opinion Rejector Not yet repeated Repeated Loyal to other brand Switcher Loyal to brand Light user Regular Heavy user Your Subtitle Here 15
Total available market Target market Penetrated market Served Market Target Market Size & Growth This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 16
Market Profitability The Porter's Five Forces Tool Helps Assess Market Profitability By Analyzing The Forces Acting Upon It. Threat of new entrants Bargaining power of buyers Bargaining power of suppliers Threat of substitutes Degree of rivalry Porter’s 5 Forces 17
Market Trends 10 20 30 40 20 30 40 50 0 10 20 30 40 50 Jan Feb Mar Apr Product 01 Product 02 Our Analysis +50% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Sales In Texas Your Subtitle Here Texas Montana 18
Key Success Factors Factor 01 Factor 02 Factor 03 Factor 04 Factor 05 The key success factors are those that are necessary for you to achieve success as A BRAND This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Subtitle Here 19
Competitor Analysis Template Criteria Competitor A Competitor B Competitor C Competitor D Competitor E Competitor F Revenue Profit Market Share Number of Employee Product Quality Main Activity Revenue Your Subtitle Here 20
5 20 10 25 21 45 0 10 5 10 8 9 0 10 20 30 40 50 60 Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Competitor 6 Brand 2 Brand 1 Competitor Analysis GraphThis slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 21
SWOT Analysis This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 22
18 39 15 23 39 45 -18 -39 -15 -23 -39 -45 Gaining Market Share Losing Market Share CompanyGrowth(%) Market Share (%) Averagemarketgrowth Competitor Positioning This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 23
24 08070605 040302 01 Building Block of The Brand Architecture STEP 02
# 1 Brand Product Decide what product or service you are going to offer Your Subtitle Here 25
# 2 Brand Mission Statement This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Strategies Your Subtitle Here 26
# 3 Brand Vision Desired future environment How the world will be a better place as a consequence of the brand. Values The accepted characteristics. Brand purpose The whole objective of the brand. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Subtitle Here 27
How the brand makes me feel How the brand makes me look How I would describe the product What the product does for me Emotional Rational Essence # 4 Brand Positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 28
Relationship to the master brand How unique are we Name attributes Who are we like? Who are we different from? How will we invest to tell the story? How descriptive is the name? How will the master brand appear? What kind of conversation are we having with the customer? What part of the story does the name need to tell? # 5 Brand NameThis slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 29
# 6 Brand Identity/ Logo Symbol This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Emblem This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Word Marks This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Combination This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Letter Marks This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Identity 30 Your Subtitle Here
# 7 Brand Promise Core Brand Promise This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Social Promise This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Global Promise This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Emotional Promise This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Functional Promise Your Subtitle Here 31
# 8 Brand Character Necessity Luxury Expensive Economical Formal Serious Light Casual Exotic Aggressive Discreet Commonplace Hi-tech Industrial Homemade Heritage Ground Breaking Modern Classic Quiet Loud Simple Complex Subdued Bright Black & White Colorful Feminine Masculine Raw Refined Brand Character Describes Attributes of a Company That Customer Finds Attractive. 32
# 9 Brand Personality This slide is 100% editable. Dreamer Joker Seductress Rebel Hero Maiden Friend Mother King Wise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Subtitle Here 33
# 10 Brand Emotion Family value Poverty of time Revaluing Power, dominance and influence Fun is its own reward Desire for control Desire to belong Self achievement Excitement of discovery Wish- fulfillment Make me smarter Reinventing oneself Nurturing response I’m better than you Sex , love and romance Desire to get the best There are 16 different emotional connections a consumer will show response to according Barry Feig, world –renowned marketing strategist. 34
# 11 Brand Experience Your Subtitle Here Campaigns Store Displays Store Windows On-demand Networked Brands Dialogue User Experience Connection With User Users, emotional Needs Human Behavior Communities Adaptation Emotional design Retail design Brand strategies Digital brandingCommuni -cation Branding Experience 35
# 12 Brand Quality Your Subtitle Here Positioning Premium price Reason to buy PerceivedBrandQuality Customer has not the time or ability to evaluate the quality objectively. Perception of quality is the determinant in the buying decision. Establishing A specific image for A brand (the,premium,excellent) in relation to competing brands and their quality When the perceived quality is high, price may be/ must be accordingly higher. Perceived quality enhances profit growth(premium price=quality) 36
Price Low High High Quality Of Product 01 02 0304 Superior Quality Brand Value For Money Economical # 13 Brand Pricing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 37
01 Periodic Packaging Changes A firm of may make periodic changes in product packaging. 02 Family Packaging It is a kind of packaging strategy in which packages of the entire product line closely resemble one another. 03 Ecological Packaging It is a kind of packaging strategy in which a formulas such a packaging strategy as to protect the physical environment 04 Re-Use Packaging It is a strategy in which the marketer offers product in such a packaging which may be reuses for other purposes after the product has been taken out of the package or exhausted. 05 Multiple Packaging It is a strategy in which a number of heterogeneous product are placed and supplied in a single package. # 14 Brand Packaging This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 38
# 15 Brand Distribution China 30% India 20% USA 40% Australia 50% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Subtitle Here 39
# 15 Brand Distribution New York 60% Indiana 25%Colorado 78% California 34% Georgia 15% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Oklahoma 40% Your Subtitle Here 40
Association 1 Association 2 Association 3 Association Association Association Association Association Association Association Association Association Association Association Association Association Association Association Association Association Association Association Association Association Association Association Association Association Association Your BrandW E N S # 16 Brand AssociationThis slide is 100% editable. Adapt it to your needs and capture your audience's attention. 41
42 The Big Idea STEP 03
“That help simplify brand messages that makes it easily understood and remembered. The idea must be unique, own-able and motivating. It must gain a quick entry, be layered easily and have longevity over the life of the brand.” Big Idea What’s Your Big Idea? Your Subtitle Here 43
The Big Idea Model Promise How Well Does The Brand Benefit Connect To The Consumer? Strategy What Focused Choices does the brand make to drive growth and profits? Story How well does the brand communication their differences and move consumers Freshness How well does the brand stay fresh and on top of trends with consumer? Experience How well does the brand experience live up to and consistently deliver the promise? Positioning Brand Plan Communication Innovation Culture & Operations Consumer Brand Brand Personality Product & Services Consumer Views Internal Beacon Your Subtitle Here 44
Creating Brand Strategy Roadmap • Gray’s challenge, lose sibe in 2 weeks moments • Bonus packs • T. V advertising • In store sampling programs • Event sampling program • Contract sales team • Listing surge against independents • New sales incentive roll out • Taste testing • New advertising • Increased investment Your Subtitle Here Big Idea: Write your big idea here Promise Strategy Story Freshness Experience Drive usage frequency Attract new users Driving new distribution points Defiance plan Vision Purpose Values Goal 45
46 Marketing Strategy And Communications STEP 04 Spread the word Inspire Engage Connect Nurture
Internal Communication Strategy Big Idea Back room team Experience delivery Customer service Shipping Problem solvers Sales team Top to top services Brand communication R & S The Consumer The Brand Your Subtitle Here 47
External Communication Strategy Social Media Experiential Purchase MediaPaid Media Search Home PageEarned Media Big Idea Consumer Brand Your Subtitle Here 48
Communication Plan Template Communication type Medium Frequency Audience Type 1 Type 2 Type 3 Type 4 Type 5 Your Subtitle Here 49
Media Plan Template-1 50 Your Subtitle Here 2017 January February March April May Media 1 6 12 24 1 8 17 22 1 5 18 20 28 4 13 22 26 3 15 20 27 Video Television Cable Television Radio Television Radio Digital Radio Out-of-home Mailbox Mail Displays
51Media Plan Template ( Continue…) News Print & Online Newspaper Quarter Page SEM Google Paid Search (Text Ads) Social Media Facebook Twitter Digital Display Local And Network Google Display Network
52 0 5 10 15 20 25 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Distinction Value Growth Monitor Your Brand (Measurement) STEP 05
Brand Performance Dashboard 25% 35% 50% 70% 85% Your Subtitle Here 53
Brand Performance Dashboard 0 10 20 30 40 50 60 70 80 90 100 EmergingTopics(lasthour) 12.1+ 10.2+ 8.4+ 7.3+ 5.7+ 3.9+ 1.5+ 1.0+Intensity By State(last hour) Your Subtitle Here 54
Brand Mentions 90 80 70 60 50 40 85 82 69 62 44 33 81 73 61 51 41 31 75 69 58 47 38 29 74 72 65 55 45 30 0 50 100 150 200 250 300 350 400 450 Total Benefits for the injured Cost of the product Dealers and services Effectiveness of the product Heating issues News Comments Blogs Facebook Twitter Your Subtitle Here 55
Sentiment Analysis Benefits for the injured Cost of the product Effectiveness of the product Heating issues Dealers and services Total Mentions -9000% -8000% -6000% -3000% -3000% 3000% 6000% 6000% 8000% 9000% -10000% -5000% 0% 5000% 10000% Sentiment % Your Subtitle Here 56
Summary Branding Process Agree objectives, needs and priorities, Define Review existing brand research, marketing collateral, brand identity, values - culture, Analyze Internal brand consultation with staff and management Involve Build strategic brand teamwork (architecture, values, personality, vision)to drive communications, behaviors and positioning Create Implement brand strategy across organization; ensure alignment between internal and external branding, Implement and evaluate 01 02 03 04 05 Your Subtitle Here 57
Strategic Brand Management Process Icons Set 58
Strategic Brand Management Process Icons Set 59
Additional Slides 60
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Creative Design 01. Customer Care 02. Expand Company 03. Our Mission 61
01 We are Professional 02 We are Creative 03 We are Talented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. About Us 62
Meet Our Team Engineer This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ANITA CAROL Manager This slide is 100% editable. Adapt it to your needs and capture your audience's attention. MERRY DOE Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. JOHN SMITH Editor This slide is 100% editable. Adapt it to your needs and capture your audience's attention. JESS PARKER Your Subtitle Here 63
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 01 Our Goal 64
Comparison 80% 30% 60% 50% 90% 25% This slide s 100% editable. Adapt it to your needs and capture your audience’s attention. Sales in 2016 This slide s 100% editable. Adapt it to your needs and capture your audience’s attention. Sales in 2017 Your Subtitle Here vs 65
Financial This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 75%90% 70% 55% Your Subtitle Here 66
Dashboard Medium This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Low This slide is 100% editable. Adapt it to your needs and capture your audience's attention. High This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Subtitle Here 67
Location 75% 75 Million User North America 55% 55 Million User South America 40% 40 Million User Asia 25% 25 Million User Africa Women This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Men This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Subtitle Here 68
2012 Mar 23 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2011 Jan 12 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Timeline Startup Timeline Your Subtitle Here 69
2015 Sep 10 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2014 Aug 26 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2013 Jun 19 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 70
2017 Nov 20 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2016 Oct 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Current Progress 71
01 02 03 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Important Notes 72
NEWS PAPER This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This Slide Is 100% Editable. Adapt It To Your Needs And Capture Your Audience's Attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 Newspaper This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 73
Puzzle This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04 01 02 03 Your Subtitle Here 74
Target This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 01 02 03 04 Your Subtitle Here 75
Venn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 Your Subtitle Here 76
Idea Generation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Subtitle Here 77
MERRY DOE Manager ANITA CAROL Engineer JOHN SMITH Marketing JESS PARKER Editor Hierarchy Chart This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Subtitle Here 78
Bar Graph 0.5 0.8 1 1.6 1.9 2 2.4 2.8 3.4 1 1.5 2 2.5 3 3.5 4 5 6 0 2 4 6 8 10 FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 FY 09 ExpenditureIn($Billions) In Years Product 01 Product 02 Your Subtitle Here 79
Thank You 80 Address # street number, city, state Contact Numbers: 0123456789 Email Address: emailaddress123@gmail.com

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Strategic Brand Management Process PowerPoint Presentation Slides

  • 2. Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 05 Our Agenda 2
  • 3. What is A Brand? Research And Development Innovation Application New Product Development Product Line Business Expansion Geography Expansion Corporate Strategy Internal Culture Hiring Career Path Human Resources Consumer Segmentation Pricing + Placement Communication Marketing / Sales Brand Brand =Vision 3
  • 4. Difference Between A Brand And A Product • Solves a consumer problem • Rational connection • Is consumed • Built into routine • Legally protected design • Beats down a consumer enemy • Emotional connection • Is experienced • Becomes life’s favorite ritual • Managed & protected reputation The Product The Brand Your Subtitle Here 4
  • 5. What Is Brand Equity? Brand Equity Availability Loyalty Association AwarenessPreference Image & Personality Familiarity This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Subtitle Here 5
  • 6. Branding Approach Branding Approach Your Subtitle Here Strategic thinking Brand plans Inspire smart execution Define brand Analyze performance 6
  • 8. Target Market (Determine Your Brand’s Target Audience) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Subtitle Here 8
  • 9. Understanding The Target Market Geographic This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Behavioral This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Demographic This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Psychographic This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Segmentation Your Subtitle Here 9
  • 10. Geographic Segmentation Segmentation 04 Segmentation 03 Segmentation 02 Segmentation 01 Midwest Northwest Southwest West Your Subtitle Here 10
  • 12. Demographic Segmentation Demographic Segmentation group 1 Demographic Segmentation group 2 Demographic Segmentation group 3 Demographic Segmentation group 6 Demographic Segmentation group 5 Demographic Segmentation group 4 12 Your Subtitle Here
  • 13. Psychographic Segmentation 04 02 06 03 01 05 This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. Your Subtitle Here 13
  • 14. Behavioral Segmentation Segmentation 1 Segmentation 2 Segmentation 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Subtitle Here 14
  • 15. Behavioral Segmentation Target Market Unware Ware Not tried tried Negative opinion Neutral Favorable opinion Rejector Not yet repeated Repeated Loyal to other brand Switcher Loyal to brand Light user Regular Heavy user Your Subtitle Here 15
  • 16. Total available market Target market Penetrated market Served Market Target Market Size & Growth This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 16
  • 17. Market Profitability The Porter's Five Forces Tool Helps Assess Market Profitability By Analyzing The Forces Acting Upon It. Threat of new entrants Bargaining power of buyers Bargaining power of suppliers Threat of substitutes Degree of rivalry Porter’s 5 Forces 17
  • 18. Market Trends 10 20 30 40 20 30 40 50 0 10 20 30 40 50 Jan Feb Mar Apr Product 01 Product 02 Our Analysis +50% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Sales In Texas Your Subtitle Here Texas Montana 18
  • 19. Key Success Factors Factor 01 Factor 02 Factor 03 Factor 04 Factor 05 The key success factors are those that are necessary for you to achieve success as A BRAND This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Subtitle Here 19
  • 21. 5 20 10 25 21 45 0 10 5 10 8 9 0 10 20 30 40 50 60 Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Competitor 6 Brand 2 Brand 1 Competitor Analysis GraphThis slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 21
  • 22. SWOT Analysis This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 22
  • 23. 18 39 15 23 39 45 -18 -39 -15 -23 -39 -45 Gaining Market Share Losing Market Share CompanyGrowth(%) Market Share (%) Averagemarketgrowth Competitor Positioning This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 23
  • 24. 24 08070605 040302 01 Building Block of The Brand Architecture STEP 02
  • 25. # 1 Brand Product Decide what product or service you are going to offer Your Subtitle Here 25
  • 26. # 2 Brand Mission Statement This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Strategies Your Subtitle Here 26
  • 27. # 3 Brand Vision Desired future environment How the world will be a better place as a consequence of the brand. Values The accepted characteristics. Brand purpose The whole objective of the brand. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Subtitle Here 27
  • 28. How the brand makes me feel How the brand makes me look How I would describe the product What the product does for me Emotional Rational Essence # 4 Brand Positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 28
  • 29. Relationship to the master brand How unique are we Name attributes Who are we like? Who are we different from? How will we invest to tell the story? How descriptive is the name? How will the master brand appear? What kind of conversation are we having with the customer? What part of the story does the name need to tell? # 5 Brand NameThis slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 29
  • 30. # 6 Brand Identity/ Logo Symbol This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Emblem This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Word Marks This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Combination This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Letter Marks This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Identity 30 Your Subtitle Here
  • 31. # 7 Brand Promise Core Brand Promise This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Social Promise This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Global Promise This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Emotional Promise This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Functional Promise Your Subtitle Here 31
  • 32. # 8 Brand Character Necessity Luxury Expensive Economical Formal Serious Light Casual Exotic Aggressive Discreet Commonplace Hi-tech Industrial Homemade Heritage Ground Breaking Modern Classic Quiet Loud Simple Complex Subdued Bright Black & White Colorful Feminine Masculine Raw Refined Brand Character Describes Attributes of a Company That Customer Finds Attractive. 32
  • 33. # 9 Brand Personality This slide is 100% editable. Dreamer Joker Seductress Rebel Hero Maiden Friend Mother King Wise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Subtitle Here 33
  • 34. # 10 Brand Emotion Family value Poverty of time Revaluing Power, dominance and influence Fun is its own reward Desire for control Desire to belong Self achievement Excitement of discovery Wish- fulfillment Make me smarter Reinventing oneself Nurturing response I’m better than you Sex , love and romance Desire to get the best There are 16 different emotional connections a consumer will show response to according Barry Feig, world –renowned marketing strategist. 34
  • 35. # 11 Brand Experience Your Subtitle Here Campaigns Store Displays Store Windows On-demand Networked Brands Dialogue User Experience Connection With User Users, emotional Needs Human Behavior Communities Adaptation Emotional design Retail design Brand strategies Digital brandingCommuni -cation Branding Experience 35
  • 36. # 12 Brand Quality Your Subtitle Here Positioning Premium price Reason to buy PerceivedBrandQuality Customer has not the time or ability to evaluate the quality objectively. Perception of quality is the determinant in the buying decision. Establishing A specific image for A brand (the,premium,excellent) in relation to competing brands and their quality When the perceived quality is high, price may be/ must be accordingly higher. Perceived quality enhances profit growth(premium price=quality) 36
  • 37. Price Low High High Quality Of Product 01 02 0304 Superior Quality Brand Value For Money Economical # 13 Brand Pricing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 37
  • 38. 01 Periodic Packaging Changes A firm of may make periodic changes in product packaging. 02 Family Packaging It is a kind of packaging strategy in which packages of the entire product line closely resemble one another. 03 Ecological Packaging It is a kind of packaging strategy in which a formulas such a packaging strategy as to protect the physical environment 04 Re-Use Packaging It is a strategy in which the marketer offers product in such a packaging which may be reuses for other purposes after the product has been taken out of the package or exhausted. 05 Multiple Packaging It is a strategy in which a number of heterogeneous product are placed and supplied in a single package. # 14 Brand Packaging This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 38
  • 39. # 15 Brand Distribution China 30% India 20% USA 40% Australia 50% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Subtitle Here 39
  • 40. # 15 Brand Distribution New York 60% Indiana 25%Colorado 78% California 34% Georgia 15% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Oklahoma 40% Your Subtitle Here 40
  • 41. Association 1 Association 2 Association 3 Association Association Association Association Association Association Association Association Association Association Association Association Association Association Association Association Association Association Association Association Association Association Association Association Association Association Your BrandW E N S # 16 Brand AssociationThis slide is 100% editable. Adapt it to your needs and capture your audience's attention. 41
  • 43. “That help simplify brand messages that makes it easily understood and remembered. The idea must be unique, own-able and motivating. It must gain a quick entry, be layered easily and have longevity over the life of the brand.” Big Idea What’s Your Big Idea? Your Subtitle Here 43
  • 44. The Big Idea Model Promise How Well Does The Brand Benefit Connect To The Consumer? Strategy What Focused Choices does the brand make to drive growth and profits? Story How well does the brand communication their differences and move consumers Freshness How well does the brand stay fresh and on top of trends with consumer? Experience How well does the brand experience live up to and consistently deliver the promise? Positioning Brand Plan Communication Innovation Culture & Operations Consumer Brand Brand Personality Product & Services Consumer Views Internal Beacon Your Subtitle Here 44
  • 45. Creating Brand Strategy Roadmap • Gray’s challenge, lose sibe in 2 weeks moments • Bonus packs • T. V advertising • In store sampling programs • Event sampling program • Contract sales team • Listing surge against independents • New sales incentive roll out • Taste testing • New advertising • Increased investment Your Subtitle Here Big Idea: Write your big idea here Promise Strategy Story Freshness Experience Drive usage frequency Attract new users Driving new distribution points Defiance plan Vision Purpose Values Goal 45
  • 46. 46 Marketing Strategy And Communications STEP 04 Spread the word Inspire Engage Connect Nurture
  • 47. Internal Communication Strategy Big Idea Back room team Experience delivery Customer service Shipping Problem solvers Sales team Top to top services Brand communication R & S The Consumer The Brand Your Subtitle Here 47
  • 48. External Communication Strategy Social Media Experiential Purchase MediaPaid Media Search Home PageEarned Media Big Idea Consumer Brand Your Subtitle Here 48
  • 49. Communication Plan Template Communication type Medium Frequency Audience Type 1 Type 2 Type 3 Type 4 Type 5 Your Subtitle Here 49
  • 50. Media Plan Template-1 50 Your Subtitle Here 2017 January February March April May Media 1 6 12 24 1 8 17 22 1 5 18 20 28 4 13 22 26 3 15 20 27 Video Television Cable Television Radio Television Radio Digital Radio Out-of-home Mailbox Mail Displays
  • 51. 51Media Plan Template ( Continue…) News Print & Online Newspaper Quarter Page SEM Google Paid Search (Text Ads) Social Media Facebook Twitter Digital Display Local And Network Google Display Network
  • 52. 52 0 5 10 15 20 25 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Distinction Value Growth Monitor Your Brand (Measurement) STEP 05
  • 55. Brand Mentions 90 80 70 60 50 40 85 82 69 62 44 33 81 73 61 51 41 31 75 69 58 47 38 29 74 72 65 55 45 30 0 50 100 150 200 250 300 350 400 450 Total Benefits for the injured Cost of the product Dealers and services Effectiveness of the product Heating issues News Comments Blogs Facebook Twitter Your Subtitle Here 55
  • 56. Sentiment Analysis Benefits for the injured Cost of the product Effectiveness of the product Heating issues Dealers and services Total Mentions -9000% -8000% -6000% -3000% -3000% 3000% 6000% 6000% 8000% 9000% -10000% -5000% 0% 5000% 10000% Sentiment % Your Subtitle Here 56
  • 57. Summary Branding Process Agree objectives, needs and priorities, Define Review existing brand research, marketing collateral, brand identity, values - culture, Analyze Internal brand consultation with staff and management Involve Build strategic brand teamwork (architecture, values, personality, vision)to drive communications, behaviors and positioning Create Implement brand strategy across organization; ensure alignment between internal and external branding, Implement and evaluate 01 02 03 04 05 Your Subtitle Here 57
  • 58. Strategic Brand Management Process Icons Set 58
  • 59. Strategic Brand Management Process Icons Set 59
  • 61. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Creative Design 01. Customer Care 02. Expand Company 03. Our Mission 61
  • 62. 01 We are Professional 02 We are Creative 03 We are Talented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. About Us 62
  • 63. Meet Our Team Engineer This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ANITA CAROL Manager This slide is 100% editable. Adapt it to your needs and capture your audience's attention. MERRY DOE Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. JOHN SMITH Editor This slide is 100% editable. Adapt it to your needs and capture your audience's attention. JESS PARKER Your Subtitle Here 63
  • 64. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 01 Our Goal 64
  • 65. Comparison 80% 30% 60% 50% 90% 25% This slide s 100% editable. Adapt it to your needs and capture your audience’s attention. Sales in 2016 This slide s 100% editable. Adapt it to your needs and capture your audience’s attention. Sales in 2017 Your Subtitle Here vs 65
  • 66. Financial This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 75%90% 70% 55% Your Subtitle Here 66
  • 67. Dashboard Medium This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Low This slide is 100% editable. Adapt it to your needs and capture your audience's attention. High This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Subtitle Here 67
  • 68. Location 75% 75 Million User North America 55% 55 Million User South America 40% 40 Million User Asia 25% 25 Million User Africa Women This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Men This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Subtitle Here 68
  • 69. 2012 Mar 23 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2011 Jan 12 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Timeline Startup Timeline Your Subtitle Here 69
  • 70. 2015 Sep 10 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2014 Aug 26 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2013 Jun 19 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 70
  • 71. 2017 Nov 20 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2016 Oct 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Current Progress 71
  • 72. 01 02 03 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Important Notes 72
  • 73. NEWS PAPER This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This Slide Is 100% Editable. Adapt It To Your Needs And Capture Your Audience's Attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 Newspaper This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 73
  • 74. Puzzle This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04 01 02 03 Your Subtitle Here 74
  • 75. Target This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 01 02 03 04 Your Subtitle Here 75
  • 76. Venn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 Your Subtitle Here 76
  • 77. Idea Generation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Subtitle Here 77
  • 78. MERRY DOE Manager ANITA CAROL Engineer JOHN SMITH Marketing JESS PARKER Editor Hierarchy Chart This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Subtitle Here 78
  • 79. Bar Graph 0.5 0.8 1 1.6 1.9 2 2.4 2.8 3.4 1 1.5 2 2.5 3 3.5 4 5 6 0 2 4 6 8 10 FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 FY 09 ExpenditureIn($Billions) In Years Product 01 Product 02 Your Subtitle Here 79
  • 80. Thank You 80 Address # street number, city, state Contact Numbers: 0123456789 Email Address: emailaddress123@gmail.com